EMAIL MARKETING 10 THINGS YOU PROBABLY DIDN’T KNOW ABOUT…
Aug 23, 2014
E M A I L M A R K E T I N G1 0 T H I N G S Y O U P R O B A B LY D I D N ’ T K N O W A B O U T …
I C O N TA C T E S T I M AT E D T H AT T H E AV E R A G E R E T U R N O N E M A I L M A R K E T I N G W A S
$44.25F O R E V E R Y
$1S P E N T
– U N B O U N C E
“85% of people would rather provide an email for an ebook vs paying with a tweet”
S H O P P E R S W H O R E C E I V E E M A I L M A R K E T I N G …
… M A K E O R D E R S W H I C H A R E 4 4 % L A R G E R - I C O N TA C T
– I C O N TA C T
“Consumers who receive email marketing spend 83% more when shopping”
P E R S O N A L I Z E D E M A I L S I M P R O V E C L I C K - T H R O U G H R AT E S B Y 1 4 % , A N D C O N V E R S I O N R AT E S B Y 1 0 %
- I C O N TA C T
C O N S U M E R S W H O R E C E I V E E M A I L M A R K E T I N G O R D E R 2 8 % M O R E O F T E N
- I C O N TA C T
4 4 % O F E M A I L R E C I P I E N T S M A D E AT L E A S T 1 P U R C H A S E L A S T Y E A R B A S E D O N A P R O M O T I O N A L E M A I L
C O N V I N C E A N D C O N V E R T. C O M
E M A I L M A R K E T I N G S P E N D G R O W S
10%Y E A R
O V E R
Y E A R
F O R R E S T E R 2 0 1 1
– E X P E R I A N 2 0 1 2 Q 4 E M A I L B E N C H M A R K R E P O R T
“Monday emails had the highest revenue per email.”
– H U B S P O T " 2 0 1 3 S TAT E O F I N B O U N D M A R K E T I N G R E P O R T "
“U.S. inbound marketers spending more than $25K per year save an average of 13% in overall cost per
lead and more than $14 dollars for every new customer acquired versus those relying on
outbound strategies”
V I S I T M Y B L O G
C L I C K H E R E
M AT T P O T T S