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Email Communication

May 19, 2015




  • 1. Email Communication Mind your e-mail manners By: Jiwanjot Singh

2. Email Communication

  • Email has become a primary communications medium for many of us. It is (generally) reliable, allows for mass communication, and it lets you respond in your own time.

3. Email Etiquettes

  • A company needs to implement etiquette rules for the following three reasons:
    • Professionalism
    • Efficiency
    • Protection

4. Do not write in CAPITALS

  • This can be highly annoying and might trigger an unwanted response in the form of a flame mail. Therefore, try not to send any email text in capitals.

5. Be concise and to the point

  • Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read.

6. Answer all questions, and pre-empt further questions

  • If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customers time but also cause considerable frustration.
  • Moreover, if you are able to pre-empt relevant questions, your customer will be grateful and impressed with your efficient and thoughtful customer service.

7. Use proper spelling, grammar & punctuation

  • E-mails with no full stops or commas are difficult to read and can sometimes even change the meaning of the text.
  • If your program has a spell checking option, why not use it?

8. Use templates

  • Some questions you get over and over again, such how to subscribe to your newsletter, How to use dashboard.
  • Save these texts as response templates and paste these into your message when you need them.

9. Answer swiftly

  • Customers send an e-mail because they wish to receive a quick response. If they did not want a quick response they would send a letter or a fax.
  • Each e-mail should be replied to
  • within at least 24 hours, and
  • preferably within the same
  • working day.

10. Do not attach unnecessary files

  • By sending large attachments you can annoy customers and even bring down their e-mail system.
  • Wherever possible try to compress attachments and only send attachments when they are productive.

11. Use proper structure & layout

  • Since reading from a screen is more difficult than reading from paper, the structure and lay out is very important for e-mail messages.
  • Use short paragraphs and blank lines between each paragraph.
  • When making points, number or bullet each point as separate to keep the overview.

12. Use but Do not overuse the high priority option

  • If you overuse the high priority option, it will lose its function when you really need it.
  • We all know the story of the boy who cried wolf.

13. Don't leave out the message thread

  • When you reply to an email, you must include the original mail in your reply, in other words click 'Reply', instead of 'New Mail'.
  • Its not possible for anyone to remember all his/her previous mails

14. Add disclaimers to your emails.

  • It is important to add disclaimers to your internal and external mails, since this can help protect your company from liability.

15. Read the email before you send it

  • Reading your email through the eyes of the recipient will help you send a more effective message and avoid misunderstandings and inappropriate comments.

16. Do not overuse Reply to All

  • Only use Reply to All if you really need your message to be seen by each person who received the original message.

17. Use CC on need to read basis

  • Use CC only when it is required. It should be on need to read basis.

18. Take care with abbreviations and emoticons

  • In business emails, try not to use abbreviations such as BTW (by the way) and LOL (laugh out loud).
  • The recipient might not be aware of the meanings of the abbreviations and in business emails these are generally not appropriate.
  • The same goes for emoticons, such as the smileys :-).

19. Be careful with formatting

  • Remember that when you use formatting in your emails, the sender might not be able to view formatting, or might see different fonts than you had intended.
  • When using colors, use a color that is easy to read on the background.

20. Do not forward chain letters

  • Do not forward chain letters.
  • We can safely say that all of them are hoaxes.

21. Mailings > use the Bcc or do a mail merge (1)

  • When sending an email mailing, some people place all the email addresses in the To: field.
  • There are two drawbacks to this practice:
    • The recipient knows that you have sent the same message to a large number of recipients
    • You are publicizing someone else's email address without their permission.

22. Mailings > use the Bcc or do a mail merge (2)

  • Solve this problem by:
    • Putting all addresses in BCC
    • Using Mail Merge Feature of MS Word.

23. Use a meaningful subject

  • Try to use a subject that is meaningful to the recipient as well as yourself.
  • Just Hi, hello are a big No

24. Use active instead of passive

  • Try to use the active voice of a verb wherever possible.
  • For instance, 'We will complete your task today', sounds better than 'Your task will be completed today'.
  • The first sounds more personal, whereas the latter, especially when used frequently, sounds unnecessarily formal.

25. Keep your language gender neutral

  • Avoid using sexist language Eg. He, She
  • Use he/she or you can also use the neutral gender
  • E.g.: The user should add a signature to his email should be The user should add a signature to his/her email or The user should add a signature to the email

26. Sometimes a phone call is better

  • If you have many points or a very complex point to discuss, it may be quicker to simply pick up the phone and speak to the person.

27. And thats all folks!!! Hope you had a great time learning