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Electronic Commerce Implementation
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Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Mar 26, 2015

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Page 1: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce

Implementation

Page 2: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 2

Topics

Key Issues

Insourcing Vs Outsourcing

Internet Service Providers

Development Shops

Designing Web Pages

Front-ends, back-ends and middleware

Page 3: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 3

Key Issues

The Internet

Security

Types of E-CommerceBusiness-to-BusinessBusiness-to-Consumer

CPR - Customer Process Re-engineering

Page 4: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 4

The Internet

Networks and TechnologiesHistoryOwnership

Network Layers:High Speed Backbone ATT - - MCINetwork Access Points Sprint - - PacBellRegional Networks UUNet - - PSI Net Local ISPs RMI - - CSDUser Organizations DU - - JMPoints of Presence (POP)

Page 5: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 5

Logical/Protocol Layers

Data to Partners or Consumer

FTP, HTTP,SMTP, DNS, POP, IMAP, MIME

Finding the other computers

TCP, UCP

Network Routing IP

Linking to Machines Ethernet, PPP, FDDI

Physical Connection Twisted Pair, Coaxial, Fiber Optics, Microwave, Satellite

Page 6: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 6

Networks

Firewall

Firewall

Corporate Intranet

Partner Intranet

Sha

red

Dat

abas

e

TCP/IP Protocol

TCP/IP Protocol

Other Networks

Legacy SystemsV

an o

r V

PN

Page 7: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 7

E-Commerce Architecture

Databases

Internet Software

Credit Verification

Internal Web Clients

Web/E-CommerceServers

Replication

Router

WebClients

Firewall

Back OfficeSystems

Page 8: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 8

Example SW

Databases

Internet Software

Credit Verification

Internal Web Clients

Web/E-CommerceServers

Replication

Router

WebClients

OracleDB2SQL Server

Firewall

IBM InternetMS Internet Information ServiceMQ SeriesMS Site Server Commerce Edition

CISCO

MQ Series

NetscapeExplorerOperaVeriFone

vPos

Back OfficeSystems

SAPLegacy

Page 9: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 9

Example HW

Databases

Internet Software

Credit Verification

Internal Web Clients

Web/E-CommerceServers

Replication

Router

WebClients

FirewallAS400, Compaq, Dell, IBM, Tandem

Cisco

Dell, Compaq,AS 400

Page 10: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 10

EAI(Enterprise Application Integration)

E-Business applications complex and disparate

Most vendors settle on suite of technologies and standards: XML – Data Exchange JavaBeans – Server Architecture CORBA, DCOM – Methods for calling processes MQ Series or MSMQ - Message Queuing DB2, Oracle, SQL Server, BAAN, One World, SAP

An Emerging Technology

Page 11: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 11

EAI

Welcome!

By this money-saving tool

Ships in 1-dayCustomer HTTP

Server

EAI

Broker

Web Site

Product DB

ERPOther

Vendors

EAI

Broker

Page 12: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 12

EAI Tools

Bridges for Islands

Mercator Software

XML

SOAP

Saga Software

Enterprise JavaBeans

Page 13: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 13

Security

HTTP Server CGI Script

Order Database

Bank

Encrypted Form

Encrypted Form

With data

Extract Data

Process Form

Aut

hori

zatio

nR

eque

st

Client Web Browser

Business Server

Page 14: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 14

Digital Cash

String of numbers

Bank issues token for amount

Bank validated

Transferred to consumer’s pc or account

Bank validates token use

Can be used for micro transactions

Page 15: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 15

Types of E-Commerce

Business-to-Business

Business-to-Consumer

Page 16: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 16

CPR

Knowing your customerProviding needed informationMaking online interaction easy:NavigatingOrderingPayingFulfillmentService and support

CPR © Haag, ‘99

Page 17: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 17

Picking an ISP

Large Be your own ISP Use local service

US West Quest Etc

Build your own EC servers

Small Use a Van Choose needed level

of service Ramp over time

Page 18: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 18

Internet Service Providers (ISP)

Large Business Small Business

Heavy U

se

Light

Use

Page 19: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 19

Sample ISPs

Rocky Mountain Internet

Compuserve

Mindspring

Host Works

Page 20: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 20

Other Web Real Estate

On-Line Web Host and Design KitsYahooGeoCities

America On-line

Quicksite

Web Promotion

An on-line Mall – Downtown Anywhere

Page 21: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 21

Free Store Fronts(Or at least cheap…)

BigStep

ECongo

Vstore

FreeMerchant

StoreSense

Yahoo! Store

Let’s build one…

Page 22: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 22

General Features

Possible Freebies: Web Page Editor Multiple logins FTP Software URL / Domain assistance Web back-ends

Front-page CGI Database Management Shopping Carts

Ask about Types of connections How many dial-ups Access range Tech support/hours Hosting costs Development costs Statistics/Tracking Backup Site Promotion File transfer limits Audio-video/Voice Dynamic Pages Back-end

Page 23: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 23

RequirementsAnalysis

Page 24: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 24

Moving to E-Commerce

Organization

Comm

erce

Proc

esse

s

New

Existing

Small Large

Everything mustBe InternetBased

Internalize EDIProcessesNew CustomerProcesses

Coordinate ECWith stand-alonesoftware

Re-engineering ofEC process toMatch EC Domain

Page 25: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 25

The Basics of Building a Web Page

Page 26: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 26

Putting the Pieces Together

Page 27: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 27

Design Tools

Editors:WordNetscape ComposerFront PageDreamWeaverNet Object Fusion

Power AndComplexity

Page 28: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 28

Design Criteria

Keep it simple

Keep it fast

Keep it short

Keep it cheap

Avoid mistakes

Page 29: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 29

Design Criteria

Use a commonly available font

Use color to convey messagesUPSHot Sauce Shop

Stick with browser-safe colors

Use graphicsGraphics

Page 30: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 30

What Goes There?

Get it out in the open

Encourage them to click

Tell Them about yourself

Keep it on a page – if possible

Use Headings

Make Lists

Lead with links

You can even translate it!

Page 31: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 31

Some Other IdeasFrom Research

Concise – no scrolling

Scannable – inverted pyramid

Objective – not promotional

Users like to search

Well-done sites add to credibility

Know your audience – be careful with humor

Morkes and Neilsen

Page 32: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 32

What Goes There?

Speed of Web front-end processes will push the re-engineering of back-end processes

For better or worse, things are done differently on the net

Use pilot projects to lead the way

Page 33: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 33

What Goes There?

One of the biggest problems is scaling Hand-coded HTML works fine on the early sites Automated code is needed for large systems

The trend is towards transactional commerce Databases Object oriented

Customer profiles should drive service

Page 34: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 34

What Goes There?

HTML

EPS

SGML

PDF

TERM

STYLINGTEMPLATE

DATABASEOBJECT

REPOSITORY

TRANSFORMATION INTO META FORMATDB

www

PAPER

CD-ROM

ELECTRONICDOCUMENT

LEGACYPRESENTATION

Page 35: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 35

Databases Collecting Information

ACCESS

SQL

Oracle

Data Mining Software

Page 36: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 36

Getting Publicity

Check out popular sites

Find out how search engines work

List yourself on Yahoo and others.

Page 37: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 37

MANAGING THE TECHNOLOGY

Create proprietary solutions when needed, but ditch them when needed

Automate with workflow software to manage increased customer services

Sites should include dynamic data and support large transaction flow

Page 38: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 38

EVOLVING

PUBLISHING

INTERACTIVITY

TRANSACTIONS

BUSINESS TOBUSINESS PROCESSES

•Advertising•Information

•Registration•Games•Forms

•Database Queries•Payments•Fund Transfer

•Fulfillment•Workflow•Process Merger

Time or Maturity

Incr

easi

ng F

unct

iona

lity

Page 39: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 39

Developers

•Starwave •Halstead •I-frontiers •Channel Seven •Digital Spinner •Eye Magic •Internet Solutions •Pop Multimedia •Ucompass•USWeb/CKS•QuinnCom•Visicom Media Inc•Devine Services

Page 40: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 40

Some EC Tools

Website Garage by Netscape

Business Plans On-Line

Advertising on the Web

Other Resources

A ton more

Page 41: Electronic Commerce Implementation. Electronic Commerce Implementation Slide 2 Topics Key Issues Insourcing Vs Outsourcing Internet Service Providers.

Electronic Commerce Implementation Slide 41

Plan your Website

What will be the first thing customers see?What navigation controls will you use?What kind of clicks will be available?Will you offer any freebies?