Effective Presentations

Effective Presentations

Five steps to being a better speaker

SELENA BARLOWTransit Marketing LLC

A manager who can be counted on to deliver effective presentations stands a far better chance of advancing in his or her career than one who doesn’t bother to master this essential art…Presentations that Persuade and Motivate, Harvard Business School

Public speaking is the ultimate low cost marketing tool for transportation agencies of all sizes….Selena Barlow, Transit Marketing LLC

The Five Ps of Effective Presentations

Prepare

Organize Your Presentation

Objective & Audience

Understanding

Main Points

Support Your Main Points

Call to Action

Reason to Listen

Personalize

What Do They Care About?

Practice

Practice Out loud With only your notes With your visual aids With a timer With a tape recorder With a coworker for feedback

Presence

Present with Presence Only 7% of communications is

verbal

Louder Than Words: Nonverbal Communication, A. Barbour

Non-Verbal Communication Clear, modulated voice – conversational Paced – not hurried Gestures that mirror the meaning of your words Interact with visual aids Engaging expression – smile! Make eye contact

PowerPoint

Visual Aids Improve Audience Memory

Verbal Only

Visual Only

Verbal & Visual

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

70%

72%

85%

10%

20%

65%

After 3 days After 3 hours

Consistent Look

Add Heading Add Text Use the template consistently

• Maintain type colors• Use type faces and bullets as designed• Use consistent colors for charts & graphs

The Importance of Non-Verbal Communication in Public Speaking

Only 7% of in-person communications is related to the actual words used.

38% of communication is the result of Voice Tone Varying voice tone and pace adds interest to a speech. Positive voice tone is important in establishing a friendly relationship

with the audience. Body Language and Gesture account for 55% of communications.

Don’t stand rigidly at attention. Use gestures to mirror the meaning of your words.

Smile at the audience – otherwise they will think you are nervous or dishonest.

Eye Contact significantly increases the connection between the speaker and the audience.

Public speaking, like any skill, improves with practice. Practice in front of a mirror to observe gestures and practice making

eye contact. Practice with a tape recorder to improve vary voice tone and pacing.

DON’T

Only 7% of Communications is Verbal

Voice Tone Eye Contact

Body Language Gestures

DO

85%78%

66% 63% 59%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Q27 Do you access the Internet

regularly?

Q28 Do you have an email

address?

Q31 Do you have a credit or

debit card?

Q30 Do you use social media

(such as Facebook)?

Q29 Do you regularly use a "Smartphone" or tablet for

wireless internet access?

All systems - Percent "Yes"Use of Technology by Transit Riders

Practice Content Timing Flow Using Remote Equipment setup

Present With Power PowerPoint is just a tool, you are the

main attraction Keep the room as light as practical Stand next to the screen so you and the

slides are a single presentation Use remote and mobile microphone if

needed Speak to the audience, not the slide Maintain eye contact

Effective Presentations

PREPARE

PRESENT WITH PRESENCE

PERSONALIZE

PRACTICE POWERPOINT

The 5 Ps

Selena BarlowMarketing Consultant

Transit Marketing, LLC1638 E. Lester St., Tucson, AZ 85719

V:520.322.9607 F:520.322.5324E:[email protected]

www.transitmarketing.com