Effective Persuasion

Effective PersuasionDeveloping Persuasive

Documents

Overview

This presentation will cover:

• The persuasive context• The role of the audience• What to research and cite• How to establish your credibility

What is Persuasive Writing?

Definition: persuasive writing…

seeks to convince its readers to

embrace the point-of-view presented

by appealing to the audience’s

reason and understanding through

argument and/or entreaty.

Persuasive Genres

You encounter persuasion every day.

• TV Commercials• Letters to the Editor • Junk mail• Magazine ads• College brochures

Can you think of other persuasive contexts?

Steps for Effective Persuasion

• Understand your audience• Support your opinion • Know the various sides of your

issue• Respectfully address other points

of view • Find common ground with your

audience• Establish your credibility

When to Persuade an Audience

• Your organization needs funding for a project

• Your boss wants you to make recommendations for a course of action

• You need to shift someone’s current point of view to build common ground so action can be taken

Understanding Your Audience

• Who is your audience?

• What beliefs do they hold about the topic?

• What disagreements might arise between you and your audience?

• How can you refute counterarguments with respect?

Understanding Your Audience

What concerns does your audience face?

For example:– Do they have limited funds to distribute?

– Do they feel the topic directly affects them?

– How much time do they have to consider your document?

Understanding Your Audience

• Help your audience relate to your topic

• Appeal to their hearts as well as their minds.

–Use anecdotes when appropriate –Paint your topic in with plenty of detail

–Involve the reader’s senses in these sections

Researching an Issue

• Become familiar with all sides of an issue.

-find common ground

-understand the history of the topic

-predict the counterarguments your

audience might make

-find strong support for your own

perspective

Researching an Issue

• Find common ground with your audience

For example:

Point of Opposition: You might support a war, whereas your audience might not.

Common ground: Both sides want to see their troops come home.

Researching an Issue

• Predict counterarguments

Example:

Your Argument: Organic produce from local Farmers’ Markets is better than store-bought produce.

The Opposition: Organic produce is too expensive.

Researching an Issue

One Possible Counterargument:

Organic produce is higher in nutritional value than store-bought produce and is also free of pesticides, making it a better value. Also, store-bought produce travels thousands of miles, and the cost of gasoline affects the prices of food on supermarket shelves.

Support Your Perspective

• Appeal to the audience’s reason– Use statistics and reputable studies

• Cite experts on the topic– Do they back up what you say?– Do they refute the other side?

Cite Sources with Some Clout

• Which source would a reader find more credible?– The New York Times– http://www.myopinion.com

• Which person would a reader be more likely to believe?– Joe Smith from Fort Wayne, IN– Dr. Susan Worth, Prof. of Criminology at Purdue University

Establish Credibility

• Cite credible sources • Cite sources correctly and thoroughly

• Use professional language (and design)

• Edit out all errors

Cite Sources Ethically

Don’t misrepresent a quote or leave out important information.

Misquote: “Crime rates were down by 2002,” according to Dr. Smith.

Actual quote: “Crime rates were down by 2002, but steadily began climbing again a year later,” said to Dr. Smith.

Tactics to Avoid

• Don’t lecture or talk down to your audience

• Don’t make threats or “bully” your reader

• Don’t employ guilt trips• Be careful if using the second person, “you”

Have More Questions?

• Visit us at the Writing Lab – Heavilon Hall 226– 4-3723– http://owl.english.purdue.edu/writinglab

• Visit us online at the OWL– http://owl.english.purdue.edu

RESEARCH PAPER METHODOLOGY

Now… what do I do?

Methodology

ORGANIZE your notes as you go. Color is great!Assign a color to a source. Take notes in that color and write citations in that color.

FIND sources DECIDE what you think.SYNTHESIZE your thoughts and sources.FORM a thesis.

Methodology

Form an outline. Decide on your strategy for organization.

Multiple drafts. Write a bit, then ask a question, don’t waste time rewriting the exact same information over and over. Write in sections according to outline.

Ask opinions. Let people read your writing.Fill the holes. Let people ask questions.Do MORE research when you have those opinions in order to address holes in your research!

Methodology

Keep track of sources all the way through your research in MLA format. USE COLOR!

NOTES – write down where you found info, works referenced/research log

OUTLINE – write down what you usedDRAFTS - in text citationsFINAL – DON’T use color on the best copy.

USE COLOR!!!Colorful Notes – Each source is assigned a color, notes are taken in that color, source citation is written in correct format on the first page of the notes for that source. Keep track of what page you are on. When you change source, Change color and Write the new source citation in the correct Format. Tolkien, J.R.R. The Hobbit. New York: Ballentine, 1937. Gloin tells Bilbo that he can call himself an “expert treasure hunter” instead of a “burglar” in order to make Bilbo feel better aboutthe Situation and his own image of himself.

Tolkien, J.R.R. The Lord of the Rings. NewYork: Ballentine, 1942.

Frodo tells Bilbo that he “lost” the ring in order to make Bilbofeel better about not having it, while not destroying Bilbo with the truth. This protects Bilbo’s image and confidence.

RUBRIC

OUTLINE

Thesis is its own section of the outline.Should be sophisticated : multiple views in

one section/paragraphColor coded by source Revised organization – order should be

appropriate for purposeThorough, including thesis and topic sentencesYour thoughts should be evident, not just topic*Quotes should be included

RUBRIC

Drafts –Work in sections according to outline.Each section must be peer edited. Do not move forward without teacher approval.Make sure to check at each stage if more

research is needed

RUBRIC

After the outline and drafts are completed,

TYPE your paper in MLA format.

If you use Easybib or Noodle tools, you will have to change the format. It is not automatic.ALSO… GIGO (garbage in, garbage out)

Turn an electronic copy in by email.

Helpful Research Information

http://www.pbs.org/opb/historydetectives/technique/historical-research-checklist/

What do professional researchers do?:

http://www.pbs.org/opb/historydetectives/technique/dos-and-donts/

http://www.pbs.org/opb/historydetectives/technique/written-items-checklist/

http://www.pbs.org/opb/historydetectives/technique/printed-items/

http://www.pbs.org/opb/historydetectives/investigations/