Name of Module: Principles of Economics (FNBE0315) Report Title: A Tale of Two Businesses – A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations Group Members: Haziq Zariful(0314131) : Syafiq Zariful(0314702) 1 | Page
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Name of Module: Principles of Economics (FNBE0315)
Report Title: A Tale of Two Businesses – A Comparative Analysis of 2
Businesses of Similar Industry in Different Geographical Locations
Group Members: Haziq Zariful(0314131)
: Syafiq Zariful(0314702)
: Cassandra Wong (0313365)
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Table of Content
Content Page
Cover page 1
Table of Content 2
Key Summary 3
Brief Bio of Businesses 4-5
Comparative Analysis of the Businesses’ Competitive Traits 6-11
Recommendation 12
Appendices 13-46
References 47-48
Key Summary
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We were given an assignment to compare the analysis of two
businesses of similar industry in different geographical locations. We
chose to compare businesses in Penang and in Klang Valley on seafood
restaurants. The seafood restaurant we chose in Penang is Bali Hai
Seafood Restaurant which is located in Gurney Drive and in Klang
Valley we chose Bubba Gump Shrimp Co, which is located in Sunway
Pyramid. After completing and analysis the report, we found out that
Bali Hai would be the more commercially successful business
compared to Bubba Gump. Besides that, the similarity of the two
businesses is that both are having monopolistic competition.
Brief Bio of the Businesses
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Bali Hai Seafood Restaurant
i. The seafood restaurant interviewed in Penang is the ‘Bali Hai
Seafood Restaurant’ strategically located in the famous tourist
spot for local food in all markets, the Gurney Drive. The
interviewee is the Group Food & Beverage Manager of the
business, Steve Foong.
ii. The first outlet opened for the business is at Gurney Drive, the
second outlet is at Penang Times Square, the third outlet is at
Sungai Pinang and it the biggest outlet so far, the fourth one, is
located at Batu Feringghi.
iii. The business currently has four outlets in Penang and is going to
open the fifth outlet at Damansara.
iv. The product mainly sells fresh seafood in various kinds such as
lobsters, crabs, shrimps, geoducks, cooked in many types of
ways such as steamed, fried, boiled, etc. Popular dishes include:
steamed grouper, curry crabs with rice noodles.
v. The business‘s first outlet opened at Gurney Drive in 6th
December 2005.
vi. The business was founded by Mr. Josh Chua; and
vii. It was founded because of his love towards food & desire to try
on newer types of cooking; he got the inspiration to start this
business during his younger years. He worked with his father
when he was at a hawker stall selling grill fish at Sungai Pinang,
and then eventually passed the grill fish business to his niece to
open Bali Hai Seafood Restaurant. What inspired him to call his
shop ‘Bali Hai Seafood Restaurant’ was because Mr. Josh loves
Bali, and would love to bring a ‘Bali feel’ to their restaurant
where he uses the sunset view, seaside location, tablecloth and
the dry leaf roof imported all the way from Thailand with the
decorations to make customers feel as if they are in Bali.
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viii. In recent times, the business has used their revenue to add
decorations to add a relaxing family atmosphere & also a Bali
feel such as the dry leaf roofing. The revenue is also used to
bring in more sea animals & products to compete with other
competitors. The revenue the business gains through their
development is currently RM1million per month, where they start
the business with a capital of RM600K.
Bubba Gump
i. The seafood restaurant interviewed in Klang Valley is the ‘Bubba
Gump Shrimp Co.’ strategically located in one of the shopping
mall in KL, Sunway Pyramid. The interviewee is the assistant
Sous Chef, Mr. Pravin.
ii. The first outlet opened in KL is at The Curve Mutiara, Damansara.
The second outlet in Kuala Lumpur is at Sunway Pyramid and the
third outlet is at. Citta Mall, Damansara
iii. The business currently has thirty-two Bubba Gump restaurants
operated worldwide. Twenty-two of these locations are in the
United States, three are in Japan, two are located in Mexico,
three are in Malaysia, and one each in the Philippines, Indonesia
and Hong Kong.
iv. The product mainly sells fresh seafood in various kinds such as
shrimp, salmon, fish, lobsters cooked in many types of ways such
as steamed, fried, boiled and more. Popular dishes includes their
award winning Dixie style baby back ribs, traditional shrimp
cocktails, stuffed shrimps with crab meats, shrimp kebab and
more.
v. The businesses opened their first outlet in Malaysia at The Curve
Mutiara, Damansara in 2008.
vi. The business was founded by Viacom Consumer Products
Biz.yellowpages.com.my. (2013). Bali hai seafood restaurant. [online] Retrieved from:http://biz.yellowpages.com.my/balihaiseafood/ [Accessed: 13 Jan 2014]. Balihaiseafood.com. (2012). Bali hai seafood market official website. [online] Retrieved from: http://balihaiseafood.com[Accessed: 17 Nov 2013].
goPenang. (2013). Tan sam guan seafood - gopenang. [online] Retrieved from: http://www.gopenang.my/tan-sam-guan-seafood/ [Accessed: 11 Jan 2014].
[WEB BLOG]
Shah, S. ( 2013,11th April 2013). Best local restaurants in penang. BEST LOCAL RESTAURANTS IN PENANG, [web log] Retrieved from: http://www.mygola.com/best-local-restaurants-in-penang/q25083 [Accessed: 9 Jan 2014].
Sumptuos ( 2012,21st January 2012). Pantai seafood restaurant (水上人家) @ kg. sg. kayu ara, petaling jaya. Sumptuous®, [web log] Retrieved from:http://sumptuousblog.wordpress.com/2012/01/21/pantai-seafood-restaurant-水上人家-kg-sg-kayu-ara-petaling-jaya/ [Accessed: 11 Jan 2014].
Lam, C. ( 2010,23rd March 2010). Fresh & delicious seafood at ocean green seafood restaurant, penang. What2See : Best of Penang Food!, [web log] Retrieved from:http://www.what2seeonline.com/2010/03/fresh-delicious-seafood-at-ocean-green-seafood-restaurant-penang/ [Accessed: 11 Jan 2014].
Chin, W. Z. ( 2014,22nd February 2009). Pantai seafood restaurant @ kg sg kayu ara, petaling jaya. KAMPUNGBOYCITYGAL, [web log] Retrieved from:http://kampungboycitygal.com/2009/02/pantai-seafood-restaurant-kg-sg-kayu-ara-petaling-jaya/ [Accessed: 11 Jan 2014].
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Kim, S. ( 2013,14th January 2013). Restaurant fatty crab@ taman megah,pj. Yours Truly Saimnicy, [web log] Retrieved from: http://saimnicy.blogspot.com/2013/01/restaurant-fatty-crab-taman-megahpj.html [Accessed: 11 Jan 2014].
[e-BOOK]
Characteristics of Market Structure. (2013). [e-book] California: California Council On Economic Education. p. 1. Available through: econworks.org http://econworks.org/wp-content/uploads/2013/01/Characteristics-of-Market-Structure.pdf[Accessed: 11 Jan 2014].
[BROCHURE]
In Penang Free Map [Brochure]. (2013). Georgetown, Penang: Tourism Malaysia