Eco tourism

Eco-tourism

Aicha

The Conscientious Tourist

The Conscientious Tourist Tourism is developing

more and more

Types of Ethical Tourism More and more tourists are interested in non-typical tourist

experiences :

Ecotourism

Geotourism

Nature-based tourism

Responsible tourism

Sustainable toursim

Ecotrousim What?

Geotourism What?

Nature-based tourism What?

Pro-poor tourism What?

Responsible tourism What?

Sustainable tourism What?

The Conscientious Tourist What is the reason of this growing trend?

increase of international travel < low-cost travel

But low-cost travel has bad consequences

Impacts?

Low-cost travel?

The Conscientious Tourist Consequences ethical adventure?

Need of certifications?

The Conscientious Tourist

A lot of tourists donate to various causes in the places where they go on holidays.

Greenwashing

What?

Greenwashing “organizations that attempt to show that they are

adopting practices beneficial to the environment”

Why?

Changing buying patterns in consumer markets

Green = a new sort of ‘good manners’

Green = fashionable, delivers social status

Greenwashing existence means something positive but…

People lose confidence in real green products

Solution!

Companies:

Green marketing = not about making normal things seem green (greenwashing), but about making green stuff seem normal!

Consumers

Look out for the signs!

10 signs

Example 1

Over the top image

Fluffy language

No data, specifics, certified labels

Obvious lies

Not product relevant

Example 2

Lots of specific details

A recognised third-party label

Significant and major commitments

product relevant

Gives an honest feeling

Eco- or egotourism ?

What• More and more people :

-> Ecotourism

• But is it so “green” ? NO!

• They only think they’re doing an ecological good thing

So what is it ??

A marketing concept

How come? Novelty-seeking and snobbery

Their travel acts as a marker of social position: separates them from conventional tourists. not the same impact as that of the mass tourists.

No reflection on the environmental impact of the construction of hotel, the use of airplanes, … .

Positive argument Personal developpement

Trying to be “eco” is better than doing nothing

Economy for local people

Financial sources

Chance to survive

EGOtourism

Differences between eco -and egotourism

ECOtourism

Genuinely care about the environment

Integrate in the local community

enjoy the experience without bragging about it

Makes people believe that you want to do something for the environment

Shock the local community by your behavior and modern devices (e.g. camera)

Bragging , don't stop talking about the fact that YOU had an eco-vacation

Conclusion Eco-tourism:

Not as “green” as people think

Stimulates the local economy

Great advantages but also great disadvantages

“The only good tourist is the one who stays home!”

Opinion on Eco-tourism

Eco-travelling Hype : Keep innovative!

Stay at home: NO

Personal

Economical

Thank you for your attention!