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CRICOS 00111D TOID 3069 Ebooks at Swinburne Mixing it up with DDA, STL & ATO Tony Davies – Swinburne University of Technology Charleston, November 2016
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Ebooks at Swinburne

Jan 07, 2017

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Page 1: Ebooks at Swinburne

CRICOS 00111DTOID 3069

Ebooks at SwinburneMixing it up with DDA, STL & ATOTony Davies – Swinburne University of TechnologyCharleston, November 2016

Page 2: Ebooks at Swinburne

Melbourne

Australia’s second largest cityPopulation 4.5 millionWorld’s most liveable city – 6 years in a row!Home to 8 of Australia’s 39 universitiesBest coffee

Page 3: Ebooks at Swinburne

Established in 1908Became a university in 1992

23,000 FTE university students7,000 FTE vocational students

3 campuses in Melbourne1 campus in SarawakSwinburne Online

Swinburne University of Technology

Page 4: Ebooks at Swinburne

Our library2016 collection budget AUD 6.9 million

95% spent on electronic resources in 2015

91% of books are ebooks

About 60 FTE staff

Page 5: Ebooks at Swinburne

787,194 total book titles(all formats deduplicated)

91,627 print books714,531 ebooks

18,694 overlap P&E

Our book collection today

Print booksEbooksP + E

91% ebooks

12% print books

over-lap

Page 6: Ebooks at Swinburne

Purchased 277,544 *

DDA unowned 267,843Subscribed 169,144

* includes 16,381 DDA auto purchased

Ebooks by acq method

Auto Purchased PurchasedSubscribed DDA (not owned)

Page 7: Ebooks at Swinburne

Ebooks 2006 & 2016

2006 20160

100000

200000

300000

400000

500000

600000

700000

800000

Auto Purchased Purchased Subscribed DDA (not owned)

35,000 ebooks

787,194 ebooks

Page 8: Ebooks at Swinburne

Numbers of print books and ebooks

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160

100000

200000

300000

400000

500000

600000

700000

800000

Print Books Ebooks

Page 9: Ebooks at Swinburne

Our ebook timeline

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160

100000

200000

300000

400000

500000

600000

700000

800000

Print Books Ebooks

Start of DDA

Ebook aggrega-tor

Major publisher ebook sets

STL changes

Small publisher ebook sets

ATO

Closed 2 libraries

Title matching

Page 10: Ebooks at Swinburne

Total collection expenditure by type

2010 2011 2012 2013 2014 2015 $-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

Collection Purchase EOnline Access ESubscription P&EMonograph Purchase P&E

Page 11: Ebooks at Swinburne

Numbers of books acquired (P+E)

2010 2011 2012 2013 2014 2015 -

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Electronic monographPhysical monograph

Page 12: Ebooks at Swinburne

2011 2012 2013 2014 2015 -

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Wiley EbooksSpringerSPIE EbooksSage KnowledgeSafariOxford Scholarship & ReferenceMIT CogNetKnovelIOP EbooksInformitIEEE Explore*IEEE Wiley EbooksIEEE MIT EbooksICE EbooksHart Law EbooksGaleEmeraldElsevier EbooksEBSCO ebooksEbrary (ProQuest)EBL (ProQuest)CRC PressCambridge ebooksBooks 24x7ASME EbooksAPA PsycBooksACS

Ebook usage 2011-2015

DDA

Page 13: Ebooks at Swinburne

Swinburne’s DDA profile in 2006

No subject or publisher profilingNo date thresholdExcluded: fiction & non-EnglishExclude duplicates of ebooksInitial price limit of USD 175Auto purchase on 4th loanLaunched July 2006 with 34,000 ebooks

Page 14: Ebooks at Swinburne

DDA annual expenditure 2006-2015

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 $-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

DDA ExpenditureProjected Expenditure

Page 15: Ebooks at Swinburne

Jan-14

Mar-14

May-14

Jul-14

Sep-1

4Nov

-14Jan

-15Mar-

15

May-15

Jul-15

Sep-1

5Nov

-15$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

ActualProjected

DDA monthly expenditure 2014-2015

Page 16: Ebooks at Swinburne

Work out a plan to…get expenditure down to a sustainable level but…keep as many ebooks available as possible, and…retain or increase usage.

Page 17: Ebooks at Swinburne

DDA costs Jan-May 2014 & 2015

Jan-May 2014 Jan-May 2015 $-

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

STL Auto Purchase+ 117%

+ 34%

Page 18: Ebooks at Swinburne

Changes on 5 June 2015Reduced our purchase price limit from USD250 to to USD225Implemented an STL loan fee limit of USD40Exclude content not available for unmediated STL

These changes reduced our DDA pool from 219,000 to 181,000 titles

Page 19: Ebooks at Swinburne

October 2015 – EBL/Ebrary content merger

Analysis showed that 85,000 new ebooks would be added to our DDA pool if we took no action

Page 20: Ebooks at Swinburne

More changes on 5 Nov 2015Exclude books published ≤ 2004

Retained our DDA pool at about the same number – but newer publications

Page 21: Ebooks at Swinburne

Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 $-

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

STL AP

How did it turn out?

↑ 70% ↓ 50%

Page 22: Ebooks at Swinburne

2015 DDA - expenditure, usage and number of books

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 -

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Ebooks available

Usage

DDA Expenditure

Page 23: Ebooks at Swinburne

Signed up as a development partner for ATOReduce STL exposure by changing the auto purchase point

2016 - ATO and rethinking STL

Page 24: Ebooks at Swinburne

September 2016 profile changesWhen an ebook is available under both DDA and ATO - prefer ATOChange the current DDA Purchase point from purchase on 4th loan to purchase on 3rd loanChange the ebook purchase price limit to– DDA       USD275– ATO       USD350

Increase STL 1-day price limit to US$50Remove the current publication date threshold (≤ 2004) for both options – ie no date threshold.

Page 25: Ebooks at Swinburne

ATO went live on 5 Sept 2016But only just…

First ATO loan on 5 Sept at 11.58 pmFirst ATO purchase on 8 Sept

• DDA/ATO pool increased from 186,000 to about 270,000 ebooks

Page 26: Ebooks at Swinburne

Ebook Central after ATO 21,852

162,376

105,447

Owned STL ATO

56%

8%

36%

Page 27: Ebooks at Swinburne

Ebook Central expenditure 5 Sept to 25 Oct 2016

Page 28: Ebooks at Swinburne

Ebook Central expenditure 5 Sept to 25 Oct 2016

Number

STL Loan ATO loanSTL Purchase ATO Purchase

USD

STL Loan ATO loanSTL Purchase ATO Purchase

Page 29: Ebooks at Swinburne

DDA comparison spend

2014 2015 2016 $-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

6 September to 28 October

STL Loan Auto Purchase ATO Loan ATO Purchase

Page 30: Ebooks at Swinburne

A (very rough) projected spend to 2017

Jan-14

Mar-14

May-14

Jul-14

Sep-1

4Nov-

14Jan

-15Mar-

15May-

15Jul

-15Se

p-15

Nov-15

Jan-16

Mar-16

May-16

Jul-16

Sep-1

6Nov-

16Jan

-17Mar-

17May-

17Jul

-17Se

p-17

Nov-17

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

$100,000

STL Loan Auto Purchase ATO Loan ATO Purchase

Page 31: Ebooks at Swinburne

Total actual expenditure trend

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 (Oct)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

STL ATO loan STL Auto PurchaseATO Purchase Manual Purchase

Page 32: Ebooks at Swinburne

Projected DDA expenditure with ATO

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

STL ATO loan STL Auto Purchase ATO Purchase

Page 33: Ebooks at Swinburne

Loans in owned/unowned ebooks

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 (Oct)

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

OwnedUnowned

82.7%

74.2%

69.2%55.3%

86.7%

Page 34: Ebooks at Swinburne

Tony [email protected]