Eagle Eye News

Eagle Eye NewsTHE BEST AND BIGGEST IN THE SUNBELT FIRST QUARTER 2018

A Publication for Associates and Friends of Southeastern Freight Lines

But I don’t like the Friday before Easter Sunday. Friday is the day of the cross. It is the day of ex-treme torture, pain, and suffering. I don’t like it because I know he did it for me (and you). I caused it. I am to blame.

Have you ever wondered why the cross had to happen? The text book answer is “to pay for our sins.” But I want to go deeper than that. If I mess up and offend my wife, she can forgive me without anyone having to shed blood. So why did the cross have to happen? Why couldn’t God just forgive us?

The book of 1 John gives us some insight into God’s character. 1 John 1:5 says that “God is light and in him there is no darkness.” Light represents holiness. This is not saying that God is 99% holy or tends to be holy, but that he is 100% holy and righteous. Because of his holiness, he can’t ignore sin or let it go unpunished. To do so would go against his holy nature.

This is why sin separates us from God. Colossians 1:21 says, “Once you were alienated from God because of your evil behavior.” Our sin keeps us from being in fellowship with God. This isn’t good!

But 1 John tells us something else about God’s character. Chapter 4, verse 16 tells us that God is Love. This doesn’t mean that God is mostly loving or sometimes loves us. At his root core or nature, God is Love. Here is an important truth to remember. No matter what you do, God is always going to love you. He will never, ever not love you. To do so would go against his loving nature.

So God is Light and must uphold the law, and at the same time, God is Love and wants to forgive us. How can he forgive us and still be consistent with his holy nature? The answer, of course, is the cross. Through the cross He meets the demands of the holy law and reveals His Love.

Is that not amazing? My sin had to be dealt with, so he took the punishment for me. Below is a quote from Max Lucado who says it much more eloquently than I. I hope you enjoy the

celebration of Easter Sunday!

TOBIN CASSELSPRESIDENT

2 u SOUTHEASTERN FREIGHT LINES

Whythe

Cross?It’s hard to believe that Easter is here again. I love Easter Sunday, as it is the day

when Christians celebrate the resurrection of Jesus Christ. It is the day when Christ defeated death, and in doing so, provided a way for us to defeat it too.

What a God! Ponder the achievement of God. He doesn’t condone our sin, nor does he compromise his stan-dard. He doesn’t ignore our rebellion, nor does he relax his demands. Rather than dismiss our sin, he assumes our sin and, incredibly, sentences himself. God’s holiness is honored. Our sin is punished . . . and we are redeemed. God does what we cannot do so we can be what we dare not dream: perfect before God. — Max Lucado

FIRST QUARTER 2018 u 3

On November 12, 2017, Jacksonville celebrated our 30th anniversary! Careful planning ensured fun would be had by all. This was a day of coming together.

We gathered in a large, white tent and catered barbeque was served with many delicious side dishes. Once assembled, our Service Center Manager offered the blessing before we ate. A special celebratory cake was ordered that marked our 30th Anniversary!

Families enjoyed the bouncy houses, air slides, Velcro races, obstacle courses, corn hole games,

a great DJ, and an awesome ice cream truck! More importantly we experienced comradery and fellowship. The weather was perfect for this wonderful celebration. Many people just enjoyed talking and sharing each other’s company.

We had about 250 people in attendance—associates and their families. On this day, we served each other in many ways and were blessed tenfold. This was an enormous success for our Jacksonville location, and we look forward to making many more memories with the valued associates we work with each day!

DAYNA GARRAWAYADMINISTRATIVE SPECIALIST

JACKSONVILLE CELEBRATES 30 YEARS


Individualized Quality (I.Q.) means every associate will focus on and think honestly and objectively about the quality of their individual work and how to gradually but constantly improve it. Well, that is exactly what our P&D and Linehaul drivers did in 2017. We are very proud of all our drivers for producing our best ever accident frequency per million miles driven of 1.78%. This beats our 2016 frequency of 2.01%, and represents an 11.4% improvement. Did you know our drivers logged 219,947,793 miles last year? Mid-year 2017, we conducted backing/fixed object training for all our P&D drivers and they responded, helping us post five of the last six data points under our preventable accident centerline and four of the last five data points on our fixed object backing centerline. One of the fundamental concepts in the training was the G.O.A.L. concept, or Get Out And Look. If you cannot see where you are backing, getting out to look is a sign of wisdom, not a lack of skill.

Also helping our drivers to be safer is our continued investment in the latest safety technology for our trucks. We now have well over 500 power units in operation equipped with Bendix collision avoidance technology, lane departure warning systems, and other features such as blind spotter (side-swipe) technology, with over 250 more being added in 2018. In 2017, over 62 million miles were driven in Bendix equipped power units. Investing in safety technology for our trucks, along with ongoing training, are two important ways Southeastern values our drivers. Being safe is always a Win-Win for everyone, and we are so very proud of the outstanding results our drivers produced in 2017!

CHRIS REYNOLDSDIRECTOR OF SAFETY AND SECURITY

DRIVERS PRODUCING BEST EVER ACCIDENT FREQUENCY PER MILLION MILES

20

16-17 Regional Associates of the Year

Southeastern Freight Lines420 Davega Road

Lexington, SC 29073(803) 794-7300 (800) 637-7335www.sefl.com

© Copyright 2018. All rights reserved.

2 PRESIDENT’S LETTER

3 JACKSONVILLE CELEBRATES 30 YEARS

4 BEST EVER ACCIDENT FREQUENCY

6 FLEET SERVICES NEW HIRE TRAINING

8 SOUTHEASTERN SERVES IN ASHEVILLE

10 PLATINUM SERVICE CENTERS

13 FLEET SERVICES SUPERVISOR OF THE YEAR

14 FLEET SERVICES ASSOCIATE OF THE QUARTER

15 QUALITY IN MOBILE

20 QUALITY BLITZ IN DALLAS

24 BEST IN CLASS SAFETY RESULTS

25 FRONTLINE SALES SEMINAR

26 SALES PRESIDENT’S CLUB AWARDS

27 OCALA SAFETY RESULTS

28 HONORING RETIREES

30 SMARTDOLLAR—NEW YEAR, NEW HABITS

12 > Fleet Services Associate of the Year

TABLE OF CONTENTS

9 > Greenville Serves Cancer Survivors Park

18 > Administrative Quality Champions

22 > Record Year for Quality Achievers



JIM BOYD MANAGER OF FLEET TECHNICAL SERVICES


Top Tech: Dylan Barnett of the Greensboro Shop

(Standing, L to R): Tracy Watkins, Brett Cook, Martin Garcia, Jimmy Castro, Bobby Shaw, Nik Lawrence, Kamalsky Guerrero, Matthew Boleman, and Nick Ross (Kneeling, L to R) Dylan Barnett, Eusebio Noyola, and Aaron Turner

First Runner Up: Nik Lawrence of the Atlanta Shop

FOURTH QUARTER 2017 u 7FIRST QUARTER 2018 u 7

FLEET SERVICES NEW HIRE TRAINING

Our third New Hire Training event was conducted in Columbia during January 2018. Although the week was cold, the event was a great success and all participants agreed that

the learning was fun and rewarding.

We hosted technicians from multiple locations, as outlined below, with everyone coming in

on Sunday and training Monday through Friday. The event culminated on that final day with a deep focus on Quality, which was conducted by Kerry Stritt and Richard Bogan. We wrapped it all up with a Top Tech Award ceremony and a tour of the Support Center.

This event truly offers us an opportunity to share Culture and Quality with technicians who may not have been with our company for long. And it allows us to build the relationships that create productive and happy associates. For the technicians, the week is long and arduous, with much of the training delivered by our suppliers who are experts in their fields. Also attending (and serving as a trainer!) was Regional Fleet Services Manager Sedrick Wiggins!

The training subjects covered were:• Air brake pneumatics• Air brake wheel end training, drum and disc• 5th wheels – Jost, Holland, and Simplex• Vehicle alignment and tire mounting• Cetaris / Warranty / Cores and Parts• People Net Satellite Systems• Wheel bearing and wheel end maintenance and adjustment• DVOM familiarization• Starting and Charging Systems

Attending the event this quarter were:Dylan Barnett – GBO Shop Matthew Boleman – WAT Shop Jimmy Castro – ATL Shop Brett Cook – CLT Shop Martin Garcia – HOU Shop Kamalsky Guerrero – WPB Shop Nik Lawrence – ATL Shop Eusebio Noyola – FTW Shop Nicholas Ross – TPA Shop Bobby Shaw – FTW ShopAaron Turner – ATL Shop Tracy Watkins – CLT Shop

The test scores were very tight, with 1st and 2nd separated by only 4.8 points on a total of 868 points! The top 5 techs were separated by only 23 points. You can see that the test results were very close. After all of the training and testing, our two top technicians were revealed—Dylan Barnett of our Greensboro Shop and Nik Lawrence of the Atlanta Shop.

Please join us in congratulating all of our participants, and give our techs a big THANK YOU for a hard week of training!

DEBI LUNSFORDADMINISTRATIVE SPECIALIST III

Frequency

We received the wish lists for these six chil-dren and had so much fun shopping for toys, clothing, and other gifts. I’m not sure who was more excited, us or the children!

Although we did not get to see these chil-dren open their gifts, a thank-you note from

one mom gave us an insight to how they re-acted. She said we were a blessing to them, but she doesn’t realize how much it blessed us to be able to do this. We are looking forward to our next Southeastern Serves project!

Southeastern Serves in Asheville

Asheville had the joy of playing Santa for two single-parent families at Christmas 2017.

Greenville Serves Cancer Survivors Park


Twenty-one volunteers enjoyed a day of planting trees in Greenville’s newest park—Cancer Survivors Park. We had a great team of volunteers who carried trees and tools, dug holes, and carried water from the river. We also enjoyed working with other volunteers from the community. Bridges had been built to adventure through the park. Individuals could purchase plaques for family and friends who had survived cancer. These plaques were posted on the bridges. One of our associates,

Jody Foister, found his mother’s plaque! Cancer is the #2 cause of death in America;

heart disease is #1. While there are many suc-cessful treatments today that didn’t exist just a couple of decades ago, a “cure for cancer” remains elusive. To survive is an encouraging thing! This park is an inspirational tribute to those who have survived cancer. Team Green-ville was honored to serve together to enhance this park even more!

Greenville Serves Cancer Survivors Park

Our first Southeastern Serves project of 2018 was an adventure.

BRENDA BAKERSERVE TEAM LEADER-GREENVILLE

Jody Foister by his mother’s plaque


10 u SOUTHEASTERN FREIGHT LINES 10 u SOUTHEASTERN FREIGHT LINES 10 u SOUTHEASTERN FREIGHT LINES 10 u SOUTHEASTERN FREIGHT LINES

Part A of Quality Part B of Quality Inbound Transit Time Pre-Fuel Revenue Attainment Outbound Transit Time Load Average Claims Ratio P&D Cost Ratio Dock Efficiency

In 2017, FOUR Service Centers Achieved Platinum Service Center of the Year. These outstanding results are made possible by the Belief, Alignment and Teamwork of the Service Center associates. This is a great example of what we mean by: A Unified Team is a Competitive Weapon!

“Congratulations to Charlotte (CLT) and Charlotte Shipment Distribution (CSD) for the distinctive honor of earning Platinum Service Center for 2017. It is imperative that they work together to meet their collective needs and more importantly, the needs of their internal and external customers. The CLT and CSD teams understand Southeastern’s Mission, and do a great job of Living Our Culture, Providing Quality, and Creating Financial Strength. We look forward to the continued excellence that these two facilities will provide in 2018.” - Kim Shore, Regional Vice President of Operations, Region 2 - Joe Don Ross, Regional Vice President of Sales, Region 2

“The Houston team has had an amazing year. Hurricane Harvey was devastating — one of the most destructive and costly storms on record. The Houston team overcame many challenges this year and they excelled by making Platinum. One team, working together, is what makes us Houston Strong!”“The increased oil production in 2017 created an explosive year for growth in Odessa. Odessa associates worked together as one team and took on challenges to produce outstanding Platinum results. We are proud of our team and the way they are serving our customers in Odessa.” - Brian Schulz, Regional Vice President of Operations, Region 4

2017 Platinum Service CentersPlatinum is the highest level of operational excellence! Platinum is earned when a Service Center excels in all of their key processes for the entire year!

Every service center has the opportunity to earn the annual “Platinum” award by making 86% of their platinum goals in the following seven key processes:

Service Center

Charlotte Shipment DistributionHoustonCharlotteOdessa

Platinum % of Goals Attained for the Year

98%94%88%87%


Another Year of Outstanding Team Work!Each service center can also be recognized for having a Platinum Process. This occurs when the process meets or exceeds the

Platinum goal 9 out of 12 months for the year. All of these excellent results are made possible when we Live Our Culture, Provide Quality and Create Financial Strength.

Our Team had 269 Platinum Processes in 2017!

12 u SOUTHEASTERN FREIGHT LINES 12 u SOUTHEASTERN FREIGHT LINES

We are delighted to announce that the Fleet Services Associate of the Year for 2017 is Bryan Keisler of

the Columbia Shop! Bryan’s ability to elevate his game when it comes

to Culture, Quality, and Financial Strength is readily apparent in the shop. The example Bryan sets has proven, time and time again, that persistence and accuracy are the hallmarks of a technician who “does it right the first time.” Technically, he has considerable electrical and mechanical skills and has become—through training and application of these learned skills—one of our primary Cummins engine experts.

Bryan came on board with us in August of 2010, starting on second shift in the Power Shop. His talents were immediately apparent and he became a shift leader in 2011. An ACE-certified and CDL-equipped technician, Bryan has not had an on-the-job injury since he has been here, nor has he had an unexcused absence in 7 years! Bryan has a remarkably humble and cooperative nature, and quietly goes about the

execution of his work. With 48 activities in the Quality Improvement Process, he is clearly dedicated to all aspects of Quality in the workplace.

We are also delighted to mention that Bryan was selected as the South Carolina Trucking Association’s (SCTA) Technician of the Quarter for the fourth quarter of 2017. He is in the running to be selected as the SCTA Technician of the Year for 2017.

Bryan and his wife, Lisa, live in Gilbert, South Carolina, and have been married for 26 years. They have a son, Bryce, who is 21 years old and attends Midlands Technical College. In Bryan’s spare time he enjoys working on old cars and fishing. He and Lisa also serve in the Gilbert Ruritan Club, which performs community service in the Gilbert Community.

Recognizing superior efforts is one of the cornerstones of Southeastern Freight Lines. We are proud that Bryan has won this honor—no candidate is more deserving. Please offer Bryan a big congratulations and “job well done!”

Bryan Keisler - Columbia2017 Fleet Services Associate of the Year

JEFF EARGLECOLUMBIA FLEET SERVICES MANAGER



It is with great pleasure that we announce Jameson Emory of our Orlando Shop has

been selected as our Supervisor of the Year for 2017!

Jameson’s path within SEFL is long and very inspiring. He was hired in Atlanta in October of 1999, where he began his career as a check lane technician. He immediately began to progress through the ranks and became an A class technician and ultimately, the shift leader on second shift in the Atlanta power shop. Jameson then transferred to our shop in Tampa. He worked there for several years and was well recognized as someone with excellent technical skills and a potential to serve in other roles. Jameson’s talents were more fully recognized and rewarded when he was promoted to Fleet Services Manager of our Orlando Facility in June of 2013.

His performance in Orlando has been exemplary—with a strong focus on valuing

people, excellent customer service (A and B parts of Quality), and a clear understanding and execution of shop management. His ability to embrace LEAN processes, limit the number of units that are out of service, maintain the units that are due for PM and campaigns, insure that we make high quality repairs, and obtain excellent SDI scores, have all paved the way for Jameson to be selected for this 2017 award.

Simultaneous to the selection process for this award—and as a result of his previous performance—Jameson was recently promoted to Regional Fleet Services Manager (RFSM).

We are very proud of Jameson and his steady path of excellence that has now culminated with this award and a promotion to RFSM! Please join us in recognizing and congratulating Jameson!

Jameson Emory - Orlando2017 Fleet Services Supervisor of the Year

JIM BOYDMANAGER OF FLEET TECHNICAL SERVICES

It is with great pleasure that we announce Wally Driggers of our Charleston Shop as the Fleet

Services Associate of the Quarter for the fourth quarter of 2017.

Wally came to work for SEFL in 2004 and as the years have progressed, he has become a true veteran technician. He is ACE certified and despite being our lone technician in Charleston, Wally does an excellent job keeping all our tractors, trailers, dollies, and forklifts up and running.

Wally, a two-time Quality Achiever with 130+ activities in the Quality Improvement Process, has been a model associate throughout his career and has always lived and promoted SEFL’s Culture. Clearly devoted to Quality and the improvement that comes along with it, Wally has submitted 15 ACTIONs and nominated over 25 associates for QWQ recognition.

Wally’s efforts and accomplishments are clearly

recognized outside of Southeastern, as well. He was awarded the South Carolina Trucking Association’s (SCTA) Technician of the Quarter Award in the third quarter of 2014. This award is judged by industry professionals from around the state. As a result of this award, he was recognized at awards banquets provided by SCTA, and received a duo of especially nice plaques congratulating him for this achievement.

Wally and his wife, Regina, live in the Charleston area with their daughter McKenzie. Wally spends his time attending golf events, as McKenzie is on the high school golf team. The entire family also enjoys ATV riding and deer hunting.

We are very proud to have Wally serving in our Charleston Fleet Services facility, providing Culture and Quality to our internal customers. Join with us as we congratulate him!

Wally Driggers – CharlestonFleet Services Associate of the Quarter

JIM BOYDMANAGER OF FLEET TECHNICAL SERVICES


One key piece of our Quality Improvement Process (QIP) is Team Structure and Participation, and we truly want our people to be engaged

and involved in the workplace. Why? Because we believe in the statement that “None of us is as smart as all of us.” Associates in Mobile take this very seriously, which is demonstrated through our great participation. We were proud to wrap up 2017 with 85.42% of our associates engaged in the recognition process, and 10.42% engaged in the ACTION process. As the local Quality Specialist, I have the unique opportunity to help create an environment which leads to such outstanding results.

One of the ways we have been successful at encouraging involvement in the QIP is by intentionally ensuring that each team member at our service center knows how much we appreciate what he/she brings to the table. Every person is unique and each has something to offer. We talk about Quality a lot, and this helps to create a positive environment as well as strengthen our Culture.

It is critical that each team member has the tools necessary to participate in sharing their ideas and recognizing their co-workers. As the Quality Specialist, I intentionally make sure we have plenty of forms, give encouragement every day, and actively participate in the process myself. Another thing that is critical is to always be on the lookout for ways to

encourage and recognize people. For instance, when you see great examples of teamwork or someone going above and beyond to serve a customer. They say attitude is contagious and actions done often enough become second nature, so why not make a positive impact on others and our company through the QIP?!

We are fortunate to have a Quality Specialist at every service center who is one of the biggest cheerleaders for Quality. I truly believe Quality Specialists have a unique ability to help take participation to the next level by “walking the talk” every day. One way I “cheer” for Quality and our team in Mobile is by having fun. For example, we’ve provided breakfast, given out goodie bags of candy with a Quality phrase, posted positive notes on our Quality board, and we’ve taken the time to tell people how much we value everything they do.

Can you imagine what would happen if we all made it a point to encourage others every day, at every service center? Wow! What a long-term difference it would make to not only our people, but to our customers and our company! Like Mr. Cassels, Sr. said, “If we take care of our people, they will take care of our customers, and that will take care of our future!” Let’s all do our part to keep our Quality Improvement Process alive and flourishing for the years to come!

Quality is Going Strong in Mobile

TIFFANY CLARKQUALITY SPECIALIST—MOBILE


2017 Regional Associates of the Year

SHARON MCBRIDENORTH ATLANTA

DEBI LUNSFORDASHEVILLE

COLEEN BUCCIEROTAMPA

CINDY PACHECOODESSA

MIRANDA REEDTULSA

ADMINISTRATIVE

THOMAS MILLERMEMPHIS

JERRY SEAYFREDERICKSBURG

DARRYL POINTERCOLUMBUS

JOSH BALTAZARSOUTH HOUSTON

JONATHAN RISHTUPELO

FREIGHT HANDLERS

Congratulations to our 2017 Regional Associates of the Year! Each associate was nominated by their service center leadership and then by a committee consisting of regional leaders from

Operations, Sales, and Human Resources. These exceptional associates consistently demonstrate a passion for our Culture and a commitment to Quality. Regional Associate of the Year is the highest recognition that can be earned by an associate. Congratulations to each of you on this remarkable

career achievement! We are very proud of the 2017 winners!


DARREN TURNERJACKSON, TN

DOUG PEREZSOUTH CHARLOTTE

LARRY PASCALEORLANDO

BILLY MCGEEJACKSON, MS

ERNIE BAKERWACO

P&D DRIVERS

BOBBY MARTINWEST ATLANTA

STEVE CARLSONGREENVILLE

JOHN PEARCEOCALA

PETE BAISEBATON ROUGE

JARROD GOMEZFORT WORTH

LINEHAUL DRIVERS

BRANDON GRAHAMWEST ATLANTA

CARROLL LEMONSCHARLOTTE SHIPMENT

DISTRIBUTION

PHIL MACOLLYALBANY

CORY LACROIXLAFAYETTE

DAVID ROBERTSONOKLAHOMA CITY

LEADERSHIP

FIRST QUARTER 2018 u 17FIRST QUARTER 2018 u 17

A key component of our Quality Improvement Process is to have “People Committed to Individualized Quality,” and a great example of this is the Administrative Key Measures—Quality Champions Program.

The Administrative Key Measures–Quality Champions were established in 1999 as a way to monitor and improve the key administrative processes at each service center. Each measure is assigned to a Quality Champion(s) whose role is to not just

reduce the numbers on a report, but to improve the administrative processes at the service center. In 2017, our administrative associates achieved an Administrative Efficiency of 99.12%!

While each service center contributed to our overall success, we recognize those that earned our Platinum Award, and those that earned Service Center of the Year honors. We are proud to recognize the following service centers and Quality Champions as our 2017 Administrative Key Measures award winners:

JILL GROTHJANPROCEDURE & ADMINISTRATIVE SPECIALIST, CORPORATE SERVICES

JACKSON, TN: (L TO R) RYAN MCPHERSON, CINDY

LEWIS, JAMES HAWKS

BOWLING GREEN: (L TO R) NICK PRYCHODKO, ALEX

MASTERMAN, (NOT PICTURED: JEREMY BURTON)

AUSTIN: (L TO R) RICHIE GAMMELL,

ABBY LANG

At Southeastern Freight Lines, we use our Quality Improvement Process to help us achieve our Mission to Live Our Culture, Provide Quality and Create Financial Strength.

AdministrativeQuality Champions

2017


The Administrative Service Center of the Year Award is presented to the service center(s) that achieved the highest levels of administrative efficiency during the year.

ADMINISTRATIVE SERVICE CENTER OF THE YEAR

FLORENCE: (L TO R) SARA SMITH, KAREN WILLIS,

CINDY MCELVEEN

The AKM Platinum Award is presented to service centers that achieve an administrative efficiency of 99.75% or higher for the year. REGION 1 REGION 2 REGION 3 REGION 4 REGION 5

By applying the principles of our Quality Process and taking ownership of every aspect of our job, we can continue to provide the level of service our customers have come to expect from Southeastern, and become more efficient in the process. Our Quality Champions continue to meet this challenge

each day as they focus on producing even greater results in 2018.

GREENVILLE: FRONT (L TO R): ROSA LITTLE, LINDA MCCALL, VICKIE RAY BACK (L TO R)

SHERRY MORGAN, DEBORAH MATTSON, JOHN EVANS, (NOT PICTURED: GRANT GRIFFITH)

HUNTSVILLE: (L TO R) JESSICA COPELAND, CHRISTINA ROSE

(NOT PICTURED: ADAM DARLING, JORDAN WOODARD)

SHERMAN: (L TO R) DOYLE CUNNINGHAM, TRACY WOODS, (NOT PICTURED: KEVIN OWENS)

MCALLEN: (L TO R) PETE MORENO, ISELA GAYTAN

WEST ATLANTA: FRONT: (L TO R) STEPHANIE ANDERSON, GARY MILNER, MALISA CLARK BACK: JUDY GONOSZ, BARBARA

GRAVES, EDIE TIMPERIO, SANDY TURNER, LINDA WILCOX

PLATINUM AWARD

Atlanta BreakbulkBirminghamBowling GreenHuntsvilleJackson, TNLexingtonMontgomeryMemphisNorth AtlantaWest Atlanta

AshevilleCharlotteFlorenceGreensboroGreenvilleHickoryNorfolkRaleighRocky Mount

Fort MyersFort LauderdaleHazlehurstJacksonvilleMobileOcalaSavannahTampaValdostaWest Palm Beach

AustinBaton RougeCorpus ChristiEl PasoHoustonMcAllen

AbileneShermanTulsa

Tupelo


OCALA: (L TO R) DENISE ROBERTS,KENDALL DONALDSON

MEMPHIS: (L TO R) SARA BALLARD, DOROTHEA BOONE, KAYLA SHERMAN, AMY MCOWEN, DENISE THOMASON (KNEELING)

MARCEA HERRON

WEST PALM BEACH: (L TO R) SCOTT WILCOX, AIDA CASTILLO, STEVE MOULTON

ROCKY MOUNT: (L TO R) ADAM JONES, ROBERTA JONES

(NOT PICTURED: TAMMY THOMPSON)

HAZLEHURST: TAMMY FORREST


HEATHER RUTHREGIONAL HR MANAGER

2018 QUALITY BLITZIN DALLAS


The Dallas Service Center’s Quality Committee decided to start 2018 by reinvigorating Quality. One idea was to incorporate our 4 Principles of Individualized Quality into everyone’s work day. If associates saw a banner with SEFL’s Quality expectations each day, they would be reminded of the importance of I.Q. In early January, banners defining I.Q. were hung at both the employee parking lot entrance and the truck exit. In addition, banners for each of the four I.Q. Principles will be rotated throughout the year. Another idea was the creation of I.Q. recognition in the form of a sweet treat. The Committee

attached thank-you notes to four different types of candy. When a member of leadership sees an associate demonstrating Quality behavior, they shake that associate’s hand, thank them for the specific task, and give them a candy. Assistant Service Center Manager Scott Spencer explained, “It’s a nice way of recognizing quality work, and the play on words for each candy is fun.”

Tootsie Rolls – “You’re on a roll, keep up the good work!” Extra Gum – “Thanks for always going the extra mile!” Lifesavers – “You’re a lifesaver, thanks for all you do!” 100 Grand – “You’re worth 100 Grand to SEFL, thank you for your hard work!”

The Dallas Service Center is also rolling out a Quality Associate of the Month program. Each Operations Manager will select one associate per month, submit their name to the Quality Committee, and explain why they should be selected. The Quality Committee will then vet the nominations and select a winner. In order to qualify as the Quality Associate of the Month, the associate must have participated in at least one Quality activity that month. The winning associate gets to park in the Quality Associate of the Month parking space, and will be invited, along with their significant other, to dinner with the Service Center Manager, Justin Proffitt.Providing Quality is an important part of our Mission. Remembering that each of us plays a

key role in delivering Quality in everything we do is something we should all take away from the Quality Blitz in Dallas.

FOURTH QUARTER 2017 u 21

Dallas Quality Committee (L to R): Kyle Goddard, Jared Freeman, Kelsey Kilpatrick, Scott Spencer,

Melanie Bailey, Justin Proffitt, and Libo Salazar


I.Q. Banner at the Dallas Service Center Employee Entrance Quality Candy


Record Year for Quality Achievers

In 2017, there were 155 associates recognized with this prestigious award, including FOUR President’s Club and TWO Double President’s Club inductees!

President’s Club (4th Quality Achiever) Recognitions:

Double President’s Club (8th Quality Achiever) Recognitions:

It is exciting to wrap up the year with a RECORD number of associates being recognized with a Quality Achiever Award! This is one of our company’s highest levels of recognition, and each recommendation summarizes the individual’s impact on the company through

participation and achievements in the Quality Improvement Process.

Kirk AkinsJACKSON, TN

DANA KAMINERQUALITY DEPARTMENT

Jody HoltonHAZLEHURST

Carol MorganSUPPORT CENTER

Vicki RayGREENVILLE

Alton Westberry, Jr. HAZLEHURST

Tammy KitchensGREENVILLE

Rosa LittleGREENVILLE


To be recommended for a Quality Achiever Award, an associate must demonstrate a total commitment to the Quality Improvement Process through their involvement, achievements, and outstanding results. There are two (2) essential pieces necessary when considering an associate for a Quality Achiever Recognition:

1. Participation in the Quality ProcessParticipation in the Quality Process includes submitting ACTIONs, serving on ACTION resolution teams, and submitting and receiving recognitions. This is what will “get the ball rolling.” Once an associate has reached the minimum number of required activities for the Quality Achiever level, their I.Q. Supervisor can then begin evaluating the second piece, which is:

2. Outstanding Contributions to/Achievements in the QIP On this recommendation, three (3) significant contributions must be included, which are the associate’s most outstanding accomplishments in the Quality process. These contributions are critical in the approval process. It is important to determine (and provide with the recommendation) very specific results, data, etc., that will substantiate the achievement under each category.

We hope to see even more associates shine in 2018 with a higher level of individual contribution to the Quality Improvement Process, and thus earning a Quality Achiever recognition! If you have any questions about the Quality Achiever process, please don’t hesitate to ask your I.Q. Leader or call the Quality Department.


Results like these are a great example of associates who demonstrate a commitment to Individualized Quality. Performing error-free work in our accident and injury processes is the single most important aspect of our Quality Improvement Process because it is so personal to

each one of us. Great results like these are intentional, with a focus both on awareness and prevention.

Congratulations to all of our Best in Class safety performers!

Each year we recognize those service centers that have the Best in Class accident and injury processes which are based on accident and injury frequencies. For 2017, we recognize the following service centers

for their Best in Class safety results:

CHRIS REYNOLDSDIRECTOR OF SAFETY & SECURITY

Class Service Center Frequency

BEST IN CLASS: ACCIDENTS PER MILLION MILESMiles Driven Combined P&D and Linehaul Accidents

BEST IN CLASS: INJURIES PER 200,000 HOURSClass Service Center Frequency Hours Worked Number of Injuries


FRONTLINE SALES SEMINAR

MIKE HEATONSENIOR VP SALES AND MARKETING

S E L L I N G F O R R E S U L T SDuring the week of January 29th, the Support Center

hosted leadership associates consisting of account managers and operations leaders for a “Selling for

Results” seminar. The seminar is designed to provide new account managers and service center managers an opportunity to learn the fundamentals of selling and negotiating. In addition, attendees had an opportunity to hear from department heads who shared specifics about their respective areas. At week’s end, our attendees were armed with many new customer benefits and techniques for preparing and executing effective sales calls. They were also able to get a great feel for our Culture and why it is so important.

On the last day of the seminar, the class was asked to vote for an individual who epitomizes our Culture, in and out of the classroom, and is most likely to become the “Rainmaker” (top revenue producer) of the group. For this class, Gerrod Sinclair (SCH) was voted the winner of the RAINMAKER AWARD.

Congratulations to all who completed the training and we look forward to your future contributions!

FRONT (L to R): Sam Evans (WFL), Hayley Carter (HOU), Kylee Rivera (KNX), Cadrema Williams (LEX), Rhonda McKinney (AUS), Catherine Nash (BLG), Corey Pleasants (RIC)

BACK (L to R): Zach Vincent (KNX), Patrick Mackey (JCK), Kyle Roberson (HSV), Gerrod Sinclair (SCH), Mark Coggin (MGM), Adam Darling (HSV), Jacob Armstrong (TRC), Ben Currie (NRL), Tim Pruett (Support Center)

Gerrod Sinclair (SCH) - Rainmaker Award Winner


At a recent dinner celebration honoring our company’s highest sales achievers,

sixteen of our Account Managers were honored and awarded the prestigious President’s Club Award. Less than 13% of our total Account Managers reach this level each year, and it is accomplished only by consistently excelling in all key sales result categories. This elite group consists of individuals who combine professional business skills with character and work ethic. In addition to the attributes previously mentioned, these folks have a passion for ensuring everyone in their respective Service Center obtains the hours needed to meet their financial obligations, and they have the ability to work with other team members to accomplish goals.

Each winner would be the first to admit that reaching the President’s Club level would not be possible without the service we offer and the associates who provide it. From this elite group of Account Managers, one is selected as our W.T. Cassels, Sr. Award winner who is recognized as our Account Manager of the year. The W.T. Cassels, Sr. Award winner for 2017 is Carol Benoit.

16 Account Managers Earn President’s Club Award

MIKE HEATON, SRVP SALES AND MARKETING

2017 President’s Club Winners

W.T. Cassels, Sr. Award Winner, Carol Benoit, with Mike Heaton

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2015 2016 2017 2015 2016 2017

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Ocala Safety ResultsPreventable P&D Accidents

per Million MilesPersonal Injuries per 200,000 Hours

System Ocala System Ocala

Hats off to everyone at our Ocala Service Center for their continued excellence in our Safety processes. Our Ocala Linehaul Drivers just celebrated 12 years of accident-free driving at a recent celebration dinner, while Ocala P&D drivers are working on 21-months accident free driving. The Southeastern Safety Culture is alive and well in Ocala! When asked what has driven the continued improvement in Safety, Service Center Manager Glenn Slagle noted the following key factors:

• Safety awareness is not just in our monthly safety meetings, but in everyday conversations

• Associates share real life examples observed in their daily activities in order to create awareness about potential safety hazards

• I.Q. team members mentor others when they see unsafe or risky behavior

Most of all, Glenn states that all of our workgroups (Linehaul, P&D, Administrative, and Leadership) work together to ensure everyone goes home safely to their loved ones each day. There is no other aspect of our job more personal from a quality point of view than working safe. Thanks to all of our Ocala associates for these outstanding results!

CHRIS REYNOLDSDIRECTOR OF SAFETY AND SECURITY


28 u SOUTHEASTERN FREIGHT LINES FOURTH QUARTER 2017 u 28 28 u SOUTHEASTERN FREIGHT LINES

CECIL ETHRIDGE ATLANTA

Congratulations to Cecil Ethridge who retired in February from the Atlanta service center after 45 years of service. Cecil began his career at Southeastern in July of 1971 as a part-time freight handler. By April of 1972, he became a full-time

associate and in July of the same year, he became a P&D Driver. Cecil drove for the city until April of 2003, when he switched to Linehaul for the remainder of his career. He brings an atmosphere of positivity wherever he goes, and has always embodied what it means to go the extra mile whenever needed. He plans to enjoy his newly-ac-quired free time with his family and do a bit of travel-ing in the near future. He will be greatly missed by the Atlanta team, but we wish him all the best as he steps into the next chapter of his life!

MICHAEL REGISTER KINSTON

In February, Michael Register retired after a 34-year career with Southeastern Freight Lines as a P&D Driver. Michael spent much of his time working in the New Bern area, where he was affection-ately known as “Little Mike” by his

customers. He was a dedicated employee who brought a lot of character to the Kinston Service Center. He will certainly be missed by both his customers and fellow as-sociates. When he is not spending time with his family and grandchildren, Michael will probably spend time during his retirement on his hobbies such as fishing, grilling, gardening, and working on cars. Thank you, Michael, for all you have done for the Kinston team. We all hope you have a long and happy retirement!

JERRY BLANKENSHIPDALTON

The Dalton service center would like to congratulate Jerry Blanken-ship on his recent retirement. Jerry was hired as a part-time associate in July of 1985. A year later he was promoted to full-time in our P&D operation. He finished his

career as a Linehaul driver with an impressive record of 27 years of safe driving and 29 years injury-free! Jerry will enjoy his time away from work fishing and camping outdoors. He will be greatly missed. We want to wish him the best after 32 years of service to our company and to our customers! Thank you, sir!

FOURTH QUARTER 2017 u 29

MIKE HAM KINSTON

In January, Mike Ham retired from Southeastern Freight Lines after a 31-year career in the Kinston Service Center. Mike started his career in P&D and then moved to Inbound Supervisor. After several years, Mike became P&D Supervi-

sor and remained in this role until his retirement. Over the years, Mike became a fixture in the Kinston Service Center and his leadership and knowledge will certainly be missed. Mike has many plans for retirement, includ-ing spending time at his beach house, playing golf, and watching the UNC Tar Heels. Thank you, Mike, for all you have done for the Kinston Team. We hope you have a long and happy retirement!

DAVID CHANCE DALTON

Congratulations to David Chance of Dalton on his recent retirement. David was hired as a full-time associate back in June of 1987, and spent his entire career serving our customers with an incredible heart as a P&D driver. Let me tell

you, our customers absolutely LOVE him! He finished his career with an impressive record of 28 years of safe

driving and 29 years injury-free years. David will enjoy retirement with his family and will be greatly missed by everyone in Dalton. His incredible servant attitude was contagious throughout his 30 years of service to our company and to our customers! Thank you, David!

EARL WALLACE KINSTON

In January, Earl Wallace retired from Southeastern Freight Lines after a career that spanned 29 years in the Kinston Service Cen-ter. Earl was a P&D Driver for his entire career, but his professional-ism and knowledge allowed Earl

to fill in for various supervisory roles in Kinston. While Earl’s retirement will certainly be felt by the associates in Kinston, he will also be missed by all of his Kinston customers. There is no doubt that Earl contributed greatly to the success of Kinston in both operations and sales. Earl plans to work in the funeral business after his retirement, and will spend time gardening and watch-ing the NC State Wolfpack and Dallas Cowboys. Thank you, Earl, for a job well done and for being a corner-stone of the Kinston Team. We will really miss you at SEFL and we wish you a long and enjoyable retirement!


Living our Culture is essential to achieving our Mission at Southeastern Freight Lines. We know that a company’s culture

doesn’t just happen overnight. Cultures are built one day at a time over a long period of time and are built by each person who is a

part of our organization. We owe a huge debt of gratitude to these associates who recently retired with 25 or more years of service.

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CT0013158201712-323542

A reminder about IRS limits for 2018

What you can do now

Whether you’re just starting out on your savings

journey or quickly approaching retirement,

it’s important to make the most of your

workplace retirement plan. It is easy to increase

your contribution. Just log in to your account

at rps.troweprice.com, or call 1-800-223-4055

to talk with a T. Rowe Price representative.

Save more in 2018!

The Plan allows you to contribute between 1%

and 50% in before-tax contributions, subject to

IRS limits. The IRS limit for 401(k) contributions

is $18,500 for 2018.

If you are or will be 50 or greater in 2018, you are

also able to contribute an additional $6,000.

PO Box 1691Columbia, SC 29202

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