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E marketing group

Nov 16, 2014





  • 1. Horse RacecoursesEquine Business Team

2. The industry we reviewedwas horse racing. Wepicked 5 racecourses tocompare and contrast Punchestown Leopardstown Galway The Curragh Aintree 3. Breeding sector contributes over 2m to theIrish economy It employs over 16,000 people There are 27 racecourses in the Republic ofIreland Across all Irish racing festivals attendancesreached 462,938 Total attendances at all race meeting inIreland reached just under 1.2m In comparison to race meeting attendancesin the UK that reached 6.15m 4. Punchestown-located Naas Co. Kildare, 18 race fixtures perannum, Punchestown festival held in April, attendance this yearreached 101,715, active on Facebook and Twitter Leopardstown-located Foxrock Dublin, 23 fixtures per annum,student race day March, active on Facebook and Twitter Galway-located Ballybrit Galway, 12 fixtures per annum, Galwayfestival August with attendance of 144,315, active on Facebookand Twitter The Curragh- located in Kildare, 19 fixtures per annum, Irish DutyFree Derby in June, active on Facebook and Twitter Aintree-located Liverpool UK, 6 fixtures p/a, John Smith GrandNational, active on Facebook and Twitter 5. Punchestown- Home page well marketed,scattered and unorganized, provided a lot ofinformation Leopardstown-attractive promotion on page,easy to use, sign up to members club Galway-attractive, plenty of pictures,extensive information The Curragh-poor promotion, easy tonavigate. Plenty of info Aintree-high quality and appealingadvertising, good media centre, substantialinfo, not as easy to use as other sites 6. Punchestown-up-to-date, receives a lot oftraffic, have over 1,430 tweets, follow 326people, have 4,091 followers Leopardstown-3,175, follow 725 people, have4,308 followers Galway-tweet monthly, 232 tweets, following194, have 3,957 followers The Curragh-regular tweets, mentioned morethan Aintree, 2,406 tweets, following 1,923people, have 6,136 followers Aintree-up-to-date tweets, 2,738 tweets,follow 1,771, have 8,744 followers 7. Punchestown-20,951 fans, most talked about outof the 5 tracks, 1,633 people talking about it,ticket booking link, video link and events link Leopardstown-20,368 fans, 184 people talkingabout it, provide contact info and links to theirother social networks and ticketmaster link Galway-58,229 fans, 625 people talking about it,few posts and no link to ticket booking The Curragh-8,553 fans, 210 talking about it,post regularly, ticket booking link and contactdetails Aintree-20,867 fans, 323 people talking about it,not updated regularly, provide links to othersocial networks 8. Leopardstown-Instagram, Flickr,YouTube Galway-Pinterest Aintree-YouTube andFlickr Punchestown and theCurragh do not haveany other socialnetworks 9. Punchestown - no app available, not userfriendly for smart phones, images and mapunavailable to smart phones Leopardstown - no app, websiteaccommodates smart phone users Galway - no app for smart phones, websitedesigned to suit smart phone The Curragh-no smart phone app, websitenot smart phone friendly Aintree-has a mobile app, Itunes download,main website not user friendly to smartphones 10. We put it into our blog We put it onto We made a video We put it on our social networks includingTwitter 11. We found that: Galway most popular on Facebook Aintree has the most followers on Twitter butthe Curragh has the most out of the Irishracecourses Galway posts the most blogs Aintree is the only track to have a mobileapp The best website is Galway

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