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E-learning project definition author: Eric Kluijfhout, [email protected] This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.
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E learning project definition

Nov 01, 2014

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Education

Eric Kluijfhout

Recap of business plan development; Detail your e-learning project goals; Describe critical competencies; Outline your project; Validate with major stakeholders
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Page 1: E learning project definition

E-learning project definition

author: Eric Kluijfhout, [email protected] 

This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.

To view a copy of this license, visit http://creativecommons.org/licenses or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.

 

Page 2: E learning project definition

E-learning project definition

Refresher Course for Senior Executives Program

“Entrepreneurship development and -training in a global perspective”: e-learning strand

Uganda, 18-29 October 2004

by Dr Eric Kluijfhout

Page 3: E learning project definition

Outline

• Recap of business plan development outcomes (step 1-5)

• Step 6: Detail your e-learning project goals

• Step 7: Describe critical competencies

• Step 8: Outline your project

• Step 9: Validate with major stakeholders

Page 4: E learning project definition

Where are we?

Level

Dimension

MacroNational

environment

MezzoInstitutional

environment

MicroLearning

environment

Pedagogical

Technological

Organizational

Page 5: E learning project definition

SWOT analysis

Level

Dimension

MacroNational

environment

MezzoInstitutional

environment

MicroLearning

environment

Pedagogical

Technological

Organizational

Page 6: E learning project definition

Select your e-learning approach

Extended

classroom

Blended

learning

Distributed

learning

Substitution

Innovation

Transforma-tion

Page 7: E learning project definition

Determine your e-learning business model

• Who adds value in the e-learning value chain?

• Who is the client?• Who is paying for what?

Develop content

Develop education

Deliver education

Provide learning services

Provide accreditation

Provide ICT tools and services

Provide telecommunications services

Page 8: E learning project definition

Recap of business plan development outcomes

• Step 1: E-learning approach determined

• Step 2: E-learning business model determined

• Step 3-5: SWOT analysis and show stoppers determined

Page 9: E learning project definition

Project definition based on business plan definition step 1-5

• Step 6: Detail your e-learning project goals

• Step 7: Describe critical competencies

• Step 8: Outline your project

• Step 9: Validate with major stakeholders

Page 10: E learning project definition

Detail your e-learning project goals

• Scope

• Size

• Complexity

Page 11: E learning project definition

Scope options

• Targeted at the individual lecturer (course), the Department (programme) or the whole institution (curriculum)?

• Domains, educational levels and types of learning outcomes covered

• Pedagogical, technological and organizational disparity with the present situation (‘gap to bridge’)

• E-learning services provider or e-learning resources services provider?

Page 12: E learning project definition

Size options

• Number of courses

• Number of students

• Number of lecturers

• Number of ‘points of presence’

Page 13: E learning project definition

Complexity options

• Pedagogical complexity:– Cohort/individual, scheduled/free paced, fixed/

personalised route, individual/group assignments, …….

• Technological complexity– Media-mix, electronic services offered (server and

client side), integratedness, security, ………..

• Organizational complexity– Hierarchical levels and units involved,

project/programme structure, ………

• The integratedness of the three

Page 14: E learning project definition

Validate your e-learning project goals

Level

Dimension

MacroNational

environment

MezzoInstitutional

environment

MicroLearning

environment

Pedagogical

Technological

Organizational

Page 15: E learning project definition

Project definition step 1

• Take your e-learning strategy and business model in mind

• Describe your e-learning scope 3 years from now, in max. 20 words.

• Define the size: # courses, # of students, #lecturers, # points of presence

• Describe your strategy to reduce complexity in max. 20 words.

Page 16: E learning project definition

Detail required roles and competencies

• Management• Lecturers• Students• Educationalists• ICT staff• Multi-media experts• Support staff• ……………………

Actual roles depend on the innovation phase!!

Page 17: E learning project definition

initiation expansion consolidation integration transform.

IS development phases

costs

time

Page 18: E learning project definition

Role and competencies for e-learning: management

• Depending on the innovation phase: hands-off, observes, regulates, coordinates, initiates

• Does NOT have to be technical experts on ICT or e-learning

• Should understand the potential and pitfalls• Should create an appropriate environment for the

respective innovation phase• Should display leadership in solving intra-

departmental problems

Page 19: E learning project definition

Roles and competencies for e-learning: lecturers

• Depending on the scope, either self-develop courses or participate in a multi-disciplinary development team

• Computer and multi-media knowledge and skills• Change from lecturer towards tutor/coach• Manage heterogeneous and multi-paced groups• Manage 7x24 asynchronous communication

Page 20: E learning project definition

Roles and competencies for e-learning: students

• The self-directed learner

• Study discipline

• Basic computer skills

• Skills and attitudes towards synchronous and asynchronous technology-mediated communication and cooperation

Page 21: E learning project definition

Other roles and competencies for e-learning

• Educationalists:– Design course didactics and media– Bridge the world of the lecturer and ICT specialist

• ICT staff– Realise technical functionality– Identify technological opportunities

• Multi-media specialists– Realise multi-media products– Identify multi-media opportunities

• Support staff– Help-desk

Page 22: E learning project definition

Project definition step 2

• Take your e-learning strategy and business model in mind

• Describe the two management competencies that will require most attention

• Describe the two lecturer competencies that will require most attention

• Describe the two student competencies that will require most attention

Page 23: E learning project definition

Outlining your project

• Objectives-outcomes-activities-inputs definition• Implementation strategies• Project roles and structure• Phasing• Costing• Project management• Organisational culture

Page 24: E learning project definition

Logical framework

outcomes

objectives

activities

inputs

planning

Context

analysis

Page 25: E learning project definition

Devise project implementation strategy

• Depend on:– Scope– Size– Complexity– Required roles and competencies

• Options:– Bottom up vs. top down planning– Push vs. pull activities– Phased vs. one-time– Mix

Page 26: E learning project definition

Project roles and structure• Roles:

– Steering Committee– Project Support Group– Project Team– Work Group– Reference Group– (End) User Group– ………………..

• Structure:– Coordination structure– Matrix organisation– Autonomous project organization

Page 27: E learning project definition

Phasing options

Level of complexity

Level ofuncertainty

low linear parallel: - sub-projects - simultaneous

high cyclic: - development - version

low high

Page 28: E learning project definition

Cost categories in e-learning projects

• Staff, including development/training and consultancy• Materials development/conversion/acquisition• Production costs• Distribution costs• Tutoring services• Help desk services• ICT and multi-media infrastructure and services• Housing, transport, consumables etc.• Operational costs

Page 29: E learning project definition

Project management tasks

• Initiate• Plan• Coordinate• Control/monitor

– Activities and outcomes: timing & milestones, quality, risks– Inputs: staff, tools, facilities, funds– Organisation: work methods, strategies, structure– Team processes– Information– Environment

Page 30: E learning project definition

Project definition step 3

• Outline your project:– Logical framework– Implementation strategies– Project roles and structure– Phasing– Costing– Project management

Page 31: E learning project definition

Often neglected: organisational culture

• Power-distance: communication mechanisms between students and lecturers; authority, status and role definition

• Academic culture: ‘not invented here’ syndrome; the ivory tower; experiment instead of produce; 80% is not enough

• Global ‘rivalry’ between the academic and administrative organisation

• Project organisation vs. operations management• ……………………………….

Page 32: E learning project definition

Major pitfalls

• Wanting too much: scope, size and complexity• Wanting to little• Invisible institutional and individual inhibitors

(see also before):– Lack of vision– Misconceptions about e-learning– Lack of management support – Lack of implementation capacity– Organizational culture– ………………………….

Page 33: E learning project definition

Project definition step 4

• Re-validate your project design with major stakeholders