Duncan East, Marwell Wildlife - "Workshop: How to Engage Your Staff"

Changing Behaviour

Workshop

Who’s the difficult person in your organisation?

(we’ve all got one )

What are their excuses?

What have you tried?

Excuses‘My job doesn’t

impact the environment’

‘I don’t know what I can do’

‘We can’t afford it’

‘I don’t have time’

‘We do it this way because it

works’

‘It’s somebody else’s job’

‘I don’t believe in climate change’

Components of behaviour change

• Attitude– I don’t believe change is worthwhile?

• Control– I don’t feel able to make the change?

• Norms– I waiting to see what is everyone else doing?

• Identity– Does the change fit with who I think I am?

Components of behaviour change

• Attitude– Provide information demonstrating change is

necessary

• Control– Make it easy to change

• Norms– Report on performance of others

• Identity– Embed sustainability in ethos of company

Final Question

Does it matter if we don’t convince everyone to change?

Final Question

• It only takes 30% of a population to adopt a new behaviour for it to become the norm

• It only takes 3 weeks for new behaviour to become habit