Top Banner

Click here to load reader

Dsrtn Basmati Final

Dec 01, 2014

ReportDownload

Documents

A STUDY ON AGRO-INDUSTRIES RELATED TO BASMATI CULTIVATIONFOR THE PARTIAL FULLFILMENT OF MBA (Agri-Business)

SUBMITTED BY:ARUP RATAN DE ROLL NO- 15509V084006

SUBMITTED TO: -

CENTER FOR AGRI MANAGEMENT, DEPARTMENT OF BUSINESS ADMINISTRATION, UTKAL UNIVERSITY, BHUBANESWAR-751004

DECLARATIONThis is to declare that I, Arup Ratan De is student of MBA (AgriBusiness) 2008-2010 batch of Centre for Agri-Management, Department of Business Administration, Utkal University, Bhubaneswar have given original data and information to the best of our knowledge in the project report titled A Study on Agro-based industries related to Basmati cultivation for the partial fulfillment of the requirements towards the completion of the said course.

Date: Place: Bhubaneswar Arup Ratan De Centre for Agri-Management, Utkal University, Bhubaneswar

ACKNOWLEDGEMENTAcknowledgement in our opinion is very difficult to write in words, where we feel emotional and at the same time need to recall all those incidents, where we

received help from others. With due regards and foremost responsibility, we first thank God and all those who may have contributed on providing insight for this project report writing directly or indirectly. Then we extend our thanks to Sri B.B. Bhuyan Academic Head Sri Sushant Pujari Chairman and Sri Deepak Ram Course Director, and Sri Manoj Bal faculty cum Placement Co-ordinator for providing valuable suggestions and criticism. Apart from them we thank all the staff and faculty members of MBA (AgriBusiness) Utkal University. We offer our sincere thanks to our relatives, seniors friends without which the project would not have been a success. Last but not the least we thank all the Managers and Respondents of the Companies for providing their valuable co-operation during the project. Date: CAM, Utkal Arup Ratan De

CONTENTSSECTION NO. PARTICULARI. II.

DECLARATION ACKNOWLEDGEMENT

1

INTRODUCTION METHODOLOGY RESULTS AND DISCUSSION CONCLUSION AND RECOMMENDATIONS APPENDIX QUESTINNAIRE

2

3 4

5

Section- 1

Introduction:

-

Basmati Rice is a global trade name associated with premium quality rice worldwide. Basmati is non glutinous rice that has been cultivated at the foot of the Himalaya mountain range in India for thousand of years. The river Yamuna and Sutlej irrigate Basmati rice in Haryana and Punjab respectively. Basmati is an aromatic, fragrant, long grain, slender rice and has a nutty flavour. Basmati when translated from Hindi, means Queen of fragrance. India is the largest producer and exporter of Basmati rice across the world. Many of the traditional rice dishes in the Gulf countries are cooked with long grained Basmati rice imported from India. European Union is the next important destination for Indian Basmati. Haryana accounts around 50% of area under Basmati rice in India. The best quality Basmati rice comes from old Karnal district known as the rice bowl of India. Basmati in Haryana is chiefly grown in Karnal, Panipat, Kaithal, Kurukshetra, Jind and Ambala district. It is also grown in Punjab, Dehradun region in Utterakhand, Western U.P. and Jammu region of Jammu & Kashmir. The area under Basmati rice is dwindling every year due to unpredictable market demand for Basmati and fetching uneven return to farmers. As a result the uneven trend affects various companies/govt. institutions linked with Basmati cultivation. So this survey was carried out in Basmati growing districts of Haryana. The study of various Agro-companies/govt. institutions would provide a roadmap for TRL, a major exporter of HBC-19 and PB No.-1 varieties of Basmati rice to plan accordingly so as to achieve its goal more effectively and efficiently. Companies like Godrej and DCM Shriram are trying to meet all the requirements of farmers through the establishment of agri-retail centres/outlets at various locations across the country. To understand their concepts, objectives, constraints and future plans, a survey was carried out to shower light on the desired heads.

The Specific Objectives of Study Are: -

To find out the attitude of various agri. Companies towards Basmati rice cultivation. To determine the role of these agri. companies /govt. institutions in Basmati cultivation. To find out the future plans of to be followed by these companies/ institutions for Basmati cultivation. To get the suggestions of the companies for improving Basmati cultivation. Limitations of the Project: -

Lack of cooperation from companies, who perceived the questionnaire as interference in their time and workspace. Some of the companies were unwilling to participate whole heartedly in survey. Few companies give very less time for answering the questions. The findings entirely depend on the willingness of the respondent/ companies. A small sample size was chosen for the purpose of survey, Hence errors may be there in the results derived.

SECTION: 3 Methodology: This section gives the methodological details regarding the selection of area, collection of data and its analysis to attain the objectives of study.

SELECTION OF AREA:Twenty one companies falling under six different agro-based categories from five districts of Haryana were chosen purposively for the study as these districts cover maximum area under Basmati crop. The districts of Haryana where the survey was conducted were Kurukshetra, Karnal, Ambala, Sonepat, Panipat. The companies surveyed in each of the district are given in table. Analysis was undertaken at company/institution level and attempt was made to disaggregate results to selected districts.

SAMPLING DESIGN:A sampling plan is a definite plan for obtaining a sample from the sampling frame. Total sampling frame consisted of five districts of Haryana and one separate Chandigarh. The companies were randomly selected from the five districts of Haryana. It was assumed that they were representative of population.

COLLECTION OF DATA:As per the objectives of the study, primary and secondary data was collected to make the research successful. Primary Data: The questionnaire schedule for different agro-based groups attached to appendix has been used for the collection of primary data. Primary data was collected through survey method involving interview of company personnel. Secondary Data The secondary data was collected from Magazines, Newspapers and Different websites.

SAMPLE SIZE:Considering the constraints of time, distance and resources, the following district wise sample size distribution has been chosen for the purpose of study.S.NO. 1. GROUP SEED DISTRICT Kurukshetra Kurukshetra Kurukshetra Kurukshetra Kurukshetra Karnal Kurukshetra 3. FERTILIZER Karnal Chandigarh Panipat 4. PESTICIDE Kurukshetra Karnal Sonepat Sonepat 5. PROCUREMENT Sonepat Karnal Kurukshetra Sonepat Karnal Ambala Ambala NAME OF COMPANY/ INSTITUTION Kurukshetra Seeds Prabhat Seeds Haryana Seeds Development Corporation State Bank Of India Punjab National Bank Dena bank Kurukshetra Cooperative Bank Chambal Fertilizers Chemicals Pvt. Ltd. Tata Chemicals Pvt. Ltd. National Fertilizers Ltd. Haryana Agro Fertilizers and Chemicals Margo Bio-Controls Pvt. Ltd. Crystal Phosphates Ltd. Jai Shri Rasayan Udyog Ltd. LT Overseas LTD. Hafed Food Corporation of India Sunstar Overseas Pvt. Ltd. Beri Udyog Pvt. Ltd. Indosaw Industrial Products Pvt. Ltd. Osaw Agro Industries Pvt. Ltd.

2.

FINANCIAL INSTITUTION

Central and

6.

MACHINERY

DATA ANALYSIS:For classifying the responses tables and charts have been used .The data is analyzed through simply logic from the information received.

SECTION: 4 RESULTS AND DISCUSSION: The survey was carried out keeping in view of six different groups of agri. business companies we visited for Basmati cultivation. In this section we are trying to find out the view and perception of these companies/govt. institutions towards Basmati rice through the information furnished by them. For the sake of convenience we had divided the results into six groups. Each group is representing one category of Agri-Business Company. The six groups were:-

Group 1: Seed Company Group 2: Financial institution Group 3: Fertilizer Company Group 4: Pesticide Company Group 5: Procurement Company Group 6: Farm Machinery Company

GROUP: 1

SEED COMPANY: -

Three companies were visited. The information obtained from them about Basmati rice and non-Basmati rice is discussed below: KURUKSHETRA SEEDS: KurukshetraBASMATI VARIETY PRODUCT RATE ION 2007- (RS/QUINT 08 AL) (QUINTAL ) 3000 5500 200 1000 150 3200 6000 5500 5000 5000 NON BASMATI VARIETY PUSA 44 PR-116 PR-118 PR-114 PR-113 PR-111 HKR - 47 HK - 44 SB - 300

District:PRODUCT ION 200708 (QUINTAL ) 4500 200 150 1000 300 400 1200 2000 1200 RATE (RS/QUI NTAL) AVERAG E 1000

Pusa Basmati No.1 HBC-19 CSR-30 PUSA 2511 PUSA 1121

HYBRID = RH 10 (200 Q)

Annual Production (2007): 22000 QUINTAL (7000 -8000 Quintals of Basmati Rice) District:RATE (RS/QUINTAL ) 4500 4500 4000 NON BASMATI VARIETY PR-114 PR -116 PR-118 PRODUCT ION 200708 (TONNES) 200 200 200

PRABHAT SEEDS: KurukshetraBASMATI VARIETY CSR-30 PUSA 1121 PB No. 1 PRODUCTIO N 2007-08 (TONNES) 50 280 100

Annual Production (2007) : 1000 Tonnes of Basmati Rice : 3.80 Crores

Turn Over

HARYANA SEEDS DEVELOPMENT CORPORATION: District: KurukshetraBASMATI VARIETY HBC 19 CSR 30 PUSA 1121 RATE (RS/ KG) 48 48 45 NON BASMATI VARIETY PR -111 HKR 47 PR- 113 HKR -126 PUSA -49 RATE (RS / KG) 18 18 18 18 18

FINDINGS: 1.

The demand for Basmati seeds was totally dependent on market conditions. For the past 3-4 years the farmers were getting lower prices for Basmati rice and so the farmers had declined from cultivating Basmati, hence the deman

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.