Drmenu profile 0215

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Newsletter ǀ Medical & Diet Books ǀ Publications for social organizations ǀ PR www.drmenu.vn

Contents

About us

- Introduction; Background & core values

- Our latest clients

Founders

Products & services

- Newsletters

- Menu book: Medical books – Diet books

- Publications for social organizations

- Others: PR, Documentary films…

Case studies/ Campaigns

Offer Projects

Contact us


About us

Dr. Menu was

established in the

needs of celebrating

communication

events in medicine

& nutrition field

Established in May, 2007 as a small PR boutique of 5 staffs, Dr.

Menu has so far been now developed towards specific niche

markets in health, medical and nutrition.

With rich on-hand experiences from the members &

collaborators are doctors & nutrition experts, we offer

expertise in communication agency, public relations and special

event management, brand development and publish health

books, newsletter, leaflets, posters & documentary films.

Our deep understanding in medicine and nutrition, combined

with heart and brain approaches, our team is the right partner

for any clients to be counted on to deliver positive business

results on a day to day basic.

Introduction


Introduction

Our mission Dr. Menu serves & supports the companies, hospitals,

NGO… in maximizing the strength of their communication,

branding, medical & nutritional products

We add value by providing creative solutions in PR, books

and educations, best-in-class execution and total

commitment to promote our Client’s business

An expert provider of healthy & nutritional below-the-line

marketing services & contributing to health, stature,

intelligence enhancement of Vietnam people

Our vision


Background &

Core values

Orthodox information

Insights understanding

Good relations

Cost efficiency &Success

Experts & experiences

Satisfaction

Insightful

knowledge of

Medical industry

Strong connection

with accredited

reference source

Breakthrough idea

Understand customers

Professional services

Solution effectively

Background of founders

& collaborators

Satisfy

customers


Our latest

clients

National Institute of

Nutrition


Founders

Works with accounts in nutrition & health-

care products, involving interested

communication campaigns for big trade

names such as Abbott, Meiji, AIDS

Prevention Committee, Cho Ray & NTP

Hospital, Skretting…, from product

introductions to healthcare educational

communications programs.

Broad knowledge in public relations &

acquired 15-year experience, as well as a

sense of professionalism, in the medicine &

nutrition field.

Vu worked for public health of state in many

years & closed relationship with Ministry of

health, Department of health, National

Institute of Nutrition, HCMC Nutrition Center

& major hospitals on nationwide, he can be

reached at vuhuynh@ menugroup.com.vn

or by dialing 0903-766578

Huynh Phuong Thuong Vu

(Medical Doctor)

Founder & Operator

mailto:[email protected]



Working as a Creative Director to handle

many clients, especially medical,

pharmaceutical and nutritional accounts in

Dr. menu, Thanh Dung has demonstrated

and talent in his day-to-day services to blue-

chip clients including Abbott, Merck, Puritas,

Cho Ray & Nguyen Tri Phuong Hospital,

NutiFood, Arla Foods, Century...

Before Dr. menu co-founder, Dung worked

hard & effectively for some companies which

involved himself on marketing, consultancy

and branding development services,

business strategy, creative ideas...

During that time, he successfully create good

connection with almost media on nationwide.

He can be reached at

[email protected] , (84)-903-

867200.

Tran Thanh Dung

Founder & Business

Development Director

Founders



Products &

Services

Menu Books

Medical & Diet Books

Newsletter

Others

• Health/ Nutrition Newsletter

• Internal bulletin for hospitals, company news

• Health/ Nutrition Magazine

• Establishing Balanced Diet, Dietary Books

• Producing Health Books; Medical Books

• Publish & Book Release

• Menu Production: Documentary Films; Edit & design health documents.

• Public Relations, Press release, Media relations

• Health Consultant/ Hotline; Training Medical Reps

Publications for social

organizations

• Documentary books, reference books for NGO…

• Booklets, Leaflets, Posters

• Publish Association, Book Release


Newsletter

o As a media and advertising tools to enhance knowledge &

benefit for target.

o Increasing reputation, strong relationship.

o Supporting to build up emotional bonding & increase

interaction between company/ products & customers.

Cho Ray Hospital Newsletter Nguyen Tri Phuong hospital newsletter for staffs


Newsletter

Internal newsletter

o For health staffs

o For organizations (company news, hospital bulletin…)

“When expert being mom” newsletter & the EyeQ

contest for HCPs on nationwide of Abbott

“The precious of breast milk” - Science

conferences news for Meiji


Medical books o Producing and establishing reference books, medical books

and health tips; Health books; Health consultancy.

o With the endorsers and professional advice of health

organizations & celebrities…

Anti obesity in

children booklet

“Anti-Obesity effectively

& healthily” booklet

Tummy test- Follow to

take care child GI tract

3 Tummy Care Series: Take care of child

digestive system - Abbott total comfort

Menu Books

Family medicine Handbook Handbook for

pregnant woman

Handbook for

diabetics


Menu Books

Diet books

o Producing and establishing reference books, dietary books,

balanced diet and health menu.

o With the endorsers and professional advice of nutritional

organizations & celebrities…

Nutritional

handbook

Handbook for raising

children healthy

Delicious taste of

Century fried sardines

Supplementary

Feeding

Breast milk

Handbook

Digestive Handbook

- Abbott

Q&A Milk Allergy in

children

E book – “Menu for

raising children healthily”

Digestive Handbook

- NTP hospital


Publications

for social

organizations

o Edit & design, printing & publish: booklets, leaflets, posters

o Documentary books, reference books for NGO…

o Publish Association, Book Release

Preventing HIV/ AIDS booklet for pregnant woman

Methadone treatment information handbook for patients

“Prevent HIV infection” leaflets - HIV/AIDS

Control & Prevention Committee of HCMC


Sports Nutrition Leaflets

for HCMC Nutrition Center

“Safe sex to prevent HIV infection” leaflet - HIV/AIDS

Control & Prevention Committee of HCMC

Publications

for social

organizations

Health

Education

Document

for primary

school

Re-branding Strategy for improving the image of NTP hospital as well as quality of services

and the campaign to develop high-quality treatment areas


Others

Menu Production o Seminar documents, educational tools.

o Documentary films, TV’s report…

Health Education Bulletin & Propaganda Poster for

HCMC Education & Training Service (primary school)

“Prevent HIV transmission through drug & homosexuality”

leaflets - HIV/AIDS Control & Prevention Committee of HCMC

3 min advertorial documentary

video production for Skretting TVC

Folder & Seminar document – “The precious

of breast milk”

Seminar TV’s report - Meiji


Others

Menu PR o Providing PR campaign about Nutrition and Health: PR Objective

Setting, PR Planning, Press Release, Media Relations, PR Monitoring.

o Organizing PR event in medical system and educational institutes;

Based on experts, evidences & emotion to build & execute national health

& nutrition communication programs.

Content page on “Phu Nu TP” (SlimMax & Milex)

Live online forum for Arla

Article for Meiji

Scientific Seminar

Advantage Woman Day occasion

to emotionally engage targets

with Century, simultaneously to

educate moms what to do with 2

special fried sardines


Case studies/

Newsletter

Newsletter for

Abbott “When expert being mom”

o Brand concept: Breakthrough Eye-Q formula - The Choice based

on Evidence & Mommy’s Heart”.

o Abbott supports HCPs to enhance their professional knowledge by

publishing news letter per monthly.

o Outline of news letter

oEvidence collection: article, photo, clip,…

oMedical corner: constipation,…

oEntertainment, Web links

oBullet, Q&A…

o Gestation Nutrition Articles on HCMC Women Newspaper.

EyeQ - campaign


Case studies/

Newsletter

For Fosamax Plus

- MSD

Associated with hospitals to perform newsletters through

sponsorship and advertising of Fosamax - Merck


Case studies/

Menu Books

Tummy Care Series

– Abbott

Take care of child

digestive system

o In order to improve the holistic health care for young children, and

community awareness of the role of good digestive health in children.

o Associated with Vietnam Academy of Pediatrics to compile, design,

printing and distribution of publication series- “Tummy Care“.

o 60,000 versions/ cycle


Case studies/

Menu Books

Tummy Test –

Abbott

Follow to take care

child GI tract

o To assess the nutritional status, child growth monitoring, and the

child’s digestive condition.

o Associated with Vietnam Academy of Pediatrics and Vietnam

Clinical Nutrition Association to compile, design, printing and

distribution of publication- “Tummy Test“.

o 60,000 versions/ cycle


Case studies/

Menu Books

Anti-Obesity

handbooks

for Nutifood

o Endorsement with Ngo Thanh Van (singer, model, actress): Anti-

Obesity effectively & healthily” booklet for adult.

o Coordination with National Institute of Nutrition published research

on overweight status in children - For child’s obesity prevention.


Case studies/

Publications for

organizations

“Baby - Hope of

mom” handbook

for CDC

o Prevention of HIV transmission from mother to child program –

HIV/AIDS Control & Prevention Committee of HCMC and US Centers for

Disease Control & Prevention.

o Providing knowledge before, during & after pregnancy, thereby

improving knowledge of HIV transmission from mother to child.

o Concept development, edit, design, endorsers, printing,

o Over 100,000 copies published.

http://giadinh.net.vn/images/upload/news070707923176dsvc12---dai-thao-duong.jpg


Case studies/

Publications for

organizations

Prevent HIV infection

leaflets for HCMC

HIV/AIDS Control &

Prevention Committee

o Edit, design & printing

o Over 500,000 leaflets published. .

HIV infection and homosexuality

Prevent HIV transmission through injecting drug use HIV / AIDS and safe sex


o Concept Development; Storyline; Detail script; Casting &

Location scouting & Talent briefing

o Creative Production; Editing / producer and studio

management; Visual & sound effects; Subtitles…

Case studies/

Menu Production

Documentary Film

for Skretting

3min advertorial documentary video production for Skretting - Tomboy TVC

At TOMBOY - Skretting Vietnam,

we believe that a stringent

standard quality system of

creative, responsible and safe

nutrition not only makes a

superior formula to enhance

production but also contributes

to enrich people’s lives.

https://www.youtube.com/watch?v=pukIdB9IT_8&list=UUSYo0lNseXJ-7JhyFpeuRPA

../TOMBOY/final/Tomboy SKR_EN Subtitles_FINAL.mp4





Case studies/

PR

EnPlus PediaPlus Nuti Cereal Milk

DiabetCare SlimMax

PR campaign for

Nutifood

Content page Articles on “Phu Nu TP”

Plan and execution PR campaigns for specific brands with

using credible endorsement from relevant experts &

celebrities, testimonials, scientific facts…


Case studies/

PR

MEIJI GOLD PR articles Combine with National Institute of Nutrition and famous

endorsers

MEIJI GOLD seminar “The precious of breast milk” Seminar’s TV reports

PR campaign for

Meiji

Plan and execution PR campaigns for Meiji Gold (under 1

year old) brands with proofs from endorsers, influencers,

scientific seminar…


Case studies/

PR

For Milex

- Arla Foods

Plan and execution PR campaigns for Milex brand with using

credible endorsement from relevant experts & celebrities,

testimonials, road shows, scientific facts…


Case studies/

PR

For Century

Fried sardines

Documentary film

o Create overall awareness & feel for Century as high quality & premium

brand of canned fish, with 2 SKUs: Fried sardines with Chili & Tauxi

o Desired brand image: Premium appealing, Innovative, Nutrition expert

yet local taste understanding, through print ad, PR, expert endorsement

& recipe series.

Philippines’ leader in canned food categories


• Thank you for your cooperation with our projects! We appreciate your help and your

contribution is important both for communities and for our programs. We hope and

believe that you will also benefit from this coordination.

• With a team of dedicated doctors and experienced medical advisors, we are developing

a series of handbooks of nutrition and diet menu according to specific diseases, life

cycle, occupation & special needs (brain development, enhance immunity, digestion,

anti-anorexia, allergy, autism...) which has great potential and benefits for your support

as follows.

Offer Projects


Offer Projects

Collection of disease cookbooks

50 low-glycemic menus that help control diabetes

50 low fat menus that help control dyslipidemia

50 low calorie menus for weight loss

50 low sodium menus that help control hypertension

50 low protein menus that help control Gout

50 supportive menus for cancer patients

Menus collection for children

50 high energy-density menus that help recover from

underweight

50 enjoyable menus for anorexia children

50 anti-allergy menus

50 friendly menus for autistic kids

50 menus for brain development

50 menus for digestive health

50 anti-stunting menu (for young children)

50 menus for a optimal height gain (Pre-puberty stage)


Menus collection for preventing disease

50 immune-boosting menus

50 healing menus

50 anti-aging menus

50 menus for beautiful skin in your 30-50 yrs

50 menus that help women return to youth

50 anti-stress menus

50 menus that help prevent memory loss

50 menus that help prevent osteoporosis

50 menus that help recover fast after illness

50 menus for healthy honeymoon

50 menus for sexual health in middle age

Handbook collection for food choice

- Minerals essential for child growth (Iron, Zinc,

Calcium…)

- Essential vitamins

- Fatty acid good for brain, heart and immune function

- Antioxidants; Anti-cancer nutrients; Immune

enhancers; Nutrients for sexual health; Nutrients for

beautiful skin; Nutrients for vision health; Fiber; Anti-

inflammatory nutrients; Food additives…

Offer Projects


Contact us

Huynh Phuong Thuong Vu (Mr.)

MD. - Operator

[email protected]

[email protected]

0903766578

Tran Thanh Dung (Mr.)

Business Development Director

dung [email protected]

[email protected]

0903867200

Our contact

Dr. Menu - Medicine & Nutrition

Communications

6th Floor, 374 - Vo Van Tan Street

- Ward 5 - District 3 - HCMC

Tel: 08-54056666, 08-22422515

Fax: 08-3977017

Email: [email protected],

[email protected]

Face book: drmenu.vn

We are pleased to receive

offers of all kinds. We can

also discuss and plan the

project with you. Send your

proposal to any of the

following contacts or just

get in touch for further

information.

Thank You!

Drmenu profile 0215

Health & Medicine