DPHT Spring 2007 Meeting ABBOTT NUTRITION Mary-Jeanne Metz March 19, 2007 From Benchtop to Bedside – Contributing All Along the Development Pathway.

DPHT Spring 2007 Meeting

ABBOTT NUTRITION

Mary-Jeanne MetzMarch 19, 2007

From Benchtop to Bedside – Contributing All Along the Development Pathway

DPHT Spring 2007 Meeting

ABBOTT NUTRITION

The Library Professional in a Consumer Product Environment

Mary-Jeanne MetzMarch 19, 2007

Providing High Calorie Information

ABBOTT NUTRITION

in a Low Fat Setting

Overview of the consumer product nutrition business

Library / Research Records Services organization at AN

Who’s coming to our table?

Menu of services: Appetizers, entrées and dessert

Q&A

Providing high calorie information in a low fat setting

Hippocrates (c. 400 BC) is credited with the familiar quote

"Let food be your medicine and medicine be your food."

often cited today by the popular press in reporting research findings on foods & ingredients. You’ve seen…

Overview of the nutrition business today

the “catchy” and often confusing food & ingredient headlines!

Prevention, Feb. 2007

US News & World Reports, Dec. 26, 2005-Jan. 2, 2006

Consumer Reports, July 2005

Overview of the nutrition business today

Consumer Reports, July 2005

Consumer Reports on Health, Feb. 2007

Time Online, Apr 26, 2006

Overview of the nutrition business today

The Economist, Sep. 2, 2006

Parents Magazine, Apr. 2005

Overview of the nutrition business today

Time, Mar 12, 2007

My favorite…

Cover story inFortune, February 5, 2007

Overview of the nutrition business today

Nutrition: A challenging research area:

Overview of the nutrition business today

As Michael Pollan, author of “The Omnivore’s Dilemma,” recently wrote in the NYT Magazine: (1/28/07)

“… even the simplest food is a hopelessly complex thing to study, a virtual wilderness of chemical compounds, many of which exist in complex and dynamic relation to one another…

Overview of the nutrition business today

As an example, Pollan listed 35 antioxidants found in the “garden-variety” of thyme alone!

Exciting stuff and descriptive of our environment at AN where

research is a hallmark of our brands, including

Overview of the nutrition business today

And of course, research requires

information

Overview of the nutrition business today

But first, let’s take a quick look at pharma vs. nutrition product development

Overview of the nutrition business today

AN product development has a number of similarities topharmaceutical product development.

Consider, e.g., that both depend on…

-Innovation and a robust pipeline

-Preclinical and clinical research results

-Patents and trademarks

-Supply chain and manufacturing processes

-Quality and safety programs; counterfeiting concerns

-Marketing and sales functions

-Excellent customer and consumer relations

-Efficiency and profitability

-Talented, dedicated work force

Overview of the nutrition business today

And both environments have…

-Growing global markets with an increased number of regulatory bodies and submissions

-Competitors and “generics”

-Licensing opportunities

Overview of the nutrition business today

Some nutrition business differences include:

-Shorter pipeline time

-Competitors generally diversified consumer & health care manufacturers

-Regulatory submissions differ, e.g.exempt infant formula submissions vs. NDAs

-Product “claims” rather than drug “indications”

-But with “grey” areas – e.g. Ensure is considered a drug in Japan

-Product success more dependent on consumer education & decision-making

-“Private label” brand competition vs. “generics”

-Trends play a bigger role in product introductions & market acceptance

-Coordinate resources / collaborate with the Abbott Corporate “Pharma” Library in Chicago

-Physically housed in Columbus, OH; Administratively under AN RA

-Library / research records services - approved for 3 FTEs – truly “low fat” and “hands on”

-Responsible for library/records researching services for the global nutrition business of ~$4 billion in annual sales – A “high calorie” calling

Library / Records organization at AN

-Based in the “information Research Center”

Who’s Coming to our Table?

-R&D scientists are our largest client base – about 40%

-Medical Affairs – about 20%

-Marketing & Sales – about 15%

-Patent Department – about 10%

-Global affiliates – about 10%

-Others – about 5%

-Growing areas include:

Menu of Services

Appetizers

The quick search – “easy to digest” facts, figures, data, stats….

Find it fast – e-journals, books, databases, internal technical reports and research records (often “directional” requests)

The up-to-the-minute – daily business papers and alerts, TOCs

All selections can be delivered to the desktop

Menu of Services

EntréesBusiness on demand – In depth company search results, including history, people, business drivers, financials, IP and marketing activity; Served with a side of product information

Health & medicine combo – Results are plated together for completeness; Food Sci DBs can be added

Science plate – Comprehensive science searches are presented in a report format with “a side” of internal research information

Menu of Services

Entrées

Signature cuisine choices – A search entrée to specification, custom alerts, individual or group search training sessions

Patent palette – Array of IP information served as surveillance, patentability, freedom to operate or custom

Menu of Services

The consultant – Customized meeting with user to identify ongoing Information needs and best practices for staying currentin a specific area of expertise

Dessert feature

The latest trends – In nutrition, ingredients, marketing to consumers and more; designed to generate or validate ideas for innovation

Menu of Services

and possibly where information services can have the “sweetest” impact on business success. We’ll return to dessert in just a moment, but first…

Menu of Services

Some library / information services similarities with pharma

-Downsizing and outsourcing; reduced staffing; doing more with less

-Growing need for user training and assistance with information overload, synthesis and analysis

-Ongoing pressure to quantify contributions to the “bottom line”

-Continuing need to market our services, keep up with technology, keep up with copyright issues, etc.

-Importance of developing our own innovations – in service delivery, knowledge sharing, e.g.

-Increasing number of end-users and databases

Menu of Services

Consumer products (nutrition) information sourcesgenerally include

-Trade journals, market research reports, news sources

-Popular press and Internet sources, including food/nutrition blogs

-Company/competitor sources and global business press

-Patent and trademark DBs

Menu of Services

-Food science journals & databases, medicine/alternative medicine journals & DBs, analytical abstracts DB, toxicology/safety DBs

A closer look at our “dessert” (trend analysis and innovation support)

Menu of Services - Dessert

Specific sources we use

Trade journalsBrandweek, Advertising Age, Prepared Foods, JapanScan Food IndustryBulletin, Beverage World, Food & Drug Packaging

Menu of Services - Dessert

Marketing-oriented journals & DBsNew Nutrition Business, Kids Nutrition Report, Nutrition Business Journal,Supermarket News, Nutraceuticals International, Global New Products DB (Mintel),Natural Medicine DB

Market research reports“Baby Boomers and the U.S. Food and Beverage Industry”“Tomorrow’s Private Label Consumers”“Targeting Profitable Consumer Trends in Brazil, Russia, India and China”

News sourcesFactiva.com; Business Source Corporate (Ebsco)

Popular pressHealth, Prevention, Working Mother, American Baby, Tufts Health &Nutrition Letter, Parents, Mothering, Better Nutrition, Consumer Reports

Menu of Services - Dessert

Internetwww.foodingredientsfirst.comwww.npicenter.comwww.foodnavigator-usa.com www.gmaproducts.comUS government sites

Blogshttp://blog.nutritiondata.com/ndblog

Patent & TrademarksMicropatent, USPTO.com, Superior Intelligence(newsletter)

Menu of Services - Dessert

Food Science, Medicine, Toxicology DBs, e-journals, e-books and moreDialog OneSearche-journals through ScienceDirect, BlackwellSynergy, Wiley InterScience, ACS, Springer, etc.

Regulatory The Tan Sheet (includes nutritionals), USDA, FDA and related websites

Small company informationwww.hoovers.com, www.factiva.com, Internet

Putting it together for our users

Trend analysis & innovation services deliverables

Menu of Services - Dessert

Custom reports

Menu of Services - Dessert

…and FastScan, our twice monthly “click & scan” e-alert summary

Menu of Services - Dessert

focused on our business by area

Menu of Services - Dessert

FastScan has been passing Fred Reichheld’s “The Ultimate Question”

“Don’t stop doing “FastScan.” I depend on it. (patent attorney)

“This is great. Thanks so much.” (EVP)

“Love this service. Thanks a lot!!” (senior scientist)

“Would you recommend us to a friend?”

Since we are getting more employees asking to be added to the circulation list

Some comments from our readers:

Menu of Services - Dessert

Sometimes I get concerned, though

that we’ll promise more than we can deliver…

Menu of Services - Dessert

o.k., stressed

but then I remember thatSTRESSED is just

DESSERTS backwards!

Menu of Services - Dessert

And we’re off and running again

Menu of Services - Dessert

providing high calorie information

in a low fat setting

Questions

DPHT Spring 2007 Meeting

ABBOTT NUTRITION