Doing it was fun they thought. And they did it. - DISNEY

PowerPoint Presentation

Doing the Impossible was fun they thought. And they did it.

1923

1955

19831986

WALT DISNEYROY DISNEY1923THE DISNEY BROTHERS

TROLLEY TROUBLES

DOB: November 18th, 1928 MICKEY IS 88 YEARS OLD!

ANIMATED CLASSICSLIVE ACTION FILMS

TELEVISION SERIES

DISNEYS FIRST EVER THEME PARK: CALIFORNIA, JULY 17TH, 1955

Stumbled.. AND WAS BACK ON ITS FEET!

An ad had been aired saying

Now Disney Channel is not just for kids, its for the entire family. Disney Channel Saturday and Sunday only for family.

COMPETITOR

DIVERSIFICATION STRATEGY



DIVERSIFICATION STRATEGYBenefitsWider customer reachFaster growthIncreased sales

RisksDiluted brand equity

THEN

NOW

CHALLENGES93 YO LEGACY

Tween Targeted show to Significant Franchise

~13 billions hours a year with Disney brand~10 billion hours watching Disney Channel~800 million hours in Disneys parks and resorts~102 billion hours watching Disneys movies

All the while IMMERSED#71 GLOBAL 2000, AS OF MAY16

What does Disney do best to connect with its core customers?Appropriate use of technologyEffective advertisements

3. Identifying the need and acting accordingly

4. Retaining the customers by targeting even the older generations.

SUMMARY

DISCLAIMERCreated by Meghana M., BVC Hyderabad, during Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.