Jan 07, 2021
Marketing is just part of the B2B
customer journey. Once you’re on a
potential customer’s radar, you have to
make a smooth transition from
marketing to sales.
Unfortunately, this can be a real hurdle
for many B2B businesses.
Many of the clients that we’ve worked
with have struggled to make their
marketing work because they didn’t
understand their customer journey.
They didn’t know how to smoothly
move prospects from the consideration
phase into the decision phase and on to
the testing phase.