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Does Your B2B Buyer Journey Work for Marketing AND Sales?

Jan 07, 2021

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Marketing

Sandeep Mathias

Marketing is just part of the B2B customer journey. Once you’re on a potential customer’s radar, you have to make a smooth transition from marketing to sales. Unfortunately, this can be a real hurdle for many B2B businesses. Many of the clients that we’ve worked with have struggled to make their marketing work because they didn’t understand their customer journey. They didn’t know how to smoothly move prospects from the consideration phase into the decision phase and on to the testing phase.

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Marketing and sales should set your fulfillment team or process up for success. It costs a lot of money to close a new sale, so if your marketing and sales teams are setting the wrong expectations, you could be spending a lot of money away on the wrong deals. Of course, this is just the tip of the iceberg. To learn more about B2B buyer journeys and how to put them to work for your B2B business, reach out to us here to get specific tips and advice for your business. Talk to you soon!