Disrupting the Video Communications Industry: What's the Big Deal with the New Lifesize? An Executive Interview with Lifesize CEO Craig Malloy

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Disrupting The Video Communications Industry: What’s the Big Deal with “The New” Lifesize?With Video Evangelist Simon Dudley and Lifesize CEO Craig Malloy

July 16, 2014


Welcome! Webinar Overview

Using the ON24 Console Speaker Introductions Disrupting the Video Communications

Industry: The New Lifesize Q&A: ON24 Console, Twitter: #AskLS

@LifesizeHD or email [email protected]

Survey – We Want Your Feedback!

Kurt WeisenbergerWebinar Moderator

mailto:[email protected]


Housekeeping

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There’s no phone number to dial, streaming audio only

Questions? Use the ON24 console to ask yours at any time

We need your feedback! Please complete the survey at the end of the webinar

Kurt WeisenbergerWebinar Moderator


Using The ON24 Console

OR….


Craig MalloyCEO, Lifesize

Simon DudleyVideo Evangelist, Lifesize

Featured Speakers:


Disruptive Innovation Is In Our DNA

1st HD video system for

under $5,000 (2007)

1st 1080p video system

1st single-button streaming,

recording and auto-publishing

solution

1st integrated, virtualized video

infrastructure platform

1st virtualized, software-based MCU for video collaboration

1st touch-screen phone optimized for

HD video collaboration

1st all-in-one video conferencing solution,

installed in minutes

1st business-class HD

video system in the world

Introduced the “Smart Video”

experience, coupling feature-

rich video applications

powered by an integrated

infrastructure & endpoint

relationship

2005 2009 2010 2011 2012 2013 2014

1st to deliver a truly “connected

experience” across any

device, in the cloud or on-prem,

instant or scheduled

Transformation of Lifesize, new brand identity, new look/feel


Video Communications

Reinvention of Lifesize: New Brand, New Logo, Lifesize Cloud

Video Communication Industry Transition

Explosion of Video Being Driven by Consumer Applications

People Expect “Anytime-Anywhere” Communication Experience

More Remote Workers – Need to Stay Connected

Shift to Cloud Services Transforming from On-Premise Technology


New Market With New Requirements

Usage of video communication is exploding• Driven primarily by consumer/mobile applications

- Skype, Facetime and Google Hangouts

Employees now expect same capability at work• Conference rooms, desktops and mobile

• Anytime, anywhere, on-demand, self service

Distributed and virtual companies changing the nature of work and collaboration


New Technology Disruptions

Massive, unstoppable, shift to cloud infrastructure for essential applications at serious businesses. • ERP, CRM, HR, Voice, Support, Content Mgt

Why?• Scalability, cost, flexibility, UX, viral adoption, no maintenance, no set

up, instant new features, business leaders buy, not just IT

Same disruption and benefits coming to video communication


Change Is Coming To Video

Until now, video communications for business has been a frustrating, complex, expensive mess. • Can’t scale, poor UX, requires dedicated IT management, large

capital outlays

In fact, market for on-premise video infrastructure and expensive conference room systems is shrinking, rapidly

• Business isn’t going to take it anymore and looking for alternatives


What Business Really Wants

Enable everyone with the highest quality video collaboration• Completely

- Conference room, desktop, mobile

- Anytime, anywhere, direct call or virtual meeting, 1:1, 1: Many, no limits

• Cost Effectively

- A few dollars / month / user, a few $ thousand or less per conference room

- Nothing to manage or upgrade, ever. All delivered from one company

• Efficiently

- Self serve invites and apps, instant connect conference rooms, no IT folks needed


Still Searching

These offerings don’t give business users what they need and desire:

• Completeness

• Cost effectiveness

• Efficiency

Traditional On-Premises Infrastructure

Web Conferencing

“Meet-Me” Cloud Video Services

Free Video Services

• $$$• Can’t Scale

• No Conference Room• Meet-Me Only

• Not Connected to Conference Room• Meet-Me Only

• Not a Business-Class Service


Lifesize Cloud Overview

The First and Only complete connected device and cloud infrastructure offering for business

Finally solves ALL of the previously unsolvable roadblocks to full and blissfully simple video collaboration for any organization of any size1. Create an account at lifesize.com

2. Invite your co-workers

3. Install apps of your choice on your favorite devices

4. Plug in conference room device to TV, power, network, and log in

5. Go! (We do all the hard stuff behind the scenes)


Conferences Rooms Still Matter/ Rise of the Connected Device

• Where teams of people work together, they gather in conference rooms to meet

• Want to easily connect to home workers, travelers and groups in other locations

• Unique application conference rooms require a dedicated device, e.g. speakerphones, large displays

• Conference room video device must be full gateway to the service

• (Think Nest, Fitbit, Roku, Xbox, Square; all connected devices)


Complete, Cost Effective, EfficientA connected experience — including the meeting room

Lifesize Icon room video system works right out of the box

Smartphones, laptops, tablets, guest clients, telephones

One tool for all the ways people communicate

Shared directory (prepopulated, click to call with presence status), instant and scheduled calls, single and group calls, data sharing

Works with what customers have today

25-way HD and audio for every user and meeting, 24/7

Interoperable, with unlimited guest clients!

Simple to buy, easy to manage

Flexible subscription plan for all sizes of teams and budgets 10 users to 1000’s


How It Works

Lifesize Magic Installed Here

Any Guest, Anytime

Your Company with Lifesize Icon Room Systems and Apps

Global Cloud Platform

- Firewall Traversal- Multiparty Calling- Directory- Presence-Device Software Update-Etc.


Meet the Way You Want: Instantly or Scheduled

The Connected Experience

Connected Experience

Any Device, Especially Conference Rooms

Cloud or On-Premises: Customers Can Choose

NO ONE ELSE

DOES THIS


The Connected Experience, The Way Customers Need ItWho

Open to the benefits of SaaS

Often new to video conferencing

Wants Fast, easy, on-the-go collaboration solution

with convenience of subscription

Best-in-class meeting experience with unrivaled simplicity

To avoid managing/paying for on-premises solution

In the Cloud (SaaS)

Lifesize Icon + Lifesize Cloud

Who

Has existing video conferencing deployment

Needs to run on their own network

Wants Flexibility and control for large meetings

within their own network

Customization of deployment to integrate with other UC tools

To deploy and manage on-premises

On-Premises (On Your Network)

Lifesize Icon + Lifesize UVC


Summary

Demand for easy-to-manage, easy-to-use video conferencing is exploding.

Lifesize is reimagining the industry with the Lifesize Cloud, a true connected experience.

Lifesize Cloud is the perfect blend of hardware, software, UX and service, which allows anyone, anywhere to be connected on any device, especially conference rooms.




Visit Lifesize.Com/Cloud to start your free trial




THANK YOU!

Visit Lifesize.Com/Cloud to start your free trial

Disrupting the Video Communications Industry: What's the Big Deal with the New Lifesize? An Executive Interview with Lifesize CEO Craig Malloy

Technology

craig malloy

video communications

conference

conference

conference

connected

video conferencing

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