DIN Vol 2 : Shopping

SSUE O2JUE 2O12FFEESHOPPINGUNDER THE SAME ROOF 2 2555 ? .. Facade Function ? 088-8931929, E: [email protected]/UC PEF0D & DSTFDUT0EDT0F`S 0TEDIN EDITORIALManaging Editor Natcha Nantakarn Editor Jutamas Tadthiemrom Photos Editor Pruk Dejkhamhaeng Art Director Yingyos Charubusapayon Graphic Designer Pongson Chingchoo Editorial Sawankamol Suradet Advertising Director Jutamas Tadthiemrom 088-8931929Advertising Sawankamol Suradet 088-8930305EDITORIAL ADVISORY BOARDAdvisory Nithi Stapitanonda Executive Editor Suluck Visavapattamawon Li-Zenn Publishing Limited Published & Produced by 104/31 . 10250TANK Design and Production Company Limited1104/31 Noble Cube Pattanakhan Rd. Suanluang Bangkok 10250Printing Plan Printing Company LimitedThe views and opinions expressed or implied in DIN are those of the authors or contributors and do not necessary re-flect those of Li-Zenn Publishing Limited, its directors or editorial staffs.ON THE WALLFUN FACTInspirational Shopping PlacesON THE TABLEIDEA TERRACEPackaging that talksOPEN SCOOPDepartment store, death or reborn?DESIGN TIPSDesign that rescues the nation : Street StallsCOVER STORYFirst time, happiness under the same roofHALL OF FAMEEco-ShopNEW CHAPTER4 67121416192630CONteNtSCONTRIBuTE wRITERS : Fun Fact : Toedeaw Jariya Somboontum,Creative Director I Digital PR Agency Design Tip : . Tawan Wongsawan, ProducerI Design Channel, PSI 65 ()ON THE GOChic shopping around Soho, Hong KongIT UNZIPSocial Commerce :The New Chapter of Online ShoppingGRAPHIC AND BEYONDWhat is Environmental Graphic Design (EGD)?MOVIE CABINETSUPERBAD (2007)SNAP CULTManual FOCUS Lens Shopping HubBAGS DRAWINGARCHITECTURE BLAH BLAHBooming of Mall34363738394041On the Go : Kulthida Songkittipakdee, DesignerI Rocco Design Architects (-) IT unzip : . Araya Choutgrajank, Chief Creative OfficerI Thomas Idea Interactive Agency Graphic and Beyond : Torsak Surasaksilp, Creative DirectorI rkd/retail/iQMovie Cabinet : Chatree Kittiwat Yamyai,Producer , Music Video DirectorBags Drawing : Chakkrit Metchanun, Real Estate ConsultantArchitecture blah blah : Nitis Sthapitanonda, Executive Directorl Architects 49 Limited14 19 26Mon Tue Wed Thur Fri SaT SunJUE 2O12Mon Tue Wed Thur Fri SaT SunJULY 2O12"The Nude Collection" May 1 - Jun 30 2012 @ Floor 2 Sombatpermpoon Gallery 9 Sombatpermpoon Gallery proudly presents Photo Exhibition "Nude" by 9 leading artists of ThailandJuXTAPOSITIONMay 22 - Jun 24 2012 Tue-Sat : 10.30 - 19.00 hrs.,Sun :10.30 - 17.30 hrs. (Closed Mon.) @ DOB Hualampong Gallery Canvas oil painting by Thanwa Huangsa-muth under the the instability, fear, and panichidden in ones mind in a place supposed to be private but there is something else mixing. It's also about two things livingwithout interaction. "" "white Elephant Art" Competition Jun 14 - Jul 29 2012 @ Exhibition room 7th floor,Bangkok Art and Culture Center "" () ""Organised by Thai Beverage Co., LTD,under the theme "King of Thai People"Comic Culture Jun 5 - 30 2012 Opening on Jun 5 2012 at 18.30 hrs. Organized by Goethe-Institut Comics, Manga & Co. Dieneue deutsche Comic-Kultur " & - " (Goethe-Institut) (Mat-thias Schneider) Comics and Graphic Novels - A scene which is primarily associated with Asian artists. But even in Germany a comic book culture constituted and still does the expression of a common interest in experi-menting with new forms of comics for some time. Elements of painting, graphic design and illustration constantly enlarge the rep-ertoire by their ever expanding interplay of technique and narrative formsThe Reflection of Faith Jun 3 - Jul 13 2012 @Peoples Gallery, 2nd floor By Art and Culture Gallery Center of Bangkok Artist : Itsarang Sawangdee Type of works : Photoghraphy Faith in Buddhism is based on wisdom. Eventhough, the Lord Buddha teaches us about faith, one has to investigate and verify first.0815290529 30on The Wall/ 1313rd Pantomime in Bangkok Jul 5 - 8 2012@Muang Thai Life insuranceconvention hall YAMAMOTO KOYO KANIKAMA SIVOUPLAIT, IMAGAWA Babymime.The annual humourous show from Japan in Bangkok, featuring YAMAMOTO KOYO and the duo KANIKAMA including SIVOUPLAIT, IMAGAWA and Babymime.BACC ART THESIS EXHIBITION 2012 May 25 - Jul 29, 2012Opening reception: May 25, 2012, 18.00 hrs. @Studio, 4th Floor Organized by Bangkok Art and Culture Centre 1 (-) Exhibition of undergraduate studentss thesis from various academic instituations. Thai painting, international painting, print, photography, sculpture, installation First period (Thai-International Painting) - The journey of I Jud, from Bangkok to Ratchaburi May 15 - Jul 15 2012 @Outdoor of Bangkok Art and Culture Center 3 I Jud is a large sculpture of a dog as tall as3 meters, made out of Acrylic Syrup isperfect for outdoor sculpture work.8th Butterfly watch Festival 8 May 1 - Jul 31 2012, 8.30 - 16.30 hrs. @Pang Sida National park,Sakaew Province Eco travel at Pang Sida National park allow-ing you to watch various colourful butterlies in the eastern forest. Good to walk : May 31 - Jul 29 2012 @curvy walkway between 7th floorand 9th floor By Bangkok Art and Culture Center 7 - 9 5 5 styles of walkway design offers new way of walking to the audience.Politics of ME Jun 28 - Jul 29 2012 @Exhibition room 9th floor, Bangkok Art and Culture Center 17 "" A contemporary art exhibition presenting personal aspects on world views through the eyes of 17 new generation artists who pay strong attention to the circumstances surrounding them by taking "oneself" as a part of the phenomenon or by engaging in self-inquiry relating to the attitude towards particular issues. 1424053103Camden Lock Market, England -------------------------------------------This market is composed of funky products created by both professional and amateur designers. Discover cool outfits, shoes, ac-cessories, home dcor, or small pieces of furniture which reflect freedom of design ideas. During shopping expeditions you will also enjoy the street shows on offer.Source : www.travbuddy.com/newtampoCampo Marzio Design, Rome, Italy Campo Marzio Design ------------------------------------------- For those who fancy the smell of paint, brushes, pencils or other drawing statio-nery, the old shops like Campo Marzio Design in Rome, Italy has a wide range of classic Italian design stationary to choose from. Additionally, outstanding handmade leather covered note books are also suit-able as a gift or collectible whilst the origi-nal dip pen is something not to be missed.Source : www.campomarziodesign.itPassage Jouffroy, Paris, France Passage Jouffroy Historic Distric, Monaco Town, Monaco ------------------------------------------- Monaco is not only a charming place of his-tory stocked with local artists crafts but is also a place packed with beautiful archi-tecture with its own uniqueness lurking in the design of buildings, shops and houses. Additionally, handmade products are full of creative elements. Monaco is a greatly inspiring country for designers.Source : www.visitmonaco.comCarrera de San Jeronimo, Madrid, Spain -------------------------------------------An old shopping area in Madrid which is famous for accessories, jewellery, crafts, paining, furniture, and ceremics which are designed by artists of all generations.Source : www.flickriver.com----------------------------------------------Toys are like inspiration to create imagina-tion for adults to remind them of their child-hood. Some buy toys because of its cuteness, idea, design or even to generate new ideas from these toys. If youre one of this crowd you will love this zone in Paris as it is com-prised of classic toys, books, and old posters for toys and collectables.Source : http://transformationsandwhispers.blogspot.comINSPIratIONalSHOPPINGPlaCeSStory : "" "Toedeaw"Fun FaCT on The Table DIN On the Table 16 [email protected] !!!-----------------------------------------------------------------------------------------------With warm welcome from designers nationwide, DIN has received numbers of qualifiedprojects to be featured in On theTable column. In this issue we would like to present only16 projects and others will be featured in our next issue. If you have any good designs,please dont be hesitant to send them to [email protected] FREE!!o a-lINk SquareramkamHaeNGDES0-DE\EL0PlOCatION Ramkamhang Airport Link Station,Bangkok, Thailand BuIldING tyPe Mixed-uses area 40,000 sq.m. year 2010-2012BHukItta aIrPOrt CONdOmINIumP/TT// PF0FESS0/LlOCatION Amphur Talang, Phuket, Thailand BuIldING tyPe Residential area 4,000 sq.m. year 2012-2013BOtaNICa kHaO yaI\ \/F/\/F /FCTECTSlOCatION Amphur Pakchong,Nakhonratchasima, Thailand BuIldING tyPe Residential area 20,442 sq.m. year 2011-2013 8 BrIdGe HOuSeJUSE0 /FCTECT /D DES0 lOCatION RAMA II, Bangkok, Thailand BuIldING tyPe Residential area 440 sq.m. year 2011-presentCIty rICH/FCEF /FCTECTlOCatION Phetchaburi 21 Rd, Bangkok, Thailand BuIldING tyPe Commercial area 1,084 sq.m. year 2012- Under ConstructionmOderN CHemICalLY /FCTECTlOCatION Ekkamai, Bangkok, Thailand BuIldING tyPe Office area 2,500 sq.m. year 2011-2013OverlaPPING HOuSe\/SL/DlOCatION Khao Yai, Nakornratchasima, Thailand BuIldING tyPe Private Residence area 1,165 sq.m. year 2011-2013PHukHaOlak reSOrtE DE0FEE STUD0lOCatION Phang nga, Thailand BuIldING tyPe Hotel & Resort area 184 sq.m. per building year 2012rOyal tHaI emBaSSy IN tOkyO/`S /FCTECTS lOCatION Shinagawa-ku, Tokyo, Japan BuIldING tyPe Embassy Office area 3,000 sq.m. year 2008-2012PWt HOuSeDELE\E /FCTECTS lOCatION Rama 9 Rd. Bangkok Thailand BuIldING tyPe Private Residence area 350 sq.m. year 2011-2013r-kard 35COmmuNIty mallMM/`ST lOCatION Soi 35 Ramkhumheang Rd., Bangkok, Thailand BuIldING tyPe Commercial area 4,200 sq.m. year 2012-2013POONSuB CaN Head OFFICeS/0 E /FCTECTS lOCatION Amphur Muang, Samutsakorn,Thailand BuIldING tyPe Office area 3,260 sq.m. year 2012-20141OStOCk eXCHaNGeOF tHaIlaNdNeW Headquarter/FCTECTS & /SS0C/TESlOCatION Ratchadaphisek Road, Bangkok, Thailand BuIldING tyPe Office area 59,400 sq.m. year 2011-2014t107/3TFZ C0SULT/TlOCatION Sukhumvit 107, Samutprakarn, Thailand BuIldING tyPe Private Residence area 132 sq.m. year 2012SarI By SaNSIrISP/-/ /FCTECTUFElOCatION Sukhumvit 64,PhrakanongBangkok, Thailand BuIldING tyPe Residential area 13,904 sq.m. year 2011-2013tHe vIeW CONdOmINIum/TT/ STUD0lOCatION Karon, Phuket, Thailand BuIldING tyPe Residential area 18,600 sq.m. year 2011-2013Product : Ty Nant water Designer : Ross Lovegrove Country : Ceredegion, UK Welsh Adriana Sklenarikova ------------------------------------------- This packaging is designed by a Welsh designer with a passion for innovation. This bottle is designed to convey the form of pure liquid by creating a twist to be similar to the flow of water. During the designing process no one could believe that this concept is practical, but after several experiments the design was launched. Its curvy shape also helps consumers to clutch it easily and the idea can be executed into an advertis-ing campaign in which sexy model, Adriana Sklenarikova is a presenter.12Story : Jutamas TadthiemromSpecial Thanks : Thailand Institute of Science andTechnological Research TCDC Product : Coca Cola Designer : Ryan Harc Country : New York, USA Ryan Harc 100% ---------------------------------------------- Colourless Coca Cola can designed by Ryan Harc, is not only sleek and smart but also eco-friendly. By stripping away the colors it would reduce energy and efforts to separate the toxic paint from the aluminum cans dur-ing the recycling process. Product : Exposed Stone Carrier Design Company : WORK labs Country : Virginia, USA Charles Luck Kraft E-Flute ----------------------------------------------The package Charles Luck design for wrap-ping its brick to send its customers as a sample could become a souvenir or cata-logue. The package is designed to be a verti-cal carrying carton, leaving the center empty to stack the sample rocks and allow the edge to be exposed. This package is made of Kraft paper that is laminated on E-flute sheet, enabling a strong material which doesnt overshadow the products attributes. Product : Help Remedies Design Company :Little Fury and ChappsMatina Country : New York, USA FibreForm Font -------------------------------------------The brand turns its ordinary category to something quite chic. The package is designed to encompass the concept of the brand that represents simplicity and friend-liness. The package is made of FibreForm biodegradable paper which can be recycled. In Thailand, sugar-cane fiber is also becom-ing popular for the packaging industry. Furthermore, the wording on the package is easy to understand while the font, colour, and the stamp imitating the product shape all play a role to create a surprising result.PaCkaGINGtHat talkSidea TerraCe ----------------------------------------------Humans learn from nature about how to protect their delicate goods from being dam-aged. As time has gone by, packaging has been created and improved so as to serve consumers in many varied ways. Technology plays a large role in leveraging the quality of packaging in order to save time in the pro-duction process and also to prevent pollution that may be caused by the packaging. Key strategies of packaging design are eco-friendly, creative, and marketable which can represent quality, safety, product protection, function, reliability, efficiency, and appear-ing convincing. Lets have a look how the following brands succeed in their packaging designs.1o 2507 Community Mall K Village, J Avenue, Festival Walk,Crystal Design Center, Rainhill () landscape Com-munity Mall 5 Community Mall Asiatique Asiatique Riverfront Community Mall , , , , - ES Design Retail & Interior oPen SCooPdePartmeNtStOre,deatHOr reBOrN?Story : Jutamas Tadthiemrom 48 Community Mall () .---------------------------------------------- Visiting shopping malls has been considered a scale to measure how trendy someone is since 1964 when Thai people discovered the escalator as a new innovation at Thai Daimaru, a Japanese chain store, or using a glass lift at New World department store which later collapsed as a result of being built without consent or correct architectural structure. More recent shopping malls such as Central World or Siam Paragon seem to conform to the standard format of mod-ern mall design these days. The sprouting of Community Malls such as K Village, J Avenue,Festival Walk, Crystal Design Center, or Rainhill have taken over empty land in Bangkok. This type of mall is different from traditional malls in that they are horizontally spread in the area rather than vertically with many levels. People often criticize them-selves and others for spending free time visiting shopping malls, and that people should spend more time in the park instead. The problem is that the heat doesnt allow us to relax in such a way until recently, when a newly opened community mall Asiatique provided us with refreshing river views with a chilling breeze and in a historic location, home decor, competition stage, cabaret show, or Joe Louises puppet show. On top of that, the space in the front of the Chao Praya River seems to attract both domestic and foreign shoppers. One of the key elements to a successful retail business is revealed by Mr. Ekarin Siripanporn from ES retail & interior design studio, who states that designers needs to envisage what custom-ers are looking for in the shop. For example, people come to Mcdonalds because they think its a snack shop so the interior should be designed to suit their needs such as considering the height of the table, whether the chairs are fixed or movable, how thick the glass panels are, or how bright the light is. Shopping malls have been in Thai culture for over 48 years now, and their continual evolution over this time has been obvious. A question pops up as to whether the tradition-al malls will die and if community malls are just a new species of shopping hub? No one knows. With hindsight, once popular depart-ment stores such as New World which were corrupted had now become a place where people go to feed several kinds of fish under the ruins. The commercial cycle will never die so long we live in the real world. The key design element which helps the shopping business grow is most likely the Feng Shui.1/ 1 ? (-) ? ? TIDA TEN+ (TIDA) 11 ( 40,000) SME PIA Hypothesis 103 Branding packaging Orbit ? Interior Vision (Origami) IA49 packaging if-it-is feminine The Beaumont Part-nership Community Mall Palio ----------------------------------------------Street Stalls are definitely something Thai people are familiar with, and they are what many locals in each province create income from and use to transfer their wisdom or share local innovation to anyone passing by to purchase. However, many people raise questions about why all the shops look identical. So how each shop can be distinct from others? What if the leading designers in Thailand offer their help to these locals in the makeover project called TIDA TEN+ led by Mr. Somchai Chongsang, let see how 11 types of street stalls transform with a budget of under 40,000 Baht/shop.1. Pitupong Chaowakul (Super Machine Studio) : Turning flower garlands stall into foldable trolley2. PIA and Hypothesis Studio : Creating ordinary Somtum trolley into chic fast food trolley.3. Korakot Kunalangkarm (Design 103 Studio) :Decorating Chilli paste shop with traditional chess pattern showering robe.4. Orbit Studio : Bring out the rice terrace concept to create rice display.5. Jun Sekino : Key Fixing store that is made of industrial material such as veneer and C shaped iron.6. Sawinee Buranasilapin : Bookstore that is made of foldable vinyl sheets. 7. Interior Vision Studio : Fish stomach soup shop that is easy to fold and move with the concept of origami.8. IA 49 : Proposing a new concept of selling noodlein a DIY way by hanging ingredient on the wall.9. Orapan Sarasalin : Electronic Store that allows buyers to choose freely from the trays.10. If-It-Is : Barber shop that is decorated with feminine concept.11. The Beaumont Partnership : Tailor shop that is inspired from mummys wardrobe.deSiGn TiPSdeSIGN tHat reSCueS tHe NatION : Street StallS : Story : . Tawan Wongsawan Photography : Ketsiree Wongwan1o 1K villageSteel you can trustOpen-Air Lifestyle Mallo.- uu.om...ooc.t-ct+-o-c-~-e~,|~|c.t-ct.c~.,cto.,oec-t~..s.,~to-r.o.ooo.oouov~o~-.--,-.-toor.o|-e-~~uouo..Design Concept: o.oo.u...o...or.r.r..u.muo.uuu....uoo:.o...e..:.ouooe.roo.o:.o..oumu.o,--..c~oto.o..o.....uo..oc~c-,to~ |~t-.~ . ..o. ..or..._u...o.....o......eo..u o...o.o .o..oo.... ou .ou.. or ..o ou.. ... .o. .:.oum...o.oumo.oc~.toct.~ |~~,-~-t . .oo.uo...o..r.o.or.o_.u.....ouou...m r. .uu.mo..o.uo.o..o.o. o.o.:..r.o..oo ..ue.....oo.. ..r..o.....oo..o.o.o.uu.oa. .oo...u.uu +.o.or..o..oo...umo..u..o..eu...o.o..oo....ro..o......._.....o.o.....u...uus.t-...o.....u..o...r..o..r.o...o..o....st--stocto-c-t~.. .o.o-v.~,-.or.oo...umo.u.mo..o.oou..r.o...oo.oouo v~o~- . --,-.-t o.oro..ououo...r..u.o.r.o .o.o..r....o...o...+u-u.o...o..+uu.oSIAM YAMATO STEEL CO.,LTD. (SYS)Tel : 0-2586-7777 e-mail : [email protected] .....,..t--.c~~www.facebook.com/sysfanpage|-e-~~ - 400,000 .. 2554 - - Index Living Mall, SBFurniture Center IKEA 2555 2 2 800 Canal walk Urban Modern 3 15,000.. Home Pro 15 3,500 1,000 .. Fitness First Senior Associate HASSELL Studio HASSELL HASSELL FIrSt tIme, HaPPINeSSuNder tHe Same rOOFStory : Natcha Nantakarn Photography : Pruk DejkamhaengCoVer STorY1This photograph by Mega Bangna Dead end MegaShopping Mall Circulation HASSELL 2010 18 3-4 2011 2012 HASSELL SF Development SIAM FUTURE IKANO IKEA HASSELL 2O 21 60 Service circulation Air pressurized 60 Springer Double layer Springer Springer HASSELL HASSELL IKEA Marketing Canal walk HASSELL Dou-ble corridor 2011 IKEA Do ItYourself IKEA FAMILY Refill 2 2 Marketing Food Republic 1.5 ---------------------------------------------- First time with Mega Bangna Looking back to 2011, there was construction progressing on extremely large sized pieces of land on Bangna-Trad Rd., on the way heading towards Chonburi, near Kanchana-pisek outer ring road. This area was only a passing through street, not a destination shopping mall area. World class brands such as IKEA also opened there at the end of last year, and this has changed the face of furni-ture shopping trends completely. Meanwhile, many property development projects have spread out in the area and Mega Bangna finally opened in 2012. It is the first horizontal mega mall in Thailand with 2 levels and a 2 kilometers corridor where many restaurants are situated. The premises are comprised of Robinson Department Store, Big C Extra, Home Pro, or the ultra chic space like Mega Cineplex which holds 15 cinemas with 3,500 seats. Additionally, there is Bluo Rhythm and Bowling which lets you enjoy karaoke, bowl-ing, ice skating, or the fitness first center. First time with Mega Bangna Projects Mr. Ronachai Leowpairoj, a senior associate from HASSELL Studio revealed that a major point of their concern was that they had to successfully complete the project within given time constraints. Originally, the project began from the idea of a business owner who wished to build the large horizontal com-plex mall with only 2 levels similar to ones in America and Russia. He discovered the strength of this kind of mall is that people who go shopping are able to look through most shops without blind spots which is different from traditional vertical malls where shoppers always meet dead ends on each floor and the rental space on upper 22 2ofloors are often empty. Therefore, the owner hired a Mega Mall specialist architects from America to design the project from planning the conceptual, planning layout & circula-tion plan, and other utilization spaces until everything had reached the development process and HASSELL Thailand had become involved. The studio continued to develop the design, approval drawing to construct at the end of 2010. The challenge of this project was that they had only 18 months to develop the plan in terms of both building legislation and the materials selection. Moreover, they had to develop the concept to be as similar as possible to the conceptual idea which had began in America. The pressure also lied in the standard SF development company which was established for them to complete. They required everything to meet interna-tional standards in both building systems and project planning management. HASSELL planned to employ local materials without importing from overseas to save costs, and they successfully completed this mission. The other significant design issue for this type of project is to allocate the functional space to be as efficient as possible. The effi-cient area provides convenient access to the shops and allows shoppers to be able to see each retailers offerings clearly. The Canal walk is another selling point of Mega Bangna as well as the plaza zone where all sorts of activities are held. The oval shaped walking corridor not only creates a sophisticated am-bience to the place, but also provides more space to put the shops in. The owner has requested HASSELL to focus on fire protection system such as the Sprin-kler system which is designed as double layer to provide safety to building residents. Apart from installing the Sprinkler system according to the law, there is an additional sprinkler system above the ceiling to prevent the fire to spread incases there are faults from other M & E systems. The business owner put a high level of concern on safety for retailers and shoppers in this mega mall and strictly follows building regulations in-cluding toilet facilities, traffic management, parking lot spaces, and so on. HASSELL required other organizations to support with their expertise in order to provide the best building utilization for all. HASSELL believes this experience has brought them a new learning which can be a stepping stone to the next level of mega shopping mall design for other upcoming projects. First time with shopping at Mega Bangna The first section opened in the complex was IKEA, the crowd magnet world class furni-ture store that has changed the shopping behavior of Thai people. IKEA has estab-lished the trend of self-service, recycled bag, pricing strategy causing enormous changes to other furniture stores in terms of compe-tition and strategy. Many people are pleasantly surprised when the complete project in Mega Bangna was opened as it was exceptionally large. Al-though shoppers might get lost while walk-ing around the oval shaped corridor, the mall has a detailed floor map available, therefore it would be a good idea to take one before exploring. Alternatively, shoppers who have plenty of time just let loose and walk along as the zoning design makes you enjoy the ex-perience without sweat. Otherwise, planning where you head to could also save time. Mega Bangna is designed to accommo-date 150,000 people daily and this leaves us wondering what it would be like to be one amongst the crowd and how the place could really support a fully packed situation. Lets observe this when we have time during the weekend or holidays.2/ DIN : Top : - . . DIN : Top : 3 4 Human Touch 6-7 . Osisu DIN : Top : An Inconvenient Truth Al Gore Green House Effect DIN : Top : 100 40 2 DIN : Top : Need Chair hall oF FaMeeCO-SHOPInterview by : Jutamas TadthiemromPhotography : Pruk Dejkamhaeng2o 2 Eco-Shop DIN: Top : 2-3 Eco-shop 20% 80% DIN : Top : 3 2 DIN : Eco-Shop Top : Premium OTOP 191 Digital Gateway 1---------------------------------------------- The Eco-Shop by Top Pipat Apirakthana-korn, a trendy looking actor who graduated from Srinakarinwirot University, majoring in product design, focuses on green issues to help save the world. After spending time in showbiz industry, Top has changed his focus back to design business by returning to college to complete a second degree in Eco furniture and products. Inspired by the movie The Inconvenient Truth, Top realized how much we can contribute to the environment and subsequently created his first prod-uct, Need Chair for the brand Osisu. His product is not only a useful decoration but also something with hidden and meaningful wisdom. His definition of eco-friendly is not limited to the material used to construct furniture but it also includes every process of production from factory management, logistical design, delivery, and waste man-agement. The Eco-shop is the only shop in Thailand that sells eco-friendly products for the environment besides, it is a center to sell eco products from suppliers throughout Thailand who share the common goal. One interesting thing about this Eco-shop is that his sales people are deaf but Top states that this doesnt prevent them from selling his product. He compares his shop to a museum where everyone can understand whats being displayed just by reading. Similar concept is also applied at the shop and it is good for shoppers to spend their time looking without being interfered with by talkative sales-people. His long-term goal in this business is that he would like to be an eco friendly consultant who will manage and recommend best solutions for clients business. To get inspired, visit his Eco-Shop today at Digital Gateway, 1st floor. DIN : Eco-Shop Top : Osisu . Flip Lamp 28 2THAILAND SMALL HOTELSTHAI MODPHENOMENON OF THAI MODERN DESIGN978-616-7191-34-8 / 240 250 mm /624 pages / hardcover with jacket / 2012 / English / 2,200.00 THB978-616-7191-55-3 / 292x292 mm. / 216 pages / hardcover with jacket2012 / English / 1,980.00 THB 978-616-7191-23-2 / 292x292 mm. / 228 pages / hardcover with jacket2012 / English / 1,980.00 THB 978-616-7191-32-4 / 292x292 mm. / 210 pages / hardcover with jacket2012 / English / 1,980.00 THB 978-616-7191-10-2 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2010 / English / 890.00 THBTHAILANDACHITECTURE IN STEEL978-616-7191-57-7 / 240x250 mm. / 304 pages / hardcover with jacket / 2012 / English / 1,600.00 THBPIA AN EXPERIENCE978-616-7191-58-4 / 292x292 mm. / 246 pages / hardcover with jacket / 2012 / English / 2.000.00 THBIN THE SHADEBOON DESIGN978-616-7191-59-1 / 220x270 mm. / 150 pages / softcover / 2012 / EnglishRESORTS BY THAI ARCHITECTS3rdprintingRESORTS BY THAI ARCHITECTSSERENE MODERNITYRESORTS BY THAI ARCHITECTSEXOTIC ORIENTALSMALL HOTELS INNORTHERN THAILAND978-616-7191-28-7 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2011 / English / 890.00 THB978-616-7191-30-0 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2012 / English / 890.00 THB978-616-7191-31-7 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2012 / English / 890.00 THBTHAILAND SMALL HOTELSSAMUI, PHA-NGAN, KO TAO, CHUMPHONTHAILAND SMALL HOTELSHUA HIN, CHA-AMAND PRANBURITHAILAND SMALL HOTELSPHUKET AND PHANG NGA 978-616-7191-22-5 / 292x292 mm. / 204 pages / hardcover with jacket2012 / English / 1,890.00 THB HOUSES BY THAI ARCHITECTSEASTERN REFLECTION978-616-7191-29-4 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2012 / English / 890.00 THB978-616-7191-60-7 / 165x192 mm. / .aa ,_ / .:... +...-+ / 2012 / English / 890.00 THBTHAILAND SMALL HOTELSBANGKOKTHAILAND SMALL HOTELSPATTAYAmODERN ACHITECTURE IN THAILAND 001,002978-616-7191-08-9 / 235x255 mm. / 284 pages / hardcover / 2010 / English / 1,890.00 THB978-616-7191-14-0 / 235x255 mm. / 300 pages / hardcover / 2010 / English / 1,890.00 THBmODERN INTERIORIN THAILAND 003978-616-7191-09-6 / 235x255 mm. / 340 pages / hardcover / 2010 / English / 1,890.00 THB978-616-7191-06-5 / 292x292 mm. / 204 pages / hardcover with jacket2010 / English / 1,890.00 THB 978-974-348-163-5 / 288x288 mm. / 216 pages / hardcover with jacket2008 / English-Thai / 1,890.00 THB 978-974-0620-31-0 / 288x288 mm. / 204 pages / hardcover with jacket /2008 / English-Thai / 1,890.00 THBHOUSES: A NEW TROPICAL DIMENSIONHOUSE BY ARCHITECTS 49HOUSES BY THAI ARCHITECTSINTERIOR ARCHITECTS 49:SELECTED WORKSINTERIOR ARCHITECTS 49978-616-7191-18-8 / 235x235 mm. / 286 pages / hardcover with jacket / 2010oO o1 THAILAND SMALL HOTELS235x288 mm. / hardcover / English-ThaiDETAIL VOLUME 1SINGLE FAMILY HOUSES:STAIRS / RAILINGSDETAIL VOLUME 2PUBLIC BUILDINGS:FACADE / CANOPY / ATRIUMDETAIL VOLUME 3SINGLE FAMILY HOUSES:POOL / SWIMMING POOLSDETAIL VOLUME 4SINGLE FAMILY HOUSES:FACADE / CANOPY978-974-767047-9 / 156 pages / 2007 / 1,200 THB 978-974-06-2014-3 / 192 pages / 2008 / 1,200 THB 978-974-06-2023-5 / 168 pages / 2008 / 1,300 THB 978-974-06-0228-0 / 200 pages / 2008 / 1,400 THBDETAIL VOLUME 5SINGLE FAMILY HOUSES:ROOF / CEILINGDETAIL VOLUME 6PUBLIC BUILDINGS:STAIRS / RAILINGSDETAIL VOLUME 7SINGLE FAMILY HOUSES:FENCE / GATEDETAIL VOLUME 8SINGLE FAMILY HOUSES:BATHROOM978-611-7191-03-9 / 152 pages / 2009 / 1,200 THB 978-611-7191-04-6 / 168 pages / 2009 / 1,200 THB 978-616-7191-03-4 / 144 pages / 2010 / 1,200 THB 978-616-7191-04-1 / 156 pages / 2010 / 1,200 THBOKANURAK HOUSES:FOLD FROM WITHIN250 RECORD HOUSESARCHITECTS 49 (1983-2008)978-974-05-0445-0 / 293293 mm /84 pages / softcover / 2008 / English-Thai / 625.00 THB978-974-06-0120-3 / 188x188 mm /432 pages / softcover with jacket / 2008 / English / 950.00 THBa a aaaa o|a:|as sc aa.s.:. |.c.osc sc aras:s c aaeca ac s / .+eac / c s o acc occc978-616-7191-02-7 / 130x185 mm. /288 pages / softcover / 2011 / Thai / 370.00 THB978-974-9470-02-2 / 172x219 mm. /.:e ,_ / .:... ..:- +, / 2009 / Thai-English / 450.00 THBA49: COMPETITIONA49: EXPERIMENTAL DESIGNA-3D: 3D ARCHITECTURE VISUALIZATION978-974-0505-91-4 / 233x287 mm. / 190 pages / hardcover with box / 2008 / English-Thai / 1,500.00 THB978-974-7335-36-1 / 172x219 mm. / ise ,_ / -.+... ..:- +, / 2007 / English-Thai / 1,200.00 THB978-974-0620-37-2 / 260x260 mm. / 216 pages / hardcover with jacket.with DVD / 2007 / English-Thai / 1,700.00 THBa aaaa o aec oeassa-c ec-+:c c+o .c: + c: cs c .s978-616-7191-38-6 / 160x230 mm. /288 pages / softcover /2011 / Thai / 290.00 THBa o aec oeassa |.c.osc so..+eac acc occca oa ae aec oeassa aa ue cq a aes |.c.osc s os.c .c a o cc cccc 978-616-7191-56-0 / 210x297 mm. / 248 pages / softcover / 2011 / Thai / 200.00 THB974-13-2931-8 / 210x297 mm. / 252 pages / softcover / 2010 / Thai / 200.00 THB:s c a caeca aaa ea ta. aa a oo :ssca c .s e, ac+978-616-7191-39-3 / 160x230 mm. / 248 pages / softcover / 2011 / Thai / 270.00 THBaa:a:r ae saa saCM49978-616-7191-42-3 / 265x349 mm. / 304 pages / softcover / 2011 / Thai / 420.00 THBDETAIL SERIESBASIC WITH A TWISTGREYHOUNDFRAMING ARCHITECTUREARCHITECTS3SKETCHBOOKSIM AN AR(T)CHITECT978-616-7191-36-2 / 265x349 mm. / 120 pages / hardcover / 2010 / English-Thai / 2,400.00 THB978-616-7191-05-8 / 210x210 mm. / 216 pages / hardcover with jacket / 2010 / English-Thai / 950.00 THB978-974-0538-94-0 / 240X240 mm. / ..: ,_ / .:... ..:- +, / 2007 / English-Thai / 895.00 THB978-611-7191-06-0 / 190X190 mm. / .:. ,_ / .:... ..:- +, / 2009 / Thai / 650.00 THBa saa :a aaacsc cs ao e 978-616-7191-20-1 / 130x180 mm. / .ia ,_ / .:... ..:- +, / 2010 / Thai / 220.00 THBA PORTRAIT OF CHIANGMAI:TOWARDS THE YEAR 2000sGERALD AND KHANITHA ROSCOE978-616-7191-33-1 / 200x240 mm. / 162 pages /.:... ..:- +, / .eii / --_..- / c:e.ee -sc occoaaaaecaa|.c.osc zcz occaecaaaqs978-974-05-0302-6 / 386 pages / 2008 / 259.00 THB978-974-05-0597-6 /364 pages / 2008 / 259.00 THBcs occaaaecaa978-974-576-194-0 /216 pages / 2008 / 219.00 THBc occaecaaaaenaa978-611-719-100-8 /216 pages / 2009 / 219.00 THBc: occaaaecaaoac ce o c caeca ao aacc |:|978-616-7191-126 /168 pages / 2010 / 179.00 THB978-616-7191-11-9 / 218 pages / 2010 /219.00 THBc- occaaa:seoto:aas c o c caeca as a|aq |:|c. o c caeca ao aacc |z|cs occaecaasa|aa978-616-7191-65-2 /256 pages / 2012 /259.00 THB978-616-7191-68-3 / 256 pages / 2012 / 259.00 THB 978-616-7191-24-9 /256 pages / 2010 / 259.00 THB978-616-7191-66-9 / 272 pages / 2012 /259.00 THB o c caeca as a|aq |z| :o aas c aa a n ausca cs - ccs978-616-7191-67-6 /256 pages / 2012 /259.00 THB 978-616-7191-63-8 / 172x219 mm. /294 pages / softcover / 2012 / Thai / 220.00 THB TOY ARCH 09-10:THESIS OF THE YEAR INARCHITECTURE 2009-2010978-616-7191-21-8 / 200x240 mm. / 246 pages /softcover / 2010 / Thai / 500.00 THBs ta |e a a aaa sec.ARCHITECTURAL SPECIFICATIONc_ s cac+978-616-7191-19-5 / 170x220 mm. / 80 pages / hardcover / 2010 / Thai / 259.00 THBa oa ae aec oeassa aa aoos.c .c a o cc cccc e sa o e s:r ea e s|a:|:s eaaec oe |.c.osc z co.s co cc. c c 974-94875-6-7 / 210x297 mm. / 315 pages / softcover / 2006 / Thai / 270.00 THB978-616-7191-17-1 / 150x185 mm. / 294 pages / s.:... ..:- +, / .eie / -. / s::.ee -sCONVER-SATIONSWITHSERIES130x185 mm. / softcover / ThaiARCHITECTS:s asaa sc aa.s.:.978-616-7191-62-1 / 130x185 mm. /92 pages / softcover / 2012 / Thai:a asc c e ta:ae aacsac a:a assas ss s c s acc occc978-616-7191-25-6 / 160x230 mm. / 256 pages /softcover / 2011 / Thai / 350.00 THBas:a as:s asaeaaaaas.ssc c o ea :ssc978-616-7191-13-3 / 160x230 mm. / 280 pages / softcover / 2010 / Thai / 289.00 THB:a aa aaaaacco as:c aa aa sa a os. .s : s - s c , ac+978-616-7191-16-4 / 150x225 mm. /297 pages / hardcover / 2010 / Thai / 525.00 THB:a aaea caeJ ac s acc occc978-974-06-2202-4 / 150x185 mm. /.ac ,_ / .:... ..:- +, / 2008 / Thai / 395.00 THB978-974-4527-51-6 / 288x576 mm. / 392 pages / -.++.. ... ...:+ +.:..- ..:- . / 2008 / English-Thai / 3,600.00 THBARCHITECTURAL DRAWINGSOF HISTORIC BUILDINGS & PLACES IN THAILANDMARSITHE PASSAGE TO THAI LANDSCAPE ARCHITECTUREa+A VOLUME 3:KING POWER COMPLEXa+A VOLUME 5:SALA PHUKETKLONGSPAMELA HAMBURGERTHAI ASSOCIATION OFLANDSCAPE ARCHITECTSDESIGN TOURa . os os a cooo c n ac ao+c ocosscao s+a aa ac+a cHOUSES & STUDIOSDESIGNED BY ARTISTS IN THAILANDTHAI ARCHITECTURE ELEMENTS SERIESNITHI ARCHITECTURALSKETCH BOOK 1971-2007NITHI STHAPITANONDA24 NCAPARTMENT OF LE CORBUSIER IN PARISDRAWINGS BY SUMET JUMSAIPORTRAIT OF SILENCE:BANGKOK I AYUTTHAYATHROUGH THE ARCHITECTS EYES OFPRADITCHYA SINGHARAJ978-616-7191-07-2 / 300x260 mm. / .:a ,_ / -.+... ..:- ,: ..:- . / 2010 / English-Thai / 2,200.00 THB978-974-7250-73-2 / 295x295 mm. / 360 pages /-.+... ..:- ,: ..:- . / .ee: / English-Thai / 1,980.00 THB978-616-7191-35-5 / 323x420 mm. / 64 pages / hardcover with jacket / 2011 / French-English-Thai / 880.00 THB978-616-7191-36-2 / 265x349 mm. / 120 pages /Hardcover / 2011 / English-Thai / 1,190.00 THBSURFACESROOFS DOORS & WINDOWSGATES & FENCESSTATUARY COLORSSTAIRS & RAILINGS HOUSE OF SPIRIT978-974-7670-38-7 / 2007978-974-7670-41-7 / 2007150x185 mm. / 270 pages / softcover / English-Thai / 495.00 THB978-974-0502-75-3 / 2008978-974-0502-92-0 / 2008978-974-0502-89-0 / 2008978-974-0449-67-6 / 2008978-974-0502-83-8 / 2008978-974-5984-68-4 /315 pages / 2008 DESIGN ANDEDITORAIL SERVICEo2 oo On The Go / // tourist (1,096 km2) (1,568 km2) 5% , , Soho Soho Hollywood (Soho=South of Holly-wood Road) Staunton Street, ElginStreet, Peel Street, Aberdeen Street Graham Street , , , , , 11 Mixed-uses 3-5 Soho 2 ! Prints Prints Staunton Prints Peel Street Chocolate Rain Fatina Chocolate Rain http://www.ilovesoho.hk/ (MTR) Central D2 Hollywood (Central District PoliceStation CPS) Herzog& de Meuron 2 Herzog& de Meuron Le French May , 20 500 , , , , http://www.frenchmay.com/ Soho ----------------------------------------------When talking about a trip to Hong Kong, shopping will be on travelers mind espe-cially the brand name stuff for sale. This trip, however, will lead you to a chic lovers para-dise in Soho comprised of Staunton Street, Elgin Street, Peel Street, Aberdeen Street and Graham Street where you will discover rows of boutique shops, art gallery, decor shop, stationary shop, restaurants, clubs and bars. Structure of most buildings downtown is a mix-use type which utilizes the ground floor as a commercial shop and residential accommodation on the upper floors. These buildings are built on the hill making its hard to walk but if you prepare yourself with stamina the shopping will be fine. Most shops are one-floor with a mezzanine floor and owners usually decorate the ground floor beautifully while leave the upper floor in original bare concrete. One of the two dis-tinctive shops in Soho is located on Staunton street called Prints, a paper shop owned by the Swedish selling chic wrapping paper, gift box, cool cards, and stationary. The shop is decorated with bright blue frame and Print logo. Another one is located on Peel Street called Chocolate Rain selling creative miscellaneous stuff where you can notice large pile of toys attached on top of the shop. To access the area, just simply catch the MTR to Central station, D2 exit and walk to Hollywood street. The landmark of the area is a former Central District Police Station CPS which will be renovated to a new art and culture center by Herzog& de Meuron Swiss architect. Other thing worth visiting in Hong Kong is Le French May Festival which will take place from April to the end of June. This festival exhibits painting, sculpture, opera, contemporary dance, French film and food festival, and fashion show (http://www.frenchmay.com)CHIC SHOPPINGarOuNd SOHO,HONG kONGStory : Kulthida Songkittipakdee chic chic Soho, Hong Kongon The Goo/ o EGD EGD EGD (Environmental Graphic Design) (art installation) (pylon sign) (building sign, banners) (directory) (wayfinding sign) (shop front/branding sign) (Pictogram) (mapping) 2 EGD EGD EGD Environmental Graphic Design? EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD EGD Environmental Graphic Design ?---------------------------------------------- EGD is not related to conservation or power saving; in fact, it is media design in the forms of graphics, symbolic design or even art installations such as pylon signage, building signs, banners, directories, direction signs, shop fronts and branding signs which advise readers about directions or map informa-tion. Moreover, the focal point of EGD design is to do with architecture, interiors, and landscape. Good design should be able to convey concise and complete messages to users and the size should be compatible with the areas. Signage in convenience stores do not need to be large as the distance between the user and the sign is short, whereas ones in supermarket or shopping malls should be large enough to explain everything, even from a distance. EGD should also blend in with its surroundings in terms of mood, tone, or colour; for example signs in the park could be made of wood and signs in a childrens museum should be colourful and appear fun to trigger childs creativity. If theres no signage in this world, what would happen? Imagine yourself in a place youve never been to before in your life such as a newly opened supermarket or airport, and that the sign is not clear or placed in inap-propriate positionshow much hassle would we encounter?GraPhiC and beYondWHat ISeNvIrONmeNtal GraPHIC deSIGN (eGd)?Story : Torsak Surasaksilp Facebook, Twitter, YouTube, Tumblr, Instagram Platform Social Commerce F-Commerce Facebook Pampers, Sephora, Dell Outlet fanbase Facebook; Groupon DailyDeal Platform Group Buying; Social Gifting Wrapp.com DropGifts Gift Card Facebook ; Tweeter Deal Hashtag AMEX Couponless ; Virtual Dressing Room Facebook e-Money Facebook Credit Facebook VirtualObject ; Mobile Wallet Google Wallet, Microsoft Mobile Wallet Mobile Web TV, Skype, i-banking, , Wifi/ 3G Space ----------------------------------------------The emergence of Facebook, Twitter, You-Tube, Tumblr, and Instagram has resulted in a large variety of Social Commerce options. F-commerce or shop on Facebook has attracted a number of customers to visit their page as can be seen from Pampers, Sephora, or Dell while Groupon ,a Daily Deal Platform offers deal like Group Buying to draw consumers in. Other pages such as So-cial Gifting like Wrapp.com or DropGifts al-lows us to send Gift Cards to friends through Facebook and use it to redeem real products at the shop or offer a Tweeter Deal through your tweet. Hashtag or Vitual Dressing Room are also interesting way of online shopping. e-Money or a new digital currency such as Facebook Credit is a credit which can be used to buy things on Facebook such as Vir-tual Objects in games. Mobile Wallet such as Google Wallet or Microsoft Mobile Wallet are payment systems utilized by mobile phone to some shops and provide shopping conve-nience and easy decision making.For architects and designers, this is-sue could affect the way they work as the consumers lifestyle has changed markedly and impacts on the way they live. If TV turns into WebTV, meetings can be conducted via Skype, payments made through i-bank-ing, shopping online, and Wifi/3G available everywhere. This can certainly affect your next design.SOCIalCOmmerCe :tHe NeW CHaPter OFONlINe SHOPPINGStory & Illustration :. Araya ChoutgrajankiT unZiPoo o shopping manual focus auto focus manual focus 1 ( auto focus f1.4 manual focus 3-4 ) manual focus (Bokeh) () contrast ( auto focus) manual focus Canon, Nikon, Pentax, Fujinon, Ricoh, Mamiya,Yashica, Minolta Leica, Zeiss, Schneider, Helios, Exakta, Voigtlander, Meyer-Optik ebay www.mf-club.com www.mfclub.pantipmember.com 2 manual focus effect www.flickr.com search SnaP CulTmaNual FOCuS leNS SHOPPING HuBStory & Photography : Pruk Dejkamhaeng composition () --------------------------------------------Cameras with manual focus lenses have become a worthy secondhand collectible for some as the invasion of auto focus lenses have conquered the market nowadays. The over-riding strength of manual focus lens cameras are that its F stop number is lower than the auto one which allows more light to get through and provides the ability to shoot pictures with beautiful bokeh, and the colour contrast and dimensions are different. The biggest source for buying manual focus lens-es is eBay but in Thailand you can browse at www.mf-club.com or www.mfclub.pantip-member.com or by visiting www.flickr.com to search for your preferred brand and model . If you prefer an off-line shop then Pirom Plaza can be an interesting place to do the research. After a try, you will find that you love taking photos at a slower speed which few people have discovered, rather than us-ing the auto focus lens as you will have more time to look through viewfinder, adjust the composition and angle before pressing the shutter. You will discover that taking time to create your shot is the real art of taking photographs. () Seth, Evan, Fogell ( ) Loser American Pie 1 U.S. 2007 ( Knocked Up ) . ----------------------------------------------Two co-dependent high school seniors are forced to deal with separation anxiety after their plan to stage a booze-soaked party goes awry. This film makes us realize how to live life in a different way which is directed by society. The film presents itself in a smart manner, unlike the perverted jokes found in American Pie.SuPerBad (2007) MoVie CabineTStory : "Chatree"o8 o . .! (Com-munity Mall) 150 1 (Wine) ------------------------------------------ The increasing number of shopping malls these days creates a highly competitive environment serving all type of customers by placing as many categories of shops as possible. Due to area limitations, Commu-nity Malls place emphasis on rental space allocation by considering shop categories and the size of each retail area. To find the balance point in this type of mall manage-ment is not easy as shops have to struggle to serve local customers lifestyles and the rent price should be reasonable whilst the availability of car parks should be plenti-ful. If the community malls can achieve this then the business should be success-ful. The problem of community malls is similarity. Most places attempt to draw customers in by opening a supermarket in the compound but this could be a threat as they are highly competitive, much more than all the other businesses in the com-munity mall. If multiple community malls in the same area are too similar, custom-ers can not distinguish the better one. The investor, therefore, should investigate and collect statistics of how consumers spend money. Last but not least, if the commu-nity mall is able to repay the community by planting more greenery, it would be better than only taking money from them.1 http://bk.asia-city.com/city-living/article/does-bangkok-have-too-many-community-mallsarChiTeCTure blah blahBOOmING OF mallSStory : Nitis SthapitanondaPhotography : Pruk DejkamhaengDrAWINg : (BAGS)By "Jacky" Chakkrit Metchanun () () . . Big Bag Sand Bag Big Bags ."" Giant Bags .""----------------------------------------------After a long waiting for the water mass to attack my place, I sketched this picture to kill time. I heard from the news that somebody has invented Big Bags to prevent the flood but at the end they couldnt resist the human force that destroyed this flood protection items. When the flood had finally invaded, I let my mind wandering into the memory of the classic shopping bag which has a pattern of chess board on it as the designer believed that shoppers are able to play chess when they arrived home. All bags were printed with the word goodluck on them. Sarcastically, I drew another picture of Giant Bags as I hoped it would work against human force. In case all of this didnt work efficiently, maybe its time to use that last bag attached with holy label to prevent the flood and wish them goodluck./O /1