Digital Trends 2015

DIGITAL TRENDS 2015

Increasing the value brands

Technology is breaking open new opportunities for consumer connections

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Increase the number of meaningful interactions your customers have with your brand

Increasing the value brands

Technology is breaking open new opportunities for consumer connections

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Increase the number of meaningful interactions your customers have with your brand

It’s also creating more noise

Increasing the value brands

Technology is breaking open new opportunities for consumer connections

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Increase the number of meaningful interactions your customers have with your brand

More difficult than ever to break through

It’s also creating more noise

Storytelling

Social Media

Search Engine Optimisation

Lead Generation

TREND #1Content

50%of consumer time online is spent engaging with custom content

6 to 7x higher

Conversion rates for brands using content marketing is

62%Digital content marketing costs 62% less than traditional marketing and generates about

3 times as many leads

TREND #1Content

Mitchell & ButlersVintage Inns Social Media

• 40% increase in Facebook likes

• 30,000 “pie spins”

TREND #1Content

Connect the content to people’s emotions, interests and behaviours and put its message in the consumer’s life

TREND #1Content

Companies who are personalising web experiences are seeing an average 19% uplift in sales

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TREND #2Hyper Personalisation

Segment of1

BupaWinner The IPAHealth Awards

International Rewards and CRM programme

Highly sharable content 65% of engagements from non-members

TREND #2Hyper Personalisation

Open time marketing

Geo-location Local weather Device SocialData

TREND #2Hyper Personalisation

Premium Country Pubs Group

Over 1 million downloadsMitchells & Butlers Pub Group

TREND #2Hyper Personalisation

Time Spent on Mobile Devices and TV

100

110

120

130

140

150

160

170

180

190 Daily Average (Min)

Q1 2012 Q1 2013 Q1 2014 Q3 2014

TREND #3Always On

85%of the world’s populationwill have 3G coverage

By 2017

TREND #3Always On

How consumers research products using mobile search and review sites

TREND #3Always On

Arts &

Enter

tain

men

tNew

s

Gener

al Kno

wledge

Shoppin

gFood

Tech

nolo

gy

Health

Car

e

Social

Resta

uran

ts

Navig

atio

n

Finan

ce

Beaut

y

Home

Furni

shin

g

Trav

elAut

o

15%

12%

10%

7% 7%6% 6%

5%4% 4% 4%

3% 3%2%

1%

Mobile is bridging the physical and digital worlds

Creating a compelling experience that no static ad could ever achieve

TREND #3Always On

+90% +50%Interactive video

completion rate completion rate

Conventional video

TREND #4Experiential Selling

Pharrell Williams debuts 24-hour, interactive music video for ‘Happy’. Viewers can fast-forward or move backward using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook

Let the customer lead the way

TREND #4Experiential Selling

Storytelling that puts the viewer in control

TREND #4Experiential Selling

Brands will start to have a constant, live presence in our homes and will allow for interaction with consumers like never before

Now you can talk to your speakers The Amazon Echo

Multiple smart devices are all linked and controlled by a single hub

TREND #5Home Connected Era

Ideas

enrich consumer

perceptions of a brand’s

value

Technology Creativity

Contact information

ThemWestminster House

Kew Road Richmond TW9 2ND

www.themlondon.com020 8090 3333

Katherine Scheibli - Client Services Director [email protected]

mobile: 07879 024 134