Digital Strategy to Accelerate Business

• 1. @googledave@phcreative#iaebrokingFUTURE PROOFING YOUR DIGITAL STRATEGYTO ACCELERATE YOUR BUSINESS GROWTH

2. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative#iaebroking 3. http://moz.com/blog 4. @googledave@phcreative#iaebroking 5. @googledave@phcreative#iaebroking 6. @googledave@phcreative#iaebroking 7. @googledave@phcreative#iaebroking 8. @googledave@phcreative#iaebroking 9. @googledave@phcreative#iaebroking 10. @googledave@phcreative#iaebroking 11. @googledave@phcreative#iaebroking 12. @googledave@phcreative#iaebroking 13. BUT IT TAKES EFFORT.@googledave@phcreative#iaebroking 14. @googledave@phcreative#iaebroking 15. @googledave@phcreative#iaebroking 16. @googledave@phcreative#iaebroking 17. CONVERGANCE OF DIGITAL MARKETING@googledave@phcreative#iaebroking 18. OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@googledave@phcreative#iaebroking 19. PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#iaebroking 20. @googledave@phcreative#iaebroking 21. GOOGLE HAVE AJEDICOUNCIL@googledave@phcreative#iaebroking 22. OVER 200 FACTORS INFLUENCE YOUR SEORelevancy (on page SEO) Focus on your users, give them what they want Freshness of content how often do you change yours? Content strategy, evolves, purposeful, hot topics, contagious Dont spam, keyword stuffRecommendation (off page SEO / Google Penguin) Commit to outreach and engage with communities Create content your audience will care about Will people vote for you with inbound links? Social mentions is word of mouth marketing and builds links Use Google+ and gain authorship and your identity Manage you link profile, assess risks and take actionExperience (Google Panda) What do users think of your pages? Find out. Reduce clutter and friction Dont keep people waiting improve load times Do all you can to engage and romance the share@googledave@phcreative#iaebroking 23. IF CARLSBERGDID NETWORKING@googledave@phcreative#iaebroking 24. WHO WOULD YOU WANTBEHIND THE DOOR? Your target audience Where are they, which pub? Strategic partners Your customers Influencer networks Who influences them? Who else and why? Who would you, buy a beer?@googledave@phcreative#iaebroking 25. A good conversationalist, listens most of thetime, thats how, when you talk, you know what to say # Who are you listening to? Be interested in others, not yourself! Dont broadcast sales messages Make friends, build trust and help others 80 / 20 rule Remember Givers GainPROBABLY THE BEST SOCIAL NETWORKING ADVICE!@googledave@phcreative#iaebroking 26. SOCIAL MEDIA STRATEGY@googledave@phcreative#iaebroking 27. GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative#iaebroking 28. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspxGOOGLE + HANGOUTS@googledave@phcreative#iaebroking 29. WHY YOU NEED USE GOOGLE+Get your content read and ranking faster Faster indexing of your content make it relevantto your candidates Extended circles, means you influence yourfollowers and theirsAuthorship Tag = Identity Have you set yours up?AuthorRank is coming! How authoritive and interesting are you to youraudience? Share-ability of authors content Number of people in your circles and how manyyou are in Engagement levels of your content@googledave@phcreative#iaebroking 30. @googledave@phcreative#iaebroking 31. @googledave@phcreative#iaebroking 32. PERSONA MAPPING@googledave@phcreative#iaebroking 33. PERSONA MAPPING@googledave@phcreative#iaebroking 34. CONTENT PILLARS@googledave@phcreative#iaebroking 35. @googledave@phcreative#iaebroking 36. @googledave@phcreative#HDevents 37. @googledave@phcreative#iaebroking 38. @googledave@phcreative#iaebroking 39. @googledave@phcreative#iaebroking 40. http://www.youtube.com/watch?v=ZUG9qYTJMsI@googledave@phcreative#iaebroking 41. @googledave@phcreative#iaebroking 42. @googledave@phcreative#iaebroking 43. @googledave@phcreative#iaebroking 44. @googledave@phcreative#iaebroking 45. @googledave@phcreative#iaebroking 46. @googledave@phcreative#iaebroking 47. @googledave@phcreative#iaebroking 48. INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative#iaebroking 49. @googledave@phcreative#iaebroking 50. @googledave@phcreative#iaebroking 51. @googledave@phcreative#iaebroking 52. CONVERSION RATE OPTIMISATION (CRO)@googledave@phcreative#iaebroking 53. CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#iaebroking 54. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 55. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 56. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 57. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 58. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 59. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 60. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 61. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking 62. DIGITAL MARKETING ECO-SYSTEM@googledave@phcreative#iaebroking 63. @googledave@phcreative#iaebroking 64. THANKS FOR LISTENING!@googledave@phcreative#iaebroking