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Digital Photography Presentation

Sep 01, 2014

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don-bruch

Learn how to use your Digital Camera

  • The Basics of Digital Photography By Dana Reese
  • Poll #1
    • A poll will be displayed on your screen.
    • Please select the appropriate responses
    • You have 15 seconds
  • Do I Need Photographs of my Product?
    • The answer is YES !
    • Absolute necessity to have digital photographs to market your product
      • Brochures
      • Web page
      • Email
      • Press release
      • Juried shows
      • Spotlight a new product
      • Made In Alaska website
  • Poll #2
    • A poll will be displayed on your screen.
    • Please select the appropriate responses
    • You have 15 seconds
  • Advantages of Digital Cameras
    • Save time
    • Save money
    • Memory cards hold large amounts of photos
    • Easy to use programs for downloading photos
    • Easy to use
  • Advantages of Digital Images
    • More creative control
      • Use computer and photo-editing software to touch up and enhance pictures
    • Instant, easy, photo sharing
      • E-mail
      • Website
      • Photo gallery
  • Digital Camera Terms
    • Resolution
    • Image Quality
    • File Formats
    • Media Storage Devices
    • OPTICAL vs. DIGITAL ZOOM
    • Exposure
  • Resolution
    • Digital Pictures are made up of thousands of pixels
      • Pixels square tiles of color that make up all digital images.
    • 1 Megapixel (MP) = 1 Million Pixels
    • More Pixels = Better Image Detail and Quality
    • More Pixels = Higher Camera Price
    • Most digital cameras allow you to change the resolution setting
  • Selecting the Image Quality
    • Good, Better, and Best
    • These settings reflect the compression levels of photos
    • Compression refers to the amount of image your camera collects when taking a photo
      • Lower Compression = Large File Size
      • High Compression = Small File Size
  • Selecting the Image Quality
    • Best Excellent Picture Quality, Large File Sizes, and Prints (11x17)
    • Better Acceptable Picture Quality, Medium File Sizes, Prints 8x10 and Smaller
    • Good Lowest Acceptable Quality, Good for Online Usage, Prints 5x7 and 4x6
  • To maximize both the resolution and clarity of your photos, set your camera on its highest resolution and Best Image quality setting
  • File Formats
    • JPEG Joint Photographic Experts Group
      • Most Common Format
      • Low Quality - Compressed File
      • Ideal for Web and Email
    • TIFF Tagged Image File Format
      • High Quality Uncompressed File
      • Capable of Editing
      • Intended for Printing
    • RAW
      • Digital Negatives
      • Not directly usable as an image, but has all of the information needed to create an image
  • Media Storage Device
    • Memory Stick
    • CD
    • DVD
    • Measured in Megabytes (MB) & Gigabytes (GB)
    • Hard Disks
  • Memory Cards
    • Size does matter
    • Take as many pictures as needed; delete bad pictures, keep the good ones
    • Limited Storage
      • Higher resolution photos
        • Takes up more storage space
      • Lower resolution photos
        • Takes up less storage space
  • Memory Cards Capacity # of Photos (jpeg format) 128 MB 98 256 MB 196 512 MB 392 1 GB 784 2 GB 1,568 4 GB 3, 136 8 GB 6, 272
  • Digital Zoom vs. Optical Zoom
    • Most Cameras come with both
    • Optical Zoom
      • The lens changes focal length and magnification as it is zoomed.
      • Image quality is high throughout the zoom range.
    • Digital Zoom
      • simply crops the image to a smaller size, then enlarges the cropped portion to fill the frame again
      • zoom results in a significant loss of quality
  • Exposure
    • Image affected by shutter speed, aperture, and ISO (sensitivity to light)
    • Programmed auto exposure
      • Camera selects proper aperture and shutter speed
      • Very Convenient
  • Built-in Flash
    • Very Convenient
    • Low Power
    • Limited Range
    • 10-20 ft range
    • Prone to Red-eye
  • Flash Heads
    • External Flash
    • More Power
    • Good Range
    • Up to 100
    • Ability to Bounce Light
    • Eliminates Red-eye
    • More Features and Flexibility
    • Hot Shoe
  • Tips for getting the most from on-camera flash
    • Stay within the Flash Range
    • Turn on Additional Lights
    • Avoid Reflective Surfaces
  • Taking Great Digital Photos
    • Know your camera
    • Diffuser
    • Close Up
    • Stabilize
    • Angles
    • Lighting
  • A picture is worth a thousand words.
    • This quote goes a long way but not if you take a terrible photo
    • Know your camera
      • Learning just a few of your digital camera features can help in achieving powerful and meaningful photos
      • Read your cameras manual!
      • Read about the various features and play around with them
  • Light Diffuser
    • White-translucent fabric that is setup between a light source and subject
    • softens Light
    • Diffusing the light source allows for greater detail to be revealed
    • Eliminates dark shadows and bright spots caused by direct light
  • Light Diffuser Captured without diffuser Captured with diffuser
  • Close Up Zoom In
    • Always get as close as possible to subject
      • Removes background clutter
    • Zoom in
    • Beware: some auto focus cameras have limits on how close they will work
    • Fill picture with the subject
    • For small objects, use the cameras Macro Mode and a Tripod
  • Take Vertical Pictures
    • Many subjects look better in a vertical picture
    • Make a conscious effort to turn your camera and take vertical pictures
    Wasted Space
  • Use Auto Focus
    • Center the subject
    • Press Shutter Button halfway down
    • Re-Frame your picture
    • Finish by Pressing the Shutter Button all the way down
  • Stabilize
    • Tripods
      • Use for sharp images
      • Eliminates shake
      • Get a stiff tripod
      • Great for close ups
  • Use a Plain Background
    • A cluttered background is distracting
    • Plain background will emphasize your subject
    • Experiment with different color backgrounds
    • Use sheets, towel, etc.
  • Control Your Flash
    • Turn it off experiment with available light
    • Know your flash range
      • Pictures taken beyond the maximum flash range will be to dark