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Social Media How to take it to the next level twitter.com/Vromant [email protected] www.talkingheads.be
29

Digital Marketing Forum: Social Media: How to take it to the next level

Aug 23, 2014

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Marketing

Talking Heads

Presentation of Gerrit Vromant, Talking Heads, on Februari 6th on the Digital Marketing Forum
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Page 1: Digital Marketing Forum: Social Media: How to take it to the next level

Social MediaHow to take it to the next level

twitter.com/Vromant [email protected] www.talkingheads.be

Page 2: Digital Marketing Forum: Social Media: How to take it to the next level

I work at Talking Heads

twitter.com/Vromant [email protected] www.talkingheads.be

Hi, I’m Gerrit

Page 3: Digital Marketing Forum: Social Media: How to take it to the next level

Talking Heads is a 360° social media agency,

developing long term, integrated social media strategies and ways to implement those. !

Page 4: Digital Marketing Forum: Social Media: How to take it to the next level

IS THIS SOCIAL MEDIA?

Image: http://trekcore.com

Page 5: Digital Marketing Forum: Social Media: How to take it to the next level

IS THIS SOCIAL MEDIA?

Image: http://trekcore.com

I don’t think so...

Page 6: Digital Marketing Forum: Social Media: How to take it to the next level

Social MediaHow to take it to the next level

In 4

(easy) stepsQuestionsAnswers

Page 7: Digital Marketing Forum: Social Media: How to take it to the next level

1. HOW TO BEAT THE CHANNEL?

Image: Viralheat.com

Page 8: Digital Marketing Forum: Social Media: How to take it to the next level

1. HOW TO BEAT THE CHANNEL?

Image: Viralheat.com

Be the channel!

Page 9: Digital Marketing Forum: Social Media: How to take it to the next level

1. HOW TO BEAT THE CHANNEL?Own your content.

Page 10: Digital Marketing Forum: Social Media: How to take it to the next level

1. HOW TO BEAT THE CHANNEL?Bring the content & conversation to your audience.

Website Blog

1. Brand

2. Fashion

3. Oldtimers

4. Community

5. Life@Company

6. Events

7. Living

8. Tips & Tricks

9. OfferAd

verti

sing

PR Even

ts

Newsletter

Social Publishing & Conversations

Facebook

Twitter

Instagram

Pinterest

Google+

LinkedIn

Youtube

Content Categories Social Channels

Your website and your content platform.

Integrated.

Page 11: Digital Marketing Forum: Social Media: How to take it to the next level

1. HOW TO BEAT THE CHANNEL?Facebook, Twitter, Instagram... Are just platforms!

Page 12: Digital Marketing Forum: Social Media: How to take it to the next level

2. ENGAGE?

Image: http://trekcore.com

Page 13: Digital Marketing Forum: Social Media: How to take it to the next level

2. ENGAGE?Engage!

Image: http://trekcore.com

Page 14: Digital Marketing Forum: Social Media: How to take it to the next level

2. ENGAGE?Video views? Likes? Comments? Those are mere interactions and reactions.

Image: http://trekcore.com

Page 15: Digital Marketing Forum: Social Media: How to take it to the next level

2. ENGAGE?

Image: http://trekcore.com

Focus on REAL engagement.

Page 16: Digital Marketing Forum: Social Media: How to take it to the next level

2. ENGAGE?

Image: http://trekcore.com

You only need 3 things.

1 PRODUCT

2 PASSION

3 EXPERIENCE

Image: LikeMyRide

Page 17: Digital Marketing Forum: Social Media: How to take it to the next level

3. LE ROI?

Image: Wikimedia

Page 18: Digital Marketing Forum: Social Media: How to take it to the next level

3. LE ROI?C’est toi!

Image: Wikimedia

Page 19: Digital Marketing Forum: Social Media: How to take it to the next level

OBJECTIVES

3. LE ROI?

EXPECTATI

ONS INVESTMENTSROI

Align expectations - objectives - investments

Page 20: Digital Marketing Forum: Social Media: How to take it to the next level

The Customer Life Cycle

Awareness Appreciation Contact Action Confirm Enthuse Reward

Visitors Leads Prospects Promoters Advocates

New Customers Upsell

Strangers Customer

KPI’s ✓TOM awareness ✓Unaided

Awareness ✓Ad recall !Social KPI’s!✓Social ad CTR ✓Social ad recall

KPI’s ✓Net Brand

Identification Score !

Social KPI’s!✓Permissions

(Likes, followers) ✓Reach

(Impressions, Views) ✓ Interactions

(Photo view, video view, link click)

✓Reactions (Like, comment, share)

KPI’s ✓Consideration To

Buy !Social KPI’s!✓Traffic Quality

(Social Bounce Rate, Time on site, …)

✓Website Traffic Growth (via social)

KPI’s ✓Conversions !Social KPI’s!✓Conversions (via

social)

KPI’s ✓Customer Satisfaction !Social KPI’s!✓Sentiment ✓++Positive brand

mentions)

KPI’s ✓Net Promoter Score !Social KPI’s!✓Update Shares ✓Content Shares ✓Recommendations

KPI’s ✓Ambassador-program

candidates !Social KPI’s!✓Ambassador-program

candidates (via social)

Page 21: Digital Marketing Forum: Social Media: How to take it to the next level

4. SOCIAL MEDIA MARKETING?

Image: binkd.com

Page 22: Digital Marketing Forum: Social Media: How to take it to the next level

4. SOCIAL MEDIA MARKETING?

Image: binkd.com

Page 23: Digital Marketing Forum: Social Media: How to take it to the next level

4. SOCIAL MEDIA MARKETING?

Image: binkd.com

Page 24: Digital Marketing Forum: Social Media: How to take it to the next level

4. SOCIAL MEDIA MARKETING?Social Business!

Image: binkd.com

Page 25: Digital Marketing Forum: Social Media: How to take it to the next level

MARKETING

SALES

SERVICE

?

!

$

Page 26: Digital Marketing Forum: Social Media: How to take it to the next level

SOCIAL BUSINESS!

?

$

Page 27: Digital Marketing Forum: Social Media: How to take it to the next level

Social MediaHow to take it to the next level

Be the channel!Engage!

Le ROI, C’est toi!Social Business!

Page 28: Digital Marketing Forum: Social Media: How to take it to the next level
Page 29: Digital Marketing Forum: Social Media: How to take it to the next level

QUESTIONS? DON’T HESITATE.. .

twitter.com/Vromant [email protected] www.talkingheads.be