Digital Competivtie Advantage For Publisher

Digital Competitive Advantage for Publishers

Real Media Group

� A WPP company providing integrated digital marketing solutions globally

� Distinguished industry leader, with over 15 years’ experience

� Empowers advertisers and publishers to engage with target audiences

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Leading precision targeting media network

Comprehensive ad management platform

Target, Optimize and Buy audiences in real-time

The 24/7 Media Platform

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24/7 Media’s Technology Hub

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Canada

U.S.

Korea

Global Locations

Other Media Networks

Leading Agencies and Top Advertising Clients

Hundreds of Publisher Licensees Globally

Europe

Brazil

Japan

Australia

OverviewThe most robust ad management platform

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Ad Delivery & Optimization

Inventory Extension

Advanced Solutions

� Targeting & Optimization� Inventory Management� Video and Rich Media

� 24/7 Connect� 24/7 Trader� Network Management

� Multi-Platform Delivery� Open API� Professional Services

Audience Management� Web Analytics� Data Management� Audience Segmentation

Business Management� Contract Management� Business Intelligence Reporting� Creative Workflow

Efficient, scalable delivery capabilities across video, mobile, IPTV and other addressable media channels

Advanced content, audience and device targeting

Robust dashboards, tracking, engagement and performance analytics

MultiplatformBe where advertisers want to go

Enable advertising experiences for visitors — regardless of where they are, or what device they’re using

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We Power Digital Publishers

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Professional Services Client-specific custom solutions

� Consultant sessions specific to client business, site, and goals

� Custom technology applications and enhancements

� Evaluation, consulting, recommendations, implementation

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Sample Custom SolutionsSample Custom SolutionsSample Custom SolutionsSample Custom Solutions

Consulting/Analysis SessionConsulting/Analysis SessionConsulting/Analysis SessionConsulting/Analysis Session

Advanced Inventory Forecasting Advanced Inventory Forecasting Advanced Inventory Forecasting Advanced Inventory Forecasting

Advanced Inventory ManagerAdvanced Inventory ManagerAdvanced Inventory ManagerAdvanced Inventory Manager

DashboardDashboardDashboardDashboard

Custom ReportingCustom ReportingCustom ReportingCustom Reporting

Database ExportDatabase ExportDatabase ExportDatabase Export

Audience Segmentation (CRM)Audience Segmentation (CRM)Audience Segmentation (CRM)Audience Segmentation (CRM)

Sample Custom SolutionsSample Custom SolutionsSample Custom SolutionsSample Custom Solutions

ServicesElevating and expanding your business

� Offering

– DedicatedDedicatedDedicatedDedicated account management

– 24/7 technology supportsupportsupportsupport

– Ongoing education and trainingtrainingtrainingtraining

� Our team focuses on:

– Client satisfaction

– Customers current business needs

– Future and changing market landscape

� Skilled and experienced global support

– Continuous management of your interactive business initiatives

– Remain competitive in today's marketplace

– Maximize the use of 24/7 Open AdStream

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Scaled Ad DeliverySchedule, Manage, Target, Deliver

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Scaled Ad DeliveryAd management platform

� 200+ billion ads served monthly

� Robust scheduling, pacing and yield management

� Multi-placement delivery from single tag

� First party cookies

� Site analytics and behavioral segmentation

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Open API

� Integrate custom solutions via open API

– Custom and third party software applications through open connectivity API

– Leverage 24/7 Open AdStream’s ad management and reporting functionality

– Increase functionality, efficiency, and automation

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� Self Service UI

� Custom Report Portal

� DMP Integration

� Custom Dashboard

� Inventory Analysis

3rd party application

Customapplication

Customapplication

Open API

Contract Management by FiviaOperate Effectively from End to End

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Contract Management

� Fully integrated sales, billing and revenue management

� Automated proposal, approval, booking and invoicing order process

� Integrates with CRM and accounting systems

� Comprehensive reporting including extensive revenue based reports

� Customized role-based workflow

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Contract Management

CRM system Accounting system

SalesSalesSalesSales FinanceFinanceFinanceFinance

24/7 MobileIntegrate, Enhance, Streamline

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24/7 Mobile

� Web publishers can serve digital ads into:

– Feature phones

– Mobile web

– Apps

� Various creative types can be used:

– Text link

– Image

– Video & Rich Media

� Targeting options include:

– Device and device groups

– Carrier

– Operating systems (iOS, Android, BB)

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� Plus, most standard ad serving capabilities:

– Frequency cap

– Prioritization and Pacing

– Third Party Network Optimization

24/7 Mobile Creative Formats

� Banner

� Interstitial

� Video Interstitial

� Expandable Banner

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24/7 VideoMaximize Revenue, Reduce Costs

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Efficient creative workflow

Dynamic, engaging video and rich media units

Cross player and device deliveryto live and on demand audiences

• SDK• XML• API

Video & Rich MediaLeverage interactive and dynamic formats to drive engagement

Easily integrate video and rich media solution, avoiding multiple provider complexities

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� Comprehensive partner support

� Creative wizard and templates

� IAB VAST/VPAID compliant

Rich Media FoundryEasily create, customize, and serve video/rich media

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� Streamlined process

� 13 High Impact in-stream formats

� Advanced targeting and reporting

Nonlinear Lower Thirds

Quick Click

Spotlight Roadblocks

Video Examples

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Pre-roll Overlays

Ad Catalog: http://panachetech.com/catalog

Reporting & ForecastingBusiness Intelligence In Real-time

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Comprehensive Reporting

� Comprehensive real–time view into performance

� Real-time customizable dashboard

� Content, audience, advertising and revenue

� Robust reporting and analysis

� Email report delivery

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Inventory ManagementForecast. Analyze. Drive return.

� Understand and derive the most value from your inventory

� Accurately manage campaigns based on inventory availability

� Automated campaign prioritization

� Sophisticated multi-variant audience analysis

� Configurable algorithms to align with your business and objectives.

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AnalyticsCapture Actionable Web Site Intelligence

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Robust Web Analytics

� Audience analysis and advertising analytics

� Custom performance metrics

� Real-time visibility and robust reporting

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Conversions

Sales

Visitors

Content

Advertising

Performance Tracking & Optimization

� Full analysis of post-click and post-view conversion activities

� Comprehensive view into audience metrics and behaviors

� Better understand campaign success, revenue generation and target accordingly

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View Browse Click Convert

Audience Segmentation / Data ManagementSegment visitors based on user attributes and online behavior

� Dynamic, rules-based segmentation

� Combine first and third party data to create custom segments

� Remarket and access consumers on and off site leveraging 24/7 Access

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Music Lover Premium Customers Bargain Shopper Busy Mother

Metrics that Matter by MOAT

� Prove the value of your best inventory and placements

� Make brand advertising more effective online

� Shift remnant to premium inventory based on concrete evidence

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Optimization by MaxifierMaximize Individual Campaign and Overall Inventory Performance

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24/7 Open AdStream Optimization

� Prioritize and optimize revenue across advertising campaigns

� Segmentation, automatic optimization and simplified processes

� Max performance based on all targeting attributes

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Individual Campaigns Performance Increase

� Increased performance for individual campaigns

� Increased overall inventory yield

� Publishers control over and visibility into proprietary data

� Streamlined ad operations

� Revenue maximization

Demand GenerationLink into External Monetization

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Incremental demand generation

Connect to external digital ad spend; directly integrated within 24/7 Open AdStream

� Additional revenue opportunities

� Access to premium media buyers

� Reduced transactional fees and fewer vendors

� Increased transparency and control

� Dynamic allocation and yieldmanagement

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Turn unsold inventory into revenue

� Inventory monetization through dedicated Real Media Group sales team; media buying opportunities

� Favorable revenue-share

� Premium formats including Video, High Impact and Rich Media

� Access wide array of buyers, both WPP and non-WPP agencies

� Transparency and publisher control over advertisers, categories and rates

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Key Stats:Key Stats:Key Stats:Key Stats:

� Top 5 reach vehicle

� Over 3,000 Web sites

� Reaching 174 million unique users and 81 percent of the Internet per month

Media buying for ‘Pubvertisers’

� Gain new inventory, reach a bigger audience, and drive more revenue by tapping into the power of your extended audience.

� Audience extension

– Extend audience beyond your website with retargeting

– Segment proprietary audiences and serve customized messaging

– Purchase media real-time or guaranteed based on objective

� Digital media buying

– Custom advertising campaigns to engage with customers

– Advanced targeting and formats to achieve branding or activation goals

– Integrated reporting and conversion metrics to measure performance

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Microsoft Digital Advertising Partnership

� Microsoft Media Network expands demand sources to include more high-quality advertisers

� Seamless access and management of the Microsoft Advertising Exchange via the 24/7 Open AdStream UI

� Plans to explore development of a zero discrepancy solution between Atlas and 24/7 Open AdStream

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AgencyPublisher

DSPs

Trading Desk

Networks

Yield

SSP

Demand

Control

Inventory

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