Developing career learning online

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www.derby.ac.uk/icegs

Developing career learning onlineTristram Hooley (Reader in Career Development)
http://www.derby.ac.uk/ehshttp://www.derby.ac.uk/ehs


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Three changes

The internet offers new opportunities to giveand receive career support.

The internet changes the context within which

career is enacted.

This new context requires new skills for effective

career management.

(Hooley, 2012)
http://www.derby.ac.uk/ehs


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Not just for clients

Professional development Accessing learning and information

Networking

Employer liaison


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Curating

Creating

Communicating Connecting

Critiquing

Collecting

Changing

The 7 Cs

of digital

career

literacy


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How do you deliver careers services online?

Information

Automatedinteraction

Communication


- One-to-one

- One-to-many

- Many-to-many


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Online/face-to-face vs high and low social presence


Low (or no)social presence High socialpresence

Face to face Information giving,

CV & course

advice, quick

queries

Guidance

interviews, Group

work

Online Flat websites,

online career

assessments,

information

Social media, e-

counselling, e-

learning


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Information



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What makes good online career information?



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Effective web writing

Summarise in the title. Summarise again in the firstparagraph.

Make it easy to scan

One point per paragraph

Short paragraphs and simple sentences

Keep page length down.

Use bullet points to highlight key information

[Note: A blog post is a bit different]



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Exercise - write a page on designing a brilliant CV



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Automated interactions

Tests Career assessments

Games

Simulations



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Communication: How would you respond?

Dear Careers Adviser

Im a third year English student. Ive got no idea what I want to do with my life.

Ive liked University and would ideally like to do another year.

Yours

T_________



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Whats the appropriate blend


Distance learnersTechnophobes

Face-to-face OnlineBlended

How do you design the appropriate blend?

Engagement is likely to lead to the identification of further need

So we need to support individuals

to become self-sufficient career

managers


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Youth employability service

https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515https://www.facebook.com/yesbrightonhove?sk=app_288764067835515


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Key lessons from YES

Blend services Use online to extend services and facilitate keeping in

touch

Use online to allow drop in

Create resources

Write to engage

Adopt the publish then filter principle

See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work.Journal of the National Institute for Career Education and Counselling29.



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Communication: Key design issues

One-to-one, one-to-many, many-to-many Synchronous or asyncronous

Text, audio or video

Sustained or one off

Open or closed



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We communicate with people not organisations

Who would you rather talk to?

A person A brand

or
http://www.derby.ac.uk/ehshttp://www.derby.ac.uk/ehs


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Social presence

Online interactions rob us of many of the social cues thatwe rely on in normal conversation.

We need to work hard to replace them. E.g.

Photos

Names

Information about ourselves


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Exercise: Building rapport

Online Face-to-face



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Thinking about learning: Scaffolding

You are providing help

and support not doing

everything for the client.

Think about how you

work with the online

environment to provide

them opportunities to

develop.

Providing links andconnections is probably

more useful than writing

lots of text advice.


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One-to-many / Many-to-one communications

Blogging#

Other social media e.g. vlogging, bookmarking,

microblogging

Online career learning environments


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http://blog.penelopetrunk.com/
http://blog.penelopetrunk.com/http://blog.penelopetrunk.com/


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Online career learning environments

Course resource

Course tutor

Participants

Instructional design

E-tivities


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A example career e-tivity

Write a short post about your last job interview. What was it that you found

particularly difficult.

Respond to someone elses post by providing them with an online resource that

youve found helpful. It might be a web page with interview tips, a YouTube clip

or something else.


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Many-to-many: The wisdom of crowds


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Can we intervene?

Facebook LinkedIn

Twitter

Etc.

Career learning isgoing on

But we are just one

voice amongst

many


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The creepy treehouse


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People should know where you are and what you do.

But, they should call you into play.


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If you walk away with one thing

The challenge does not lie in the technology. The challengelies in deciding what to do with it.


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Bibliography

Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen

access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing theFuture: Diversity, Inclusion and Social Justice. Stourbridge: ICG.

Hooley, T. (2012). How the internet changed career: framing the relationship between

career development and online technologies. Journal of the National Institute for

Career Education and Counselling (NICEC). 29.

Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of

Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The

Potential of Web 2.0 and 3.0 Technologies for Career Development and Career

Support Services. London: UKCES.

Longridge, D. & Hooley, T. (2012).An experiment in blended career development: The

University of Derby's social media internship programme. Journal of the National

Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide

for academics. Derby: International Centre for Guidance Studies, University of Derby.

http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://www.derby.ac.uk/ehs


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www derby ac uk/icegs

Tristram Hooley

Reader in Career Development

International Centre for Guidance Studies

University of Derby

http://www.derby.ac.uk/icegs

[email protected]

@pigironjoe

Blog at

http://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/ehs

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