This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet.
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet.
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet.
Crowdsourcing requires online participants to create something new and of value – not every instance of an online community is crowdsourcing.
It requires the internet so that you can connect with lots of people very quickly and you can direct and organize their work.
Crowdsourcing is enabling new work to be performed that previously wasn’t practical, viable or affordable
New forms of crowdsourcing are emerging: Curated, Intermediated and Private Crowds
Online communities are tapped for specific purposes requiring their knowledge, their expertise, their time or their resources.
Crowdsourcing is different from outsourcing - they differ in philosophy and models of worker participation:
With outsourcing there is restricted participation and a philosophy of end-to-end responsibility
With crowdsourcing there is open participation and a philosophy of disaggregation
Enterprise crowdsourcing continues to demonstrate aggressive and accelerating growth.
Revenues grew approximately 53% from 2009 to 2010 and then accelerated to approximately 75% from 2010 to 2011.
Almost two thirds of market revenues are derived from three industry sectors: Internet Services, Media and Entertainment, and Technology.
While Financial Services and Manufacturing are key industries driving the traditional outsourcing industry, they show a relatively low share of the crowdsourcing industry at 8% and 13% respectively.
THE ENTERPRISE CROWDSOURCING MARKET
WAS ESTIMATED TO BE WORTH OVER $500M in
2011 AND GREW AT ~75% WHEN COMPARED
TO 2010.
Source: massolution Crowdsourcing Industry Report – Enterprise Crowdsourcing: Market, Provider and Worker Trends. http://crowdsourcing.org/l/8346
Crowdsourcing revenue composition by Industry sector, 2011
Detailed analysis of crowdsourcing revenues by size of enterprise reveals that the adoption pattern varies for each category of crowdsourcing.
Expertise-based crowdsourcing is the most diversified in terms of target client segments, it exhibits almost equal share of every segment.
Ideation is focused primarily on large and medium size enterprise
clients that have matured to the point that they are looking to innovate and engage constituents in the process of product and service development. They are also using crowdsourcing to create meaningful engagement with customers.
The utilization of crowdsourcing in the form of Micro-tasks are heavily utilized by medium size enterprises companies often experiencing high-growth.
THE ADOPTION OF CROWDSOURCING VARIES
BY SIZE OF ENTERPRISE
Source: massolution Crowdsourcing Industry Report – Enterprise Crowdsourcing: Market, Provider and Worker Trends. http://crowdsourcing.org/l/8346
TEN PROCESS DIMENSIONS ARE CONSIDERED IN EVALUATING A
PROCESS’ POTENTIAL FOR CONTAINING CROWDSOURCING TASKS
Dimension Scoring approach
Rationale Low High
Process nature Creative Rule-based Creative work is difficult to convert to Micro-tasks, but works well for Expertise-based and Ideation-based CSP s
Process composition End-to-end Disaggregated Disaggregated process is easier to integrate into, which applies for
both types of tasks
Process goal Progress-oriented Results-oriented Micro-tasks must have prescriptive workflows, hence can be only results oriented; this applies less to Expertise-based tasks
Level of automation Automated Manual Automated tasks with low labor use will result in lower ROI from crowdsourcing
Security and Privacy High concern Moderate concern Expertise-based tasks require broader data access, hence they are
more sensitive to privacy
Value drivers Effectiveness Efficiency Primarily applies to micro-tasks, which inherently must be efficiency driven
Size and maturity Small/growing Large/mature Large processes deliver quicker ROI due to easier transition and lower overall transition costs
Role of technology Custom systems; many interfaces
Platform-based, few interfaces
Custom technology and multiple systems/screen presents more significant integration challenges
Skill availability Widely available Low availability Skills that are widely available are easier to crowdsource than those that are hard to find.
Level of standardization Industry-standard Client-specific Processes that are following the industry standards are better
candidates than client-driven ones
Data Requirements Self-sustained Reliant on external data
Self-sustained process requires less technology overhead (less interface building) when crowdsourced
Three Process Categories within F&A: AP, AR and Payroll
Weighted scorecards were developed that included 11 dimensions against which 27 Processes were reviewed and rated to idenBfy Processes that showed a high potenBal for crowdsourcing acBviBes and tasks
Step 3. Ac+vity analysis
Final list of F&A ac+vi+es with crowd-‐sourcing opportunity
Process prioriBzaBon resulted in over 50 acBviBes highlighted as potenBal targets for crowdsourcing; further prioriBzaBon idenBfied eight phase 1 Use Cases
A STRUCTURED APPROACH IS ADOPTED TO PRIORITIZE PROCESSES
Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises.
We work with leading organizations to deliver crowdsourcing business models that access an on-demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement.
Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives.