DETERMINANTS OF EMPLOYEE ENGAGEMENT IN FARLEY SIBU SDN BHD BY TAY LEE CHIN A project paper submitted to Otlllnall Yeop Abdullah Graduate School of Uusiiless, Universiti Utara Malaysia In Fulfilhilent of the Requil.ement for the Master Degree of Hulnan Resource Management
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DETERMINANTS OF EMPLOYEE ENGAGEMENT IN FARLEY SIBU SDN BHD
BY
TAY LEE CHIN
A project paper submitted to Otlllnall Yeop Abdullah Graduate School of Uusiiless,
Universiti Utara Malaysia In Fulfilhilent of the Requil.ement for the Master Degree of Hulnan Resource
Management
DECLARATION
The author declarcd that the substance of this pro-iect paper has never been submitted for
any degrec or post graduate program and qualifications.
The author is rcsponsible for the accuracy of all opinion, technical comment, factual
report, data, figures, illustratioils and photographs in this dissertation.
The author bears full responsibility for the checking whether material submitted is subject
to copyright or ownership right. Universiti Utara Malaysia (UUM) does not accept any
liability for the accuracy of such comments, reports or other technical and factual
information and the copyright or ownership rights claims.
The author declares that the content of this project paper is original and his own except
those literatures, quotations, explanations and summarizations which are duly identified
and recognized.
The aulhor granted the copyright of this projecl paper to Collcge of Busincss, Uilivcrsiti
Utara Malaysia (UUM) for publishing if necessary.
TAY LEE CHIN 808912 College of Busincss Universiti Utara Malaysia 060 10 Sintok Kedah Darul Aman
Date: 26 May 20 12
PERMISSION TO USE
I11 presenting this project paper in partial fulfillinent of the requirenlents for a Post
Graduate degree from the Universiti Utara Malaysia (UUM), I agree that the Library of
this university may make it freely available for inspection. I fusther agree tliat pennission
for copying this project paper in any manner, in whole or in past, for scholarly purpose
may be granted by my supervisor(s) or, in their absence by the Dean of Othman Yeop
Abdullah Graduate School of Business. It is understood that any copying or publication
or use of this dissestation/project paper or parts thereof for financial gain shall not be
given to me and to Universiti Utara Malaysia for any scholarly use which inay be made
of any material ii-om my tl~esis/dissertation/projcct paper.
Request for permission to copy or make other usc of materials in this project paper, in
whole or in past should be addressed to:
Dean of Othman Yeop Abdullah Graduate School of Business IJniversiti Utara Malaysia
06010 UUM Sintok Kedah Darul Aman
DISCLAIMER
The author is responsible for the accuracy of all opinion, technical comment, factual
report, data, figures, illustrations and photographs i11 this dissertation. The author bears
full responsibility for the checking whether malerial submitted is subject to copyright or
ownership right. Universiti Utara Malaysia (UUM) does not accept any liability for the
accuracy of such comment, report and other technical and factual infol~nation and the
copyright or ownership rights claims. The author declares t h a ~ this dissertation is original
and his ow11 except those literatures, quotations, explanations and suinmarizations which
are duly identified and recognized. 'Tlie author hereby granted the copyright of this
dissertation to College of Busiiiess, Universiti Utara Malaysia (UUM) I'or publishing if
necessary.
Date: Student Signature:
Tujuan kajian iili ialah menilai dan inenambah pengetahuan tentang faktor yang
mempengaruhi komitmcn pekeja di Farley Sibu Sdn Bhd. 107 pekerja Farley Sibu Sdn.
Bhd. telah inenyertai dalam kajian ini. Data yang didapati dianalisis menggunakan SPSS
versi 17. Analisis SPSS mendapati terdapat hubungan antara tiga pembolehubah tidak
bersandar iaitu kepimpinan transfomlasi, pembangunan Irerjaya dan budaya organisasi
dengan pembolehubah bersandar iaitu komitmen pekerja. Dalam tiga peinbolehubah tidak
bersandar, kepimpinan transfornlasi adalah faktor yang mempegaruhi koinitmen pekerja
di Farley Sibu Sdn. Bhd. Oleh itu. beberapa cadangan telah diberikan untuk mengatasi
nasala ah komitmen pekerja di Farley Sibu Sdn. Bhd.
ICata kunci: komitmen pekerja, kcpimpinan transformasi, pembangunan kerjaya, budaya
organisasi
ABSTRACT
The purpose of this study is to exaninc and gain a better understanding of the drivers that
influence the elnployce engagement in Farley Sibu Sdn. Bhd. 107 einployees of Farley
Sibu Sdn. Bhd. were participated in this study. Data were gathered through questionnaire
analyzed by using Statistical Package for Social Science(SPSS) version 17. Throughout
the statistical analysis - correlation analysis, it is found that there is a significant
relationship between the three independent variables namely transfonnational leadership,
career development and organization culture with the dependent variables - employee
engagement. Among all three independent variable, transformational leadership is found
to be the most important drivers in influencing the employee engagement in Farley Sibu
Sdn. Bhd. Based on these findings, recoinmendations and suggestions were made to the
management Farley Sibu Sdn. Bhd.
Key words: Employee Engagement, Transformational Leadership, Career Opportunities,
Organization Cul turc
ACKNOWLEDGEMENT
It can be said that no one completes a project paper alone, and for me this could not be a
more true statement. First, I owe special gratitude to Dr. Norazuwa Mat, my supervisor.
Her guidance, mentorship, and belief in this project paper were critical to its completion.
There is no doubt, her dedication to service is unparalleled and unmatched. Thank you
for your assistance, teaching, and reading as well as for the many comments you provided
over the past few months. Without you, this project may have never gotten off the ground.
Additionally, I would like to acknowledge support from all the employees of Farley Sibu
Sdn Bhd toward the completion of this research project.
To my family who always believed in me, especially to my mom and dad who shaped a
young girl character at an early age. Your unwavering love for me is a cornerstone for thc
girl you see today. Thank you for always encouraging my curiosity. My sisters:
Rosamond, JoJo, Naruto and Mickey were always with me, encouraging me to take it one
step at a time, believing that 1 could do my research project. Their love and support are
the most important elements of my life.
Finally, I thank my Buddha for giving me health, strength and perseverance to continue
and finish my research project.
vii
TABLE OF CONTENTS
DECLARATIOIV
PERMISSION TO USE
DISCLAIMER
ABSTRACT
ABSTRAIC
ACKNOWLEDGEMENT
ThBLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF ABBREVIATION
Chapter 1: lntroductio~l
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Research Objectives
1.5 Significance of the Study
1.6 Definition of Key Terns
1.7 Organization of Remaining Chapters
Chapter 2: Literature Review
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Page
2.2 Definition & Conceptualization of Variables
2.2.1 Employee Engagement
2.2.1.1 The Drivers of Employee Engagement
2.2.2 Leadership
2.2.2.1 Transformational leadership
2.2.3 Career development opportunities
2.2.4 Organization culture
2.2.4.1 Types of organization culture
2.3 Underpinning theoiy
2.3.1 Social Exchange Theory
2.4 Research framework
2.5 The Relationship between Transformational leadership
Aiid Employee Engagement
2.6 The Relationship between Career Development
And En~ployee Engagement
2.7 The Relationship between Organization Culture
And En~ployee Engagement
2.8 Conclusioll
Chapter 3: Rcsearcli Mcthodology
3.1 Introduction
3.2 Research Design
3.2.1 Type of Study
3.2.2 Sources of Data
3.2.2.1 Primary Data
3.2.3 Unit of Analysis
3.2.4 Population and Sampling Technique
3.3 Measurement
3.3.1 Employee Engagerncnt
3.3.2 Transformational Leadership
3.3.3 Career Development Opportunities
3.3.4 Organization Culture
3.4 Data Collection Mcthod
3.5 Data Analysis Techniques
3.5.1 Descriptive Analysis
3.5.2 Reliability
3.5.3 Pearson Coi-relation Analysis
3.5.4 Multiple Regression Analysis
3.6 Conclusion
Chapter 4: Findings
4.1 Introduction
4.2 Profile of Rcspolidcnls
4.3 Goodness of Measures
4.3.1 Reliability Analysis
4.4 Descriptive Analyses
4.5 Correlation Analysis
4.6 Multiple Regression Analysis
4.7 Summary of Results
4.8 Conclusion
Chapter 5: Discussion, Iiecolnme~ldation and Conclusioll
5.1 lntroduc tion
5.2 Recapitulation of the study
5.3 Discussion
5.4 Limitatioils and Suggestions for researchers
5.5 Implications
5.5.1 Theoretical Inlplications
5.5.2 Managerial Implications
5.6 Conclusion
References
Appendix
Questionnaire
SPSS Output
Table 3.1
Table 3.2
Table 3.3
Table 3.4
Table 3.5
Table 4.1
Table 4.3
Table 4.4
Tablc 4.5
Table 4.6
Table 4.7
LIST OF TABLES
Measurement ltellls
Employee Engagcment
TransSonnational Leadership
Career Developllient
Organizatioll Culture
Profile of Rcspondents
Summary of Reliability Analysis
Overall Dcscriptive Statistics of the Study Variables
Pearson's Corrclation Coefficients of the Study Variablcs
Multiple Regression Analysis
Sul~iiilary of Results for Hypotheses
LISI' OF FIGURES
Figure 2.4 Research Framework
xiii
LIST OF ABBREVIATIONS
SET Social Exchangc Theory
MLQ Multifactor Leadership Questionnaire
ORC Opinion Research Corporation
SPSS Statistical Package for the Social Science
xiv
CHAPTER 1
INTRODUCTION
1.1 Background of the study
Globalization has changed the business industry and society. Competition has raised high and
the organizations are racing in the marketplace to increase its profit. In order to survive in the
globalized world, global leader has built various strategies to compete in the marketplace.
The strategies adopted are not only focused on increasing sales or service but are also related
to retaining talcntcd who have high performance and high competence in workplace (Berger
& Berger 2004). Elnployee engagement has emerged as a critical driver of business success
in today's competitive marketplace. En~ployee engagement is defined as the extent that an
employee believes in the mission, purpose. and values of an organization. It dernonstratcs
co~nmitinent through their actions as employees and their attitude towards the employer and
customers (Stockley, 2007).
The field of employee engagement is important to highlight because it is a dominant source
of coinpetitive advantage and thus able to solve challenging organizational problems such as
increase organization performance and productivity. Research has suggesting that
organization with high levels of cmployee engagement rcport positive organizational