Designing with Six Sigma 66 66. Agenda Six Sigma basics What is DFSS Applying DFSS Leading the DFSS process.

Designing with Six Sigma

6

6

Agenda

• Six Sigma basics• What is DFSS• Applying DFSS• Leading the DFSS process

Why do you go to work?

Why does your Company exist?

3 basic rules

• Improve throughput• Improve Quality• Increase profits

Anything else is just warm fuzzies

Service – Process - Product

Continuous ImprovementProject Management

LEAN

6KAIZEN

5S

PDP

ChangeAgent

TQMTQP

Big picture of Six Sigma

• Helping organizations make change a core competency

• Focuses on three key capabilities– What & when to change– Upgrade or Continuously Improve– Insight and creativity to create new processes,

products and services

Traditional Six Sigma

DDefine

MMeasure

AAnalyze

IImprove

CControl

• Focused on the Voice of the Customer• Fact based• Data driven• Structured • Problem solving process

Six Sigma as a management tool

• Focus on the customer• Focus on data• Focus on the process• Proactive - designed to improve quality and performance

by removing variation within an existing process or product

• Focus on Collaboration

Six Sigma as a Statistical Measure

• Measure of a processes performance• Calculated based on Defects Per Million

Opportunities DPMO

Sigma vs. DPMO

• 1 sigma – 690,000 DPMO – 31%• 2 sigma – 308,537 DPMO – 69.14%• 3 sigma – 66807 DPMO – 93.32%• 4 sigma – 6210 DPMO – 99.38%• 5 sigma – 233 DPMO – 99.97%• 6 sigma – 3.4 DPMO – 99.99%

When is good is good enough?

4 sigma• Over one hour of unsafe drinking water every month• Ten unsafe landings each week at the Calgary

international Airport.• 16,000 pieces of mail lost in the per day• 500 incorrect surgical operations each week• 50 Newborn babies dropped at birth by doctors per

day• 22,000 checks deducted from the wrong bank

accounts each hour

The 5 sigma wall

• Most companies hit a wall at 5 sigma.

Choose DFSS When …• A product or process is not in existence at your company and

one needs to be developed • The existing product or process exists and has been optimized

(using either DMAIC or not) and still doesn't meet the level of customer specification or six sigma level

DMAIC DFSS

Project Management Cultural tools Facilitation skills

Incremental Improvement

Design or Redesign

Change Agent

Design for Six Sigma• Built on Six Sigma Principles• Adds new tools like Quality Functional

Deployment (QFD)• Focuses is heavy on Solution Refinement

through Failure Mode Effects Analysis (FMEA), Design Of Experiment (DOE) and Simulations

• Suitable for the design of Products, Processes or services alike

DFSS Principles

• Must Provide value in the eye of the customer• Front load the pain – Make it right the first time –

Develop robust solutions – Spend resources where it counts the most

• Ensure capability to meet customers needs• Commitment to excellence• Concentrate on communication within your team

and with your customer

Benefits of DFSS

• Clear design strategy with clearly defined project criteria

• Project focused on the Customer• Vision is locked and team moves with

Cohesiveness• Strong co-ordination amongst team members• Issues are debugged prior to implementation• Lower overall cost of implementation and

operation

The DFSS Process

DDefine

MMeasure

AAnalyze

DDesign

VVerify

DMADV - Define

• Understand the customers needs• Identify critical customer requirements

– Moment of Truth. Interaction point with customer• Scandinavian Airlines

• Front-load the pain• Gain consensus on goals and outcomes• Build a sense of direction

DMADV – Define continued

• Create a vision of what success is• Identify project scope• Identify preliminary project time line• End result, a design document which serves as

a guiding reference for the remainder of the project

DMADV - Measure• Develop future measures of success• Establish tolerances• Determine budgeting• Product design - Select crucial features and

determine how to measure them• Process design – identifying potential errors

and how to prevent them

DMADV - Analyze• Identify concepts for the new product or

process• Identify how each step in the process

contributes to the overall performance• Challenge assumptions & paradigms• Absolute criteria matrix / Weighted Criteria

matrix• Narrow to small list of concept proposals

DMADV - Design

• Details design alternatives• Selects best of the best• Focus on testing … testing … testing• Once ideas are defined in sufficient details

each is evaluated in terms of failure resistance, predicted capability and impact on Customer requirements

• Ideas are simulated, tested as prototypes and optimized to produce the best option

DMADV – Design continued

• Goal – aim for robust solutions• Failure Mode & Effects Analysis FMEA• Anti Brainstorming (Devil’s Advocate)• Process variation analysis• Process map analysis• Bench Marking• Simulations – Design of Experiment -

DMADV - Validate

• Similar to DMAIC Control phase• Testing & deployment• Ensures necessary documentation, monitoring

systems and response plans are in place prior to implementation

Applying DFSS

• Decide if increment improvement or large scale change is needed.

• Identify Critical Customer Requirements through the Voice of the Customer

• Be aware that DFSS requires approximately 15% more resources up front during the Define phase

Leading DFSS

• Develop a Six Sigma culture within your company

• Passion for change• Driven from top down … Executed from

bottom up• Implement Six Sigma team structure

Black Belts as Leaders• Leaders are known as change agents

• Visible, active, public engagement and attention that relentlessly supports change

• Willing to put their reputation on the line

• Personal initiative and support for other's involvement

• Accountability for accomplishing change

Black Belt

• Schedules, arranges, and conducts the work sessions.

• Models performance standards, change management, facilitation skills, and trust-building behaviours.

• Mentors Green Belts.

• Prepares project tollgate reviews for the champions and local management.

Green Belts

• Support Black Belts as team members

• Lead small projects in their area of expertise

• Reports to a Black Belt or Champion for the Six Sigma project

Project Champion• Oversees Six Sigma projects.

• Helps develop the Project Charter

• Ensures adequate resources are available – time, support, money

• Gives approval before the project moves to the next tollgate phase

• Avoids “taking over” the team or dictating a solution for the team to implement.

Team Members• The Team Members are the workers and the knowledge

base for Six Sigma projects

• They are selected for their specific knowledge and may be part of the team for the entire project or just specific phases

• The Black Belt will lead but the team will come up with the solutions

• They should have a minimum of awareness training but will learn the process as they work though their project

Questions?