Delivering quality insights through innovation Click here to find out more
Delivering quality insights through innovation
Jun 25, 2015
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Delivering quality insights through
innovation
Click here to find out more
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
iPads for research
At Dipsticks Research we’re constantly looking for innovative ways to make your research even more effective - that’s why we have provided our interviewers with iPads. They’re great for face to face interviews; whether these take place in-store, on the high street, in shopping centres or at food fairs and exhibitions.
Respondents can see video and audio tracks, record responses, and our interviewers can relay the data back for analysis almost instantaneously. They’re fast, efficient and let you react to findings right away.
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
Virtual shopping shelf
Panelbase is our in-house panel with over 200,000 UK adult members and over 50,000 kids and teens.
The virtual shopping shelf above is a visual example only
At Dipsticks Research we are great advocates of innovation. That’s why our team of survey developers are continuously developing new and interesting ways to glean robust, quality data and make your research more effective.
Our virtual shopping shelf is a survey tool designed to test shopper motivation and behaviour at the virtual point of purchase. It allows us to measure different marketing variables; everything from price, shelf positioning and packaging to competitive influence, facings and advertising message.
This tool will enable you to understand the dynamics of your in-store situation without the expense of an in-store trial. It will also let you try a number of different scenarios of price, position or range and measure the consumer response accurately and cost-effectively.
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
As part of your brand or NPD process our in-house panel, Panelbase, lets you quickly put visual and conceptual ideas in front of the consumer for an instant response and at a reasonable cost.
We can send your products to your target consumers and ask for their views on the packaging, size, taste, texture, flavour and colour using our reliable on-line surveys. This enables you to test your product development in your consumers’ homes on a quantitative scale but at a reasonable cost.
In-home online product testing
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
Online parents and kids research
We carry out effective parents and kids online research for various food and drinks brands.
By creating bespoke, child-friendly surveys, response rates are greatly increased. Films, games and pictures can be incorporated to stimulate interest and ensure the highest quality data.
We have access to 30,000 parents of children aged 0-6 years. We frequently engage with parents of small children, researching everything from new product and pack design to web testing and overall advertising effectiveness.
Our dedicated kid’s panel, panelbasekids.com, offers a highly engaged and responsive panel of over 35,000 6-12 year olds all ready to engage in your food and drink research.
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
Engagement meter
Our engagement meter is an ingenious piece of software that can test video and audio content online with a degree of accuracy that is virtually impossible to achieve with other tools.
Our bespoke engagement meter tool measures the ability of audio and visual footage to engage your target audience in an objective way. It is a tool developed for our online surveys that allows respondents to indicate their feelings about content whilst actually watching it – delivering rich insights in answer to your marketing questions.
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
Heat maps
Hot spots or heat maps are a flexible system which examines the effectiveness of both adverts and editorial pieces within page-based media - from print to websites and posters.
It works by dividing pages or images into areas; respondents just click to indicate what they have seen/read/like/dislike. Delivered online, it’s cost-effective, quick to set-up and achieves a fast response.
This heat map above is an example only and does not represent in any way, a true analysis of the image.
Dipsticks Research The Mill Hexham Business Park Burn Lane Hexham NE46 3RU Fiona Raglan 01434 611160 www.dipsticksresearch.com
IPads Engagement
meter Virtual
shopping shelf Heat maps
Online product testing
Parents and kids research
Contact
Contact us
Dipsticks Research Limited The Mill Hexham Business Park Burn Lane Hexham Northumberland NE46 3RU
t: 01434 611160 f: 01434 611161
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