At the end of last week our media teacher assigned us a task to do a music video. He divided us into two groups and gave us choice between Jessie J – price tag and Gagnam Style. My group decided to do Jessie J- Price tag. The first thing which each of us had to do was to deconstruct a section of the 4 minutes long video. Here is my detailed deconstruction of the first 2 minutes and 15 seconds of the video. It involves the camera shot, the continuity, the colour of the background and whenever there is a new costume.