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Page 1: Debiasing milad ghasemi amirhosein mosayebi

DBIASiNG!

Page 2: Debiasing milad ghasemi amirhosein mosayebi

ANCHOR

Page 3: Debiasing milad ghasemi amirhosein mosayebi

CONFIRMATION ANCHOR

Page 4: Debiasing milad ghasemi amirhosein mosayebi

AVAILIBILITY

Page 5: Debiasing milad ghasemi amirhosein mosayebi

HINDSIGHT AVAILIBILITY

Page 6: Debiasing milad ghasemi amirhosein mosayebi

CURSE-OF-KNOWLEDGE

Page 7: Debiasing milad ghasemi amirhosein mosayebi

OVER CONFIDENCE

CURSE-OF-KNOWLEDGE

Page 8: Debiasing milad ghasemi amirhosein mosayebi

BIAS

ES!!

!How to Get Rid of THEM?!

Page 9: Debiasing milad ghasemi amirhosein mosayebi

A brief introduction

OVERVIEW

Page 10: Debiasing milad ghasemi amirhosein mosayebi

OVERVIEW

Adoption and Diffusion

Debiasing Strategies

Nature of Biases

Page 11: Debiasing milad ghasemi amirhosein mosayebi

A brief introduction

PREVIEW

Page 12: Debiasing milad ghasemi amirhosein mosayebi

PRERVIEW

Descriptive Behavior

Normative Behavior

Debiasing

Page 13: Debiasing milad ghasemi amirhosein mosayebi

Nature of Biases

Debiasing Strategies

Adoption & Diffusion

Straregic-Based

Association-Based

Psychophysical-Based

Page 14: Debiasing milad ghasemi amirhosein mosayebi

Cognitive Strategy

Motivational Strategy

Technological Strategy

DEBIASING STRATEGIES

Page 15: Debiasing milad ghasemi amirhosein mosayebi

MOTIVATIONAL STRATEGIES

Nature of Biases

Debiasing Strategies

Adoption & Diffusion

Page 16: Debiasing milad ghasemi amirhosein mosayebi

MOTIVATIONAL STRATEGIES

Incentives

Accountability

Page 17: Debiasing milad ghasemi amirhosein mosayebi

IncentivesMOTIVATIONAL STRATEGIES

Increase Effort

Motivate people

LOST PILOT EFFECT

Page 18: Debiasing milad ghasemi amirhosein mosayebi

AccountabilityPre-emptive self-criticism because of:

Justifying decisionFavorable impressionAvoiding embarrassment

MOTIVATIONAL STRATEGIES

Page 19: Debiasing milad ghasemi amirhosein mosayebi

Possible ProblemsGiving people what THEY wantAudience with Known & Unknown preferences

MOTIVATIONAL STRATEGIES

Page 20: Debiasing milad ghasemi amirhosein mosayebi

COGNITIVE STRATEGIES

Nature of Biases

Debiasing Strategies

Adoption & Diffusion

Page 21: Debiasing milad ghasemi amirhosein mosayebi

COGNITIVE STRATEGIES

Training in biases

Training in representation

Training in rules

Consider the opposite

Page 22: Debiasing milad ghasemi amirhosein mosayebi

CONSIDER THE OPPOSITE

Anchoring

Overconfidence

Hindsight

Page 23: Debiasing milad ghasemi amirhosein mosayebi

TRAINING IN RULES

The rules can be thought in the form of mathematics

and logic

The rules can be applied in everyday life decisions

Page 24: Debiasing milad ghasemi amirhosein mosayebi

TRAINING IN REPRESENTATIONS

People reason better about “frequencies” than about “probabilities”

ProbabilitiesFrequencies

Page 25: Debiasing milad ghasemi amirhosein mosayebi

TRAINING IN BIASES

Is “Awareness” Enough?

Page 26: Debiasing milad ghasemi amirhosein mosayebi

TECHNOLOGICAL STRATEGIES

Nature of Biases

Debiasing Strategies

Adoption & Diffusion

Page 27: Debiasing milad ghasemi amirhosein mosayebi

Decision Models & AnalysisGroup Decision MakingDecision Support Systems (DSS)

TECHNOLOGICAL STRATEGIES

Page 28: Debiasing milad ghasemi amirhosein mosayebi

• Model– Pros and Cons (1772) – Linear Models

• Multiattribute Utility Analysis (MAU)– Elicit weights directly from a decision maker

• Decision Analysis

TECHNOLOGICAL STRATEGIES

Decision Models & Analysis

Page 29: Debiasing milad ghasemi amirhosein mosayebi

TECHNOLOGICAL STRATEGIES

Cons•Public Judgments•Social Influence•Social Costs of Rejection•Free Ride

Pros•Error-Checking system•Synergies•Statistical•Diverse Attitudes

Group Decision Making

Page 30: Debiasing milad ghasemi amirhosein mosayebi

"a computer based system to aid decision making“

TECHNOLOGICAL STRATEGIES

Decision Support Systems (DSS)

Computers Advantages:

• Process large amount of data• Implementing complex algorithms

DSS Advantages:

• Facilitating and speed up the progress of problems solving• Improves personal efficiency• Increases organizational control• Running consistency checks , Sensitivity analysis

Page 31: Debiasing milad ghasemi amirhosein mosayebi

ADOPTION AND DIFFUSIONA Pragmatic View Point

Nature of Biases

Debiasing Strategies

Adoption & Diffusion

Page 32: Debiasing milad ghasemi amirhosein mosayebi

The main question is:

ADOPTION AND DIFFUSION

How to encourage people to adopt better decision

strategies?

Page 33: Debiasing milad ghasemi amirhosein mosayebi

People resist being debiased

ADOPTION AND DIFFUSION

Me?!Biased?!

IMPOSSIBLE!!!

Page 34: Debiasing milad ghasemi amirhosein mosayebi

ADOPTION AND DIFFUSION

Promote Adoption

Compliance to behavioral norm

Internalization of beliefs

Vs.Internalization of beliefs

Compliance to behavioral norm

Page 35: Debiasing milad ghasemi amirhosein mosayebi

ADOPTION AND DIFFUSION

“Learn it, Teach it, Use it, Inspect it”How can it be fixed?

Page 36: Debiasing milad ghasemi amirhosein mosayebi

ADOPTION AND DIFFUSION

Simple

Domain-Specific

Social

Top-Down

Complex

Domain-General

Indivisual

Bottom-Uop

Vs.

Cognitive Repair

Page 37: Debiasing milad ghasemi amirhosein mosayebi

ADOPTION AND DIFFUSION

Page 38: Debiasing milad ghasemi amirhosein mosayebi

The Most Successful

ADOPTION AND DIFFUSION

Simple

Domain-Specific

Social

Top-Down

Complex

Domain-General

Individual

Bottom-Up

Page 39: Debiasing milad ghasemi amirhosein mosayebi