D BIASiNG !
Jun 27, 2015
DBIASiNG!
ANCHOR
CONFIRMATION ANCHOR
AVAILIBILITY
HINDSIGHT AVAILIBILITY
CURSE-OF-KNOWLEDGE
OVER CONFIDENCE
CURSE-OF-KNOWLEDGE
BIAS
ES!!
!How to Get Rid of THEM?!
A brief introduction
OVERVIEW
OVERVIEW
Adoption and Diffusion
Debiasing Strategies
Nature of Biases
A brief introduction
PREVIEW
PRERVIEW
Descriptive Behavior
Normative Behavior
Debiasing
Nature of Biases
Debiasing Strategies
Adoption & Diffusion
Straregic-Based
Association-Based
Psychophysical-Based
Cognitive Strategy
Motivational Strategy
Technological Strategy
DEBIASING STRATEGIES
MOTIVATIONAL STRATEGIES
Nature of Biases
Debiasing Strategies
Adoption & Diffusion
MOTIVATIONAL STRATEGIES
Incentives
Accountability
IncentivesMOTIVATIONAL STRATEGIES
Increase Effort
Motivate people
LOST PILOT EFFECT
AccountabilityPre-emptive self-criticism because of:
Justifying decisionFavorable impressionAvoiding embarrassment
MOTIVATIONAL STRATEGIES
Possible ProblemsGiving people what THEY wantAudience with Known & Unknown preferences
MOTIVATIONAL STRATEGIES
COGNITIVE STRATEGIES
Nature of Biases
Debiasing Strategies
Adoption & Diffusion
COGNITIVE STRATEGIES
Training in biases
Training in representation
Training in rules
Consider the opposite
CONSIDER THE OPPOSITE
Anchoring
Overconfidence
Hindsight
TRAINING IN RULES
The rules can be thought in the form of mathematics
and logic
The rules can be applied in everyday life decisions
TRAINING IN REPRESENTATIONS
People reason better about “frequencies” than about “probabilities”
ProbabilitiesFrequencies
TRAINING IN BIASES
Is “Awareness” Enough?
TECHNOLOGICAL STRATEGIES
Nature of Biases
Debiasing Strategies
Adoption & Diffusion
Decision Models & AnalysisGroup Decision MakingDecision Support Systems (DSS)
TECHNOLOGICAL STRATEGIES
• Model– Pros and Cons (1772) – Linear Models
• Multiattribute Utility Analysis (MAU)– Elicit weights directly from a decision maker
• Decision Analysis
TECHNOLOGICAL STRATEGIES
Decision Models & Analysis
TECHNOLOGICAL STRATEGIES
Cons•Public Judgments•Social Influence•Social Costs of Rejection•Free Ride
Pros•Error-Checking system•Synergies•Statistical•Diverse Attitudes
Group Decision Making
"a computer based system to aid decision making“
TECHNOLOGICAL STRATEGIES
Decision Support Systems (DSS)
Computers Advantages:
• Process large amount of data• Implementing complex algorithms
DSS Advantages:
• Facilitating and speed up the progress of problems solving• Improves personal efficiency• Increases organizational control• Running consistency checks , Sensitivity analysis
ADOPTION AND DIFFUSIONA Pragmatic View Point
Nature of Biases
Debiasing Strategies
Adoption & Diffusion
The main question is:
ADOPTION AND DIFFUSION
How to encourage people to adopt better decision
strategies?
People resist being debiased
ADOPTION AND DIFFUSION
Me?!Biased?!
IMPOSSIBLE!!!
ADOPTION AND DIFFUSION
Promote Adoption
Compliance to behavioral norm
Internalization of beliefs
Vs.Internalization of beliefs
Compliance to behavioral norm
ADOPTION AND DIFFUSION
“Learn it, Teach it, Use it, Inspect it”How can it be fixed?
ADOPTION AND DIFFUSION
Simple
Domain-Specific
Social
Top-Down
Complex
Domain-General
Indivisual
Bottom-Uop
Vs.
Cognitive Repair
ADOPTION AND DIFFUSION
The Most Successful
ADOPTION AND DIFFUSION
Simple
Domain-Specific
Social
Top-Down
Complex
Domain-General
Individual
Bottom-Up