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1 AMA/PDMA Regional Conference Energizing Innovation November 17, 2011 David R. Linger Open Innovation: A Global Hybrid Model
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Page 1: David Linger - Open Innovation

1

AMA/PDMA Regional ConferenceEnergizing Innovation

November 17, 2011David R. Linger

Open Innovation: A Global Hybrid Model

Page 2: David Linger - Open Innovation

“I find out what the world needs, then I proceed to invent it.”

2

– Thomas Edison

Page 3: David Linger - Open Innovation

Cleaner, quieter, faster, affordable

Fuel consumption

Emissions

Noise

Cost of ownership

Reliability

3GE Aviation

Does the market demand Innovation?

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50 years … of turbine engine improvements

Thrust to Weight

130

120

110

100

90

80

1940 1960 1980 2000

Engine Noise(cum db’s)

8

6

4

2

01940 1960 1980 2000

0.9

0.8

0.7

0.6

0.5

0.4

1940 1960 1980 2000

Fuel Efficiency(SFC)

Flight Safety(accidents per MFH)

20

15

10

5

0

1940 1960 1980 2000

25

90%Improvement 350%

Increase

35 dbDecrease

45%Improvement

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Technology investment … highest R&D commitment in history

’06 ’08 ’10

Total R&D ($ in billions)

$1.2

$1.5$1.55

*Common Core Computing System**GP7200 developed by GE/P&W Engine Alliance

***HF120 developed jointly by 50/50 JV between GE & Honda

Airbus A380 GP7200**Boeing 787Landing gear/CCS*

GE/Honda*** HF120

Boeing 747-8 GEnx

Boeing 787 GEnx

ARJ21 CF34-10

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1950 - 2010 2010 - 2030 2030 - 2050

Vision for 2030 – 2050 Propulsion SystemsRevolutionary Ideas Required To Support Future Aviation

Brayton Cycle Propulsion(Turbo Gas Generators)

Non-Brayton Cycle Propulsion(Electric, etc.)

Key Technologies to Bridge The GapsHigh Pressure (OPR) CoresAdvanced Propulsors (Open Rotor, etc.)Electrical Systems (Fuel Cells, Batteries, Superconductivity, Electric Motors, etc.)Distributed Propulsion Concepts

Hybrid Turbo-Electric Propulsion

Timeframe

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Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

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Quick Start Guide8

June 2010

Internal Innovation…

• Merger and Acquisition…

• Session T: GE’s annual internal rack and stack of technologies and projects to fund:

• The process includes brain-storming workshops

• Alignment with technology roadmap owners

• Cross business and GE Research Lab input

Page 9: David Linger - Open Innovation

Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

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Our global research team“A twist on an old theme…”

Global Research CenterNiskayuna, NY

China Technology CenterShanghai, China

John F. Welch Technology CenterBangalore, India

Global Research – EuropeMunich, Germany

• 3,000 research employees

• More than 1,000 PhDs

• $5.7 billion technology spend

• Leverage the best minds at a “local level… Globally”

• Each GRC center increases the footprint by collaborating with local Universities, Governments, and Businesses…

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• Recruit the best local minds and best practices…

• Recruiting should go “smoothly”…

Our global research team“A twist on an old theme…”

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Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

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Internal Ideation Network…• Enterprise web based tool

• Challenge question sent to internal GE employees

• Ideas are submitted into the tool via text and attachments- “napkin drawings”

• Blog style interaction drives idea merger, improvement, and infuses history…

• Employees “vote-up” ideas they believe are the winning solution.

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Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

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Open Innovation- Conventional…• External Collaboration:

• Utilize Joint Technology Development Agreements with:

• Existing Partners

• Universities- both foreign and domestic (supported by GRC)

• National labs- both foreign and domestic

• National Agencies- both foreign and domestic

• Small Businesses- Leverage Government SBIR Programs

• Win-Win in terms of innovation and cost sharing...

• In many cases- funding input from partners & government

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Technology Demonstrators ProgramsStrong history leading to commercial benefits today and beyond

UDF

ADVENTHEETE

AATE

CF6CFM56

LEAP-X

QCSEE

GE90

GEnx

E3

80’s

00’s

70’s

90’s

Tech56

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Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

Page 18: David Linger - Open Innovation

Open Innovation- External Ideation…• Social media approach:

• Open the internal ideation tool for external input:

• Use for voice of the customer or partner input…

• Capture input from small firms, universities, & labs:

Organizations and individuals not in your current network…

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Data Collection

Innovation Funnel…

GROWTH

Idea & Technology Portfolio Management• Metrics, Scorecards, Prioritization Criteria• Visualization and Strategy Connectivity• Data Analysis and Reporting• Document Storage and Linkage

Small FirmsSBIR

UniversityPrograms

Session T

GlobalGRC

IdeationNetwork

IdeationNetwork

NationalAgencies/

Labs

M&A

OPEN

INNOVATION

INTERNAL

INNOVATION

External Collaboration GE Internal Collaboration

External GE Web Page Enterprise Web Based Tool

Online Community

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System Portfolio Management…

• Global internal & external data collection:

• System wide matrix approach

• Data storage and sharing

• Application of metrics, analysis, and data visualization

• User friendly dashboards and reporting

Not trivial, a subject all onto itself…

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