Top Banner

of 255

Datos uso de Internet y redes sociales en Espa±a y en mundo 2017

Feb 07, 2017

ReportDownload

Marketing

  • 1

    2017 DIGITAL YEARBOOKINTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD

    http://wearesocial.comhttp://hootsuite.com

  • 2

    http://wearesocial.comhttp://hootsuite.com

  • 3

    WELCOME TO THE 2017 DIGITAL YEARBOOKIts been another year of exceptional growth across all things digital, and our 2017 Global Digital reportsherald some particularly important milestones. The most exciting of these milestones is that more thanhalf of the worlds population now uses the internet, with more than 3.75 billion people online today.

    To help you take advantage of the opportunities presented by this increased connectivity, Hootsuiteand We Are Social and have teamed up to bring you a suite of reports with digital statistics and trendsfor 239 countries around the world. This particular report shares headline data for every one of those 239countries, and acts as a useful companion to our more detailed Digital in 2017 report, in which youll findglobal and regional overviews for a wealth of statistical indicators, as well as in-depth country profilesfor 30 of the worlds key economies.

    Weve also compiled five individual regional reports one each for Africa, The Americas, Asia-Pacific,Europe, and The Middle East which contain additional region-specific and country-level data that arenot available in the other reports.

    Youll find links to all of these additional resources on the next page, but if youd like to discuss what allthese numbers mean for you or your work, just send us a message on social media; youll find us onTwitter as @wearesocial and @hootsuite, or you can contact me directly on LinkedIn by clicking here.

    We hope you find these reports useful, and we wish you another year of impressive digital growth ofyour own in 2017.

    SIMON KEMPREPORT AUTHOR

    http://hootsuite.comhttp://wearesocial.comhttp://twitter.com/wearesocialhttp://twitter.com/hootsuitehttp://www.linkedin.com/in/eskimon

  • 4

    CLICK THE COVER IMAGES BELOW TO ACCESS THE REST OFTHE RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE

    DIGITAL IN 2017 GLOBAL REPORT DIGITAL IN AFRICA 2017 DIGITAL IN THE AMERICAS 2017

    DIGITAL IN ASIA-PACIFIC 2017 DIGITAL IN EUROPE 2017 DIGITAL IN THE MIDDLE EAST 2017

    1

    DIGITAL IN AFRICA 2017

    1

    DIGITAL IN THE AMERICAS 2017

    1

    DIGITAL IN ASIA PACIFIC 2017

    1

    DIGITAL IN EUROPE 2017

    1

    DIGITAL IN THE MIDDLE EAST 2017

    1

    DIGITAL IN 2017A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD

    http://bit.ly/GD2017GRhttp://bit.ly/GD2017AFhttp://bit.ly/GD2017AMhttp://bit.ly/GD2017APhttp://bit.ly/GD2017EUhttp://bit.ly/GD2017ME

  • 5

    GLOBAL OVERVIEW

  • 6

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    BILLION BILLION BILLION BILLION BILLION

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    GLOBAL DIGITAL SNAPSHOTJAN2017 KEY STATISTICAL INDICATORS FOR THE WORLDS INTERNET, MOBILE, AND SOCIAL MEDIA USERS

    7.476 3.773 2.789 8.047 2.549

    54% 50% 37% 108% 34%

  • 7

    COUNTRY SNAPSHOTS

  • 8

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    MILLION MILLION MILLION MILLION MILLION

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    AFGHANISTAN

    33.77 4.01 3.00 25.20 2.70

    27% 12% 9% 75% 8%

  • 9

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    MILLION MILLION MILLION MILLION MILLION

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    ALBANIA

    2.91 1.84 1.50 4.75 1.30

    59% 63% 52% 163% 45%

  • 10

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    MILLION MILLION MILLION MILLION MILLION

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    ALGERIA

    40.72 18.00 18.00 47.64 16.00

    72% 44% 44% 117% 39%

  • 11

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    AMERICAN SAMOA

    55.63 23.00 23.00 49.28 21.00

    87% 41% 41% 89% 38%

  • 12

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    ANDORRA

    68.95 65.91 49.00 74.29 43.00

    84% 96% 71% 108% 62%

  • 13

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    MILLION MILLION MILLION MILLION MILLION

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    ANGOLA

    26.24 5.95 3.90 16.33 3.70

    45% 23% 15% 62% 14%

  • 14

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS

    SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

    ANGUILLA

    14.84 11.56 10.00 28.32 9.40

    100% 78% 67% 191% 63%

  • 15

    TOTALPOPULATION

    INTERNETUSERS

    ACTIVE SOCIALMEDIA USERS

    MOBILESUBSCRIPTIONS

    ACTIVE MOBILESOCIAL USERS

    THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND

    URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

    JAN2017 A SNAPSHOT OF THE COUNTRYS KEY DIGITAL ST