Dalla Green alla Blue Economy - Gunter Pauli

Milano 19th of May 2011

© National Geographic

Thursday, May 19, 2011



The Blue EconomyA report to the Club of Rome












biodegradable




biodegradable

not sustainable



© Gunter Pauli



© Gunter Pauli



© Gunter Pauli





If we only teach our children what we know



If we only teach our children what we know

They can never do better than we have done



Sustainability is

© National Geographic © National Geographic© Gunter Pauli



the capacity to respond to the basic needs of all ...Sustainability is




the capacity to respond to the basic needs of all ...

with what we have

Sustainability is




the capacity to respond to the basic needs of all ...

with what we have (this is how ecosystems work)

Sustainability is




Established in 1994






Does everyone look in the same direction?
























gravity





Cost controls and strategic growthoperate like an ecosystem



Lisbon Farm next to Kruger Park, South Africa

LODGES

LISBONFARM

2




FRUITS

LODGES

LISBONFARM

2




FRUITS

JUICE

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELS

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

FIRE WOOD

LODGES

LISBONFARM

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

FIRE WOOD

LODGES

LISBONFARM

WOOD asCONSTRUCTION

MATERIAL

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

FIRE WOOD

LODGES

LISBONFARM

WOOD asCONSTRUCTION

MATERIAL

ANIMAL FEED

ANIMAL FEED

FOOD WASTE

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

FIRE WOOD

PIGS

LODGES

LISBONFARM

WOOD asCONSTRUCTION

MATERIAL

ANIMAL FEED

ANIMAL FEED

FOOD WASTE

2




FRUITS

JUICE

PEELSDETERGENTS

LAUNDRY

PRUNINGS

REMOVALNON-NATIVE

MUSHROOMS

FIRE WOOD

PIGS

LODGES

LISBONFARM

WOOD asCONSTRUCTION

MATERIAL

ANIMAL FEED

ANIMAL FEED

FOOD WASTE

2

BIOGAS



Use what you havebe creative and innovative


(And turn self-sufficient in energy with renewables only)





!"#$%"&'(%)*+$,-*"$.&

!"#$%&'()$*+,-#./$0)$1+0#2

3,)/+(./ 45+(/0,)

3&0#)/

/0('-.#1

2&1.*(3$"'4(!)5"6(7)#-.

!8-1$9*4(:5$&,4(;<-#."-4(=#.*1+-#!/>4???(@A((,$9-1"-#(B)&5@-(."(@5*$%$<.&(CC=D!!5E1"#."-1F(D!(G<#$@.#'(1&5,9-H4(CI!(GJ.1"-(.%"$B."-,(1&5,9-H4(K)),(C.1"-

AA

6+,-#./$4#'.+0*/0,)

7#8$20)().0(&'

GJ.1"-(.%"$B."-,(1&5,9-H4(K)),(C.1"-!L*%#-.1-($*<5"()+(+)),(J.1"-(E'(.<<#)MN(A0?O!I,,-,(1&5,9-(<#-P"#-."@-*"(.*,(%#')9-*$%(9.1(%&-.*$*9!//(@$&&$)*(Q@A(E$)9.1(<-#('-.#(G+#)@(A(Q@AH(1)&,(")(!7(36-@$%.&!D#),5%"$)*()+(&$R5$,(3;S T(???(")*U'-.#

! V;L(W(S?O! X:L=8I(()+(X2V(A @$&&$)*(1-%5#-,! !$9*$+$%.*"(+5#"6-#(<#)+$"(5<1$,-



40,000,000 people one billion m3/year







20-30 GW



1kW 10kW-100kW 100kW-1MW





50,000 pylons



50,000 pylons



+5-8 GW50,000 pylons





Hybrid Panels (PVT)

Heat (400W/sqm) & Power (136W/sqm)

PV Panels

Solarus PV Top Performance about130W/sqm

Use less silicon material Lower cost/W

Traditional Photovoltaics Top Performance 130W/sqm

Small Applications

!"#$%#&'(#&)*'+,)*%(( -+."&%(/,0*%()+,12*+(3."&)(Thursday, May 19, 2011




Large Applications

!"#$%&'()*+,-./012+3+4,/01#+5&6#"+78&%0+

,//+"&69+&(+:/+;&<=8#9+#>%?+

Small Applications

!"#$%#&'(#&)*'+,)*%(( -+."&%(/,0*%()+,12*+(3."&)(




4,000HA of landfill



4,000HA of landfill



+5 GW4,000HA of landfill



TEDxMilano 19th of May 2011

!"#""$

%"#""$

&"#""$'())*+,-$."."$/01234567

08,9-+,:;8<,=*$/01234567

!"#$%&#'()'*+#$,-./0'1*+#2/01.)"1('3'#2/4

0123456

>"#""$

?"#""$

@"#""$

.""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".?

Wholesale electricity cost in !/MWhr

2020 Nuclear Exit Scenario

Blue Economy Innovations Scenario

Source: Energy Brainpool (Berlin) May 13, 2011

Monday, May 16, 2011




!"#""$

%"#""$

&"#""$'())*+,-$."."$/01234567

08,9-+,:;8<,=*$/01234567

!"#$%&#'()'*+#$,-./0'1*+#2/01.)"1('3'#2/4

0123456

>"#""$

?"#""$

@"#""$

.""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".?









!"#""$

%"#""$

&"#""$'())*+,-$."."$/01234567

08,9-+,:;8<,=*$/01234567

!"#$%&#'()'*+#$,-./0'1*+#2/01.)"1('3'#2/4

0123456

>"#""$

?"#""$

@"#""$

.""@ .""! .""% .""& .""A ."B" ."BB ."B. ."B> ."B? ."B@ ."B! ."B% ."B& ."BA ."." .".B .".. .".> .".?






average € 48 billion/year



Generate more value for all through multiple cash flows and benefits

(cascading nutrients, matter and energy)

Milano 19th of May 2011Milano 19th of May 2011


Tage der Utopie 4th of May 2011

Inspired by Nature



Inspired by Nature



Inspired by Nature

3 revenue streamsThursday, May 19, 2011

19th of May 2011Tage der Utopie

Substitute Something with Nothing(changing the competitive game)



Unsustainable production systemsadds to waste, bad health, and climate change

4kg of Ti




4kg of Ti 300gr of Ti




4kg of Ti 300gr of Ti330gr of Ti powder




4kg of Ti 300gr of Ti330gr of Ti powderreduce matter x12





reduce waste x100





reduce waste x100

100% on-site waste reuse





no mold



no moldno machining



no moldno machining

no wasteThursday, May 19, 2011

Rely first and foremost on the laws of physics


(shift away from chemical and biological controls)





2,000 m2 in Australia


since February 2010until March 2012

We present each week a new business model

Open source

www.zeri.org www.blueeconomy.de



INVESTMENT OF 67M €

ON THE ISLAND OF EL HIERRO



INVESTMENT OF 67M €

ON THE ISLAND OF EL HIERRO



© COPYRIGHT 2010 GUNTER PAULI

$100 MILLIONINVESTMENT FUND IN BHUTAN

20-26 JUNE 2011




Soichiro Honda



Some dream to escape reality

Soichiro Honda



Some dream to escape reality

Soichiro Honda

Others dream to change reality forever



www.zeri.orgwww.blueeconomy.de

Thank You

© Gunter Pauli


Dalla Green alla Blue Economy - Gunter Pauli

Business

kruger park

gunter pauli milano19th

ecosystem milano19th

sustainability isthe

basic needs

strategic growth

blue economya report

cost controls