Daily Perk Spring Summer 2009

Daily Perk | Spring/Summer 2009 | Page 1

STANDARD COFFEE SERVICE COMPANYSpring/Summer 2009

Transform Your Breakroom in One Easy Step

Iced Tea Becoming Hot Commodity

The Scoop on Gourmet Coffee

Spring/Summer 2009

©/®/™ Mars Drinks, 2009

*IRI, Latest 52 weeks FDM June 18, 2006

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Some offi ce luxuries remain aff ordable in today's economy

Th e current state of our country’s economy is on everyone’s mind. As consumers, we are all feeling the pinch and, where possible, cutting back on expenses.

Th e economic environment for businesses is no diff erent. Sales and profi ts are decreasing as consumers cut back on their spending. As a result, you probably don’t have to search your workplace very long for examples of budget tightening.

But during these challenging economic times, a service such as an amenity beverage program in the workplace remains within the means of a disciplined budget.

In addition, research suggests that a hot beverage program can have a positive eff ect on morale and may even increase productivity. In some cases, such a low-cost benefi t may actually pay for itself.

Some of our customers are going a step further and adding point-of-use fi ltered water in their offi ces. Not only does it provide the perfect basis for a great cup of coff ee, it is environmentally friendly and much less expensive than bottled water.

An academic belief is that coff ee and a complete hot beverage

program brings more than a break to employees. A well-stocked breakroom actively demonstrates a company’s appreciation for its employees.

Here at Standard Coff ee Service Company, our job is to deliver the inexpensive comforts of a brewed beverage program. Our product menu is expansive, and it features some of the fi ner brands in the world—all priced at levels that make sense for your fi nances.

When you explore the low cost of stocking your breakroom relative to the benefi ts it can provide, you’ll see that beverage programs in the workplace are a good investment for your employees and your bottom line.

ANTHONY GREGORIO President & CEOThe Standard Companies, Inc.

...a hot beverage program can have a positive eff ect on morale and may even increase productivity. In some cases, such a low-cost benefi t may actually pay for itself.

Our CompanyPublished by:The Standard Companies, Inc.640 Magazine StreetNew Orleans, LA 70130

Customer Service 800.962.7006

Marketing 504.524.6132

National Sales 800.878.8384

Purchasing 504.524.6132

Operations 504.949.1332

Please send questions or comments to: [email protected]

For more information, call 800.962.7006 or visit us online at: www.coffeeservice.com

Page 4 | www.coffeeservice.com

Service is Our StandardQuality and Service Since 1919

When William B. Reily founded Standard Coff ee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service. Nearly a century later, Standard Coff ee is still producing top-notch customer service…and then some.

Th e company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offi ces, restaurants and food service organizations throughout the country.

Today, customers are provided with quality, sought-after coff ee and tea brands, along with Standguard™, a state-of-the-art water fi ltration system delivering premium drinking water that easily integrates into brewing systems. Our nation-wide delivery system and stream-lined ordering processes ensure that your supplies remain well-stocked.

Our Service Network provides technicians who are experts with the installation, removal and repair of industrial coff ee machines, tea brewers and water fi lters. Th rough a centrally dispatched

work order system, mechanical problems can be addressed in real-time for quick resolution.

Whether you're a small business, large corporation, restaurant or food service group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coff ee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.


Trends

Put a Little “Wow” in your Co-Workers’ Water

As we all know, work can be totally exhausting. But there’s nothing like a nice, cool glass of water to make the people in your offi ce feel great. After all, few things are as refreshing as a sip of nature’s perfect drink, right? Well, think again.

Th ese days, you can bring more variety and excitement to your co-workers’ refreshments with Crystal Light On Th e Go sugar-free drink mixes—the best thing to hit water since the ice cube.

Crystal Light On Th e Go contains only fi ve calories and zero grams of carbs per serving1. Th at means you can meet the demand for non-carbonated, better-for-you beverages.

And, there’s the variety it off ers. With eleven refreshing fl avors, including several fortifi ed with vitamins and antioxidants (one helps boost metabolism and another provides a boost of energy from caff eine), there’s something for everyone—even that fussy guy in accounting.

Th ese little fl avor packets are also available in great-tasting tea fl avors. For example, Crystal Light On Th e Go Peach Tea and Raspberry Green Tea (which contains a good source of antioxidant vitamins A, C and E) are ideal refreshments for tea lovers, and perfect when added to hot water. Simply pour a single-serve packet into your favorite mug, add hot water, and enjoy an invigorating cup of tea. It’s a great way to start the day, or to take a break in the middle of it. And it’s a fi ne way to take advantage of the growing demand for tea. Th ere’s simply no wrong time for Crystal Light teas.

For those who are concerned with health and wellness, there are plenty of Crystal Light On Th e Go options. Th ese include fi ve varieties that contain antioxidants or are enriched with vitamins.

When you consider that one out of three Americans is likely to try a new beverage due to its nutritional benefi ts2, it’s easy to see how these varieties can make a big splash in your offi ce. After all, everybody (and every body) needs a little pick-me-up at some point throughout the day.

What’s in store for your co-workers when you provide them with Crystal Light On Th e Go? Flavor variety, the perfect sugar-free drink that’s great cold or hot, refreshment that works day or night, and a little bonus for those concerned with health and wellness. All great reasons to choose Crystal Light On Th e Go for your workplace.

For more information on Crystal Light On Th e Go, visit kraftfoodservice.com.

1Per 8 fl . oz. serving when added to a 20 fl . oz. bottle of water2Restaurants & Institutions, March 2007

Mixing it up in the offi ce has never tasted better.


And, there’s the variety it off ers. With eleven refreshing fl avors, including several fortifi ed with vitamins and antioxidants (one helps boost metabolism and another provides a boost of energy from caff eine), there’s something for everyone—even that fussy guy in accounting.

Th ese little fl avor packets are also available in great-tasting tea fl avors. For example, Crystal Light On Th e Go Peach Tea and Raspberry Green Tea (which contains a good source of antioxidant vitamins A, C and E) are ideal refreshments for tea lovers, and perfect when added to hot water. Simply pour a single-serve packet into your favorite mug, add hot water, and enjoy an invigorating cup of tea. It’s a great way to start the day, or to take a break in the middle of it. And it’s a fi ne way to take advantage of the growing demand for tea. Th ere’s simply no wrong time for Crystal Light teas.

For those who are concerned with health and wellness, there are plenty of Crystal Light On Th e Go options. Th ese include fi ve varieties that contain antioxidants or are enriched with vitamins.

When you consider that one out of three Americans is likely to try a new beverage due to its nutritional benefi ts2, it’s easy to see how these varieties can make a big splash in your offi ce. After all, everybody (and every body) needs a little pick-me-up at some point throughout the day.

What’s in store for your co-workers when you provide them with Crystal Light On Th e Go? Flavor variety, the perfect sugar-free drink that’s great cold or hot, refreshment that works day or night, and a little bonus for those concerned with health and wellness. All great reasons to choose Crystal Light On Th e Go for your workplace.

For more information on Crystal Light On Th e Go, visit kraftfoodservice.com.

1Per 8 fl . oz. serving when added to a 20 fl . oz. bottle of water2Restaurants & Institutions, March 2007


Trends

Sweet tea, once served only south of the Mason-Dixon line, is rapidly taking the country by storm. Uniquely qualified and on-trend to meet customers’ and office employees’ needs, sweet tea has recently been getting a tremendous increase in fans. After all, not only does tea hydrate and provide a gentle boost to those who drink it, it also delivers protective antioxidants and contains less caffeine than colas and half of that found in coffee.

Of course, some are simply looking to refresh themselves with a taste they have come to love. While tea providers may never know each consumer’s reason for enjoying tea, its popularity is something of which they can be certain. In fact, according to the Tea Association of the United States, Americans have enjoyed 50 billion servings of tea in 2007, which translates to 2.50 billion gallons.

That’s a lot of tea. And whether you’re trying to increase your restaurant’s margins or provide a premium experience for your office, that means a lot of potential. Many are already taking advantage of this trend and offering the beverage consumers overwhelmingly demand. In fact, tea has become so popular that many decision makers can have trouble choosing which type to offer. While a variety of teas are available, and every business has different needs, great success has been had with the overwhelming popularity of sweet tea.

Sweet tea makes sweeter sales.How the sweet Southern staple is sweeping the entire nation.


Why sweet tea? Th ere are numerous reasons decision makers fi nd it benefi cial to

off er sweet tea, including its inherent popularity and the degree of quality it adds to a business’s atmosphere. However, the benefi ts most will enjoy are profi t potential and employee satisfaction. Sweet tea provides restaurants with the taste and margins they crave, and gives businesses something employees will really appreciate.

It can cost as little as $0.024 to brew a 16-ounce cup of tea. For offi ce decision makers, those savings can really add up, while restaurant operators’ profi t potential can be incredible. No matter what your business, yearly numbers are simply astonishing.

Branding your sweet tea for even more impact.Many decision makers have become even more popular by

making their beverages, including sweet tea, with the popular SPLENDA® No Calorie Sweetener For High-Volume Beverages. Splenda has recently introduced new 6.6 ounce pouches designed to sweeten exactly 3 gallons of sweet tea in back-of-house and offi ce applications. Th is makes it easy to off er customers and employees tea made with the same sweetener they overwhelmingly use at home. Not only can tea be sweetened in bulk, saving in labor costs, but Splenda is actually sweeter than sugar, so it takes much less product to achieve the desired sweetness.

With SPLENDA® No Calorie Sweetener For High-Volume Beverages adding even more benefi ts, now is a great time for anyone to start off ering sweet tea and make the most of every beverage they off er.

For more information, visit www.splendafoodservice.com.

© McNeil Nutritionals, LLC 2009. SPLENDA® is a registered trademark of McNeil Nutritionals, LLC.

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Everyone who has had the privilege of working with Ray Underwood can tell a story about the 25-year veteran of Standard Coff ee Service Company. Odds are that most anecdotes will not begin with a work-related angle.

Instead, Ray’s colleagues immediately will tell you how much he and his wife, Ruthann, love karaoke. Coworkers stop short of saying he’s a good singer—the jury is still out on that.

Still, the tales related to his singing talent (or lack thereof!) inevitably segue into glowing accounts of Ray’s personality. Th ose who know him best credit Ray’s success as a coff ee salesman to his good nature and likeability.

Karen Ballard is a Sales Account Executive in Tampa Bay. Formerly a Route Sales Representative, Karen was trained by Ray when she transitioned into her new role. She recalls with amazement her fi rst day of training with Ray.

“He said, ‘Take a machine (brewer) because we’ll probably get an account.’ Sure enough, before I knew it, we were carrying equipment and products into an apartment complex and getting it signed up.”

According to Karen, it didn’t surprise her that Ray came through

on his prediction about signing new business. It was the manner in which he did it that was most impressive.

“He made it look so easy it was ridiculous. And we all know it is not that easy,” she said.

Th ings that may seem challenging to many come without diffi culty to Ray—probably because of the many roles he has fi lled during his tenure with Standard Coff ee.

Ray began his career with the company as Route Salesmen. After accepting a promotion and serving as District Manager, Ray eventually assumed the important role of Division Manager.

Today, Ray is a Sales Team Leader in the Tampa Bay and St. Petersburg markets. He’s achieved Awards for Excellence an impressive 17 times throughout his distinguished career, demonstrating how often he exceeds company stated performance goals.

Greg Moss, Vice President of Sales, has supervised Ray for many years. “Customers and fellow employees alike all agree that Ray Underwood is a great person who is always willing to help out anyway that he can. He’s truly an asset to this company,” said Greg.

Congratulations on reaching your 25th year of employment with Standard Coff ee, Ray. Here’s to you signing your way into many more new business opportunities.

Employee Marks 25 Years with Standard Coff ee Service Company

Our Workplace

Ray UnderwoodSt

anda

rd C

offee Service Com

pany25years


Transform your Breakroom

into a Gourmet Coff ee House

For the last 500 years coff eehouses have served as meeting places for cultural and intellectual discourse. Today’s employers have

the opportunity to recreate the coff eehouse experience right in their own offi ces. � ere’s no need to redesign, paint or undergo

a renovation. All you need is a luxury amenity program that provides your employees with gourmet coff ee service.

Not only will it instantly enhance your space, it will also enhance your employee’s morale, productivity and effi ciency.

According to a recent study conducted by McKenzie & Company for Mars® Drinks, employees feel valued when provided with

an amenity program such as the Flavia Drinks Station. As more Americans cut back on extras in their personal lives, this offi ce

luxury becomes even more important and appreciated.

Gourmet coff ee service will also help increase productivity and effi ciency. Employees will no longer have to swing by a coff ee shop on the way to work or leave the offi ce during the day for

a caff eine fi x. By providing employees with what they want during the day—high quality brewed coff ees and teas—they

need go no further than down the hall to be sated.

As the break room is used more frequently by staff , it becomes a place that employees seek for interaction and discussion. McKinsey noted in its study that employees discussed ideas and brainstormed

with co-workers over their ritual cups of coff ee. � is allowed them to get to know their co-workers on a more personal

level than with phone or email.

As compared to the cost of other offi ce amenities such as parking and gym memberships, the price for gourmet coff ee

service is quite aff ordable. And unlike those perks, coff ee service can facilitate and encourage the exchange of ideas. Who knows,

maybe Einstein refi ned his theory of relativity over a cup of coff ee!

No Sledgehammer Required!

Trends


Specialty Coffee Facts• Specialty coffee is defined as a coffee that has no defects and

has a distinctive flavor in the cup.• Specialty coffee, a term that refers to the highest-quality green

beans roasted by true craftspeople, is surprisingly affordable. One cup costs about 24 cents—making it cheaper than bottled water.

• Every day, Americans drink more than 300 million cups of coffee.

• In 1683, one pound of coffee in New York was worth as much as four acres of land.

• Strong-tasting coffee has no more caffeine than its weak-tasting counterpart. Caffeine contributes no taste; it's a product of the type of bean, water-to-coffee ratio, and brewing method.

• The global coffee industry employs more than 20 million people.

• It takes approximately 42 coffee beans to make an average serving of espresso.

Did YouKnow?

Facts from the Specialty Coffee Association of America.

Brew… one perfect, single cup in under a minute from one of our innovative brewing systems!

Enjoy… a gourmet cup of fresh brewed coffee with no mess and no clean up!

Ask your Standard Representative. about a free trial for your office.

1-800-962-7006 • www.coffeeserve.com

The magic behind the Keurig brewed system lies in our patented K-cup portion pack. Air tight, light free - locks oxygen out locks oxygen out and seals in fresh ness and flavor.

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Choose… from light roast to dark, decaf to extra bold, flavored to fair trade, tea and hot cocoa too!

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As most wine lovers know, the grape variety and location of the particular vineyard are the predominant factors in determining fl avor. Each region’s climate, altitude and terrain contribute to a wine’s overall sweetness, acidity, dryness and body.

Th e same is true of gourmet coff ee. As the Arabica tree spread across the globe from its native Ethiopia, each coff ee region has defi ned the overall fl avor of the bean—its earthiness, caff eine content, body and acidity.

Th ere are three main regions that produce gourmet coff ee: Africa and Arabian Peninsula, Central and South America and the Pacifi c.

Africa and Arabian Peninsula

Grown in ideal weather conditions, with hot days and muggy nights and in deep black soil, coff ee from this region is known for its distinct fl avor, intense aromas and chocolate and fruit undertones.

Ethiopian coff ee resembles a dry, red wine with fruity fl avor, often with the hint of blueberry. High-quality Kenyan coff ee can

be more expensive, but, according to coff ee connoisseurs, is well worth the price with its black-currant fl avor and full body. Yemen is most famous for its Arabian Mocha, one of the oldest coff ees in the world. With chocolate undertones, Mocha is a balanced coff ee with medium to full body.

Central and South America

With rain forest weather conditions in the mountains of Central and South America, coff ee grown in this region is well-balanced and light in body.

While Brazil is responsible for about 35% of the world’s coff ee, it is not considered a major player in the specialty coff ee industry. Second only to Brazil in world exportation of coff ee, fresh roasted coff ee from Colombia is well bodied and aromatic. Costa Rican coff ee is full-bodied, rich and considered sweeter than its counterparts. Th e highest quality of Jamaica’s Blue Mountain coff ee exhibits a mild fl avor with minimal bitterness.

Gourmet Coff ees Take the World by Storm

Trends

Ripe coffee cherries grown organically on a farm in northern Thailand. The farmers are Lahu hill tribe people.


The Pacific and Asia

Pacific and Asian coffees are considered the jewels of the coffee industry, and are used as both single-origin coffees and in blends.

Characterized by its herbal aroma, rich body and flavor, coffee from Sumatra is moderately priced despite its rarity. Java, an island in Indonesia, has been indelibly linked to coffee. With its full body and herbal undertones, the coffee was at one time so popular that “Java” became a nickname for coffee.

Grown on the islands of Hawaii and Kauai, coffee from the Kona region is the most popular. It is medium-bodied with buttery and spicy flavors. Because Kona coffees are so expensive, many coffees are Kona blends—10% Kona mixed with other coffees from the Americas.

In fact, coffee blending is quite common, with coffee beans from different regions being blended after roasting to create a unique flavor. Breakfast blends, house blends, and premium/signature blends are the most popular types of blends along with those that include well-known coffees such as Kona and Jamaican Blue Mountain.

With the proliferation of gourmet coffee houses and specialty retailers, the industry is now the fastest growing food service market in the world. According to the Specialty Coffee Association, Americans drink more than 300 million cups of coffee each day. Because consumers are now better educated and savvier than ever before, they are demanding that same level of quality at their homes, in restaurants and in the office place.

Recognizing the more discerning tastes of consumers, Standard Coffee offers an entire line of gourmet coffees for offices. Javarama features Colombian coffee, Hawaiian Kona blend and a Jamaican Blue Mountain blend, along with specialty blends and flavors. Standard Coffee also carries other premium brands such as Starbucks, Green Mountain, Caribou Coffee, Barnie’s, Peets and Flavia. No matter your choice, with Standard you can be assured of the highest quality and distinctive flavor that defines a gourmet coffee.

Ethiopian coffee resembles a dry, red wine with fruity flavor, often with the hint of blueberry. High-quality Kenyan coffee can be more expensive, but, according to coffee connoisseurs, is well worth the price with its black-currant flavor and full body.

A traditionally dressed Akha hill tribe woman harvesting coffee in north Thailand.


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Daily Perk | Spring/Summer 2009 | Page 15 Daily Perk | Spring/Summer 2009 | Page 15

Starbucks™ Shared Planet™ is the way we engage with our customers and communities to do business responsibly and create a better future for our world. Based on three commitments—sourcing our coff ee ethically; acting as good stewards of the environment; and being actively involved in our communities—this philosophy spans our retail stores, Starbucks Foodservice, offi ce coff ee accounts and consumer products businesses.

Coff ee that carries the Starbucks Shared Planet mark has been produced in ways that are environmentally, socially and economically responsible. We support responsible growing practices so that we may not only ensure the quality of our coff ee, but so we may also improve the lives of people who grow it. We

strive to minimize our impact on the planet and enlist the support of others to do the same. At Starbucks, we take our responsibility to be good neighbors seriously, acting as a catalyst for change in our communities and throughout the world.

Ethical Sourcing

As an industry leader in ethically sourcing and roasting arabica coff ee we developed our original platform for coff ee-buying criteria in 2001. It now serves as the foundation for Starbucks guidelines, enabling us to annually increase the amount of coff ee purchased under Starbucks Shared Planet. In 2007, our coff ee purchases under this brand represented 65 percent of all the coff ee we bought.

Starbucks™ Shared Planet™

You and Starbucks. It’s Bigger than Coff ee.

The Environment

CONTINUED ON PAGE 17


Authorized Distributor

O�ering 2.5 oz fractional packs in:

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CONTINUED FROM PAGE 15

The Environment

Environmental Stewardship

Our environmental mission statement, adopted in 1992, ensures that environmental stewardship will play a role in all facets of our business. Starbucks has continuously expanded our defi nition of environmental responsibility and developed innovative ways to minimize our environmental footprint. Our eff orts are focused on reducing the environmental impacts of our disposable cups, increasing our recycling eff orts and reducing our energy use.

Community Involvement

We give back to our communities and inspire local action among partners and customers. Since 2001, Starbucks has contributed $126 million to communities in cash and in-kind donations and has supported nearly 1.5 million volunteer hours. We continue to invest in young people, empowering them to make a diff erence in their communities through grants from the Starbucks Foundation

Social Entrepreneurs Fund.

Starbucks Shared Planet is our pledge to work with our customers, communities, partners and farmers

to help create a better future for the world we share. And that future is not so far away. Our goal is that these initiatives will create substantial change so that by the year 2015:

• 100% of our coff ee will be responsibly grown and ethically traded• 100% of our cups will be reusable or recyclable, with

a signifi cant reduction of our environmental footprint through energy and water conservation, recycling and green construction

• We will contribute one million community services hours per year in communities where we do business.

As Starbucks continues to work toward our Shared Planet goals, you will begin to see more coff ees under the Starbucks Shared Planet mark along with new and innovative paper and other products to help with our environmental goals.

For more information about Starbucks Shared Planet, visit www.starbucks.com/sharedplanet.

Starbucks Shared Planet is our pledge to work with our customers, communities, partners and farmers to help create a better future for the world we share.


Standard Coff ee Introduces Service Alternative

For nearly two decades, consumer demand for online shopping has steadily increased. As the ease and convenience of the Internet have become woven into the fabric of our professional lives, businesses have adapted.

Th ere are various names for ordering a service or product through a company’s website—webstore, internet shop, or online shop. Th ey all mean the same thing to today’s savvy consumer, with ease of use and convenience near the top of the list of benefi ts.

Today, Standard Coff ee Service Company off ers an online ordering and direct shipping service for our customers.

We call it Standard Direct.Standard Direct is a service option through which fi ne coff ees,

teas and breakroom supplies are shipped via common courier to any location. It is the perfect solution for small offi ces, remote locations, or anywhere personal delivery service is not required.

Standard Direct customers enjoy the same great products and free use and maintenance of brewing equipment as they would if our route sales professionals made personal deliveries to their offi ces.

Our dedicated customer care representatives can take orders by phone or email as well as through a secure and password-protected website.

To learn more about Standard Direct, visit coff eeservice.com and fi ll out the “start service” survey. A customer care representative will call you right away and get your business started with the ease and convenience of Standard Direct.

Service Alternative

Fresh Products Now Shipped Directly to Businesses

Customer Serv iceTo Your

Office


your water!pump up

your water!your water!Make your office water more flavorful with Crystal Light On The Go.

These popular sticks are easily shaken into bottled water or stirred into cups from the water cooler. Create great flavors, vitamin-enhanced beverages or tea that can be enjoyed both hot and cold.

Great for Hot Tea!Product Name/Flavor Case/Pack Item Code

Lemonade 4/30 ct. cartons 00796 Peach Tea 4/30 ct. cartons 00797 Raspberry Ice 4/30 ct. cartons 00798 Sunrise Classic Orange 4/30 ct. cartons 00986 Fruit Punch 4/30 ct. cartons 00006 Iced Tea 4/30 ct. cartons 00757 Peach Mango Green Tea 4/30 ct. cartons 00419

1-800-962-7006© 2009 Kraft Foods

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it’s what they want.

COFFEE-MATE® IS SO MUCH MORE THAN CREAMER.For the people in your offi ce, it can be just as important as the coffee itself. Offering them COFFEE-MATE®,

the creamer they prefer at home, makes them happier, more productive and keeps them on-site during coffee

breaks. And since it’s available in three convenient formats, you can give them exactly what they want,

without sacrifi cing the convenience you need.

NESTLÉ® and COFFEE-MATE® are registered trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland. 21900 FS-6068

Contact your Coffee Route Professional today,call 800.962.7006 or visit coffeeservice.com.

Daily Perk Spring Summer 2009

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