x DAFTAR ISI HALAMAN JUDUL................................................................................... i HALAMAN PERSETUJUAN PEMBIMBING ......................................... ii HALAMAN PENGESAHAN..................................................................... iii HALAMAN PERNYATAAN .................................................................... iv MOTTO ...................................................................................................... v PERSEMBAHAN ....................................................................................... vi KATA PENGANTAR ................................................................................ vii ABSTRAK .................................................................................................. ix DAFTAR ISI ............................................................................................... x DAFTAR TABEL ....................................................................................... xiii DAFTAR GAMBAR .................................................................................. xiv BAB I : PENDAHULUAN ..................................................................... 1 A. Latar Belakang ..................................................................... 1 B. Batasan Masalah .................................................................. 5 C. Rumusan Masalah ................................................................ 5 D. Tujuan Penelitian ................................................................. 5 E. Manfaat Penelitian dan Kegunaan Penelitian ...................... 6 F. Sistematika Penulisan .......................................................... 6 BAB II : LANDASAN TEORI ................................................................ 8 A. Kualitas Produk ...................................................................... 8 1. Pengertian Kualitas Produk .............................................. 8 2. Alasan Memproduksi Produk Berkualitas ....................... 9 3. Dimensi Kualitas Produk ................................................. 10 4. Indikator Kualitas Produk ................................................ 11 5. Kualitas Produk Menurut Perspektif Islam ...................... 11 B. Persepsi Harga........................................................................ 12 1. Pengertian Persepsi Harga................................................ 12 2. Faktor-faktor Yang Menentukan Penetapan Harga.......... 13 3. Indikator Penetapan Harga ............................................... 14
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DAFTAR ISI
HALAMAN JUDUL ................................................................................... i
HALAMAN PERSETUJUAN PEMBIMBING ......................................... ii
HALAMAN PENGESAHAN ..................................................................... iii
HALAMAN PERNYATAAN .................................................................... iv
MOTTO ...................................................................................................... v
PERSEMBAHAN ....................................................................................... vi
KATA PENGANTAR ................................................................................ vii
ABSTRAK .................................................................................................. ix
DAFTAR ISI ............................................................................................... x
DAFTAR TABEL ....................................................................................... xiii
DAFTAR GAMBAR .................................................................................. xiv
BAB I : PENDAHULUAN ..................................................................... 1
A. Latar Belakang ..................................................................... 1
B. Batasan Masalah .................................................................. 5
C. Rumusan Masalah ................................................................ 5
D. Tujuan Penelitian ................................................................. 5
E. Manfaat Penelitian dan Kegunaan Penelitian ...................... 6
F. Sistematika Penulisan .......................................................... 6
BAB II : LANDASAN TEORI ................................................................ 8
A. Kualitas Produk ...................................................................... 8
1. Pengertian Kualitas Produk .............................................. 8
2. Alasan Memproduksi Produk Berkualitas ....................... 9
3. Dimensi Kualitas Produk ................................................. 10
4. Indikator Kualitas Produk ................................................ 11
5. Kualitas Produk Menurut Perspektif Islam ...................... 11
B. Persepsi Harga ........................................................................ 12