Dabur

PRESENTED BY: PRAGATI JAIN BCOM(HONS.) 2ND YEAR SHRIRAM COLLEGE OF COMMERCE

DABUR AT A GLANCE• FOUNDER- DAKTAR BURMAN• CHAIRMAN- DR. ANAND BURMAN• CEO- MR. SUNIL DUGGAL• DABUR INDIA LTD IS INDIA’S LEADING FMCG

COMPANY• DABUR IS CURRENTLY THE 4TH LARGEST INDIAN

CONSUMER GOODS MANUFACTURING COMPANY• TURNOVER Rs. 6146 CRORES ALONG WITH

MARKET CAPITALISATION OF US $5 BILLION• DABUR CURRENT SHARE PRICE (11.9.13) -

170.05(BSE) AND 169.95(NSE)• 127 YEAR OLD BRAND

• 2 MAJOR STRATEGIC BUSINESS UNITS – CONSUMER CARE BUSINESS AND INTERNATIONAL BUSINESS DIVISIONS

• 17 ULTRA MODERN MANUFACTURING UNITS SPREAD ACROSS THE GLOBE

• 2 SUBSIDARY GROUP COMPANIES – DABUR INTERNATIONAL AND NEWU AND SEVERAL STEP DOWN SUBSIDIARIES : DABUR NEPAL PVT LTD, DABUR EGYPT PVT LTD, ASIAN CONSMER CARE(BANGLADESH), ASIAN CONSUMER CARE(PAKISTAN), AFRICAN CONSUMER CARE(NIGERIA), NATURELLE LLC(UAE) WEIKFIELD INTERNATIONAL(UAE) AND JAQULINE INC.(USA)

• PRODUCTS OF DABUR ARE MARKETED IN MORE THAN 60 COUNTRIES WORLDWIDE

• DABUR RANKED AS THE NO. 2 SOCIAL BRAND OF INDIA AT THE CLICK ASIA SUMMIT 2012

• DABUR VOTED BY CONSUMERS AS INDIAN POWERBRAND 2011-2012 IN A PAN-INDIAN RESEARCH CONDUCTED BY THE INDIAN COUNCIL FOR MARKET RESEARCH

• DABUR RANKED AS THE MOST TRUSTED BRAND IN HEALTHCARE CATEGORY IN THE BRAND TRUST REPORT 2012 RELEASED BY TRUST RESEARCH ADVISORY

• DABUR RANKED AS THE ORGANISATION THAT OFFERS BEST RETURNS TO INVESTORS

• DABUR RANKED AMONG THE TOP 5 ‘BEST COMPANIES TO WORK FOR’ IN THE MAUFACTURING SECTOR IN BUSINESS TODAY

• DUN & BRADSTREET HAS ASSIGNED D&B RATING 1 TO DABUR INDIA LTD INDICATING THAT DABUR HAS THE HIGHEST LEVEL OF CREDITWORTHINESS

HISTORYYEAR MILESTONE

1884 BIRTH OF DABUR

1896 SET UP A MANUFACTURING PLANT

EARLY 1900s AYURVEDIC MEDICINES

1919 ESTABLISHMENT OF RESEARCH LABORATORIES

1920 EXPANDS FURTHER

1936 DABUR INDIA PVT LTD

1972 SHIFTS TO DELHI

1979 DABUR RESEARCH FOUNDATION

1986 PUBLIC LIMITED COMPANY

1992 JOINT VENTURE WITH AGROLIMEN OF SPAIN

1993 CANCER TREATMENT

1994 PUBLIC ISSUE

1995 JOINT VENTURES

1996 3 SEPARATE DIVISIONS (HEALTHCARE, FAMILY AND AYURVEDIC)

1997 FOOD DIVISION

1998 PROFESSIONALS TO MANAGE THE COMPANY

2000 TURNOVER OF Rs 1000 CRORE

2003 DABUR DEMERGES PHARMA BUSINESS

2005 DABUR ACQUIRES BALSARA

2005 DABUR ANNOUNCES BONUS AFTER 12 YEARS

2006 CROSSES $2 BILLION MARKET CAPITALISATION

2007 FORAYS IN ORGANISED RETAIL

2007 DABUR FOOD MERGED WITH DABUR INDIA

2008 ACQUIRES FEM CARE PHARMA

2009 DABUR RED TOOTHPASTE JOINS BILLION RUPEES BRAND CLUB

2010 DABUR MAKES ITS 1ST OVERSEAS ACQUISITION

2010 ACQUIRED 100% EQUITY IN NAMATE LAB

2011 DABUR ENTERS PROFESSIONAL SKIN CARE MARKET

2011 ACQUIRE 30+ FROM AJANTA PHARMA

2012 CROSSES BILLION DOLLAR TURNOVER MARK

DABUR’S VISION AND CORE VALUES

CORE VALUES

OWNERSHIP

PASSION FOR

WINNING

INTEGRITY

INNOVATION

TEAM WORK

CONSUMER FOCUS

PEOPLE DEVELOP

MENT

BUSINESS STRUCTURE

DABUR INDIA LTD

DOMESTIC BUSINESS(69.7%)

CONSUMER

CARE(56.0%)

FOOD (10.1%

)

RETAIL (0.8%)

OTHERS (2.7%)

INTERENATIONAL

BUSINESS(30.3%)

DABUR INTERNATI

ONAL (17.5%)

HOBI GROUP(2.6%)

NAMASTE LABS LLC(10.3%)

MARKETING MIX

PRODUCT PORTFOLIO

HEALTH CARE-HEALTH SUPPLEMENT 1. CHAYWANPRASH 2. GLUCOSE-D 3. DABUR HONEY-DIGESTIVE 1. PUDIN HARA 2. HAJMOLA 3. HINGOLI-OTC HEALTHCARE 1. ACTIVE ANTACID 2. HONITUS 3. SHILAJIT GOLD 4. ACTIVE BLOOD PURIFIER 5. DABUR BALM 6. LAL TAIL 7. BADAM OIL 8. SHANKHPUSHPI SYRUP

PERSONAL CARE

-HAIR CARE OIL 1. DABUR AMLA 2. VATIKA COCONUT OIL 3. VATIKA ALMOND OIL 4. DABUR ALMOND SHAMPOO 1. VATIKA HENNA & OLIVE 2. VATIKA BLACK OLIVE & ALMOND 3. VATIKA LEMON & TEA TREE 4. VATIKA LEMON & HENNA- ORAL CARE 1. MESWAK 2. PROMISE 3. BABOOL 4. DABUR RED- SKIN CARE 1. FEM RANGE 2. DABUR GULABRI RANGE 3. DABUR UVEDA RANGE

FOODSREALACTIV BURRST HOMMEMADE LEMONEEZ CAPSICO

HOME CARESANI FRESHODONILODOMOSODOPIC

CATEGORY WISE SHARE OF CONSUMER CARE SALES

17%

21%

8%12%

30%

6%6%

Sales

ORAL CARE HEALTH SUPPLEMENTSDIGESTIVE OTC AND ETHICALSHAIR CARE HOME CARESKIN CARE

PRICING STRATEGY OF DABUR

DABUR HAS STEPPED UP NEW PRODUCT LAUNCHES AND IS INVESTING AD SPEND AND MARKETING. THE ENTIRE PRODUCT PORTFOLIO IS ALSO TWEAKED TO INCLUDE PREMIUM OFFERINGS SUCH AS MORE VARIANTS UNDER ALMOST EVERY CATEGORY, LIKE DABUR VATIKA HAIR OIL IS AVAILABLE IN THE DIFFERENT VERSIONS.DABUR IS TODAY SEEN AS MORE PROACTIVE IN MARKET. OVER THE LAST 2 YEARS, THE COMPANY HAS MAINTAINED ITS OPERATING MARGINS THROUGH JUDICIOUS PRICE HIKES ACROSS PRODUCTS AND REDUCTION IN PACK SIZES

DISTRIBUTION

FACTORY

DEPOT

STOCKISTS

WHOLESALERS

REATIL TRADE

MODERN TRADE STOCKISTS

SUPER STOCKISTS

SUB STOCKIST

RURAL TRADE

MILITARY / CSD

UNIT CANTEENS

INSTI STOCKIST

INSTI CUSTOMERS

DIRECT + INDIRECT REACH 3.4 MILLION RETAIL OUTLETS

CUSTOMERS

PROMOTION

FROM TIME TO TIME DABUR HAS ROPED IN BOLLYWOOD CELEBRITIES AND CRICKET STARS TO ENDORSE ITS PRODUCTS.