Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup

7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup

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www.kachingle.com | [email protected] | 650.376.0170


Freemium Meetup December 13, 2012 1

Freemium SF Bay

Meetupmeetup.com/freemium

December 13, 2012

San Francisco, CA

Sponsors
http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://www.kachingle.com/


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Agenda

Welcome from the FreemTeam What is Freemium?

SponsorsPayPal & Kachingle

Speaker Introductions (bios on handout)

Speaker Presentations

Panel Discussion (if time allows)

Raffle and Wrap-Up
http://www.kachingle.com/


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Welcome from the FreemTeam

FreemiumSFBay Team Cynthia Typaldos, Founder, Kachingle, & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle

Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

How to join & participate see handout

WiFi access also on handout

Formal end at 9pm. Open after for networking.


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Freemium Meetup News

Handout has lots of info

Meetups (usually) 2nd Thurs each monthswap SF/SV next month in SF Jan 10th

Tonight is 9th event | 514 members Please join at meetup.com/freemium

Speakers? Sponsors? Venues?
http://www.meetup.com/Freemiumhttp://www.meetup.com/Freemiumhttp://www.kachingle.com/


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Freemium News

Google Apps ends freemium for businessabruptly with a blog post on Dec 6th.

o Individualswishing to use Googles web apps like Gmailand Google Drive should create a free personal Google

Account, which provides a seamless experience acrossall of our web services on any device.

o For Businesses, instead of two versions, there will be

one. Companies of all sizes will sign up for our premiumversion, Google Apps for Business, which includes 24/7phone support for any issue, a 25GB inbox, and a 99.9%uptime guarantee with no scheduled downtime. Pricing isstill $50 per user, per year.
http://googleenterprise.blogspot.com/2012/12/changes-to-google-apps-for-businesses.htmlhttp://googleenterprise.blogspot.com/2012/12/changes-to-google-apps-for-businesses.htmlhttp://www.kachingle.com/


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Freemium News

IVP publishes white paper: FreemiumSoftware: A Guide for Startupsby Jules Maltz and Daniel Barneyivp.com/freemium

Interviewed freemium software leaders including37signals, Dropbox, Evernote, GitHub, HootSuite,New Relic, SurveyMonkey, Weebly, and Zendesk

Put together 6 lessons for freemium softwarebusinesses
http://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.kachingle.com/


7/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 7

Freemium News

(freemium) vs (premium)

U.S. Market

Spotify now has >1M paid customers after 1 yr

Rhapsody has 1M paid customers after 10 yrs

Spotify active-user growth of 33 percent in thelast year vs paid subscriber growth of 25percent

Spotify gives limited free non-mobile access tonon-payers; Rhapsody requires payment fromthe outsethttp://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://www.kachingle.com/



Freemium News - Mobile

Freemium Games Make Up

80% Of $10B Mobile AppMarket In 2012

Freemium app revenuegrowth leaves premium inthe dust

Freemium app revenue is now dominatingpremium for developers on both iOS andAndroid, said App Annie. The analytics firmsaid that freemium apps generate 69% of theworldwide iOS app revenue and 75% of global

Android app revenues.
http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.kachingle.com/



Freemiumers - YOU

Freemium Vendor?

Freemium user?

Neither (yet)?

Heard of the Penny Gap?



What is Freemium?

Bob's Buzzword of the Day: 'Freemium'Bob Rice, general managing partner with Tangent Capital Partners LLC,

explains "Freemium." (Source: Bloomberg)
http://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.kachingle.com/


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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 12

Sponsor PayPal

Steve OsbornRich McDerby

Steve Woloshin

Director, ProfessionalServices Integrations@HerbTCat
https://twitter.com/HerbTCathttps://twitter.com/HerbTCathttps://twitter.com/HerbTCathttp://www.kachingle.com/


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Sponsor Kachingle: Our Freemium Story

Our Story - why we are entering the

Freemium marketplaceAvira

Conversionrates

Micro-paymentengine


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Kachingle Our Solution for Freemium Vendors

Bundling to get over the penny gap co-market to share acquisition costs

Micropayments to get more people paying something

Usage-based fair to vendors and subscribers, hands-free

Bundling, Billing and Co-Marketing platform

for Applications


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Kachingle Status

Developer site launched in Octoberwww.kachingle.com

Demo bundles and appsanyonecanplay around for free

Simple APIs for app integration

Web & PC mobile coming soon
http://www.kachingle.com/http://www.kachingle.com/http://www.kachingle.com/


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Kachingle Subscriber Bundle Examples


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Kachingle Point-based bundles!


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Seeking App Vendors for first bundle talk to

me: [email protected] or Daniel Reid: [email protected]

Kachingle Formal Announcement early November

Simple APIs for subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile soon
mailto:[email protected]:[email protected]://www.kachingle.com/


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What our Speakers will Talk About

20 min each, followed by Q&A panel discussion (if time)

then the Formal end at 9pm


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Speakers

Eric BrunkerCloud Consultant at Dell

Laura Yecies

CEO at SugarSync

Mark StivingPricing Expert & Author atPragmatic Pricing
http://localhost/var/www/apps/conversion/tmp/scratch_1/dellcloud.comhttps://www.sugarsync.com/http://pragmaticpricing.com/http://pragmaticpricing.com/https://www.sugarsync.com/http://localhost/var/www/apps/conversion/tmp/scratch_1/dellcloud.com


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Panel Discussion (if time)

Questions for any and all of the panelists Panel ends at 8:45pm 8:45pm-9pm raffle and wrap-up 9pm-10pm networking

Laura Yecies Eric Brunker Mark StivingSugarSync Dell Pragmatic Pricing


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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13 2012 22

End

Freemium SF BayMeetupDecember 13, 2012

Silicon Valley, CA

www.meetup.com/freemium

Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup

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