CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING

SUMMER TRAINING PROJECT REPORT

ON

CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION(BANKING & INSURANCE) 2008-2011

UNDER THE GUIDANCE OF SUBMITTED BY:

Dr. LOKESH JINDAL NIKITA GUPTA

ASSOCIATE PROFESSOR ENROLLMENT NO. – 0931471808

DEPARTMENT OF MANAGEMENT BBA(B&I) 5th SEM

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

DECLARATION

I hereby, declare that the project work entitled ”CUSTOMER’S PERCEPTION

TOWARDS EQUITY TRADING” is a genuine work done by me, and all the

information collected is authentic to the best of my knowledge. The work done by

others referred has been properly acknowledged.

NIKITA GUPTA

BBA(B&I) V SEMESTER (BATCH: 2008-2011)

ENROLLMENT NO. - 0931471808

NIKITA GUPTABBA(B&I) V SEMESTER (BATCH: 2008-2011)ENROLLMENT NO. : 0931471808

CERTIFICATE

This is to certify that Report entitled “CUSTOMER PERCEPTION TOWARDS

EQUITY TRADING ” which is submitted by NIKITA GUPTA in partial

fulfillment of the requirement for the award of degree of Bachelor of Business

Administration (B&I) to G.G.S.I.P.U, Kashmere Gate, Delhi, is a record of the

candidate own work carried out by her under my supervision. The matter

embodied in this project is original and has not been submitted for the award of

any other degree.

SUPERVISIOR:

Dr. LOKESH JINDAL

ASSOCIATE PROFESSOR

DEPARTMENT OF MANAGEMENT


ACKNOWLEDGEMENT

It has been rightly quoted that each milestone turned over, is an outcome of man’s

sincere endeavors. Though, at the start of any ambitious project, one always encounters

certain difficulties. However, overcoming those difficulties, completing the project as

well as making it a success, greatly depends on the encouragement, inspiration and help

given by many people. We too, without the encouragement, inspiration and by taking

help of others, would not have been able to complete our research project, successfully.

This research project was a great source of learning and a good experience as it gives us

an opportunity to correlate the theoretical knowledge which we had gained from our

teachers and well wishers, with practical facts and aspects. Though fulfilling the

ambitions one always encounters with certain difficulties, however overcoming these

difficulties and making the project a success entirely depends upon the encouragements,

inspirations and help rendered by the staff members of the organization.

All that what we gain through this research project is just because of Dr. Lokesh

Jindal, who had given us a chance to express our creative ideas in front of all in the

shape of this research project. We would like to express our sincere gratitude to him for

his valuable assistance and for his frothier valuable suggestions that have greatly

improved the quality of the research project and helping us to complete the project to

the satisfaction of all. He had given us full liberty to do this research and guided us from

the initial stage till completion of project with his whole hearted involvement and

guidance.


We could not possibly name everyone who has contributed significantly to our research

project, but, I would like to thank all the individuals who have assisted us in one way or

the other by providing their positive cooperation to complete our research project in a

significant manner. Without their support and encouragement, it will be difficult to

complete the undertaken research project.

Our apologies if we have inadvertently omitted anyone to whom acknowledgement is

due. Though we had taken care of each and every fact but if any shortcomings,

omissions, and over simplifications arises, then for that we will take absolute

responsibility. Any deficiency or inaccuracy likely to attract your attention may kindly

be brought to the notice for improvement. Constructive suggestions are always

welcome.

In the need, I would like to thank that my supreme authority which rests above all-THE

ALL MIGHTY God who has blessed me with opportunity to work with such a good

people. I sincerely pray to God to give me courage and will, to work harder & harder all

through my life.

NIKITA GUPTA

BBA(B&I) V SEMESTER (BATCH: 2008-2011)

ENROLLMENT NO. - 0931471808


EXECUTIVE SUMMARY

Investment is nothing but the saving of an individual, which is remind after

satisfying day-to-day necessity. He invests it somewhere to earn some returns on

the saving. The investors has many choices to invest his money e.g. Saving

Deposit, Fixed Deposit, Insurance Policy, Company Deposits, Capital Market,

Properties and many other among all the option he have to choose one or two to

invest his money and take care of not loosing the money in whatever he invest.

It is not possible to study all the ingredients/options in such a short span of 45

days. Therefore I have chosen the customer’s perception to study as the title

given is “CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING”.

Moreover, reason behind choosing “DATABASE INVESTMENT SERVICES

(I)LIMITED” for doing the project because it is purely a broking firm whole

time engaged in the stock market’s operation. In addition, it has number of

customers in Delhi. The project work is carried out for 45 days and I have

worked as full time management trainee in Delhi.

I have visited number of new investors who want to invest the market, the

questionnaire, and formal meeting and normal decision with the clients helped

me for collecting valuable information for the study of market and investors. It

is also useful for me to reach to the conclusion of the project. Most of them are

in the age bracket of 30 – 40 years, I think this age group people are very

enthusiastic to do anything and want to achieve things in shorter span of time.


Therefore they attracted towards stock market. Because of volatile stock market

gives higher return as well as losses to the investors.

The end result I found after doing the whole exercise is that the investors

expectations are very high they want more returns from short and small

investment.


TABLE OF CONTENTS

CHAPTER

INTRODUCTION

1.1Purpose of the study………………………………………………..1

1.2Research Objectives of the study…………………………………..1-2

1.3Research Methodology of the study………………………………..2

1.3.1 Research Design................................................................................3

1.3.2 Data Collection …………………....................................................3

1.3.3 Research design

1.3.3.1 Population……………………………………….....................…3

1.3.3.2 Sample size………………………………………........................4

1.3.3.3 Sampling technique……………………………………..............4

1.3.4 Method of data collection……………………………...................4-6

1.3.4.1 Instrument for data collection…………………………...............6


CHAPTER-2

COMPANY PROFILE........................................................................8-9

THEORY OF SHARE MARKET...................................................10-15

CHAPTER -3

FINDINGS & ANALYSIS……………………………............................16-28

CHAPTER -4

SUGGESTIONS………………………….………….......................................29

CHAPTER -5

CONCLUSIONS & LIMITATIONS

CONCLUSIONS……….…………………………………................................30

LIMITATIONS...................................................................................................31

Bibliography

Annexures..................................................................................................... i-v


CHAPTER -1

INTRODUCTION


1.1 PURPOSE OF THE STUDY

The objective which leads me to do this report was my strong desire to

know about the equity trading.

Second, i want to explore that what is the customer’s perception towards

equity trading. How they are influenced by this.

It would be helpful to take stock of the prevailing trend of the investor

public in any city.

The question that came into my mind at that time was from where will i learn all

this and the answer which i got for this question was in the form of my project

title. Since this is been a good opportunity for me so, I decided to take up

this project.

1.2 RESEARCH OBJECTIVE

The objective of this study is to understand the conditions prevailing among the

investing public. Considering the cost involved, time factor and lack of

awareness of efficient data gathering techniques and tools for analysis, all the

online-share trading public may not be covered. It may not be possible to arrive

at the exact value of the findings.


Tools used for Analysis:

The tool employed here is Percentage Analysis. The total of the data collected

under one factor are summed up and their percentage is calculated. Suppose we

consider 10 factors with 5 attributes for each factor. Each attribute is given

ranks. The values are added and the percentage for each attribute is calculated.

These values are used for analysis. This is Percentage Analysis.

1.3 RESEARCH METHODOLOGY

Research is a systematic search for pertinent information on a specific topic.

Research is an art of scientific investigation. According to Clifford Woody,

Research comprises defining and re-defining the problem, formulating

hypothesis or suggesting solution, collecting, collecting, organizing and

evaluating data; making deductions and reaching conclusions; and at last

carefully testing the conclusions to determine whether they fit the formulated

hypothesis.

1.3.1 RESEARCH DESIGN:

A Research design is an arrangement of conduction for collection and analysis

of data in a manner that aims to combine relevant to a research purpose with

economy in procedure. The research designs adopted for the study are analytical

in nature.


1.3.2 DATA COLLECTION:

Data used for research work was mainly derived through primary sources but

secondary data has also been used as regards profile of the company, board of

directors etc.

1.3.3 RESEARCH DESIGN:

1.3.3.1 POPULATION:

A population is all the organisms that both belong to the same species and live

in the same geographical area. The area that is used to define the population is

such that inter-breeding is possible between any pair within the area and more

probable than cross-breeding with individuals from other areas. Normally

breeding is substantially more common within the area than across the border.

1.3.3.2 SAMPLE SIZE:

Personal interviews were taken from 10 people working in database investment

services and survey was conducted through 60 people dealing in broking firms.

1.3.3.3 SAMPLING TECHNIQUES:

Random sampling techniques and methods were used during the surveys. People

related to and dealing in broking firms who were surveyed were chosen at random.


http://en.wikipedia.org/wiki/Interbreeding

http://en.wikipedia.org/wiki/Species

1.3.4 METHODS OF DATA COLLECTION:

Primary methods

(a) Observational methods: Observation is away to look at the things, as they exist.

It involves the use of various senses and drawing meanings to the things we see or

hear. There are a number of things that can be observed by an evaluation.

These may be classified under the following categories

Meetings, discussion and other transactions with the Relationship

Managers of various firms.

Forms and formats, reports, manuals etc provided by the firms.

(b) Interview methods: Interview method is quick and adequate for comprehensive

collection of information. Interviewing the various executives can give considerable

data about the services provided, brokerage charged etc by the various firms in

which they are working. The main advantage of the interviews is its capacity to

capture the primary concern of the people under study. Interview makes the

assessment dynamic. In this research, various interviews were taken from the people

presented in relainace money and from the people of broking firms.


(c) Questionnaire method: The critical scientific study lies in framing the

questions rather than in finding the answers. Thus to reach the correct perspective, it

is imperative to go through the right way. A questionnaire was prepared in which

almost all the parameters regarding the

Products

Brokerage

Services

Website: Ease of use

Pace of transaction execution

Trading Terminal facility

Tie up with bank

Branch network

Customer service

were formulated. The purpose of preparing a questionnaire was to collect concrete

information, which may give the best possible results to fulfil my objective of the

report.

Secondary methods

Analysis of secondary data can give a lot of insights into the detailed understanding

of the topic i.e. published literature of the company such as annual report, marked

handouts issued also provided valuable information


1.3.4.1 INSTRUMENT FOR DATA COLLECTION:

Personal interviews and surveys through Questionnaires were conducted to collect

the data.

1.3.5 LIMITATIONS OF THE PROJECT:

It is very difficult to implement one’s knowledge on small pieces of paper, still I

have tried to come at par the expectations of different set of people. By working on

this project, I gained a lot of knowledge about the financial avenues in INDIA.

However, there were many limitations or problems that I faced while working on

this project. The following are the limitations:

The area of operation was limited to the national capital and NCR only

Most of the contents / data I collected were difficult to understand because they

were new for me.

The time period was limited in terms of both data collection and report formation.

Finance instruments are more creative and innovative Products and its usage and

study is not easy to gain in one go.

Convincing the people to invest in a new product that affect their lives was a

tough job.

The answers of the customers could have been biased

Lack of awareness among the customers force them to take an irrational decision

in number of time.


CHAPTER- 2

COMPANY PROFILE


The Company was established on July 31, 1989 incorporated as a Pvt. Ltd.

Company and was converted as Limited Company on August 22, 1995.Database

Investment Services (I) Ltd. acquired membership of OTC Exchange of India

Ltd. In 1994 and further went on to acquire membership of National Stock

Exchangeof India Ltd. in 1995 and became a Depository Participant through

Central Depository Services India Ltd. in February 2007.

It has established itself as one of the prestigious stock broking house in Delhi for

Capital Market segment with a vision to provide entire ambit of Broking

Services, Mutual Funds, IPO's, Depository Service and Internet trading to retail

clients in a way that leads to optimum gains for the entities involved in these

transactions.

Over the years, Database has grown consistently since inception by taking trend

setting steps to emerge as a professionally managed, full-fledged Capital Market

Services Company of repute. The main aim and ethos of the company, backed

by fundamentals has been to find ways of wealth creation by minimizing risk in

the stock market.

Database, to serve the needs of all kinds of investors, has created a world-class

facility to experience the simplicity of investing in the financial markets.


Management

Mr. Virander Kumar Gupta, the Managing Director of the Company is a

Fellow member of Institute of Chartered Accountants of India having rich and

wide knowledge of all aspects of Primary Market Operations, Portfolio

Management for the last 20 years.

Mr. Arun Singhal, Director of the Company is a Fellow member of Institute of

Chartered Accountants of India carrying vast experience in the financial and

share broking segment since last 21 years brings with him strong technical

expertise and leadership skills.

Ms. Sunita Gupta, a Commerce Graduate from Delhi University is equally

experienced and conversant of all aspects of Capital Market Segments and

brings with her the management’s entrepreneurial spirit and an insight into

market/customer needs.


THEORY OF SHARE MARKET

STOCK EXCHANGE:- A common platform where buyers and sellers

come together to transact in stocks and shares. It may be a physical entity where

brokers trade on a physical trading floor via an "open outcry" system or a virtual

environment.

ELECTRONIC TRADING:- Electronic trading eliminates the need for

physical trading floors. Brokers can trade from their offices, using fully

automated screen-based processes. Their workstations are connected to a Stock

Exchange's central computer via satellite using Very Small Aperture Terminus

(VSATs). The orders placed by brokers reach the Exchange's central computer

and are matched electronically.

STOCK EXCHANGES IN INDIA:- The Stock Exchange, Mumbai

(BSE) and the National Stock Exchange (NSE) are the country's two leading

Exchanges. There are 20 other regional Exchanges, connected via the Inter-

Connected Stock Exchange (ICSE). The BSE and NSE allow nationwide trading

via their VSAT systems.

INDEX:- An Index is a comprehensive measure of market trends, intended for

investors who are concerned with general stock market price movements. An

Index comprises stocks that have large liquidity and market capitalisation. Each

stock is given a weightage in the Index equivalent to its market capitalisation. At

the NSE, the capitalisation of NIFTY (fifty selected stocks) is taken as a base


capitalisation, with the value set at 1000. Similarly, BSE Sensitive Index or

Sensex comprises 30 selected stocks. The Index value compares the day's

market capitalisation vis-a-vis base capitalisation and indicates how prices in

general have moved over a period of time.

STOCK:- The word stock simply refers to a supply. You may have a stock of

T- shirts in your closet, or a stock of pencils in your desk. In the financial

market, stock refers to a supply of money that a company has raised. This supply

comes from people who have given the company money in the hope that the

company will make their money grow.

A MARKET is a public place where things are bought and sold. The term

"stock market" refers to the business of buying and selling stock. The stock

market is not a specific place, though some people use the term "Wall Street"—

the main street in New York City's financial district—to refer to the U.S. stock

market in general.

Why Companies issue stock:- If a company wants to grow—maybe build

more factories, hire more people, or develop new products—it needs money. It

could get a loan from a bank. But then it would owe money. By issuing stock, a

company can raise money without going into debt. People who buy the stock are

giving the company the money it needs to grow.

Not every company can issue stock. A business owned by one person (a

proprietorship) or a few people (a partnership) cannot issue stock. Only a

business corporation can issue stock. A corporation has a special legal status.


Like a school, its existence does not depend on the people who run it. Under the

law it is separate from the people associated with it, and has special legal rights

and responsibilities as well as its own unique name.

Why People Buy it:- Owning stock in a company means owning part of

that

company. Each part is known as a share. If a company has issued 100 shares of

stock, and you bought one, you own 1% of that company. People who own stock

are called stockholders, or shareholders.

Stockholders hope the company will earn money as it grows. If a company earns

money, the stockholders share the profits. Over time, people usually earn more

from owning stock than from leaving money in the bank, buying bonds, or

making other investments.

Funny fractions:- In April 2002, all stock exchanges in the U.S. began

trading their stocks in dollars and cents.

For instance, the price of a particular stock might go up $1.10. This means that

the price of a stock increased $1.10 over its previous price. If a share of stock

had been worth $10, it would now be worth $11.10.

This is different from the earlier system, when stocks were traded in fractions

based on 1/8th. If a stock worth $10 went up 1 and 5/8ths, it meant that the stock

had risen $1 plus 5/8ths of a dollar in price, or a total of $1.62. In other words, if

each share had been worth $10 previously, it would now be worth $11.62.

But why divide each dollar into eighths when it could simply be divided into

hundredths—a hundred pennies, to be exact? It's because the U.S. dollar is a

relatively new kind of currency. When the stock market opened at the end of the


eighteenth century, prices were based on the Spanish dollar, which is divided

into eighths.

BEARS AND BULLS:-

Bears are cautious animals who don't like to move too fast.

Bulls are bold animals who might charge right ahead. An investor is said to be

"bearish" if he or she believes the stock market will go down. A "bearish"

investor will buy stock cautiously. A "bullish" investor believes the market will

go up. He or she will charge ahead and put more money into the market. An

investor can be bearish or bullish about a particular kind of stock.

Likewise, the term "bear market" describes a time when stock prices have been

falling on the whole. A "bull market" is a period when stock prices are generally

rising


CHAPTER – 3

FINDINGS & ANALYSIS


ANALYSIS:

The data collected from the customers were systematically applied and

they are presented as tables under various headings in the following pages. They

are also arranged in such a way that a detailed analysis can be made so as to

present suitable interpretations for the same.

TABLE -1

TABLE SHOWING AGE GROUP OF RESPONDENTS

S.NO. AGE NO. OF RESPONDENTS

PERCENTAGE

1 BELOW 30 YEARS 29 41%2 30-50 YEARS 16 37%3 ABOVE 50 YEARS 15 22%

TOTAL 70 100%

From the above table, I analysed that people below 30 years of more interested

in equity trading


TABLE -2

TABLE SHOWING THE GENDER RATIO OF THE RESPONDENTS

S. No GENDER NO. OF RESPONDENTS PERCENTAGE

1 MALE 42 60%2 FEMALE 28 40%

TOTAL 70 100%

It is a fact that men are more interested in equity trading as compared to women

because they are keen to this trading.

TABLE- 3

EDUCATIONAL QUALIFICATION

S. NO. QUALIFICATION NO. OF RESPONDENTS

PERCENTAGE

1. SCHOOL LEVEL 5 7%2. DIPLOMA 12 17%3. UNDERGRADUATE 35 50%4. POSTGRADUATE 18 26%

TOTAL 70 100%

With the personal experience, I have found that undergraduates or people who

are just graduates are more likely to do equity trading because there is more

curiosity in them to earn money and take some risk in life. The people from

finance background are very much interested in equity trading.


TABLE - 4

INCOME

S.NO. INCOME NO. OF RESPONDENTS

PERCENTAGE

1. BELOW 10000 PER MONTH

18 26%

2. 10000-20000 PER MONTH

40 57%

3. 20000-30000PER MONTH

11 16%

4. ABOVE 30000PER MONTH

1 1%

TOTAL 70 100% People earning 10000-20000 rupees per month are more interested in equity trading because it adds an another source of income to their livelihood.

TABLE - 5

INDUCING FACTOR

S.NO. INDUCING FACTOR

NO. OF RESPONDENTS

PERCENTAGE

1. FRIENDS 40 57%2. ONLINE

ADVERTISEMENT10 14%

3. FINANCIAL CONSULTANT

20 29%

TOTAL 70 100%


Through this study, i have found that friends have been the most inducing factor

towards equity trading.

CHART- 1

INDUCING FACTOR

Frds- FRIENDS

0-AD – ONLINE ADVERTISEMENT

FC- FINANCIAL CONSULTANT


0

5

10

15

20

25

30

35

40

45

Chart Title

FrdsO- ADFC

TABLE - 6

INTERNET ACCESS

S.NO. INTERNET ACCESS PLACE

NO. OF RESPONDENTS

PERCENTAGE

1. HOME 19 27%2. STOCK BROKER

OFFICE33 47%

3. BROWSING CENTRE

18 26%

TOTAL 70 100%

The above table indicates that out of the total respondents, 27% of the

respondents were accessing Internet for Share trading at home, 47% of the

respondents were accessing internet for Share trading at the Stock Brokers

Office and 26% of the respondents were accessing internet for Share trading at

Browsing Centres

TABLE - 7

TRADING PERIODICITY

S.NO. TRADING PERIODICITY NO. OF RESPONDENTS

PERCENTAGE

1. DAILY BASIS 31 14%2. WEEKLY BASIS 20 29%3. MONTHLY BASIS 5 7%4. IRREGULAR 14 20%

TOTAL 70 100%



respondents were doing On-line Share trading on a daily basis, 29% of the

respondents were doing On-line Share trading on a Weekly basis, 7% of the

respondents were doing On-line Share trading on a monthly basis and 20% of

the respondents were doing On-line Share trading on an irregular basis.

CHART - 2

TRADING PERIODICITY

0

5

10

15

20

25

30

35

DAILY

WEEKLY

MONTHLY

IRREGULAR


TABLE - 8

SHARE BROKING COMPANY

S.NO. SHARE BROKING COMPANY

NO. OF RESPONDENTS

PERCENTAGE

1. ANANDRATHI 12 17%2. KARVY 18 26%3. SHAREKHAN 12 17%4. GEOJIT 14 20%5. RELIGARE 11 16%6. OTHERS 3 4%

TOTAL 70 100%


respondents chose Anandrathi as their broker to do On-line Share trading, 26%

of the respondents chose Karvy as their broker to do On-line Share trading, 17%

of the respondents chose Sharekhan as their broker to do On-line Share trading,

20% of the respondents chose Geojit as their broker to do On-line Share trading,


16% of the respondents chose Religare as their broker to do On-line Share

trading and 4% of the respondents chose other firms like Motilal as their broker

to do On- line Share trading.

CHART - 3

SHARE BROKING COMPANY

0

2

4

6

8

10

12

14

16

18

20

ANANDRATHI

KARVY

SHAREKHAN

GEOJIT

RELIGARE

OTHERS


TABLE - 9

INFRASTRUCTURE OPINION

S.NO. RATING NO. OF RESPONDENTS PERCENTAGE1. POOR 15 21%2. AVERAGE 40 58%3. GOOD 15 21%

TOTAL 70 100


respondents rate the Telecommunication and Internet facility as Poor, 58% of

the respondents rate the Telecommunication and Internet facility as Average and

21% of the respondents rate the Telecommunication and Internet facility as

Good.

CHART - 4

INFRASTRUCTURE OPINION


0

5

10

15

20

25

30

35

40

45

POORAVERAGEGOOD

TABLE - 10

BANK RELATED ACTIVITIES

S.NO. RATING NO. OF

RESPONDENTS

PERCENTAGE

1. VERY GOOD 12 17%

2. GOOD 33 47%

3. AVERAGE 23 32%

4. SATISFACTORY 2 4%


TOTAL 70 100%


respondents grade the Bank Related Activities of their Share Broking Company

as Very Good, 47% of the respondents grade the Bank Related Activities of their

Share Broking Company as Good, 32% of th respondents grade the Bank related

activities of their Share Broking Company as Average and 4% of the

respondents grade the Bank related activities of their Share Broking Company as

Satisfactory.

CHART - 5



17%

47%

33%

3%


VERY GOODGOODAVERAGESATISFACTORY

FINDINGS


The study has revealed the nature of the share investors, share broking firms and

investment atmosphere .

Its good to note that the younger generation is more involved in on-line

share trading.

Men are more into this investment mode.

Post graduate investors are found to be more in this study.

People in the beginning of their earning life seem to be more involved in

on-line share trading.

Married men and women have found on-line share trading as a source for

extra income.

Friends have been the major inducing factor towards equity trading.

Most of the respondents access the internet at the stock brokers office and

they access it on all business days.

Only less than 1/3rd of the investors are professionals show equal

consideration towards the trading sites.

The investors of the Manchester of Delhi are interested in getting 50% of

the on-line share trading respondents here rate the infrastructure facility in

this town as average.

Majority of the respondents grade the bank associated activities of their

on-line trading site as Good.


CHAPTER -4

SUGGESTIONS:


Share trading in Delhi seems to be good. To improve the volume of share trade,

these could be implemented

Conducting more awareness among the public through local media.

Training camps on the methods of on-line trade could be conducted.

Telecommunication and Internet provision could be further enhanced.

Share trading could be highlighted as a means to earn income for the

commerce graduates.

House wives could be educated in ladies clubs etc.


CHAPTER-5

CONCLUSION & LIMITATIONS


CONCLUSIONS:

The purpose of this study is well achieved. The day is not far when there would

be free internet access in this city. Its delightful to note that the investors are

eager to be updated about the market situation. Considering the ongoing trend in

Delhi, the infrastructure for on-line share trading will improve in the city and

there would be hike in volume of share trading.

LIMITATIONS OF THE PROJECT:

It is very difficult to implement one’s knowledge on small pieces of paper, still I

have tried to come at par the expectations of different set of people. By working on

this project, I gained a lot of knowledge about the financial avenues in INDIA.

However, there were many limitations or problems that I faced while working on

this project. The following are the limitations:

The area of operation was limited to the national capital and NCR only

Most of the contents / data I collected were difficult to understand because they

were new for me.

The time period was limited in terms of both data collection and report formation.

Finance instruments are more creative and innovative Products and its usage and

study is not easy to gain in one go.

Convincing the people to invest in a new product that affect their lives was a

tough job.

The answers of the customers could have been biased


Lack of awareness among the customers force them to take an irrational decision in number of time.

BIBLIOGRAPHY

BOOKS:

1. Dalal Street Journal’s STOCK MARKET BOOK

2. How to make money trading with Charts Ashwani Gujral

3. Investing Rules From the Masters Philip Jenks

4. Intelligent Stock Market Investing N.J. Yasaswy

WEBSITES:

1. www.tradersplace.in

2. www.sharekhan.com

3. www.databaseinvestment.com


APPENDIX

QUESTIONNAIRE

CUSTOMER SATISFACTION TOWARDS EQUITY TRADING

1) Name:

2) Age:

i)Below 30

ii) 30 – 50

iii) Above 50

3) Gender:

i) Male

ii) Female

4) Educational Qualification

i) School level

ii) Diploma

iii) Under Gradu

iv) Post Graduate

v) Others – please specify _____________


5) Income:

i) below 10,000

ii) 10,000 – 20,000 per month

iii) 20,000 – 30,000 per month

iv) above 30,000

6) Marital Status

i) Married

ii) Unmarried

7) What induced you to begin share trading?

i) Reference by friends

ii) On-line advertisements

iii) Advice by financial consultants

8) Were you doing share trading before choosing online?

i) Yes

ii) No

9) Where do you access the internet?

i) Home

ii) Stock broker office

iii) Browsing centre


10)How often do you do equity trading?

i) Daily basis

ii) Weekly basis

iii) Monthly basis

iv) Irregular

11)Are you a professional trader?

i) Yes

ii) No

12)Which site do you use for trading?

i) Anandrathi

ii) karvy

iii) Sharekhan

iv) Religare

v) Others, please state________________

13)Does the site guide you on on-line trading?

i) Yes

ii) No

14) Is the information provided by your stock broker sufficient?

i) Yes

ii) No


15)If no, are you interested in getting more information?

i) Yes

ii) No

16)How would you rate the internet and telecommunication facility?

i) Poor

ii) Average

iii) Good

17)Does your broker site provide you with up-to-date

news about IPOs (Initial Public Offer)?

i) Yes

ii) No

18)How would you grade the bank associated activities of the site?

i) Very Good

ii) Good

iii) Average

iv) Not satisfactory

19)Do you feel that there is more transparency in on-line share trading?

i) Yes

ii) No


20)Is the commission charged by the trading site

reasonable?

i) Yes

ii) No

21)Are you aware of T +2 method of trading?

i) Yes

ii) No

22)Is on-line trading simple?

i) Yes

ii) No

23)Do you feel that the trading volume will increase in near future?

i) Yes

ii) No

24)Does these affect you?

i) Money getting blocked

ii) Delay in receiving share certificates

iii) No troubles


CUSTOMER’S PERCEPTION TOWARDS EQUITY TRADING

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