Customer Relationship Marketing and Performance of Deposit Money Banks in Nigeria

This study determined whether the application of customer relationship marketing in the deposit money banks has improved or not on customer's satisfaction, development and retention in Anambra state, Nigeria. Moses Chigbata Olise | Isaac Amaobi Anukam | Otugo Nkiru Esther "Customer Relationship Marketing and Performance of Deposit Money Banks in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: https://www.ijtsrd.com/papers/ijtsrd5756.pdf Paper URL: http://www.ijtsrd.com/management/marketing-management/5756/customer-relationship-marketing-and-performance-of-deposit-money-banks-in-nigeria/moses-chigbata--olise