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Smoothly transition customers from Sales to Service. Keep them coming back to YOU. • Thank them for their purchase with a distinctive gift • Send quarterly service reminders and valuable offers • Recognize important milestones CUSTOMER APPRECIATION COMMUNICATION PROGRAM
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CUSTOMER APPRECIATION and1 COMMUNICATION ...CUSTOMER APPRECIATION and1 COMMUNICATION PROGRAM stars2stars2stars2stars2 stars2stars2stars2stars2 stars2stars2 CUSTOMER AP PRECIATION GIFTS

Jul 28, 2020

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Page 1: CUSTOMER APPRECIATION and1 COMMUNICATION ...CUSTOMER APPRECIATION and1 COMMUNICATION PROGRAM stars2stars2stars2stars2 stars2stars2stars2stars2 stars2stars2 CUSTOMER AP PRECIATION GIFTS

Smoothly transition customers from Sales to Service. Keep them coming back to YOU.• Thank them for their purchase with a distinctive gift

• Send quarterly service reminders and valuable offers

• Recognize important milestones

CUSTOMER APPRECIATION and1 COMMUNICATION PROGRAMstars2stars2stars2stars2

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Page 2: CUSTOMER APPRECIATION and1 COMMUNICATION ...CUSTOMER APPRECIATION and1 COMMUNICATION PROGRAM stars2stars2stars2stars2 stars2stars2stars2stars2 stars2stars2 CUSTOMER AP PRECIATION GIFTS

stars2stars2CUSTOMER APPRECIATION GIFTSSet them on the road from sales to service!

Welcome customers to the dealership and the Harley-Davidson family with one of our superior thank-you gifts.

• The Motorcycle Certificate Wall Frame will thrill your customers! Personalize it with your customer’s name, motorcycle information and your dealership name. The frame includes space for a photograph of the customer and his or her bike.

• The Motorcycle Certificate Portfolio is a keepsake-quality gift your customers will genuinely appreciate. Personalize it with your customer’s name, motorcycle information and your dealership name. The portfolio includes space for a photograph of the customer and his or her bike.

• The Harley® Travel Care Kit gets your customers using the Harley-Davidson® cleaning products and will drive them to your dealership when they need more!

stars2stars2MILESTONE CARDSCelebrate notable events

Show your appreciation for customers' business and increase dealer visits with personalized mailers to recognize important milestones.

• Customers receive Thank-You, Birthday, Anniversary (of motorcycle purchase) and Black Friday cards.

• Personalization includes dealer information, motorcycle model and the option to write your own message or choose from those provided.

• Designs are refreshed annually.

stars2stars2SERVICE REMINDERSKeep ’em coming back!

Service reminders help maintain loyalty by prompting customers to visit your dealership for service, maintenance and upgrades from factory-trained technicians.

• New message each quarter.

• Choose from a selection of prewritten offers.

• Customize service reminders with your signature, hours and dealership information!

• Each service reminder is customized with the customer's name and motorcycle model.

• Oversized postcard format gets customers' attention.

• Rider Reminders include valuable tips and timely messages to keep customers thinking about service, maintenance and customization.

ENROLLMENT IS EASYArrange for two years of custom communication in a matter of minutes.

Easily manage and maintain customer communication with RPM

1 Enroll dealership in RPM on www.servicemarketinghq.com or call 1-800-842-0347 for personalized assistance.

2 Enroll customers in RPM quickly and easily - directly from your SWR screen. Simply click Yes under RPM and select a package option.

3 Manage RPM messaging and select offers on www.servicemarketinghq.com.

RPM INCLUDES THREE ELEMENTS:1 Customer Appreciation Gifts

2 Milestone Cards

3 Service Reminders

Personalize an appreciation and loyalty program for each customer!

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Motorcycle Certificate Frame

Harley® Travel Care Kit

Motorcycle Certificate Portfolio

RIDER REMINDER

H-D detachable accessories – such as a windshield, saddlebags, sissy bar, luggage rack or Tour-Pak® – appeal

to riders who love having options.

They attach to the bike quickly when you need them. And you can detach them just as fast when you don’t. They go on and come off in less than a minute.

Come see how detachable accessories can make your motorcycle more

functional and maintain your ability to return your ride to its most minimal style.

EASY ON, EASY OFF

Our Parts Professionals help you pinpoint the Genuine Motor Parts and Accessories that are best for your bike, the way you ride and the look you’re after.

They also can provide valuable guidance on when to install the items. For instance, combining installation of accessories with scheduled maintenance procedures saves time and money.

Stop in today for a free consultation and more tips on how to get maximum value and savings when customizing your H-D motorcycle.

DEAR CUSTOMER NAME, Starting the engine of your [model name] and hearing it rumble to life never gets old.

Instantly, you want to feel the sun on your face and the wind in your hair – and leave your problems further behind as each mile passes beneath the wheels.

Our Factory-Trained Service Technicians are experts at performing scheduled maintenance and customization projects that keep your bike looking and riding its best. Leave it to them to install the Genuine Motor Parts and Accessories that come in handy on longer rides, such as a new windshield, more comfortable seat and luggage.

Get an extra dose of assurance that your motorcycle will be ready for adventure.

Make your appointment for H-D Authorized Service today.

Sincerely,

Harley-Davidson® Dealer

Harley-Davidson® Dealer1234 AnystreetAny Town, USA 12345-67891-800-000-0000www.website.com

SERVICE DEPARTMENT HOURS

GET YOUR MONEY’S WORTH

Mon 8:00 a.m. – 8:00 p.m.Tue 8:00 a.m. – 8:00 p.m.Wed 8:00 a.m. – 8:00 p.m.Thu 8:00 a.m. – 8:00 p.m.Fri 8:00 a.m. – 8:00 p.m.Sat 8:00 a.m. – 8:00 p.m.Sun 8:00 a.m. – 8:00 p.m.

PRSRT STDU.S. POSTAGE PAID

Harley-DavidsonDrop in for a

Oil And FilterChange

$45.00$45.00Starting at Only

Price varies according to model.

Special Offer

rider reminder

Custom Colors AttrACt AttentionMake your bike the center of attention with a new paint job from the Color Shop. Each design has a limited production of 200 units and is available on factory-fresh sheet metal, or you can supply your own undamaged sheet metal and save some coin in the process. Ride by so we can show you all of your options.

Summer/Mid-Season Maintenance

Keep Your Ride Running RightThrottle, clutch, shift, brake. Repeat, over and over again. Eventually, it begins to take a toll on your motorcycle. Certain components of your [model name] need occasional adjustment or replacement to keep your bike reliable and riding its best. Don’t let a minor issue cause major problems. Bring your bike to the factory-trained technicians at [dealer] for mid-season maintenance on your terms and your timeline. We’ll keep your motorcycle dialed into factory specs, so you keep the peace of mind needed to take advantage of spontaneous adventure. If you get the chance to take a long-distance road trip at a moment’s notice, will you and your bike be ready? Make certain you are; call our Service department for your appointment today.

Regards,

Harley-Davidson® Dealer

Drop in for a

Oil And FilterChange

$45.00$45.00Starting at Only

Price varies according to model.

Special Offer

rider reminder

Custom Colors AttrACt AttentionMake your bike the center of attention with a new paint job from the Color Shop. Each design has a limited production of 200 units and is available on factory-fresh sheet metal, or you can supply your own undamaged sheet metal and save some coin in the process. Ride by so we can show you all of your options.

Summer/Mid-Season Maintenance

Keep Your Ride Running RightThrottle, clutch, shift, brake. Repeat, over and over again. Eventually, it begins to take a toll on your motorcycle. Certain components of your [model name] need occasional adjustment or replacement to keep your bike reliable and riding its best. Don’t let a minor issue cause major problems. Bring your bike to the factory-trained technicians at [dealer] for mid-season maintenance on your terms and your timeline. We’ll keep your motorcycle dialed into factory specs, so you keep the peace of mind needed to take advantage of spontaneous adventure. If you get the chance to take a long-distance road trip at a moment’s notice, will you and your bike be ready? Make certain you are; call our Service department for your appointment today.

Regards,

Harley-Davidson® Dealer

servicemarketinghq.com

Our customers really appreciate the RPM gifts we give them for their motorcycle purchase. It keeps them connected to our store and feeling good about their purchase.”

—Harley-Davidson of West Virginia and New River Gorge Harley-Davidson

SWR Screen

Page 3: CUSTOMER APPRECIATION and1 COMMUNICATION ...CUSTOMER APPRECIATION and1 COMMUNICATION PROGRAM stars2stars2stars2stars2 stars2stars2stars2stars2 stars2stars2 CUSTOMER AP PRECIATION GIFTS

MILESTONE CARDS & SERVICE REMINDERSSTANDARD THANK-YOU PACKAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $19 .95

• (1) Thank-You card• (2) Anniversary cards

• (2) Black Friday cards• (8) Service Reminders

RPM CUSTOMER RE-ENROLLMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13 .95

• (2) Anniversary cards • (2) Black Friday cards • (8) Service Reminders

BIRTHDAY CARD PACKAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3 .95Add to Standard or Re-Enrollment Packages

• Includes (2) Birthday cards for two years (can include a $10 gift certificate to your dealership)

CUSTOMER APPRECIATION GIFTSMOTORCYCLE CERTIFICATE PORTFOLIO PACKAGE . . . . . . . . . . . . . $30 .95

• (1) Harley-Davidson® portfolio and a personalized motorcycle certificate

• (1) Thank-You card

• (2) Anniversary cards• (2) Black Friday cards• (8) Service Reminders

HARLEY® TRAVEL CARE KIT PACKAGE . . . . . . . . . . . . . . . . . . . . . . . . . .$33 .95• (5) 2 oz. bottles of H-D®

cleaning products• (1) Microfiber Detailing Cloth• (1) Reusable zip closure bag

• (1) Thank-You card• (2) Anniversary cards• (2) Black Friday cards• (8) Service Reminders

MOTORCYCLE CERTIFICATE WALL FRAME PACKAGE . . . . . . . . . . . . $37 .95• (1) Custom Harley-Davidson

frame and a personalized motorcycle certificate

• (1) Thank-You card

• (2) Anniversary cards• (2) Black Friday cards• (8) Service Reminders

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stars2RPM PACKAGE PRICES stars2SELECT THE ONE THAT'S RIGHT FOR EACH CUSTOMER!

To enroll, visit www .servicemarketinghq .com or call Program Headquarters at 1-800-842-0347 .

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Postage included!