CrowdFunding Metrics & Analytics by Geoffrey Plitt Saturday, February 9, 13
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CrowdFundingMetrics & Analytics
by Geoffrey Plitt
Saturday, February 9, 13
Why care about metrics?
Metrics provide a learning opportunity.
Arrivals vs Customers
Behavior over time
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Raw Metrics
Unique visitors
Views
Funders
Total Raised
Referrals
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Calculated Metrics
Views/Uniques - Do they watch?
Funders/Uniques - Conversion Rate
Total/Funders - Average Pledge
Referrals/Uniques - Virality
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Funnels
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Referral Incentives
Virality is huge.
Inherently viral ideas spread because the user benefits from sharing them.
Make sharing easy.
Provide a clear reward for sharing.
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Troubleshooting
“I haven’t raised enough”
Insufficient uniques
They don’t watch the video.
People don’t pledge.
Low avg. funding amount.
Insufficient referrals.
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Tools (KickTraq)
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Conclusion
Don’t focus on your total raised.
Know your raw metrics, and watch them over time.
Focus on the calculated metrics, which are funnels.
Troubleshoot intelligently.
Saturday, February 9, 13
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