Crm

Hero MotoCorpGOODLIFE

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HISTORY• Hero MotoCorp was started in 1984 as Hero Honda Motors

Ltd.• 1956 -- Formation of Hero Cycles in Ludhiana(majestic

auto limited)• 1975 -- Hero Cycles becomes largest bicycle

manufacturer in India.• 1983 -- Joint Collaboration Agreement with Honda Motor

Co. Ltd. Japan signed Shareholders Agreement signed• 1984 -- Hero Honda Motors Ltd. incorporated• 2011 -- New Models of Hero Honda motorcycles Glamour,

Glamour FI, CBZ Xtreme, Karizma launched.New licensing arrangement signed between Hero and Honda.

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August-- Hero and Honda part company, thus forming Hero

MotoCorp and Honda moving out of the Hero Honda joint venture.

November-- Hero launched its first ever Off Road Bike Named Hero

"Impulse".

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MANAGEMENT• Founder Director Chairman: B.M MUNJAL

BRIJ MOHANLAL MUNJAL

• Managing Director C.E.O: Pawan Munjal

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Strategies of HERO MOTO CORP

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KEY STRATEGIES

• To build a strong product portfolio .• Explore growth opportunities globally.• Improve its operational efficiency continuously.

• Aggressively expand its reach to customers .• Continue to invest in brand building activities .• Ensure customer and shareholder delight.

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HERO GOODLIFE PROGRAM

The Hero MotoCorp GoodLife Program is designed to compliment your good life in every way. It brings

you an easy to use privilege card packed with special rewards and benefits. And it doesn’t end

here. It also provides you with a free riders’ insurance worth 1 Lakh to ensure your peace of

mind. What’s more, your Hero MotoCorp GoodLife Program membership rewards you with points on

all your spends. So make the best use of your card and redeem your points for fabulous rewards!

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CONT…The Hero MotoCorp GoodLife Program is your very own

passport to the good things of life. It brings you an easy to use privilege card that offers a host of special rewards and benefits. Providing you with fabulous returns on your spends, it is surely the most convenient way to complement your good life.

WORLD OF REWARDS• Winner of the Month: All members enrolled in a month get a

chance to participate in an exciting lucky draw and 4 lucky winners get a chance to win a Splendor+.

• Referral Points: Earn additional 3000 points on referring a Hero MotoCorp two-wheeler to your friends-n-family members and 6000 points on upgrading your own two-wheeler.

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CONT…• First Transaction Benefit: You can earn the ‘First Transaction Gift’ on

your first program transaction through the card and also earn 500 points as first transaction benefit.

• Discount on Spares and Accessories: Start receiving a special discount of 5% on the purchase of spares and accessories on your successful enrollment and free wash coupon (with limited validity period).

• Points Earned on Money Spent: Accumulate points on the purchase of service, spares and accessories at an authorized Hero MotoCorp dealership or service centre. Each rupee spent gets translated into one point earned.

• Free Rider’s Personal Insurance: Get a free Personal Accidental Insurance worth Rs. 1 lakh on your successful enrolment.

• Go Green: Get 50 Green Reward points for every Pollution Under Control check of your vehicle. Present the Pollution Under Control certificate to the dealer and earn your points.

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CONT…

• Service Bonus: Get 100 points per service and 500 as continuity bonus on every 6th regular service

• Bonus Points on Birthday: Earn bonus double points for every transaction done on your birthday and get special greetings too. *Terms & Conditions Apply

• Special Value Offers: Exclusive invites to events and special value offers from our partners, selected especially for you.Get to know about the latest happenings with our special Hero MotoCorp GoodLife Program newsletter, “Suhana Safar

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POINTS AND EARNING REDEMPTION• Make the most of your Hero MotoCorp GoodLife Program

membership card. Every time you visit an authorized outlet, you get an opportunity to earn points. Accumulate points to reach your milestones and at every milestone, you can use your card to redeem points for a range of exciting rewards and privileges.

Earning and Redeeming Reward Points• Your card is important and it is unique to you. Please carry your

card during all your visits to Hero MotoCorp dealerships or service centres. You will need your card to earn reward points on your spends, which you can accumulate to reach the program milestones. To help you keep track of your points, you can ask for a Points Statement from the dealer executive. When you have reached your milestone, please present your card and collect your milestone gift from your dealer*

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ENROLLMENT

You need to be a resident Indian national, aged 18 years or above and you should be

an owner of Hero MotoCorp scooter or motorcycle. Simply follow the steps

outlined below and you can start experiencing the privileges of being a

member of India’s largest rewards program.

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STEPS:• Fill the fresh online application at the dealership.

If you are a Hero MotoCorp Passport member, kindly submit the Passport at the dealership.

• Pay Rs. 150 for 1 yr membership or Rs. 250 for 3 yrs membership. You will be entitled for the accidental insurance cover equivalent to the time of your membership period.

• To know more call 18002660018 or write to us at [email protected].

On successful enrolment, you will receive a Hero MotoCorp GoodLife membership card which will help you earn points on all your spends at Hero MotoCorp dealerships and service centers. You can accumulate points and redeem them for a range exciting milestone rewards.

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UPGRADATION PROCESS

Our Customer Relationship Executive will help you with the conversion process at any authorized Hero MotoCorp outlet. Simply fill in a fresh online application

and deposit your Hero MotoCorp Passport along with a nominal fee and you will receive your Hero MotoCorp

GoodLife card in a short span.

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LADY RIDER CLUB

Hero MotoCorp GoodLife Lady Rider Club is an exclusive relationship program designed

especially for female customers of Hero MotoCorp. As a member, you get rewarded with points on all your spends and get to enjoy a host of benefits,

exciting offers, privileges and invites to exclusive events. As a member you are also entitled to a 5 year free riders’ insurance worth 1 Lakh. So make the best use of your Hero MotoCorp GoodLife Lady Rider membership card and experience the true

joy of riding!

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