Strategic Solutions | Innovative Consulting | Rapid Results
CRM and Oracle Eloqua Best Practices: Integration Road Mapping (OpenWorld 2014)
May 24, 2015
Oracle Marketing Cloud offers many opportunities to leverage the information managed in CRM for marketing campaigns. This data is integral to creating effective marketing campaigns and driving quality leads to sales for action. Because not all CRM data should be moved to the Oracle Eloqua platform, how should a customer define and prioritize the movement of this valuable information? The answer depends on its level of marketing maturity and the core campaigns it wishes to execute. Campaigns that are acquisition-based, for example, may only need to push data to CRM for action. On the other hand, retention and up-sell campaigns rely on the valuable customer data managed in CRM.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Strategic Solutions | Innovative Consulting | Rapid Results
CRM and Oracle Eloqua Best Practices: Integration Road Mapping
Jim Sibley Director CX – CRM & Marketing Automation eVerge Group [email protected]
Who Are We?
Business Transformation Leaders
IT Leaders Marketing Leaders Business Leaders
What Are We Solving?
Sales Service Customer
Experience
Do More with
Less
Value
Horsepower
Information
Communications
Automation
Information
Branding
Responsiveness
Consistency
Automation
Data Integrity
Integration
Business Transformation
Sales Marketing Service
High lead conversion
Rapid lead conversion
New logo acquisition
Communication
Responsiveness
Analysis
Targeting
Retention
Improved social
Experience
Growth
What Must Integration with Eloqua Do for My Enterprise
Unified Customer Experience
Engaging Customer Communications
Internal Communications
Collect and Communicate
Drive Sales and Awareness
How Do We Begin?
Tools for My Business Transformation Journey
Customer Connect: Organizing Your Project Team for Small Cloud Projects. Sept. 16, 2014. Jim Lange.
Start with business transformation
Articulate the customer experience
Determine your customer needs (internal and external)
Define the data
Data sources | Owners | Quality | Sequencing | Mastering | Make it actionable | Align it for analysis
Success Criteria Your internal customers are asking for more
Your analytics show the needle moving in the right direction
Your data is improving
You are able to rapidly pivot
Customer Connect: Organizing Your Project Team for Small Cloud Projects. Sept. 16, 2014. Jim Lange.
What will Success Look Like?
Your team has years of experience implementing CRM
You know the business and technical skills needed
……and you have them
You don’t mind a longer implementation
…..and your team doesn’t have a ‘Day Job’
Immediately add years of experience to your team
Add horsepower by augmenting your team and their
skills
Triangulate between your customers, your team and
your partner
Map your journey
Do I Need a Partner?
You can do it alone if….
But a partner provides benefits . . .
Oracle Platinum Partner
Awarded to fewer than 5% of Oracle partners
Granted in recognition of eVerge Group’s:
Level of expertise
Customer satisfaction
History of successful Oracle implementations
CRM and Oracle Eloqua Best Practices: Integration Road Mapping
Jim Sibley Director CX – CRM & Marketing Automation eVerge Group [email protected]
Be a Transformation Leader !
Related Documents
