UCTI Creativity and Innovation Year 2010 Executive Summary A new idea has been developed to create a new product. The name of the proposed product is Thermo Rainwear. Thermo means ‘heat’. This product is proposed to GIVI, a global leading company that specialize in motorcycle accessories. This rainwear is designed to operate from a motorcycle’s 12 volt electrical system to provide unmatched levels of warmth and comfort. This product is a combination of rain jacket, rain pant and rain gloves. The technology used in this apparel is electronically controlled thermostat. Please refer to the Product Description section for more information about this outfit. The estimated value of this product is $400. Current problems faced by customers in the market are such as; the rainwear is not durable, some rainwear are not waterproof, they feel cold to ride in rainy weather and not safe. This Thermo Rainwear is durable with 2 years of warranty, waterproof, and it provides warmth, plus the bright color of the outfit provides high visibility, thus ensures safety. This folio compares and analyzes the idea of the product concept and help in making a decision whether the product is viable to produce or not. The methods utilized in comparing and analyzing Page | 1
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UCTI Creativity and Innovation Year 2010
Executive Summary
A new idea has been developed to create a new product. The name of the proposed
product is Thermo Rainwear. Thermo means ‘heat’. This product is proposed to GIVI, a
global leading company that specialize in motorcycle accessories.
This rainwear is designed to operate from a motorcycle’s 12 volt electrical system to
provide unmatched levels of warmth and comfort. This product is a combination of rain
jacket, rain pant and rain gloves. The technology used in this apparel is electronically
controlled thermostat. Please refer to the Product Description section for more
information about this outfit.
The estimated value of this product is $400. Current problems faced by customers in
the market are such as; the rainwear is not durable, some rainwear are not waterproof,
they feel cold to ride in rainy weather and not safe. This Thermo Rainwear is durable
with 2 years of warranty, waterproof, and it provides warmth, plus the bright color of the
outfit provides high visibility, thus ensures safety.
This folio compares and analyzes the idea of the product concept and help in making a
decision whether the product is viable to produce or not. The methods utilized in
comparing and analyzing are used such as Laddering and Lateral thinking technique in
Problem Finding segment.
There are two more sections left which are Idea Generation and Idea Evaluation. The
Idea Generation segment contains SCAMPER, Attribute Listing, Concept Fan, Lotus
Blossom and Force Fitting Trigger. In the Idea Evaluation section, Force Field Analysis,
Sticking Dots and Plus, Minus Interesting Analysis are included.
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UCTI Creativity and Innovation Year 2010
Table of Contents
Contents
Executive Summary…………………………………………………………… 1
1.0 Introduction……………………………………………………………………… 4
1.1 Profile of the company……………………………………………………….... 4
Demographic Demography is classified by the gender, age, marital status, and income. In that case, this Thermo rainwear will
be recommended highly for the motorcycle riders. This product will be only applicable during rainy days.
Regarding the gender, majority motorcycle riders are male and their age range will be between 18 to 55 years old.
However, female riders and those who are not within this range are still able to use this product. The marital status
will be both single and married. Apart from that, this Thermo rainwear will be targeted to people whose income is
USD 1,000 and above.
Psychographic This Thermo rainwear is a combined function based product. This product is a combination of rain suit and rain
gloves. The rain suit itself consists of rain jacket and rain pant. This rainwear protects motorcycle riders from rain.
Riders will not feel cold during long distance travelling in rain because we have a heat control unit which provides
warmth to the motorcycle riders. This rainwear has high visibility that keeps you safety during day and night.
Geographic Motorcycles are used basically to avoid traffic jams. Cities population emphasis traffic jams during working days
normally from Mondays to Fridays. Thus, this rainwear is used by motorcyclist during working days in cities and
during a rainy period of time. It could be after working hours or before working hours depending on the weather.
Examples of cities are Kuala Lumpur, Tokyo, Singapore and lot more big cities.
Behavioral This Thermo rainwear fulfills the requirements of every aspect of protection and safety to ride in the rainy
weather. This product is only targeted to motorcycle travelers. Technology proves the worth of this product and
GIVI could deliver this product to a high standard level by promoting this product to their distributing network
countries such as mentioned in the company’s profile.
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2.2 Market Segment Analysis
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UCTI Creativity and Innovation Year 2010
3.0 Problem Finding
In problem finding stage, we are about to obtain different perspective regarding our
product and that is by using analytical techniques such as Laddering Technique and
Lateral Thinking Technique. The Lateral Thinking Technique is brought by Edward de
Bono. This method provides a listing from general to more specific by moving
downwards. Laddering Technique is invented by Richards. This technique involves the
creation, reviewing and modification of hierarchical knowledge, often in the form of
ladders.
3.1 Problem Statement
Who, When, Why, What, Where and How?
Who is the market target for selling Thermo rainwear?
When can the consumers use Thermo rainwear?
Why do customers should prefer to purchase Thermo rainwear rather than the current
rain outfits in the market?
What are the functions of Thermo rainwear?
Where will be the location and market of the Thermo rainwear?
How to use Thermo rainwear?
Refer to next page for the answers in Laddering Technique and Lateral Thinking
Technique is located in page 13.
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3.2 Laddering Technique
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It is easy to use. We will provide a user’s manual book when customers
purchase this rainwear. They could refer it. There are few connections need to
be made before travelling and it is a simple navigation system.
Since GIVI is a global, multinational company, this rainwear can be sold in their
distribution network countries all over the world. It will be sold in motorcycle
accessories shops and in shopping malls.
It will be recommended highly for the motorcycle riders. Majority
motorcycle riders are male and their age range will be between 18 to 55
Functions are such as waterproof, breathable, provides warmth, windproof,
control the temperature and heat transfer.
Market rain wears are not durable, some rainwear are not waterproof, they feel cold to ride in
rainy weather. This Thermo rainwear is durable with 2 years of warranty, waterproof, and it
provides heat to the rider when travelling in rain and it is simple to use.
This product will be only applicable during rainy days.
UCTI Creativity and Innovation Year 2010
3.3 Lateral Thinking Technique
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Wear
Rainwear
Rain Jacket
Durable
Rain Pant
Protective
Rain Gloves
Water-proof
Thermo Rainwear
High visibility
Heat Control Unit
Provide warmth
Heat transfer
UCTI Creativity and Innovation Year 2010
4.0 Idea Generation
Idea Generation or Ideation represents the creative process of generating, developing,
and communicating new ideas, where an idea is understood as a basic element of
thought that can be visual, concrete, or abstract. As such, it is an essential part of the
design process, both in education and practice.
There are 6 techniques that we will cover in this segment which are Mind Mapping,
SCAMPER, Attribute Listing, Concept Fan, Lotus Blossom and Force Fitting Trigger.
4.1 Mind Mapping
Mind Mapping is a diagram to represent words, ideas and other items, which is linked
and arranged around a central keyword or idea. In this technique, we will use software
(Edraw Max) to draw the branches and the relative text tags to broaden the product
ideas.
The Mind Mapping diagram is in the next page.
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4.2 SCAMPER
SCAMPER is abbreviations presented by each letter, the following table illustrates that:
S Substitute
C CombineA AdaptM ModifyP Put to other useE EliminateR Rearrange
For the Thermo rainwear, substitute, combine, adapt, modify and put to other use are used to enhance the existing ideas.
Substitute The material of the rain wear can be substituted from nylon to PVC.
Combine The rainwear is combined with heat control unit and 12V vehicle's battery.
Adapt The heat control unit idea is adapted from the principal of thermostat.
Modify This new product has been modified from a normal rainwear to heated rainwear due to technology.
Put to other use This rainwear can be used by a construction worker during heavy rain.
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4.3 Attribute Listing
Benefits Colors Functions Countries Power Sources and Power Cords Materials
Flexible Black Heat transfer Malaysia 12V battery Nylon
Durable Bright Yellow Water-proof Indonesia Battery cables PVC
Protective Blue Provide warmth Singapore Power lead Polyester
High visibility Bright Orange Breathable Philippines Heat control unit Cotton
Comfortable Grey Infrared heat India Electrical connectors Carbon fiber
Light weight Bright Green Temperature control Japan Power socket adapter Alloy
Safety Red Wind-proof Korea Metal
Firm grip Brown United Kingdom Bimetallic strip
Brazil Aluminum
Attribute listing is another idea generation technique suggested by Robert Platt Crawford; this technique aims to address all possible features of all aspects of the product on the purpose of spinning the alternatives owned by the product itself so that it helps to generate new ideas regarding the product.
We can draw a conclusion that Attribute listing technique resembles Lotus Blossom technique at high rate of similarity
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UCTI Creativity and Innovation Year 2010
4.4 Concept Fan
Concept Fan, originated by Edward de Bono too and it is a technique which divides the approach of thinking into 4 levels named purpose, directions, concepts and ideas, thus it provides a broad view of thinking by moving among these four levels of thinking.
The Concept Fan diagram is located in the next page.
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Design a new rainwear to provide warmth to the rider during cold temperatures
Design
Rain suit is a combined product which includes rain jacket and rain pant
The suit is durable, water-proof and comfortable
The rain suit is provides high visibility , thus it ensures the safety of the rider
Rain gloves are used to protect the hands from rain
Provides firm grip and it is light weight
The rain gloves are water-proof and it is flexible
Technologies
Add a heat control unit to the apparel
Garment is heated by a series of durable carbon fiber heating elements
Electronically controlled by infrared heat
Powered by 12V vehicle's batteryProvides voltage to the heat control unit
and the controller provides warmth to the rainwear
Purpose IdeasConceptsDirections
Concept Fan technique
UCTI Creativity and Innovation Year 2010
4.5 Lotus Blossom
The Lotus Blossom technique was originally developed by Yasuo Matsumura. First, we need to draw up Lotus Blossom diagram made up of a square in the center of the diagram and eight other squares surrounding the square.
Then, we write the central idea or problem in the center of the diagram. After that, look for ideas or solutions for the central theme and find the solutions for the sub themes.
The Lotus Blossom diagram is in the next page.
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Flexible Safety High visibility
Bright Orange Blue Red Heat transfer
Wind-proof Breathable
Durable Benefits Comfortable Bright Green Colors Brown Water-proof Functions Infrared heat
Protective Firm grip Light weight Black Grey Bright Yellow Provide warmth
Temperature control
12V battery Heat control unit
Benefits Colors Functions Malaysia Singapore Brazil
Power lead Power Sources
and Power Cords
Electrical connectors
Power Sources
ThermoRainwear
Countries Indonesia Countries India
Power socket adapter
Battery cables
Rainwear Materials
Others Power Sources and Power
Cords Material
Italy Japan Philippines
Nylon PVC Polyester Pant is non-restrictive
Stylish Water-resistant Alloy Copper Metal
Polypropylene Rainwear Materials
Cotton Storage pouches are
available
Others Rainwear dries fast
Carbon fiber
Power Sources and Power Cords
Material
Bimetallic strip
Plastic Ethylene-vinyl acetate
Gloves keep the hands
warm
Gloves are pliable
Aluminum Plastic
Lotus Blossom technique: The shaded boxes are the ones which are taken into consideration for manufacturing the motorcycle rainwear.
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UCTI Creativity and Innovation Year 2010
4.6 Force Fitting Trigger
Force Fitting Trigger technique is performed due 3 relevant images. List a few set of keywords to generate a new concept regarding the product.
Thermostat Umbrella Rain shoes
Available at:
http://en.wikipedia.org/wiki/
Thermostat
Available at:
http://umbrella.co.uk/
products/fulton-stormshield-
umbrella
Available at:
http://www.torontozees.com/
kartstore/images/
rain_shoes.jpg
Temperature regulation Rain shade Water-proof
Heat transfer Protect against rain Comfortable
Cooling Light item Durable
Desired temperature Protect from sun Warm feet
Switching Portable Protective
Electronic Usually circular Firm grip
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UCTI Creativity and Innovation Year 2010
After setting the table, we are supposed to make 3 words combination of the words
selected from the table.
1) Temperature regulation + Light item + Durable
2) Heat transfer + Protect against rain + Water-proof
3) Desired temperature + Rain shade + Firm grip
Among these 3 combinations, the best combination which is relevant to Thermo
rainwear is Heat transfer + Protect against rain + Water-proof. This is because; the
product is able to transfer heat from the heat control unit to the rainwear. This suit
relieves riders to ride in heavy rain, thus it protects the rider from rain and all the parts
are water proof.
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UCTI Creativity and Innovation Year 2010
4.7 Summary of Ideas
Mind Mapping Mind Mapping is a diagram to represent words, ideas and other items,
which is linked around a central keyword or idea. The mind maps
encourage a brainstorming approach to planning and organizational
tasks. The ideas can be presented in a radial, graphical and non-
linear manner.
SCAMPER SCAMPER is a strategy that can be used to assist students to think of
changes, which are able to create a new product by enhancing the
current product. It is a tool to support creative, divergent thinking.
Attribute Listing Attribute Listing is a good technique to use in conjunction with some
other creative techniques, especially idea-generating ones like
brainstorming. This allows us to focus on one specific part of a
product or process before generating a whole lot of ideas.
Concept Fan Concept Fan is a way of discovering alternative approaches to a
problem when we have discarded all obvious solutions. It develops
the principle of 'taking a step back' to get a broader viewpoint.
Concept Fans helps to find new approaches to problem solving, when
we have rejected all obvious solutions.
Lotus Blossom Lotus Blossom is a creative-thinking technique that helps to expand
our thinking and generate ideas. This technique possibly provides
best solutions to the problems addressed. This technique resembles
the Attribute Listing technique.
Force Fitting Trigger Force Fitting Trigger provides the motivation to help in finding out
sparkling ideas in people’s minds. This technique is a combination of
attributes that used to generate a new concept which resembles the
product.
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5.0 Product Description
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Heat control unit
Rain jacket
Rain pant
Rain gloves
Scanned sketch copy
UCTI Creativity and Innovation Year 2010
As you can see the scanned sketch copy of the Thermo rainwear consist of rain jacket,
rain pant, rain gloves and the heat control unit. The connections of the wires are shown
in the next page. For more information about the wiring connections, please refer to the
User’s Manual book.
Thermo rainwear is designed to operate from a vehicle’s standard 12 volt electrical
system to provide unmatched levels of warmth and comfort. With this apparel, wearers
can be warm without the bulk and discomfort typically caused by excessive layers of
clothing. By providing increased warmth and mobility in cold temperatures, the rainwear
helps reduce fatigue while increasing safety and enjoyment.
Thermo rainwear is heated by a series of durable carbon fiber heating elements, which
generate safe, electronically controlled infrared heat. In addition to safe and even
heating, carbon fiber elements are lightweight, flexible and safe to operate in wet
conditions. It is carbon fiber’s light weight and flexibility that allows garments to fit
comfortably under protective riding apparel.
Heat is transferred to the wearer through close contact between the garment and the
wearer’s body. It is recommended that no more than one thin layer of clothing be worn
under Thermo rainwear. Thick layers such as sweatshirts and sweatpants, increase the
space between the garment and the wearer, decreasing the effectiveness of the heating
elements. Sizes available for rain pant, rain jacket and rain gloves are such as S, M, L,
XL, and XXL.
The specific price: $400
The price is slightly high for Asian countries consumers but it is quite cheap for
countries which are using USD currency. This product is quite cheap compared to other
competitor’s product. This is because it is a combination of 3 products together and it
contains new technologies.
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UCTI Creativity and Innovation Year 2010
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Connections of the wires for
the rainwear and 12V battery
UCTI Creativity and Innovation Year 2010
6.0 Idea Evaluation
In this section, we will cover on Force Field Analysis, Sticking Dots and Plus, Minus,
Interesting Analysis.
6.1 Force Field Analysis (FFA)
Force Field Analysis is a method used to get a whole view of all the forces for or against
a plan so that a decision can be made which takes into account all interests. In effect
this is a specialized method of weighing pros and cons.
Where a plan has already been decided on, force field analysis allows you to look at all
the forces for or against the plan. It helps you to adjust the plan to reduce the impact of
the opposing forces, and strengthen and reinforce the supporting forces.
The Force Field Analysis diagram is in the next page.
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Force Field Analysis technique
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Thermo
Rainwear
Restricting FactorsDriving Factors
Whole rainwear is waterproof +5
Provide warmth to the rider +5
Increased benefits and
functions
+4
Customer needs a new product
with enhanced features
+3
Includes warranty +3
Able to control temperature +3
TOTAL +23
High cost -4
Only can be used during rain -4
Not environment friendly -3
Safety issues -3
Cables used for the rainwear -3
TOTAL -17
UCTI Creativity and Innovation Year 2010
The suggestions of minimizing the restricting factors:
Currently the product material for rain jacket, rain pant and rain gloves are using
nylon. Thus, to reduce the cost of producing them, we could change the material to
PVC. The main factor we are inventing this product is to be used in rain. If we want to
use in different weathers, the whole design have to be changed and this new product
will be totally different. This step should be avoided. It is not environment friendly
because currently, we are using battery as power source. We could use solar power to
make it environment friendly. The safety factor could be reduced by ensuring the cables
are not loose and the voltage consumption can be reduced from 12V to 9V. The cables
can be adjusted neat and tidy to avoid dangling wires around the motorcycle.
The suggestions of maximizing the driving factors:
The benefits and functions could be added more by enhancing the product
features. Thus, there will be more customers that will buy this product. Example,
redesigning the product to a fast wearing apparel, it will enhance the rainwear. Currently
the warranty of this product is 2years. By increasing the period of warranty, the quality
of the product will be increased.
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6.2 Sticking Dots
Sticking dots technique is a powerful idea evaluation technique in which ways that,
it provides up the ability of comparing the product with rival competitive products.
use by just slipping over the normal shoe it enables you to ride without the distractions
of wet uncomfortable shoes, thereby allowing you to concentrate when riding on the
road.
Features like elastic cuffs and Velcro straps to contain the rain shoe neatly plus side
zippers for the convenience of tucking the trousers into the rain shoe all adds to the
practicality and ease of use. While not neglecting the safety aspect, the inclusion of
reflective stickers and logos on the sides and back of the shoes enhances visibility
during dark and wet weather riding.
Sizes: S, M, L, XL, XXL
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TM11
UCTI Creativity and Innovation Year 2010
Refer for more information: http://www.calsci.com/motorcycleinfo/RidingSuits.html
Executive summary: The top suits are, in no particular order, the Aerostitch Darien (loose fitting for comfort), the Aerostitch Roadcrafter (tight fitting for sporty riding), the AlpineStar Drystar Edge, the Belstaff Discovery, and the Firstgear Kilimanjaro. I am completely comfortable recommending any of these - if you can afford them, they will give long service and satisfaction.
The main reasons to want a riding suit are for protection in case of a fall; because they are substantially (but not perfectly) waterproof; and because the good ones go on and off quickly. So, you can put on your work clothes, put a riding suit on over your work clothes in about 30 seconds, drive to work in pretty much any temperature from about 45° to 90°, rain or shine, and get there in decent shape. It then takes about 30 seconds to remove the riding suit.
Whatever you buy, it's important it be comfortable or you won't want to wear it. The Aerostitch people will work with you until you are happy. The other products have to fit off the rack, so it's important you try them on before buying. Particularly the one piece suits, where if your body dimensions are at all unusual they will not be a good fit. I, for example, cannot wear a Firstgear one piece because when the top fits me, the legs are too long.
There are numerous stories on the internet of people falling down in all of the products below and walking away unscathed. Aerostitch stands out after a crash in repairing or replacing their garments at reasonable prices. It's moderately likely that after a significant crash you would have to replace the other products here.
Generally speaking, the Aerostitch products do not seal against wind, but seal reasonably well against rain. For this reason they're comfortable into the low 90s. However, somewhere in the mid-60's you're likely to want to put on the liner or a sweatshirt or something. Aerostitch suits are, as the brits say, 'quite dear.' Their pricing is 25% - 50% higher than anyone else. The AlpineStar, Belstaff and Kilimanjaro are both reputed to be more waterproof than the Aerostitch. Belstaff invented motorcycle riding gear, and they remain one of the very best manufacturers. They're in the UK, so availability in the US is spotty. The Kilimanjaro has the best venting, and is therefore comfortable at higher temperatures than the Aerostitch or Belstaff. Unfortunately, the Kilimanjaro has a completely inadequate liner, and because of this is pretty much useless below about 40°.
Firstgear Kilimanjaro jacket is waterproof 330 denier Hypertex, Sheltex membrane for breathability. Shoulder, back & elbow armor, 2-port vent system, Zip-out, wearable fleece jacket liner is 1 year warranty. Perhaps the most waterproof jacket here, but the price for this is it's relatively difficult to get in and out of the jacket, or into the pockets. Excellent venting makes this a good choice for riding in higher temperatures. Worthless liner makes this a poor choice for colder weather, below 40°. I rode in one of these for a year, 24,000 miles. About $260.
Aerostitch Darien 2-piece suit. 500 denier Cordura® nylon with an integral multi-layer Gore- Tex® laminate that sheds rain and wind. Shoulder, knee and elbow pads. Looser fitting, for those culinary-oriented tours. About $800.