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Creativity Secrets

Nov 07, 2014

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2005, Stu McLaren

ALL RIGHTS RESERVED

Creativity Secrets: What Creative Thinking Can Do For You

All work contained in this book is the copyright of Stu McLaren. No part of this document may be reproduced or transmitted for resale or used by any party without express written permission from the author.

LEGAL NOTICEWhile all attempts have been made to provide effective, verifiable information in this document, neither the Author nor Publisher assumes any responsibility for errors, inaccuracies, or omissions. Any slights of people or organizations are unintentional. The information contained in this package does not make any claims or guarantees. Many variables affect each individuals results. Results will vary. The author does not make any promise of your personal success. The author has no control over what you may or may not do with this information, and therefore cannot accept the responsibility for your results. Any and all references to persons or businesses, whether living or dead, existing or defunct, are purely coincidental.

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Table of ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Chapter 1: Creativity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Learn the driving factors for creative thinkers

What is Creativity? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 What Creativity Can Do For You . . . . . . . . . . . . . . . . . . . . . . . .11 Overcoming Obstacles & Roadblocks . . . . . . . . . . . . . . . . . . . . .13

Chapter 2: Characteristics of Creative Thinkers . . . . . . . . . . . . . . .16 The Driving Factors for Creative Thinkers . . . . . . . . . . . . . . . .16 Overcoming Fear & Breaking the Cycle . . . . . . . . . . . . . . . . . . .23 Creating Your Own Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26

Chapter 3: Generating Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 The Rules of Creative Thinking . . . . . . . . . . . . . . . . . . . . . . . . .28 The Power of Stimuli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Opening the Floodgates of Your Mind . . . . . . . . . . . . . . . . . . . .41

Chapter 4: The Basics of Brainstorming . . . . . . . . . . . . . . . . . . . . .42 What is Brainstorming? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 The Uses of Brainstorming . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 The Benefits of Brainstorming . . . . . . . . . . . . . . . . . . . . . . . . . .45 Conducting a Brainstorming Session . . . . . . . . . . . . . . . . . . . . .48

Chapter 5: Creative Thinking Techniques . . . . . . . . . . . . . . . . . . . .52 How Does Creative Thinking Work? . . . . . . . . . . . . . . . . . . . . .52 Making Creative Thinking Work for You . . . . . . . . . . . . . . . . . .53 Continuously Improving Your Creativity . . . . . . . . . . . . . . . . . .60

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Chapter 6: Mind Mapping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 What is Mind Mapping? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 Mind Mapping in 6 Easy Steps . . . . . . . . . . . . . . . . . . . . . . . . . .64 Uses For Mind Mapping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67

Discover the secrets of mind mapping

Chapter 7: Creativity In Action . . . . . . . . . . . . . . . . . . . . . . . . . . . .71 Short Stories on Creativity in Action . . . . . . . . . . . . . . . . . . . .71 Useful Web Site Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78

Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79

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IntroductionYou have a problem and you cant think of a solution. You sit there, scratching your head, racking your brain for answers. Nothing happens. In fact, the harder you think, the more frustrated you get.

Every person in the world has at least a kernel of creativity inside him or her

Why is it that some people seem to have an endless source of creative ideas? You know the type-the ones who never seem stuck for cuttingedge thoughts, the ones who make heaps of money from their ideas, the ones that everyone want to work with. How do the superstars of the business world come up with such innovative technologies and products? How do inventors dream up creations that everyone want? Why are you struggling to generate those kinds of valuable ideas-and most importantly, how can you unleash your own creative potential? Every single person in the world has a kernel of creativity inside him or her. We have it at birth, and we have it as babies. Think about it: what are infants but great inventors? They develop language, they make associations between various objects, and they associate words with objects. So why, as we get older, does it get harder and harder to come up with really groundbreaking ideas? The answer is sad but true. All too often we get sucked in by the constancy and stability of a life in which there are no challenges, no innovations, just doubts. We dont push ourselves because were afraid of the unknown-as a culture, we have a fear of failure, thats a fact. What that often means is that we dont try new things out of our fear of failure. We stagnate ourselves deliberately. Nothing changes, and we dont move ahead. We are in fact our own biggest obstacle to success.

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So what if you could learn the secrets to mastering your fear, stimulating your mind, freeing yourself from the daily grind, and positioning yourself for unlimited wealth and success? Well look no further-this book is the key to unlocking your creative potential and living a more lucrative,

This book is the key to unlocking your creative potential

more satisfying, more successfully creative life. The principles and rules of creativity that will be shared with you in this Ebook will change your life dramatically, for the better! Lets get started on a journey that will tap into your hidden creativity and bring it to the surface so that you too can learn how to use that creativity to change your life, forever!

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CHAPTER 1: CreativityCreativity is the place where the individual and ideas collide

What is Creativity?Before we go any further, lets take a minute to consider a word that weve heard hundreds of times, probably without ever really thinking about it. The word is creativity. So just what is creativity? In the simplest possible terms, its taking an idea and putting it into action. Its bringing something unprecedented into being, solving a problem, inventing new techniques or dreaming up innovative products or services. Take, for instance, an Advertising Executive. An advertising executive is creative: hes an idea man who acts on his creativity by designing a brilliant ad campaign, one that catapults a product to the heights of success in the marketplace. Or consider the example of an Artist. An artist is creative as well: she/he has a burst of insight and rushes to a canvas to give that thought physical expression through painting. Dont forget that a child is also creative, simply by stacking building blocks into various shapes, the child is trying to create something. Creativity exists in all of us to some degree, it is the place where the individual and ideas collide. Its where unique inspiration and circumstance come together to yield something exciting and brand-new. Its a way of thinking-and living-that makes you strong, profitable and successful!

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Creativity is really believing entirely what you see and hear. But finding another angle and seeing the truth in that. That is very much part of creativity, because it means taking yourself out of the shell. -Sir Peter Ustinov, two-time Academy Award Winner

Creativity is like a muscle the more we use it, the stronger it becomes

But where does creativity really come from? It is something we are born with, or do we acquire it, like a skill? I prefer to think of creativity as being like a muscle. The more you use it, the stronger it becomes; but if you are lazy and dont tap into your creativity, it will grow weak and shrivel up. People who have an incredibly strong creative instinct are like bodybuilders: they give their creative muscle regular workouts and nourishment, and they thrive with this process. People who think of themselves as less creative are like couch potatoes: their creative muscle has turned to flab due to inactivity. They may never have a creative idea pop into their heads throughout their entire lives. If you are one of those couch potatoes, the idea of getting your creative mind into shape can seem like a long, arduous uphill battle. It may be tempting to sit on the couch with a bag of potato chips, watching the television instead of thinking about the possibilities for leading a successful life. But you, too, have the potential to become a strong creative thinker! Just as exercise floods your body with endorphinsthose wonderful natural chemicals that make you feel amazingly alive and full of energy-creative thinking fills up you with inspiration, making you emotionally healthy, mentally fit, and poised for success. And while theres a limit to how much iron you can pump, theres no end to your creative resources. Once you commit to your daily creative

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exercise plan, you have the power to grow and grow and grow. As the supremely creative poet Maya Angelou puts it, You cant use up creativity. The more you use, the more you have restored. At first, it can be tough to get out of your old habits and into new

The success and failure we experience in life are mirror reflections of the way we think

ones. We are, after all, c