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SALARY $URVEY 2018 DIGITAL, CREATIVE & TECH A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY
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CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

Jul 05, 2020

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Page 1: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SALARY $URVEY2018 DIGITAL,

CREATIVE& TECH

A PERSPECTIVE ON SALARIES IN THE CREATIVE INDUSTRY

Page 2: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

Despite the political turbulence over the last couple of years with Brexit and the US election, it appears to have had a minimal impact on recruitment and hiring and overall unemployment in the UK has reached a low of 1.44 million. Overall we have experienced a 32% increase in the number of permanent and freelance vacancies at Major Players across the digital, creative and tech industries over the past year.

This year our annual salary survey in conjunction with The Drum shows some interesting insight

across bonuses, job satisfaction, job security and gender differences in pay. There are also some distinct trends across key specialisms. Despite modest growth in the economy, there were still a significant number of pay rises either as a promotion or moving companies.

The UK’s creative industries contribute almost £90bn net to GDP; it accounts for one in 11 jobs, a rate rising more quickly than all other parts of the economy. There are a large number of these jobs that are also among the least likely to be

SALARY SURVEY 2018 02

Welcome to the 2018 salary survey

lost to automation. Employment in the creative industries is still rising, compared to the decline in financial services.

We have seen a rise in demand for specialist talent across many disciplines in performance marketing around big data & analytics and also digital designers. There has been an increase in brands pushing for greater transparency and control of their marketing and as a result they are bringing their talent in-house.

To see the full range of roles in more detail, visit: www.majorplayers.co.uk/jobs

Page 3: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

03

HIRINGThe majority of companies are actively hiring and around 65% are recruiting for multiple roles either on a permanent or freelance basis.

PAY INCREASES There has been significant pay increases across all disciplines, either by progression within the samecompany or by moving jobs. The highest pay rises were witnessed in digital design (43%) and performance marketing (40%) above the national average of 3%. There were modest increases in project management, marketing and PR.

WHY DO PEOPLE LEAVE THEIR JOBS?By far the biggest reason for people wishing to leave their jobs was due to limited career progression in their current role, followed by remuneration.

TRENDSAutomation, voice recognition, AI and augmented reality are all expected to grow. Simplicity in design, moving talent in-house and greater diversity are all featured as important trends. There is also a desire for more flexible working.

BENEFITSThere is a rising need for a better work-life balance which has become increasingly more desirable for all, with flexible working the most sought after benefit. This was favoured even over a bonus.

EDUCATIONThose in the industry are well-educated – around 84% have a degree or Masters.

BUDGETSBudgets are highest in digital marketing – 37% of our survey working in digital marketing have a budget of £1million+.

The survey was compiled by Major Players using data collected from

respondents combined with insight gathered from senior consultants. The table represents an overview of job levels and salary averages in all listed disciplines.

WWW.MAJORPLAYERS.CO.UK/JOBS OR CALL: 020 7836 4041

3,000

SALARY SURVEY 2018

KEY TRENDS

Page 4: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

08

20

10

22

12

24

CLIENTSERVICES

MARKETING

PLANNING & STRATEGY

DIGITAL & PERFORMANCEMARKETING

CREATIVE & DESIGN

PROJECTMANAGEMENT

32 34 36RESEARCH& INSIGHT

EXPERIENTIAL& EVENTS

SOCIAL& CONTENT

SALARY SURVEY 2018 04

contents

Page 5: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

14

26

16

28

18

30

DIGITAL DESIGN

STUDIO

TECH

BUSINESSDEVELOPMENT

DESIGN & BRANDING

PR & COMMS

05 SALARY SURVEY 2018

Page 6: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SALARY SURVEY 2018 06

the creative industry is worth£9.6m an hour to the UK economy.

Page 7: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SOURCE:

www.gov.uk

07

the creative industry is worth£9.6m an hour to the UK economy.

SALARY SURVEY 2018

Page 8: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• There are more females in account handling with a – 70 / 30 ratio

• Hours seem to be slightly longer than other specialisms with nearly 15% working longer than 50 hours a week or longer

• Around half say it’s very important to them to work for a diverse agency or brand

• A quarter received a promotion in the last year and 12% moved for a promotion

• The most favoured benefits desired by account handlers is flexible working

• By far the most favoured way for account handlers to find a new role is through a recruiter followed by Linkedin

• Key trends mentioned are: marketing to women, brands going in-house, AI/Automation and the risk of potential budget squeezes

• Nearly half are looking to move jobs in the next year and the main reason cited is remuneration and lack of career progression in the current role

SALARY SURVEY 2018 08

clientservices

70%

50%

of people workingin client services

are female

of respondents said it was very important to them, to work for a

diverse agency of brand

Page 9: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

FREELANCE

Job title MP Salary Average

SalaryMin-Max

Job title MP Day Rate Ave

Day RateMin-Max

Graduate

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Group Account Director

Business Director

Board Director

£120

£140

£160

£175

£220

£250

£300

£350

£375

-

£100 - £140

£120 - £150

£150 - £180

£150 -£200

£190 -£250

£210 - £300

£250 - £350

£300 - £400

£330 - £430

£450+

09 SALARY SURVEY 2018

PERMANENTGraduate

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Group Account Director

Business Director

Board Director

£20,000

£22,000

£27,000

£30,000

£40,000

£50,000

£65,000

£75,000

£90,000

-

£18,000 - £21,000

£20,000 - £23,000

£25,000 - £30,000

£20,000 - £40,000

£35,000 - £45,000

£40,000 - £60,000

£55,000 - £75,000

£70,000 - £80,000

£78,000- £100,000

£100,000 +

FREELANCE CONTACT:

DAVID OWENClient Services [email protected] 7845 7275

PERMANENT CONTACT:

BEN HUMPHRIESClient [email protected] 7845 7239

Page 10: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SALARY SURVEY 2018 10

planning& strategy

• The male female ratio in planning and strategy is very balanced at nearly 50/50

• Education levels are higher than other specialisms with around 35% achieving a masters degree

• Around 20% received a pay rise of

higher than 10%

• 22% received an internal promotion and 20 % moved jobs to receive one

• The most important aspect in a job

for planning & strategists is to have interesting work. This rates significantly higher than career progress, training and flexible working. 20%

of respondents received a pay rise of

higher than 10%

Page 11: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

11 SALARY SURVEY 2018

Junior Planner

Planner

Strategist

Midweight Planner

Senior Planner

Strategy Director

Planning Director

Head of Planning

Planner

Midweight Planner

Senior Planner

Planning Director

Head of Planning

£23,000

£30,000

£32,000

£45,000

£65,000

£85,000

£95,000

-

£200

£290

£400

£500

-

£20,000 - £26,000

£25,000 - £35,000

£28,000 - £35,000

£30,000 - £50,000

£55,000 - £75,000

£75,000 - £95,000

£80,000 - £120,000

£120,000+

£190 - £220

£220 - £370

£300 - £450

£450 - £550

£550+

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

DAVID OWENPlanning and Strategy [email protected] 7845 7275

CONTACT:

JESSICA BUCKLEYResearch and Insight [email protected] 7845 7229

Page 12: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SALARY SURVEY 2018 12

• A quarter of creatives and designers received a pay increase of more than 10%, which was similar to other specialisms

• Having interesting work is the most important factor when working in a creative and design role, followed by a good work life balance

• 30% of creative and designers have experienced discrimination at work

• Flexible hours and a greater holiday allowance are favoured even over a bonus as a desired benefit

• By far the most favoured way for creative & design people is to find a new role is through a recruiter followed by Linkedin

• 45% are looking to leave their role in the next year

creative & design

25%

45%

of respondents receiveda pay increase of more than 10%

of respondents are looking to leave their role in

the next year

Page 13: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

13 SALARY SURVEY 2018

Job title Job titleSalaryMin-Max

Day RateMin-Max

Junior Designer

Midweight Designer

Senior Designer

Junior Creative Team (AD/CW/Team)

Midweight Creative Team(AD/CW/Team)

Senior Creative Team (AD/CW/Team)

Design Director / Head of Design

Associate Creative Director

Creative Director/ Head of Creative

Executive Creative Director

£22,000

£30,000

£42,000

£25,000

£35,000

£60,000

£65,000

£75,000

£95,000

£110,000

£150

£250

£350

£175

£275

£375

£350

£400

£475

£650

£20,000 - £25,000

£25,000 - £35,000

£35,000 - £50,000

£20,000 - £30,000

£30,000 - £45,000

£45,000 - £80,000

£55,000 - £75,000

£60,000 - £85,000

£85,000 - £110,000

£90,000 - £150,000

£120 - £180

£200 - £300

£250 - £400

£150 - £200

£250 - £300

£300 - £450

£300 - £400

£350 - £450

£400 - £550

£550 - £750

PERMANENT FREELANCEJunior Designer

Midweight Designer

Senior Designer

Junior Creative Team (AD/CW/Team)

Midweight Creative Team(AD/CW/Team)

Senior Creative Team (AD/CW/Team)

Design Director / Head of Design

Associate Creative Director

Creative Director/ Head of Creative

Executive Creative Director

MP Salary Average

MP Day Rate Ave

PERMANENT CONTACT:

ROSA ROLOCreative and [email protected] 7845 7283

FREELANCE CONTACT:

JESS BINKSCreative and [email protected] 7845 7213

Page 14: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• Overall there is a higher proportion of male digital designers at 60% vs 40% female

• Around a quarter of digital designers have a masters degree and are relatively better educated than other specialisms

• Working hours can be shorter for this specialism, on average most (60%) work between 31-40 hours a week

• 30% of digital designers received a pay rise of more than 10%

• 35% of female digital designers feel there are not enough equal opportunities in the companies they have worked at

digitaldesign

SALARY SURVEY 2018 14

30%of respondents received a

pay rise of morethan 10%

35%of female respondents felt there are not

enough equal opportunities in the companies they have worked at

Page 15: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

Junior Digital Designer

Midweight Digital Designer

Senior Digital Designer

Junior UX Designer

Midweight UX Designer

Senior UX Designer

Junior Motion Designer

Senior Motion Designer

Digital Design Director

UX Director

Junior Digital Designer

Midweight Digital Designer

Senior Digital Designer

Junior UI Designer

Senior UI Designer

Junior UX Designer

Senior UX Designer

Junior Motion Designer

Senior Motion Designer

Digital Design Director

£25,000

£30,000

£50,000

£30,000

£40,000

£58,000

£27,000

£32,000

£75,000

£110,000

£200

£250

£350

£250

£310

£300

£450

£200

£300

£400

£20,000 - £28,000

£28,000 - £35,000

£40,000 - £60,000

£25,000 - £35,000

£30,000 - £45,000

£50,000 - £65,000

£25,000 - £32,000

£35,000 - £40,000

£60,000 - £85,000

£80,000 - £150,000

£180 - £220

£230 - £280

£300 - £400

£230 - £280

£280 - £350

£275 - £320

£350 - £500

£180 - £230

£250 - £350

£325 - £550

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

15

MP Salary Average

MP Day Rate Ave

SALARY SURVEY 2018

FREELANCE CONTACT:

JESS BINKSDigital Design [email protected] 7845 7272

PERMANENT CONTACT:

ROSA ROLODigital Design [email protected] 7845 7283

Page 16: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• There is still a male dominance in tech with 70% male and 30% female

• The main technologies used are iOS, Javascript, Python, C#, Java and Android

• 37% received a pay rise between 5 and 10% last year

• The most important aspect for tech specialists in a role is having interesting work. This rates higher over career progress, training and remuneration

• 45% see their career progressing in a medium or large brand or business

• 40% work from home 1 day or more a week

• Full stack development, block chain, channel convergence and automation are all key trends that are frequently mentioned

tech

SALARY SURVEY 2018 16

70%male compared to only

30% female

There is still a male dominance in tech with

40%of respondents

work from home one day or more a week

Page 17: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

SALARY SURVEY 2018

Junior Front-end Developer

Midweight Front-end Developer

Senior Front-end Developer

iOS Developer

Android Developer

Full Stack Developer

Programme Manager

Technology Director

Product Manager

Test Lead

Head of Product

Technology Director

CTO

Head of QA

Solutions Architect

Junior Front-end Developer

Midweight Front-end Developer

Senior Front-end Developer

iOS Developer

Android Developer

Full Stack Developer

Programme Manager

Technology Director

Product Manager

Test Lead

Head of Product

Technology Director

Head of QA

Solutions Architect

£25,000

£40,000

£65,000

£55,000

£50,000

£60,000

£67,000

£80,000

£60,000

£52,000

£100,000

£90,000

£100,000

£80,000

£70,000

 £200

 £250

 £350

 £450

 £400

 £500

 £550

 £650

 £500

 £400

 £600

 £350

 £550

 £600

£22,000 - £28,000

£35,000 - £45,000

£50,000 - £75,000

 £50,000 - £60,000

 £48,000 - £57,000

 £55,000 - £65,000

£60,000 - £75,000

£75,000 - £85,000

£58,000 - £65,000

£45,000 - £58,000

 £90,000 - £110,000

£85,000 - £95,000 

£90,000 - £120,000

 £75,000 - £90,000

£65,000 - £75,000

 £150 - £200

 £200 - £300

 £300 - £400

 £400 - £550

 £350 - £500

 £450 - £550

 £525 - £600

 £625 - £750

 £450 - £600

 £375 - £450

 £600 - £700

 £325 - £425

 £525 - £600

 £575 - £700

Job title Job titleSalaryMin-Max

Day RateMin-Max

TECH PERM TECH FREELANCE

CONTACT:

KATE BERGMANTech [email protected] 7845 7235

MP Salary Average

MP Day Rate Ave

17

Page 18: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• Design & branding is slightly more dominated by men than women at a 60/40 ratio

• Long hours can be expected, around 12% work more than 50 hours a week

• The most important aspect in a role for creatives & designers is having interesting work followed by remuneration. Both of which, rate higher than career progress, training and flexible working.

• The desire to work directly for brands has increased this year compared to last year

• 55% are looking to leave their job in the next year, the main reasons are limited career progression and remuneration

design & branding

SALARY SURVEY 2018 18

55%of respondents are looking

to leave their job inthe next year

Page 19: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

19 SALARY SURVEY 2018

FREELANCE CONTACT:

JESS BINKSDesign and Branding [email protected] 7845 7272

Junior Designer

Midweight Designer

Senior Designer

Design Director

Creative Director

Executive Creative Director

Junior Designer

Midweight Designer

Senior Designer

Design Director

Creative Director

Executive Creative Director

£23,000

£33,000

£45,000

£60,000

£90,000

£110,000

£175

£240

£300

£350

£410

£450

£20,000 - £26,000

£28,000 - £38,000

£40,000 - £50,000

£50,000 - £75,000

£70,000 - £110,000

£90,000 - £150,000

£150 - £200

£220 - £250

£250 - £350

£300 - £400

£380 - £450

£400 - £500

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

MP Salary Average

MP Day Rate Ave

PERMANENT CONTACT:

ROSA ROLODesign and Branding [email protected] 7845 7283

Page 20: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• There is still a female dominance in marketing with only a third who are male

• 32% received a pay rise of between 5 and 10% last year which was similar to other specialisms

• 20% received an internal promotion last year with 18% moving jobs to receive one

• The most important aspect in a role for marketing professionals is remuneration as well as having interesting work. This rates more strongly over career progress, training and flexible working.

• A quarter work from home one day a week

• The main reason marketers are looking to leave their jobs is due to limited career progression

marketing

SALARY SURVEY 2018 20

25%of respondents

work from home one or more days a week

32%of respondents received a pay rise

of between 5 and 10% last year

Page 21: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

21 SALARY SURVEY 2018

Marketing Assistant

Marketing Executive

Senior Marketing Executive

Brand Manager

Marketing Manager

Campaign Manager

Senior Marketing Manager

Head of Marketing

Head of Brand

Marketing Director

Marketing Assistant

Marketing Executive

Brand Manager

Marketing Manager

Campaign Manager

Senior Marketing Manager

Head of Marketing

Head of Brand

Marketing Director

£23,000

£28,000

£34,000

£42,000

£38,000

£40,000

£58,000

£62,000

£70,000

£80,000

£100

£120

£200

£210

£210

£270

£315

£360

£425

£20,000 - £26,000

£25,000 - £32,000

£32,000 - £38,000

£38,000 - £50,000

£32,000 - £45,000

£35,000 - £45,000

£50,000 - £65,000

£50,000 - £75,000

£60,000 - £80,000

£65,000 - £100,000

£80 - £120

£100 - £140

£150 - £250

£180 - £250

£180 - £250

£240 - £300

£280 - £350

£320 - £400

£350 - £500

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

CONTACT:

RICHA ARORAMarketing [email protected] 7845 7223

MP Salary Average

MP Day Rate Ave

Page 22: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• Budgets are higher than most other specialisms – 47% have a budget of £1million plus

• Nearly a third of performance marketing professionals received a promotion last year

• Digital marketers have a positive outlook in the job market with 35% having more confidence this year

• The most important aspect performance marketing specialists is gaining recognition from their employer. This rates higher over career progress, training, having interesting work and remuneration

• Over half see their career progressing in-house in a medium or large brand

• Flexible working is the most desirable benefit over a bonus, pension, healthcare etc.

• Over half are looking to move jobs in the next year either due to remuneration or limited career progression in their current role

• Biggest trends in performance marketing and digital are: automation, AI,GDPR, multitouch attribution, ad blocking and skills shortages

digital &performancemarketing

SALARY SURVEY 2018 22

47%of respondents having a budget

of £1million plus

Budgets are higher than most other specialisms, with

Page 23: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

23 SALARY SURVEY 2018

SEO

CRM

Online Marketing Executive

Online Marketing Manager

E-commerce Manager

Digital Marketing Manager

Head of Digital/Online

Head of E-commerce

Director of Online/E-commerce

PPC Executive

PPC Manager

Search Account Manager

Head of PPC/Search

SEO Executive

SEO Manager

SEO Account Director

Head of SEOCRM Executive

CRM Manager

CRM Account Director

Head of CRM

£30,000

£45,000

£45,000

£50,000

£70,000

£90,000

£100,000

£25,000

£35,000

£55,000

£80,000

£24,000

£40,000

£50,000

£75,000£25,000

£40,000

£60,000

£80,000

£25,000 - £35,000

£35,000 - £55,000

£35,000 - £55,000

£40,000 - £60,000

£60,000 - £80,000

£75000 - £120,000

£90,000 - £160,000

£20,000 - £30,000

£30,000 - £40,000

£45,000 - £65,000

£70,000 - £100,000

£20,000 - £28,000

£30,000 - £40,000

£35,000 - £60,000

£60,000 - £90,000£20,000 - £30,000

£30,000 - £50,000

£55,000 - £65,000

£70,000 - £90,000

Job title Job titleSalaryMin-Max

SalaryMin-Max

ONLINE MARKETING & E-COMMERCE PPC

FREELANCE CONTACT:

JACK O’CONNELLDigital & Performance Marketing [email protected] 7845 7252

PERMANENT CONTACT:

ED DAVIDSON Digital & Performance [email protected] 7845 7204

MP Salary Average

MP Salary Average

Page 24: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• The most important factor in a job for project manager is there is a good work/life balance

• 30% saw their career progressing in a medium-sized agency

• A third of the sample work from home 1 or 2 days a week

• Over half are looking to leave their job in the next 6 months and one of the main reasons is due to limited career progression

• Over a third felt they had been discriminated at work

project management

SALARY SURVEY 2018 24

More than

of respondents are lookingto move jobs in the

next year

50%

Page 25: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

Junior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Head of Project Management/CSD

Junior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Creative Service Manager

Head of Project Management/CSD

£26,000

£38,000

£50,000

£42,000

£60,000

£40,000

£80,000

£180

£225

£300

£275

£325

£240

£300

-

£22,000 - £30,000

£30,000 - £45,000

£45,000 - £60,000

£35,000 - £50,000

£50,000 - £70,000

£35,000 - £45,000

£70,000 - £90,000

£150 - £200

£200 - £250

£250 - £350

£250 - £300

£300 - £350

£200 - £280

£280 - £350

£350 +

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERM - INTEGRATED/PRINT FREELANCE

25

MP Salary Average

MP Day Rate Ave

SALARY SURVEY 2018

PERM - DIGITALJunior PM/Producer

Midweight PM/Producer

Senior PM/Producer

Resource/Traffic Manager

Senior Resource/Traffic Manager

Studio Manager

Creative Service Manager

Head of Project Management/CSD

Operations Director

£26,000

£40,000

£55,000

£38,000

£52,000

£45,000

£55,000

£70,000

£100,000

£22,000 - £30,000

£30,000 - £50,000

£40,000 - £65,000

£30,000 - £45,000

£45,000 - £60,000

£40,000 - £50,000

£45,000 - £65,000

£60,000 - £80,000

£95,000 - £125,000

FREELANCE CONTACT:

TIFFANY TRIGGProject Management [email protected] 7845 7207

PERMANENT CONTACT:

BEN HUMPHRIESProject [email protected] 7845 7239

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• There seems to be more men than women who work in studio, around 70% are men.

• 15% received a pay rise of more than 10% with the majority receiving no pay rise at all

• Around 40% have been in their role for over 3 years, which is higher than other professions

• Most see their career progressing in a medium sized agency (40%) with around (20%) looking to work at a medium or large brand

• The most important aspect in a role for those who work in studio is work life balance which features higher than remuneration, career progress, training and flexible working

• By far the most favoured way to find a new role is through a recruiter followed by Linkedin

studio

SALARY SURVEY 2018 26

40%of respondents have been in their role

for over 3 years, which is higherthan other professions

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27 SALARY SURVEY 2018

Junior Artworker

Midweight Artworker

Senior Artworker

Retoucher

High-end Retoucher

3D Visualiser

Junior Artworker

Midweight Artworker

Senior Artworker

Retoucher

High-end Retoucher

3D Visualiser

Marker Visualiser

£20,000

£30,000

£40,000

£30,000

£50,000

£45,000

£135

£175

£230

£170

£300

£325

£350

£18,000 - £23,000

£25,000 - £35,000

£35,000 - £45,000

£25,000 - £35,000

£40,000 - £55,000

£35,000 - £60,000

£120 - £150

£150 - £200

£200 - £260

£150 - £180

£250 - £350

£300 - £350

£300 - £400

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

CONTACT:

JESS BINKSStudio [email protected] 7845 7272

MP Salary Average

MP Day Rate Ave

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• Around 28% of business development professionals received a pay rise over 10% in the last year

• Having interesting work and remuneration are the most important factors in a job; over culture, training and career progression

• 14% received an internal promotion last year which is a 10% increase over the past year

• 15% moved companies for a promotion

• A quarter of business development professionals are looking to move jobs in the next year

• Digital transformation, decline in awards, fewer pitches and automation are trends that are being witnessed

SALARY SURVEY 2018 28

businessdevelopment

15%of respondents moved

companies for apromotion

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29 SALARY SURVEY 2018

Business Development Executive

Business Development Manager

Senior Business Development Manager

Business Development Director

Head of Department

Business Development Executive

Business Development Manager

Senior Business Development Manager

Business Dev Director /Head of Department

£26,000

£40,000

£47,000

£65,000

£90,000

£170

£250

£325

£380

£23,000 - £28,000

£30,000 - £45,000

£42,000 - £52,000

£55,000 - £75,000

£80,000 - £120,000

£130 - £200

£200 - £300

£300 - £350

£400 +

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

PERMANENT CONTACT:

TIKU SHAHBusiness Development [email protected] 7845 7210

FREELANCE CONTACT:

LISA NOSTROBusiness Development [email protected] 7845 7221

MP Salary Average

MP Day Rate Ave

Page 30: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

• PR is a female dominated profession with a ratio of 80/20 in favour of females

• 20% of PR professionals received an internal promotion last year

• Being in a role with a good work/life balance and having interesting work are very important factors for PR professionals and rates higher than aspects such as; culture, remuneration and career progress

• Around a quarter work from home at least 1 day a week

• Flexible working is the most desired benefit over a bonus, pension and healthcare etc

• The favoured way to find a new job is through a recruiter followed by Linkedin

SALARY SURVEY 2018 30

pr andcommunications

80%of respondents working in

PR are female

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31 SALARY SURVEY 2018

IN-HOUSE PERM

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Associate Director

Director

Press Assistant/ Comms Assistant

Press Officer / Comms Executive

Senior Press Officer

PR Manager / Comms Manager

Head of PR / Head of Comms

Director of PR / Director of Comms

Press Officer / Comms Executive

PR Manager / Comms Manager

Head of PR / Head of Comms

Director of PR / Director of Comms

Account Executive

Senior Account Executive

Account Manager

Senior Account Manager

Account Director

Senior Account Director

Associate Director

Director

£22,000

£26,000

£35,000

£38,000

£45,000

£55,000

£65,000

£90,000

£22,000

£30,000

£37,000

£40,000

£60,000

£85,000

£115

£220

£355

£500

£115

£135

£165

£200

£235

£385

£375

£20,000 - £25,000

£23,000 - £30,000

£30,000 - £40,000

£35,000 - £42,000

£41,000 - £48,000

£50,000 - £60,000

£60,000 - £70,000

£80,000 - £100,000

£20,000 - £25,000

£29,000 - £32,000

£35,000 - £38,000

£30,000 - £50,000

£55,000 - £75,000

£70,000 - £100,000

£100 - £130

£190 - £250

£340 - £370

£450 - £550

£100 - £130

£120 - £150

£150 - £180

£180 - £220

£220 - £250

£250 - £520

£350 - £400

£400 +

Job title Job titleSalaryMin-Max

Day RateMin-Max

AGENCY PERM FREELANCE

PERMANENT CONTACT:

RYAN FARRELL PR and Communications [email protected] 7845 7259

FREELANCE CONTACT:

BECKY LYONSPR and Communications [email protected] 7845 7278

MP Salary Average

MP Day Rate Ave

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• Education levels are extremely high for research and insight professionals with around 40% achieving a masters degree

• A quarter received an internal promotion last year

• Remuneration and having interesting work are the most important aspects of a job

• 30% see their career progressing in a medium to large brand and 15% in an agency

• Over half work from home 1 – 2 days a week

• GDPR, data science, behavioural economics and automation are key trends listed for research & insight specialists

SALARY SURVEY 2018 32

40%of respondents have a

masters degree

of respondents work from home 1 - 2 days

a week

Over

50%

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33 SALARY SURVEY 2018

Research Executive

Senior Research Executive

Research Manager

Associate Director

Research Director

Head of Research

Research Executive

Senior Research Executive

Research Manager

Associate Director

Research Director

Head of Research

£24,000

£30,000

£40,000

£52,000

£65,000

£90,000

£150

£250

£300

£350

£450

£500

£20,000 - £25,000

£25,000 - £35,000

£35,000 - £45,000

£45,000 - £60,000

£55,000 - £80,000

£75,000 - £100,000

£100 - £200

£200 - £300

£250 - £400

£300 - £450

£350 - £500

£400 - £600

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

CONTACT:

JESSICA BUCKLEYResearch and Insight [email protected] 7845 7229

MP Salary Average

MP Day Rate Ave

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• People in experiential work longer hours, with around 15% working over 50 hours a week

• 35% received a pay rise between 5 and 10% last year

• 20% received an internal promotion last year

• The most important aspect for those in experiential is remuneration as well as having interesting work. This rates higher over career progress, training and flexible working

• Nearly a quarter work from home once a week

• The favoured method to find a new role is through a recruiter, followed by Linked in and referrals

SALARY SURVEY 2018 34

experiential& events

35%of respondents received a

pay rise of between 5 and 10%last year

Page 35: CREATIVE & TECH - MajorPlayers... · Account Manager Senior Account Manager Account Director Senior Account Director Group Account Director Business Director Board Director £120

35 SALARY SURVEY 2018

Graduate

Account Executive

Senior Account Executive

Event Coordinator

Account Manager

Event Manager

Senior Account Manager

Senior Event Manager

Production Manager

Producer

Account Director

Head of Production

Senior Account Director

Client Services Director

Head of Department

Managing Director

Graduate

Account Executive

Event Coordinator

Account Manager

Event Manager

Senior Account Manager

Senior Event Manager

Production Manager

Producer

Account Director

Head of Production

Senior Account Director

£18,000

£22,000

£25,000

£25,000

£30,000

£32,000

£37,000

£47,000

£40,000

£35,000

£50,000

£60,000

£65,000

£75,000

£80,000

£100,000

£95

£110

£160

£175

£225

£250

£275

£300

£300

£300

£350

£340

£16,000 - £21,000

£20,000 - £25,000

£23,000 - £26,000

£20,000 - £30,000

£25,000 - £35,000

£25,000 - £40,000

£35,000 - £40,000

£40,000 - £55,000

£35,000 - £45,000

£30,000 - £40,000

£40,000 - £55,000

£50,000 - £70,000

£60,000 - £70,000

£65,000 - £85,000

£70,000 - £90,000

£90,000 - £120,000

£80 - £110

£90 - £120

£150 - £180

£150 - £200

£200 - £250

£200 - £300

£250 - £300

£250 - £350

£250 - £350

£250 - £350

£300- £400

£275 - £400

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

PERMANENT CONTACT:

KATE WOODCOCKExperiential and [email protected] 7845 7246

MP Salary Average

MP Day Rate Ave

FREELANCE CONTACT:

TIFFANY TRIGGExperiential and Events [email protected] 7845 7207

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• There is a female dominance in Social with a 60/40 ratio

• The majority of people working in Social and Content range between 25 and 30 years of age. This reflects the energetic ever changing landscape of social media

• Over 90% of respondents thought that working in a diverse agency/company was important

• The majority of people in the Social and Content industry want to progress towards working in a medium or large brand

• Automation is going to be a hot topic in 2018, with AI creating the greatest impact to the industry.

SALARY SURVEY 2018 36

social& content

90%of respondents thought that

working in a diverse agency/companywas important

Over

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37 SALARY SURVEY 2018

FREELANCE CONTACT:

KENNEDY REESSocial and [email protected] 7845 7201

PERMANENT CONTACT:

DAVE NEWMANSocial and Content [email protected] 7845 7269

Proofreader

Sub-Editor

Editor

Junior Copywriter

Mid-Level Copywriter

Senior Copywriter

Head of Copy

Content Manager

Content Strategist

Community Manager

Social Media Manager

Social Media Strategist

Head of Social

Proofreader

Sub-Editor

Editor

Junior Copywriter

Mid-Level Copywriter

Senior Copywriter

Head of Copy

Content Manager

Content Strategist

Community Manager

Social Media Manager

Social Media Strategist

£30,000

£30,000

£32,000

£22,000

£30,000

£47,000

£80,000

£30,000

£45,000

£30,000

£35,000

£62,000

£80,000

£185

£175

£240

£175

£250

£350

£325

£250

£350

£200

£225

£375

£25,000 - £35,000

£28,000 - £35,000

£30,000 - £35,000

£20,000 - £25,000

£25,000 - £40,000

£40,000 - £55,000

£70,000 - £90,000

£25,000 - £45,000

£30,000 - £60,000

£25,000 - £35,000

£25,000 - £45,000

£50,000 - £75,000

£60,000 - £100,000

£150 - £220

£150 - £200

£200 - £280

£150 - £200

£200 - £300

£300 - £400

£250 - £400

£200 - £300

£300 - £400

£150 - £250

£150 - £300

£300 - £450

Job title Job titleSalaryMin-Max

Day RateMin-Max

PERMANENT FREELANCE

MP Salary Average

MP Day Rate Ave

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SALARY SURVEY 2018 38

businesssupport

• Less than 10% of those working in business support would describe themselves as being in their ‘late career’

• Accounting and bookkeeping skills are said to be an incentive for a higher-than-average salary in business support roles

• There is a massive gender imbalance in business support roles – with women making up over 80% of the workforce

80% of the workforce

Women make up

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Administration

Receptionist

Team Administrator

Team Assistant

PA

EA

Facilities

Office Manager

Office Coordinator

Internal Recruitment

Buyers Admin Assistant

Merchandiding Admin Assistant

Design Assistant

Administration

Receptionist

Team Administrator

Team Assistant

PA

EA

Facilities

Office Manager

Office Coordinator

Internal Recruitment

Buyers Admin Assistant

Merchandiding Admin Assistant

Design Assistant

£26,000

£25,000

£27,000

£30,000

£31,000

£39,000

£35,000

£32,000

£23,000

£30,000

£20,000

£20,000

£19,500

£11

£12

£13

£14

£16

£18

£12

£16

£12

£22

£10

£10

£10

£23,000 - £30,000

£22,000 - £28,000

£26,000 - £29,000

£27,000 - £32,000

£27,000 - £35,000

£34,000 - £45,000

£30,000 - £40,000

£30,000 - £35,000

£21,000 - £26,000

£25,000 - £35,000

£20,000

£20,000

£19,000 - £20,000

£10 - £13

£10 - £14

£12 - £14

£12 - £16

£15 - £17

£17 - £20

£10 - £14

£10 - £18

£10 - £14

£20 - £25

£10 - £11

£10 - £11

£10

Job title Job titleSalaryMin-Max

HourlyMin-Max

PERMANENT TEMP

MP Salary Average

Hourly Average

39 SALARY SURVEY 2018

PERMANENT & TEMP CONTACT:

EDWINA WICKHAMBusiness [email protected]

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• A general movement toward integrated architecture and engineering firms is expected

• There is a noticeable shift in architecture’s gender balance, with more young women and less men entering junior roles

• Work-life balance and the ability to work on meaningful projects matters to the majority

• Generally, architects find that there is more opportunity outside of the creative industries but would like this to change

SALARY SURVEY 2018 36

ArchITECTURE

40%of the UK’s architectural economy

is based in London

Over

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37 SALARY SURVEY 2018

CONTACT:

GREG LEWISArchitecture [email protected] 7845 7255

Architectural Assistant

Part 3 Architect / 1-2 years experience

Part 3 Architect / 3-5 years experience

Part 3 Architect / 6-10 years experience

Technician / 1-3 years experience

Technician / 4-6 years experience

Technician / 6-10 years experience

Associate

Project Director

Director

Partner

Technologist / 1-2 years experience

Technologist / 3-5 years experience

Technologist / 6-10 years experience

£20,000

£35,000

£42,000

£50,000

£27,500

£34,000

£42,500

£60,000

£55,000

£75,000

£90,000

£30,000

£35,000

£48,000

£18,000 - £22,000

£30,000 - £40,000

£38,000 - £48,000

£48,000 - £55,000

£23,000 - £32,000

£28,000 - £40,000

£38,000 - £50,000

£55,000 - £70,000

£50,000 - £75,000

£55,000 - £95,000

£70,000 - £120,000

£26,000 - £35,000

£30,000 - £45,000

£38,000 - £60,000

Job title SalaryMin-Max

PERMANENT

MP Salary Average

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About the surveyThe survey was compiled by Major Players using data collected from 3,000

respondents combined with insight gathered from senior consultants. The

table represents an overview of job levels and salary averages in all listed

disciplines. For full information on specific job roles, visit:

www.majorplayers.co.uk/jobs

or call: 020 7836 4041

SALARY $URVEY2018