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Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009
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Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Mar 27, 2015

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Page 1: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Creative Economy

Dr. Niracharapa Tongdhamachart

Software Industry Promotion AgencyMinistry of ICT

17 December 2009

Page 2: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Change of Economic Structure

• Decline of Global consumption

• Decline of Demands of Thai export products

• Trade competitiveness advantage

• oil price hikes and high inflation rate

• Increase of interest rate

• Increase of liquidity due to inflow of funds and strong baht currency

• Impact of national mass consumption of 2 Asian countries namely India and China

• Asian Free Trade Agreement

Page 3: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Why creative economy?

• New or emerging market by producing quality goods and services responsive to their demands

• Increase of national competitiveness by adding more values on goods and services

• Increase of Demand• Adaptation of investment

atmosphere such as skill, innovation, infrastructure, policy, law and regulation revision

Creative economy

Page 4: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Creative Economy by UNCTAD

• It can foster income-generation, job creation and export earnings while promoting social inclusions, cultural diversity and human development.

• It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives.

• It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy.

Page 5: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

UNCTAD

• It is a feasible development option calling for innovative, multidisciplinary policy responses and inter-ministerial action

• At the heart of creative economy are the creative industries

Page 6: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

4 Dimensions of CE

Cultural

Human capital

Structural or

institutional

social

Page 7: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Creative Industries• The cycles of creation, production and

distribution of goods and services that use creativity and intellectual capital as primary inputs

• At the crossroad among the artisan, services and industrials sectors

• Comprise tangible products and intangible intellectual or artistic services with creative content, economic value and market objectives

• Constitute a set of knowledge-based activities, focused on but not limited to arts, potentially generating revenues from trade and intellectual property rights

Page 8: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.
Page 9: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

CREATIVE INDUSTRIES

Cultural location

โบราณคดี� / พิ�พิ�ธภั�ณฑ์� /หอสมุ�ดี / นิ�ทรรศการ

traditionศ�ลปห�ตถกรรมุ / เทศกาลส�าค�ญ

Performing arts

ดีนิตร� / ละคร / ฟ้#อนิร�า /ห�$นิเชิ�ดี ฯลฯ

audiovisualภัาพิยนิตร� / โทรท�ศนิ� /วิ�ทย�

softwareซอฟ้ท�แวิร� / วิ�ดี�โอเกมุ /ส+,อดี�จิ�ต�ลต$างๆServices

สถาป0ตยกรรมุ / โฆษณา /การวิ�จิ�ยและพิ�ฒนิา /วิ�ฒนิธรรมุ และส�นิทนิาการ

designมุ�ณฑ์นิศ�ลป4 / กราฟ้ฟ้5ก /แฟ้ชิ�,นิ / เคร+,องประดี�บ และของเล$นิ

publicationsหนิ�งส+อ และส�,งต�พิ�มุพิ�ต$างๆ

photoภัาพิเข�ยนิ / งานิป07 นิ /ภัาพิถ$าย / โบราณวิ�ตถ� Heritage

Arts

Media

Functional Creation

CREATIVE

INDUSTRIES

Page 10: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Creative industry value chain

CreationProduction

Distribution

Retail and consumptio

n

Supply Demand

Page 11: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Fact and Figures of Global Creative Industries

Page 12: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

CREATIVE INDUSTRIES

Page 13: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

CREATIVE INDUSTRIES

Page 14: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

CREATIVE INDUSTRIES

Page 15: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

CREATIVE INDUSTRIES

Export 2005335,494 mil usd

= 11,742,290 Mil Baht

ThailandExport4,323 mil usd = 151,305 Mil BahtMarket Share = 1.29%

Page 16: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Creative Thailand as a National Agenda

• Creative Infrastructure such as launch of Creative Economy Agency, IP laws and regulation revision, IT infrastructure

• Creative Education and Human Resources

• Creative Society and Inspiration• Creative Business Development and

Investment such as marketing strategy, BOI, funds

Page 17: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Develop creative economy along with knowledge-based economy Creative multidisciplinary policy and integration of government agencies Restructure of products and services for Creative and Green Economy National social and economic Development Plan 11

Develop infrastructure and environment especially telecommunication, R&D, funds, education response to market demands. Improve market strategies for competitive advantage and global change

Signify intellectual property of creativity with concrete regulations and policy as well as financial assistance

Develop institutions and integrate them as network in cooperatively supporting creative industry

Create opportunity to entrepreneurs and professional development to the market needs

In-depth R&D in cultural capital Continuity of systematic evaluation of Thai creative industry

Financial Capital (FC)

Natural Capital(NC)

Social Capital(SC)

Physical Capital

(PC)

Human Capital

(HC)

Cultural Capital

(CC)

Natural Capital(NC)

Economic Capital(EC)

Social Capital(SC)

The way forward

Page 18: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

SP2

To stimulate the economy of the country by supporting creative industry with

• 20,134 million baht or $ 575 million US

Page 19: Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT 17 December 2009.

Thank you