Creating earthquakes from basements
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Creating earthquakes from basements
Mike Sharkey CEO & Co-founder @michaelsharkey
A moment of desperation
“Growth is a system, not a bag of tricks.” Andrew Chen, Growth at Uber
of consumers are turned off by
generic marketing
72%
Consumers expect a personal experience
It’s never been a better time to be a marketer
Customer experience era
A framework for a predictable growth engine
8
Clicks the ad and visits your website Enters your retargeting funnel
Enters your trial journeySigns up for free trial Requests more dogs
Sees an ad on Twitter
DogToday @DogToday Why dogs are the cure for loneliness http://autop.co/1ev56jB
Sees retargeting ad
Try DogToday free
Lonely?
Becomes a customer
Acquisition journey
9
Early Stage“Top of Funnel”
10 days 10 days 10 days to 90 days
Mid Stage“Accelerator”
Late Stage“Action Flow”
Nurture journey
10
New Customer
Day 1
Welcome
Day 3
Online
Direct
Group Training
Working Session
Day 7 Day 7
Active
Inactive
Active
Inactive
Growth journey
Create marketing that doesn’t feel like marketing
Build “acquire, nurture and grow” journeys that are highly personal & contextual
Design a growth marketing engine with the best technologies
So how do you create earthquakes from basements?
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