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Creating Earthquakes from Basements - Mike Sharkey, CEO, Autopilot

Jan 09, 2017

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Business

  • Creating earthquakes from basements

  • Mike Sharkey CEO & Co-founder @michaelsharkey

  • A moment of desperation

    Growth is a system, not a bag of tricks. Andrew Chen, Growth at Uber

  • of consumers are turned off by

    generic marketing

    72%

    Consumers expect a personal experience

  • Its never been a better time to be a marketer

  • Customer experience era

  • A framework for a predictable growth engine

  • 8

    Clicks the ad and visits your website Enters your retargeting funnel

    Enters your trial journeySigns up for free trial Requests more dogs

    Sees an ad on Twitter

    DogToday @DogToday Why dogs are the cure for loneliness http://autop.co/1ev56jB

    Sees retargeting ad

    Try DogToday free

    Lonely?

    Becomes a customer

    Acquisition journey

  • 9

    Early StageTop of Funnel

    10 days 10 days 10 days to 90 days

    Mid StageAccelerator

    Late StageAction Flow

    Nurture journey

  • 10

    New Customer

    Day 1

    Welcome

    Day 3

    Online

    Direct

    Group Training

    Working Session

    Day 7 Day 7

    Active

    Inactive

    Active

    Inactive

    Growth journey

  • Create marketing that doesnt feel like marketing

    Build acquire, nurture and grow journeys that are highly personal & contextual

    Design a growth marketing engine with the best technologies

    So how do you create earthquakes from basements?

  • GET IN TOUCH

    Michael Sharkey CEO & Co-founder

    @michaelsharkey

    [email protected]

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