Want more info? Go to www.ivyexec.com 1 1 Create Your Elevator Pitch: Communicate Your Value in 20 Seconds Pat Drew Pat Drew & Company
Aug 11, 2014
Want more info? Go to www.ivyexec.com 11
Create Your Elevator Pitch: Communicate Your Value in 20 Seconds Pat Drew Pat Drew & Company
Want more info? Go to www.ivyexec.com 2
About Pat DrewExecutive Coach, Career Management Professional, Speaker
• Coached 1,000 New York Times managers and executives
• Coached 200 MBA’s and EMBA’s for Columbia Business School
• “C” level Executives in Transition
• Founded 350 member strong Bronxville Career Network helping folks land the job of their dreams.
• With a business and mental health background, I help people become “unstuck” in the most trying of circumstances.
Want more info? Go to www.ivyexec.com 3
Agenda
• What is an elevator pitch
• How it fits with your career strategy
• Opportunity to craft or polish your own
• Road test your lead sentence
Want more info? Go to www.ivyexec.com 4
Getting the Most from this Session
• Craft your own as we go along
• Answer the questions for yourself, jot down words
• Write in to us your first line, and we will work with you. Later, we will read out several and discuss
Want more info? Go to www.ivyexec.com 5
You have just left a meeting with an HR executive about a position you are dying to have. You step into the elevator, hear someone calling, “wait, hold it please….”, you thrust out your notebook to hold the elevator, and in steps the hiring manager you have been “dying” to meet….and she says “thanks so much…how is your day going?”….the opportunity you have been seeking for 3 months…..what do you say?
Introduction
Want more info? Go to www.ivyexec.com 6
“You need to “advertise” the value you offer to the people and organizations who are “out shopping” for the strengths, values, talents, ideals, passions and experience that you (andonly you) possess.”
Rosemary Davies-JanesFounder of personal brand agency -- MIBOSO®
Introduction
http://authenticpersonalbranding.com/
Want more info? Go to www.ivyexec.com 7
Most important thing to consider?
Definition
Want more info? Go to www.ivyexec.com 8
Most important thing to consider?
Your audience
Definition
Want more info? Go to www.ivyexec.com 9
The Elevator Pitch
An overview of an idea, product, service, project, person, or other solution
Designed just to get a conversation started
Definition
Want more info? Go to www.ivyexec.com 10
The Elevator Pitch
Want more info? Go to www.ivyexec.com 11
The Elevator Pitch
Clarify who you are and what is special about youYou want to be memorable
• Branding
• Differentiate yourself
• What makes you indispensable?
Want more info? Go to www.ivyexec.com 12
Make It Enticing
• How do you add sparkle?
• Draw others in?
• What do you leave in/take out according to your audience?
The Elevator Pitch
Want more info? Go to www.ivyexec.com 13
Personal AssessmentPersonal Brand
Goal and StrategyElevator Pitch
Resumes and Cover LettersNetworking
Key Skills
Want more info? Go to www.ivyexec.com 14
The Goal
Want more info? Go to www.ivyexec.com 15
1. What do you do? What is your passion?
2. What is the pain your services address?
3. What are the benefits? So what?
4. What is your credibility?
5. What is your goal?
Elevator Pitch Outline
Want more info? Go to www.ivyexec.com 16
“I am a disruptive leader making global computer markets sizzle.”
“I transform job seekers into treasure hunters.”
“I make words do wonders for you.”
“I am responsible for the country’s future”
“I bring the internet to everyone/everywhere.”
Examples of Lead Statements
Want more info? Go to www.ivyexec.com 17
“I am a disruptive leader making global computer markets sizzle.” (IT sales)
“I transform job seekers into treasure hunters.” (recruiter)
“I make words do wonders for you.” (for PR person)
“I am responsible for the country’s future” (teacher, new technologies professional)
“I bring the internet to everyone/everywhere.” (IT)
Examples of Lead Statements
Want more info? Go to www.ivyexec.com 18
Ex Proseware, Inc. "With the spotlight on public companies and the severe penalties for noncompliance, Proseware's customized compliance solutions, delivered in less than half the time, let you get a good night's sleep." (30 words)
Trey Research "If you're a restaurateur and can't keep your regulars coming back, you're lost. Using proprietary online and offline survey techniques, Trey Research will find out how you can stop the losses and start generating profit." (35 words)
Examples of Lead Statements
Want more info? Go to www.ivyexec.com 19
"I help businesses become more profitable with tools that keep employees accountable.“
"I help customers stay informed of their business’s news and sales.“
"We reduce frustrations with customer service so that customers buy more and remain loyal."
Examples of Lead Statements
Want more info? Go to www.ivyexec.com 20
What you do? Who are you? Your passion. I have a passion for making social enterprises succeed. I provide the financial knowledge enabling them to make a difference in the world. The Pain: Not for profit organizations often lack the resources and financial acumen to make a powerful impact in the world.
Benefits: I reduce your overhead and free up resources for you to do what is really important
Credibility: Assistant Controller at IBM, designed systems which reduced overhead by 20% and increased bottom line revenue by 30% over 2 years. Board Director for Save the Children Foundation. MBA, Wharton School.
Goal: Controller for mid size ($100-200 million) not for profit organization or non governmental organization, headquartered in the New York metropolitan area.
Example of Elevator Pitch
Want more info? Go to www.ivyexec.com 21
What you do? Who are you? Your passion. I help people discover and thrive in the career which is the “right fit” for them. I love helping people find their way to something that excites them.
The Pain: Many people are stuck in their career search, usually because they lack focus
Benefits People achieve the clarify, conviction and excitement which attracts opportunities
Credibility Coached 1,000 New York Times employees, coached 200 MBA’s and EMBA’s for Columbia Business School, founded 300 strong Bronxville Career Network helping folks land the job of their dreams. With a business and mental health background, I help people become “unstuck” in the most trying of circumstances.
Goal: I would like to speak to people feeling stuck in their search as well as people willing to take their current career to a new level.
,
Pat’s Elevator Pitch
Want more info? Go to www.ivyexec.com 22
NOW IT’S YOUR TURN!!!
Want more info? Go to www.ivyexec.com 23
ROAD TEST IT
Want more info? Go to www.ivyexec.com 24
Where might you use your elevator pitch?
Want more info? Go to www.ivyexec.com 25
Where might you use your elevator pitch?
• When you run into the head of the firm in the elevator
• Networking events
• When anyone asks you!
• With anyone who will listen!
• “Could I let you know what I do?”
Want more info? Go to www.ivyexec.com 26
Keeping it fresh
• When should you revise it?
• How will you have it at your finger-tips?
• Why and how do you customize it?
Want more info? Go to www.ivyexec.com 27
The Nine C’s of an Effective Elevator Pitch
1. Concise. Avoid extra words.2. Clear understood by your grandparents, your spouse, and your children3. Compelling explains the problem your Solution solves4. Credible why you are qualified to see the problem and to build a solution5. Conceptual stay high level and don’t go into too much unnecessary detail6. Concrete specific and tangible7. Customized addresses the specific interests and concerns of the audience 8. Consistent. It all aligns9. Conversational set the hook - start a conversation
© 2008 by Chris O'Leary.
Want more info? Go to www.ivyexec.com 28
Keep it short
Keep it quick
Keep it clever
Keep it BENEFIT oriented.
Make it something that will encourage questions.
Final Word
Want more info? Go to www.ivyexec.com 29
Keep it fresh
Adjust it to the person and situation
Practice on anyone you can!
Have fun!
Let me know how I can help you
Final Word (cont’d)
Want more info? Go to www.ivyexec.com 30
Succeed in tough marketsAchieve career success
Free consultationSlides & Elevator Pitch Worksheet available on request
Thank you!